SDL Web Localization Services - sdl.com · terminology management, ensuring consistency and high...

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SDL Web Localization Services Drive global revenue by localizing your website.

Transcript of SDL Web Localization Services - sdl.com · terminology management, ensuring consistency and high...

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SDL Web Localization Services

Drive global revenue by localizing your website.

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SDL Web Localization Services

SDL’s web localization services combine innovative technology with proven localization engineering and translation services. Our offerings work directly with content management systems and product information databases, while also allowing for the translation of static content and user reviews and feedback.

SDL works with your core requirements to provide the right service offering. We tailor our approach to align with how frequently you update your content, the level of content quality you need and your budget. Our flexibility gives you freedom to adapt quickly to your customers’ changing requirements.

Throughout your project, you have access to our global network of translators who can translate any kind of content – everything from creative marketing copy to highly technical product descriptions to legal disclaimers and notices. All SDL translations are governed through a centralized translation memory and terminology management, ensuring consistency and high quality throughout your website.

SDL Web Localization Services

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SDL Web Localization Services

SDL Web: Sophistication Made Simple

• Content: Revolutionize the way you manage content for all sites, brands, channels and languages.

• Impact: Engage customers in the moment with personal, contextually relevant experiences.

• Agility: Quickly build, easily manage and continuously evolve even the most sophisticated sites.

SDL Web Localization Offerings

• SDL Web• SDL TMS• SDL WorldServer• SDL Multimedia Localization• SDL Testing• SDL Translation Services• SDL Machine Translation

Benefits

• Increase Brand Loyalty: Watch brand loyalty increase through highly relevant experiences that reflect individual preferences

• Boost Traffic: Improve SEO rankings through high quality content, metadata, web and mobile experiences

• Drive Sales Conversions: Test and optimize digital experiences to ensure they drive conversion

SDL Web Localization Services

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SDL Web Localization Services

Global web experiences

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SDL Web Localization Services

Success is not determined by your Digital Experience strategy, but by your ability to execute.

Almost every business has a website. It can be as simple as a few static landing pages or as intricate as an e-commerce site updated hourly with new products, customer reviews and personalized user experiences.

Studies show that while some consumers will visit websites that aren’t in their native language, they prefer to make purchases from a localized site. As a result, companies are looking for cost-effective, agile ways to make their websites more successful, by keeping them localized and current.

SDL’s web localization services combine innovative technology with proven localization engineering and translation services. Our offerings work directly with content management systems and product information databases, while also allowing for the translation of static content and user reviews and feedback.

How the Services Work

Web localization is the umbrella under which many of SDL’s product and service offerings sit. SDL Web is our global web content management solution and integrates with our Translation Management Systems, SDL TMS or SDL WorldServer. We also offer multimedia services to process your site’s video and audio content, while digital publishers work on the downloadable PDFs and localization engineers globalize mobile applications. And our test lab ensures your final website and web applications function as you expect.

Through it all, you have access to our global network of translators who can translate any kind of content – everything from creative marketing copy to highly technical product descriptions to legal disclaimers and notices. All SDL translations are governed through a centralized translation memory and terminology management, ensuring consistency and high quality throughout your website.

Lastly, we incorporate machine translation solutions to automatically translate your user-generated content – things like customer reviews and comments. We may also add a human post-editing step to FAQ content, for example, to ensure that the machine translated output is completely accurate.

On the back-end, we can consult with you to find the best international SEO and SEM strategy to ensure that you maximize your web traffic in all markets.

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SDL Web Localization Services

Services Features

SDL works with your core requirements to provide the right service offering. We tailor our approach to align with how frequently you update your content, the level of content quality you need and your budget. Our flexibility gives you freedom to adapt quickly to your customers’ changing requirements.

• Broad range of integrated solutions that combine technology and services

• Superior web content management and language technology

• Wide array of solutions for every requirement• Centralized translation memory and

terminology management• Large network of highly specialized translators for

any type of content• Global offices to test eCommerce-specific

requirements, such as in-country credit card purchases

Engage customers in the moment with personal, contextually relevant experiences

A formula for Digital Experience

Data

Customer ProfilePurchase HistoryDemographicIndustryDownloadsSocial Media Customer Support

Content Context Experience

VideoBlogsCase StudiesResearchLanding PagesMicrositesSocial PostsWhitepapers

DeviceChannelLanguageLocationActivityDate/Time

GlobalHyper-relevantPersonalOmnichannelContextualIntegratedSeamlessEngaged

+ x =

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SDL Web Localization Services

Typical Customer Cases

Toyota

Before

71% Budget: Overhead / Management29% Budget: Creative & Innovation

After

61% Budget: Creative & Innovative39% Budget: Overhead / Management

SKF

With SDL Web, SKF managed to roll out 60 brand new country sites in 37 languages in less than a year, translating into 15% more site visits and customer inquiries every year.

ADAMA

ADAMA doubled web traffic after unveiling a new global brand and launching 50 localized sites in just 9 months.

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SDL Web Localization Services

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SDL (LSE:SDL) is the global innovator in language translation technology, services and content management. With more than 20 years of experience, SDL delivers transformative business results by enabling powerfully nuanced digital experiences with customers around the world.

Are you in the know? Find out why 79 out of the top 100 global brands use SDL at SDL.com and follow us on Twitter, LinkedIn and Facebook.

Copyright © 2016 SDL plc. All Rights Reserved. All company product or service names referenced herein are properties of their respective owners.

To learn more, visit us online.

Why SDL

With over 25 years’ experience in localizing software, documentation and websites, SDL is your perfect starting point for accelerated growth in global revenues.

A localized website is the biggest driver for growing a global customer base. It’s also a great opportunity for you to start small and build as you go – giving you time to monitor your ROI before rolling out a complete solution. With SDL’s wide array of web offerings, you’ll never be locked into a single solution, but can pick and choose the right elements to fit your needs. Start small and manual, and build up to a fully automated solution over time. We believe in keeping it scalable and customizable to meet the full requirements of your global organization.

Sound good? Let us take it from here. Contact us today and we’ll provide you with a full web assessment. We’ll examine your current website, along with the internal systems and processes you use to build and maintain it. We’ll also help you develop a measurable plan so you can achieve your global online goals.

Are you ready to maximize your global revenues? We’re ready to help.