Seal the Deal with Your Pre-listing Package€¦ · 2. Explanation of listing process 3. Seller new...

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Seal the Deal with Your Pre - listing Package Jackie Ellis

Transcript of Seal the Deal with Your Pre-listing Package€¦ · 2. Explanation of listing process 3. Seller new...

Page 1: Seal the Deal with Your Pre-listing Package€¦ · 2. Explanation of listing process 3. Seller new sheet 4. Importance of accurate pricing 5. Pricing misconceptions 6. Myths about

Seal the Deal with Your Pre-listing Package

Jackie Ellis

Page 2: Seal the Deal with Your Pre-listing Package€¦ · 2. Explanation of listing process 3. Seller new sheet 4. Importance of accurate pricing 5. Pricing misconceptions 6. Myths about

Jackie Ellis

The Jackie Ellis Team - Mega Agent

Keller Williams Boynton Beach

Keller Williams Boca RatonOperating Principal (two Market Centers)

Page 3: Seal the Deal with Your Pre-listing Package€¦ · 2. Explanation of listing process 3. Seller new sheet 4. Importance of accurate pricing 5. Pricing misconceptions 6. Myths about

FAMILY REUNION

2016

What is

a

model?

Page 4: Seal the Deal with Your Pre-listing Package€¦ · 2. Explanation of listing process 3. Seller new sheet 4. Importance of accurate pricing 5. Pricing misconceptions 6. Myths about

FAMILY REUNION

2016

Foundational Model

Page 5: Seal the Deal with Your Pre-listing Package€¦ · 2. Explanation of listing process 3. Seller new sheet 4. Importance of accurate pricing 5. Pricing misconceptions 6. Myths about

FAMILY REUNION

2016

- Tony Robbins

“To me, modeling is the pathway to

excellence… the movers and shakers

of the world are often the professional

modelers—people who have mastered

the art of learning everything they can

by following other people’s experience

rather than their own.”

Page 6: Seal the Deal with Your Pre-listing Package€¦ · 2. Explanation of listing process 3. Seller new sheet 4. Importance of accurate pricing 5. Pricing misconceptions 6. Myths about

FAMILY REUNION

2016

The Power of Prelisting Packages

Page 7: Seal the Deal with Your Pre-listing Package€¦ · 2. Explanation of listing process 3. Seller new sheet 4. Importance of accurate pricing 5. Pricing misconceptions 6. Myths about

FAMILY REUNION

2016

• Opens communication • Increases confidence• Provides data or documents they need to gather

in advance• Saves time • Lets C and S DISC profiles dig into data on their

own time• Prepares for the consultation

What a Prelisting Package Does

Page 8: Seal the Deal with Your Pre-listing Package€¦ · 2. Explanation of listing process 3. Seller new sheet 4. Importance of accurate pricing 5. Pricing misconceptions 6. Myths about

FAMILY REUNION

2016

The Power of a Prelisting Package

• Create and Maintain It

• Fill It

• Deliver It

Page 9: Seal the Deal with Your Pre-listing Package€¦ · 2. Explanation of listing process 3. Seller new sheet 4. Importance of accurate pricing 5. Pricing misconceptions 6. Myths about

FAMILY REUNION

2016

• Marketing Materials

• Seller Homework

• Involves the seller

Create It and Maintain It

90% One-time Preparation10%

Custom

Page 10: Seal the Deal with Your Pre-listing Package€¦ · 2. Explanation of listing process 3. Seller new sheet 4. Importance of accurate pricing 5. Pricing misconceptions 6. Myths about

FAMILY REUNION

2016

Fill It

Page 11: Seal the Deal with Your Pre-listing Package€¦ · 2. Explanation of listing process 3. Seller new sheet 4. Importance of accurate pricing 5. Pricing misconceptions 6. Myths about

FAMILY REUNION

2016

Fill It

Page 12: Seal the Deal with Your Pre-listing Package€¦ · 2. Explanation of listing process 3. Seller new sheet 4. Importance of accurate pricing 5. Pricing misconceptions 6. Myths about

FAMILY REUNION

2016

Seller Homework• Documents they need to complete• Facts they need to review• Things you need to know from them

Question: What does it mean to you if the seller

completes the homework?

Fill It

Page 13: Seal the Deal with Your Pre-listing Package€¦ · 2. Explanation of listing process 3. Seller new sheet 4. Importance of accurate pricing 5. Pricing misconceptions 6. Myths about

FAMILY REUNION

2016

1. Sample sales contract2. Explanation of listing process3. Seller new sheet4. Importance of accurate pricing5. Pricing misconceptions6. Myths about why homes sell7. Pricing and/or staging your home DVDs8. Value of inspections, appraisals, and warranties9. Sample inspection report10. Preparing your home for sale checklist

Prelisting Package Contents

Page 14: Seal the Deal with Your Pre-listing Package€¦ · 2. Explanation of listing process 3. Seller new sheet 4. Importance of accurate pricing 5. Pricing misconceptions 6. Myths about

FAMILY REUNION

2016

KW eEdge myMarketing

Where to Get Content

Page 15: Seal the Deal with Your Pre-listing Package€¦ · 2. Explanation of listing process 3. Seller new sheet 4. Importance of accurate pricing 5. Pricing misconceptions 6. Myths about

FAMILY REUNION

2016

• ASAP (24–72 hours)

• You, a teammate, or a messenger

• At their workplace, have someone sign for it

Top agents report a dramatic decrease in time

getting the listing with a prelisting package.

Deliver It

Page 16: Seal the Deal with Your Pre-listing Package€¦ · 2. Explanation of listing process 3. Seller new sheet 4. Importance of accurate pricing 5. Pricing misconceptions 6. Myths about

FAMILY REUNION

2016

• Speed

• Scripting

• Follow-up (if not home)

Prelisting Package Wrap-up

Page 17: Seal the Deal with Your Pre-listing Package€¦ · 2. Explanation of listing process 3. Seller new sheet 4. Importance of accurate pricing 5. Pricing misconceptions 6. Myths about

FAMILY REUNION

2016

Questions?

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