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SEANELLMANCOPYWRITER
Hellothere!
Hearos Print Ear Plugs
Concert: Thursday
Injury: Broken Wrist
Cause: Crowd Surfing
Obviously if you knew you were going to get injured you
would have done something to avoid it. Then why didn’t you
do anything to protect your hearing? Noise induced hearing
loss is irreversible and 100% preventable. Imagine not being
able to experience live music, or any music for that matter,
ever again. Protect yourself.
CW:Sean EllmanAD: Matt Rogers
Concert: NOFX
Injury: Black Eye
Cause: Stage Dive
Ear Plugs
Obviously if you knew you were going to get injured you would have done something to avoid it. Then why didn’t you do anything to protect your hearing? Noise induced hearing loss is irreversible and 100% preventable. Imagine not being able to experience live music, or any music for that matter, ever again. Protect yourself.
Concert: SlipKnot
Injury: Broken Nose
Cause: Mosh Pit
Obviously if you knew you were going to get injured you
would have done something to avoid it. Then why didn’t you
do anything to protect your hearing? Noise induced hearing
loss is irreversible and 100% preventable. Imagine not being
able to experience live music, or any music for that matter,
ever again. Protect yourself.
Ear Plugs
A Kings of Leon live exclusive video will be shot and produced specifically for Hearos. We will team up with YouTube to feature this video on the spotlight section of the homepage.
*This video will not have any sound. After about 8 seconds of confusion, the viewer will read the message from Hearos and be given a link to a landing page. This page will contain more information about the products as well as the full video with sound.
Opening Credits SFX: Silence (throughout)
Wide Angle
Close up Super: The experience just isn’t the same when you lose
the sound.
Super: Protect yourself. Super: Brand Logovisit hearos.com/protectyourself to
watch the full performance
Hearos Viral Video
You have just experienced
approximately 12 seconds of simulated tinnitus. This condition is a direct result of repeated exposure to high volume.
(i.e. the concert you are about to experience.) If these 12 seconds irritated you,
just imagine hearing bells ringing for the rest of your life. Protect yourself
Use One pair now. Put the other in your wallet for next time.
Hearos Guerilla
As fans enter a concert venue, bell ringing actors will be lining the halls of the main enterance. Fans will be forced to walk through the ringing before entering the show. At the end of the hallway they will be given a card with a message and two free samples of Hearos ear plugs.
The packaging will be redisigned to resemble condoms, making it easier for people to keep them in their wallets.
NUDE ISBEAUTIFUL
PayDay Print
Nude isBeautiful
eHarmony.com Outdoor
Purex 3-in-1Print
It takes care of everything
All it needs now is a way to tell me if I left my wallet in my pants.
All it needs now is a GPSsock locator.
The most versatile products in the kitchen.www.oxo.com
The most versatile products in the kitchen.www.oxo.com
OXO Print
“Handy”
The most versatile products in the kitchen.www.oxo.com
The most versatile products in the kitchen.www.oxo.com
“Perfect”
The most versatile products in the kitchen.www.oxo.com
The most versatile products in the kitchen.www.oxo.com
“Better”
finishing nailsaisle 14
hammeraisle 12
first aid kitaisle 6
it’s all here
Home DepotPrint
binocularsaisle 14
lounge chairaisle 2deck wood
aisle 24
it’s all here
ear plugsaisle 13
blackout curtainsaisle 6
child saftey windowaisle 22
it’s all here
-Decals with items and their aisle will be placed on popular store fronts in a major city.
-All decals will have the same aesthetic as the ads.
-Home Depot Logo will appear, and tag line will be changed to “It’s all there.”
Home DepotAmbient
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Mindshare Advertising AgencySept 09-Present___ Copywriter Intern
The Concept Farm Dec 08-Jan 09___ Copywriter Intern
NYLON MagazineJan 08-June 08___ Advertising/Promotions
Syracuse UniversitySI Newhouse School of Public CommunicationsSenior Creative Advertising Major/Psychology Minor
Nassau Community College____ GPA 3.9
Useful
* Condensed Version
Less Useful
Somewhat Useless
Staple remover for $10/hour
Putter Caddy at local golf course
Dressing room stock boy for Vince Neil of Motley Crue
Lead singer in an admittedly terrible 80s cover band called Powerdrive
Kombert CaterersSept 03- June 07____Head Bartender/ Manager
Camp Wah-NeeJune 06-Aug 09____Sleep away camp group leader
OtherAlpha Epsilon Pi Fraternity
The NewHouse Student Run Ad Agency
Syracuse After Hours Sketch Comedy Show
*things i’ve done
SEANELLMANCOPYWRITER
