SE Squared Overview
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Transcript of SE Squared Overview
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sesquared.com
OVERVIEWA BRIEF SUMMARY
Specializing in B2B Go-To-market Strategies with specific expertise in Engagement Marketing and the development of Indirect Sales Channels
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sesquared.com
Our PhilosophyLISTEN ENGAGE INFLUENCE
We listen to our clients.
We engage the marketplace.
We write stories that influence.
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sesquared.com
OUR METHODOLOGY
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sesquared.com
• Evaluate current marketing and branding efforts of our clients
• Evaluate the current state of the market to determine appropriate product placement
• Identify which outlets will best target audience • Define Strengths • Define weaknesses • Determine opportunities • Pinpoint possible threats • Provide the client with a report of our findings • Create a plan of action to move forward
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sesquared.com
Creating a brand and its personality can involve any number of combinations of the following art creation and services:
• Company and Product Name • Slogans • Logo Design • Web Design and Maintenance • Product and Corporate Literature • Business Cards, Letterhead, Email Template Design • Advertising • Public Relations • Promotional Event Planning • Video Production
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sesquared.com
Your logo is just the tip of the branding iceberg
• Brands are defined by their personality• Brand personalities are created and maintained
with consistent and relevant content
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sesquared.com
Engagement Marketing Strategies focused on relevant Proactive and Reactive Customer Engagement.
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sesquared.com
PROACTIVE ENGAGEMENTHow do you want to be known in the
marketplace?
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sesquared.com
REACTIVE ENGAGEMENTAre you listening to what people are
saying about you and your company?
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sesquared.com
Development of Indirect Sales Channels:
• Sales Strategy Development • Sales Agent Recruitment • Agent Portal Design and Development • Compensation Structuralization • Development of Agent Correspondence
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www.sesquared.com