Search Becomes the Display OS
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Transcript of Search Becomes the Display OS
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Search Becomes the Display OS SES NYC 2009 © 2009 Ramp Digital, LLC
Search Becomes the Display OS
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Jonathan Mendez, Founder
NYC & SF pioneering creative technology for real-time rules based/event driven display ads & landing pages.
Search Becomes the Display OS SES NYC 2009 © 2009 Ramp Digital, LLC
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Twitter: @jonathanmendez
Published Case Studies (partial list)
•Testing Methodology•Landing Page Simplicity•Query Reinforcement•Keyword Match Type•Social Media Optimization•Branded Keywords•Targeted Content•Trust & Security Icons
Advanced Landing Pages SMX West 2009 © 2009 Ramp Digital, LLC
Blog:
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Search Becomes the Display OS SES NYC 2009 © 2009 Ramp Digital, LLC
“I do not regard advertising as entertainment or an art form but as a medium of information”
-David Ogilvy
Ads are Information
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Search Becomes the Display OS SES NYC 2009 © 2009 Ramp Digital, LLC
Information ManagementDocument Retrieval
(search)
The Web is Information Management
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Search Becomes the Display OS SES NYC 2009 © 2009 Ramp Digital, LLC
“This is the f i rst mass market ing medium ever that isn't supported by ads!”-Seth Godin, September, 2008
The Web Does Not Need Ads
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Search Becomes the Display OS SES NYC 2009 © 2009 Ramp Digital, LLC
“People don't read advertising, they read what interests them... Sometimes that's advertising." -Howard Gossage
But Relevance Makes the Web Better
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Search Becomes the Display OS SES NYC 2009 © 2009 Ramp Digital, LLC
“For All the New Media Spin, It's Just an 'Old' Media” – Advertising Age story on Display Media, July 28, 2008
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Search Becomes the Display OS SES NYC 2009 © 2009 Ramp Digital, LLC
“For All the New Media Spin, It's Just an 'Old' Media” – Advertising Age story on Display Media, July 28, 2008
Getting Display Into the Medium
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Search Becomes the Display OS SES NYC 2009 © 2009 Ramp Digital, LLC
“For All the New Media Spin, It's Just an 'Old' Media” – Advertising Age story on Display Media, July 28, 2008
Take the Flow of SearchUser Control
query
Data Intelligencealgo
ContextualRelevance
SERP
Page
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Search Becomes the Display OS SES NYC 2009 © 2009 Ramp Digital, LLC
“For All the New Media Spin, It's Just an 'Old' Media” – Advertising Age story on Display Media, July 28, 2008
Flip It with Display
Page
ContextualRelevance
creative/offer
Data IntelligenceSemantic Web
User Controlquery
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Search Becomes the Display OS SES NYC 2009 © 2009 Ramp Digital, LLC
“For All the New Media Spin, It's Just an 'Old' Media” – Advertising Age story on Display Media, July 28, 2008
Examples
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http:www://www.rampdigital.com/ramps