1. the new google display network targeting strategies for direct response aaron levy @bigalittlea

2. bit.ly/gdntargeting @bigalittlea#searchex 3. @bigalittlea 4. @seerinteractive @bigalittlea#searchex 5. @bigalittlea#searchex 6. @bigalittlea#searchex junky sites parked domains useless squidoo lenses irrelevant clicks bad leads 7. @bigalittlea#searchex 8. @bigalittlea#searchex 9. @bigalittlea#searchex 10. @bigalittlea#searchex 11. @bigalittlea#searchex fun negative nancy layering basic development 12. @bigalittlea#searchex the basics 13. @bigalittlea#searchex 14. @bigalittlea#searchex themes keywords which one is it? 15. @bigalittlea#searchex ..both?? 16. @bigalittlea#searchex 17. @bigalittlea#searchex giant road bike giant road bicycle giant defy giant tcr tcr advanced defy composite road bike road bicycle trek road bike trek road bicycle trek madone trek domane madone domane road bike road bicycle -mountain -triathalon -cyclocross -tri -touring -trek -speed concept -rent -mountain -triathalon -cyclocross -tri -touring -giant -tourism -rent 18. @bigalittlea#searchex giant road bike giant road bicycle giant defy giant tcr tcr advanced defy composite road bike road bicycle trek road bike trek road bicycle trek madone trek domane madone domane road bike road bicycle core theme core theme -mountain -triathalon -cyclocross -tri -touring -trek -speed concept -rent -mountain -triathalon -cyclocross -tri -touring -giant -tourism -rent 19. @bigalittlea#searchex 10,000 foot view of the target 20. @bigalittlea#searchex giant road bike giant road bicycle giant defy giant tcr tcr advanced defy composite road bike road bicycle trek road bike trek road bicycle trek madone trek domane madone domane road bike road bicycle negative core negative core -mountain -triathalon -cyclocross -tri -touring -giant -tourism -rent -mountain -triathalon -cyclocross -tri -touring -trek -speed concept -rent 21. @bigalittlea#searchex 10,000 foot view of the target you want to completely avoid 22. @bigalittlea#searchex giant road bike giant road bicycle giant defy giant tcr tcr advanced defy composite road bike road bicycle trek road bike trek road bicycle trek madone trek domane madone domane road bike road bicycle expanded core expanded core -mountain -triathalon -cyclocross -tri -touring -trek -speed concept -rent -mountain -triathalon -cyclocross -tri -touring -giant -tourism -rent 23. @bigalittlea#searchex ad group specific - dive deeper, refine exactly what to target 24. -mountain -triathalon -cyclocross -tri -touring -trek -speed concept -rent @bigalittlea#searchex giant road bike giant road bicycle giant defy giant tcr tcr advanced defy composite road bike road bicycle trek road bike trek road bicycle trek madone trek domane madone domane road bike road bicycle -mountain -triathalon -cyclocross -tri -touring -giant -tourism -rent expanded negatives expanded negatives 25. @bigalittlea#searchex ad group specific proper ads in proper places 26. @bigalittlea#searchex giant road bike giant road bicycle giant defy giant tcr tcr advanced defy composite road bike road bicycle trek road bike trek road bicycle trek madone trek domane madone domane road bike road bicycle reach keywords -mountain -triathalon -cyclocross -tri -touring -trek -speed concept -rent -mountain -triathalon -cyclocross -tri -touring -giant -tourism -rent reach keywords 27. @bigalittlea#searchex probably wouldnt bid on these in search 28. -mountain -triathalon -cyclocross -tri -touring -giant -tourism -rent -hike @bigalittlea#searchex giant road bike giant road bicycle giant defy giant tcr tcr advanced defy composite road bike road bicycle trek road bike trek road bicycle trek madone trek domane madone domane road bike road bicycle intent negatives -mountain -triathalon -cyclocross -tri -touring -trek -speed concept -rent -book intent negatives 29. @bigalittlea#searchex reach users in the proper mindset 30. @bigalittlea#searchex 31. @bigalittlea#searchex 32. @bigalittlea#searchex stacked targeting 33. @bigalittlea#searchex gdn campaigns are like onions they have layers! 34. @bigalittlea#searchex otheraffinity audiences / demographics themes / topics 35. @bigalittlea#searchex negative topics -games -dating -social -adult positive topics 36. @bigalittlea#searchex right age right context be careful with demographics & interests 37. @bigalittlea#searchex but dont go nuts 38. @bigalittlea#searchex affinity targeting launched 6/27 expand reach! 39. @bigalittlea#searchex .meh? 40. @bigalittlea#searchex exclude re- marketing lists layer re- marketing over display 41. @bigalittlea#searchex exercise restraint 42. @bigalittlea#searchex negative nancy 43. @bigalittlea#searchex capture context 44. @bigalittlea#searchex i evaluated 500k contextual gdn clicks, and heres what i found 45. @bigalittlea#searchex 43% of impressions are blind manta.com drove 4% of clicks, 0.03% of impressions content farms drove 11% of conversions 1% of impressions based on minecraft 46. @bigalittlea#searchex hat-tip to @fmshovlin 47. @bigalittlea#searchex 22% CTR 48. @bigalittlea#searchex beware the accidental click 49. @bigalittlea#searchex 50. @bigalittlea#searchex 51. @bigalittlea#searchex 52. @bigalittlea#searchex 10% higher CTR than typical display sites 10% of display spend wasted on candy crush and shellrazer 53. @bigalittlea#searchex I created a blacklist of placements including app-exclusion tricks 54. @bigalittlea#searchex super terrific happy hour fun tips 55. @bigalittlea#searchex 56. @bigalittlea#searchex 57. @bigalittlea#searchex hat-tip @mmstll 58. @bigalittlea#searchex 59. @bigalittlea#searchex 60. @bigalittlea#searchex 61. @bigalittlea#searchex 62. @bigalittlea#searchex 63. @bigalittlea#searchex aaronl@seerinteractive.com about.me/aaronlevy bit.ly/gdntargeting