Sean Ellman Portfolio

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SEANELLMANCOPYWRITER

Hellothere!

Hearos Print Ear Plugs

Concert: Thursday

Injury: Broken Wrist

Cause: Crowd Surfing

Obviously if you knew you were going to get injured you

would have done something to avoid it. Then why didn’t you

do anything to protect your hearing? Noise induced hearing

loss is irreversible and 100% preventable. Imagine not being

able to experience live music, or any music for that matter,

ever again. Protect yourself.

CW:Sean EllmanAD: Matt Rogers

Concert: NOFX

Injury: Black Eye

Cause: Stage Dive

Ear Plugs

Obviously if you knew you were going to get injured you would have done something to avoid it. Then why didn’t you do anything to protect your hearing? Noise induced hearing loss is irreversible and 100% preventable. Imagine not being able to experience live music, or any music for that matter, ever again. Protect yourself.

Concert: SlipKnot

Injury: Broken Nose

Cause: Mosh Pit

Obviously if you knew you were going to get injured you

would have done something to avoid it. Then why didn’t you

do anything to protect your hearing? Noise induced hearing

loss is irreversible and 100% preventable. Imagine not being

able to experience live music, or any music for that matter,

ever again. Protect yourself.

Ear Plugs

A Kings of Leon live exclusive video will be shot and produced specifically for Hearos. We will team up with YouTube to feature this video on the spotlight section of the homepage.

*This video will not have any sound. After about 8 seconds of confusion, the viewer will read the message from Hearos and be given a link to a landing page. This page will contain more information about the products as well as the full video with sound.

Opening Credits SFX: Silence (throughout)

Wide Angle

Close up Super: The experience just isn’t the same when you lose

the sound.

Super: Protect yourself. Super: Brand Logovisit hearos.com/protectyourself to

watch the full performance

Hearos Viral Video

You have just experienced

approximately 12 seconds of simulated tinnitus. This condition is a direct result of repeated exposure to high volume.

(i.e. the concert you are about to experience.) If these 12 seconds irritated you,

just imagine hearing bells ringing for the rest of your life. Protect yourself

Use One pair now. Put the other in your wallet for next time.

Hearos Guerilla

As fans enter a concert venue, bell ringing actors will be lining the halls of the main enterance. Fans will be forced to walk through the ringing before entering the show. At the end of the hallway they will be given a card with a message and two free samples of Hearos ear plugs.

The packaging will be redisigned to resemble condoms, making it easier for people to keep them in their wallets.

NUDE ISBEAUTIFUL

PayDay Print

Nude isBeautiful

eHarmony.com Outdoor

Purex 3-in-1Print

It takes care of everything

All it needs now is a way to tell me if I left my wallet in my pants.

All it needs now is a GPSsock locator.

The most versatile products in the kitchen.www.oxo.com


OXO Print

“Handy”



“Perfect”



“Better”

finishing nailsaisle 14

hammeraisle 12

first aid kitaisle 6

it’s all here

Home DepotPrint

binocularsaisle 14

lounge chairaisle 2deck wood

aisle 24

it’s all here

ear plugsaisle 13

blackout curtainsaisle 6

child saftey windowaisle 22

it’s all here

-Decals with items and their aisle will be placed on popular store fronts in a major city.

-All decals will have the same aesthetic as the ads.

-Home Depot Logo will appear, and tag line will be changed to “It’s all there.”

Home DepotAmbient

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Mindshare Advertising AgencySept 09-Present___ Copywriter Intern

The Concept Farm Dec 08-Jan 09___ Copywriter Intern

NYLON MagazineJan 08-June 08___ Advertising/Promotions

Syracuse UniversitySI Newhouse School of Public CommunicationsSenior Creative Advertising Major/Psychology Minor

Nassau Community College____ GPA 3.9

Useful

* Condensed Version

Less Useful

Somewhat Useless

[email protected]

Staple remover for $10/hour

Putter Caddy at local golf course

Dressing room stock boy for Vince Neil of Motley Crue

Lead singer in an admittedly terrible 80s cover band called Powerdrive

Kombert CaterersSept 03- June 07____Head Bartender/ Manager

Camp Wah-NeeJune 06-Aug 09____Sleep away camp group leader

OtherAlpha Epsilon Pi Fraternity

The NewHouse Student Run Ad Agency

Syracuse After Hours Sketch Comedy Show

*things i’ve done

SEANELLMANCOPYWRITER

Sean Ellman Portfolio

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