SCS Annual Government Contracting Seminar · SCS Annual Government Contracting Seminar Tuesday,...
48
SCS Annual Government Contracting Seminar Tuesday, October 28, 2014 Oakridge, Tennessee Presented by Dr. Hubert Glover
Transcript of SCS Annual Government Contracting Seminar · SCS Annual Government Contracting Seminar Tuesday,...
SCS Annual Government Contracting Seminar
Tuesday October 28 2014
Oakridge Tennessee
Presented by Dr Hubert Glover
Agenda
bull Value of Past Performance
bull Leadership in the 21st Century
Past Performance
Regulatory Characteristics
bull ldquoRelevance in magnitude scope and complexity to the Statement of Workhelliprdquo
ndash Are you pursuing financial support work with a maintenance background
ndash Can you demonstrate you can handle a $45 million contract award with a $100k line of credit and no formal HR function or accounting system
ndash Does your track record indicate you can provide the engineering technical support when your background has focused on public outreach and support services
The SpinmdashFacts Only
bull You have the responsibility to extract and leverage your current and past performance in a manner that is relevant in substance to the Statement of Workmdashdo not use a generic PP statement for a proposal
ndash In the 21st Century there is no pure secretarial or administrative workmdashit is probably planning coordination project management support transaction processing communicationhellip
Boast-Facts Only
bull Did you transform a process that was paper based or had outlived Excel to a relational database and cloud based process
bull Were processes streamlined or eliminated along with supporting costs
bull How did you meet and exceed the SOW with innovations
bull What was the value of your wealth of SOW and PP experience for the customer
Tell the StorymdashFacts Only
bull Make your PP come alive with value innovations and this is the opportunity that is often not page restricted to sing the Why Select Only Your Company Song
bull PP can be the deciding factor and can justify Best Value to the government ie you do not always have to be both lowest cost and highest technical score
Ideal Characteristics
bull Honor Integrity and Ethics are woven throughout any comments your customers and employees will say formally and informallymdashunderstand there is the formal PPQ then there is the call email text tweethellip
bull Caring going above and beyond insatiable commitment to strive for customer excellence and employee development
bull Relentless spirit to make things work in the midst of CR Government Shutdowns budgetary and mission changes along with environmental challenges eg hurricanesmdashsnow storms
Overall
bull PP is your brand mission and continuous strategic planmdashit sells for you or limits youmdashyour commitment amp sincerity will decide
bull Ultimately you want customers and employees trying to figure out how to turn 5 years into 10 years and more
Key Elements of Change
Review of Federal Contracting Environment
Post WWII Small Business Federal Contract expands
Nixon Administration launches SBA
with annual procurement
goals
1970s to 1990s small business contracting
flourished with cost plus contracts similar to major
contractors
Contract Bundling and Government rightsizing and
mission changes occurred
Post 911 created DHS
and Temporarily revived DOE
and DOD
Today firm fixed price MCA major
changes in mission for NASA DOE and
DOD and agency wide contracts
Technology Parade
Electricity
Radio
Telephone
Automobile--Flight
RecordingPhotography
Pre-WWI
Computer
Television
Space Travel
Mobile Technology
Post--WWII
Internet
Mobile Communications
Apps
BYOD
21st Century
ldquo The Times They Are A-Changinrdquo
Prophetic Words from Bob DylanmdashCirca 1963
bull ldquohellipCome gather rsquoround people Wherever you roam And admit that the waters Around you have grown And accept it that soon Yoursquoll be drenched to the bone If your time to you is worth savinrsquo Then you better start swimminrsquo or yoursquoll sink like a stone For the times they are a-changinrsquohelliprdquo
Communication Today
16
1st Store 1985
Netflix 1999
Chapter 11 Blockbuster Express
2010
Express Closes
Nov 2012
Complete Life Cycle ndash Birth to Death of a Business
Where was the Finance Team
MANAGEMENT ACCOUNTANTrsquoS ROLE
What Block Buster Did Right
bull Revolutionized a new industrymdashvideo
bull Maintained access to customer via neighborhood stores
bull Expanded customer loyalty programs and helped launched gift cards
bull Rescued entertainment industry from movies to gaming and provided access
What Blockbuster Did Wrong
bull Exploited late fees to the point of being 50 of their revenue base or profitsmdashNetflix used this as their vulnerabilitymdashRemember their slogan initially ldquono late feesrdquo
bull Failed to recognize and respect lions of changemdashwe will discuss in next section
bull Missed opportunities that they had initiatedmdashremaining current ie they went from VHS to DVD to Blue Ray to obsolescence while Red Box and Netflix conducted the classic ldquoHare versus Tortoiserdquo race
Guttenberg Press
bull Established Mass Communications bull Allowed the mass to have access to information bull Democratization of knowledge bull Increased literacy bull Created the mass production of information that is being challenged today
Which Company is a Landmark in the Digital World
bull Popularized e-commerce bull Largest online retailer in the world bull Led movement to Web 20 and 30
bull More than 1 Billion members bull Established Social Media bull Obtained more ldquoaudiencerdquo than radio and television in less than 10 years
Evolution of Data Access
Pre-21st Century Information Retrieval Method
Information amp Entertainment--Then
Information amp Entertainment--Now
My own evolution Accumulated over 1500 Albums
Recorded or purchased more than 2000 cassettes and CDs
Now more than 30k songs in Amazon and iCloud
CEO to his executive team ldquoCustomers donrsquot want our 1rdquo drillsrdquo
TECHNOLOGY AND RESULTS THAT MATTER
Are you asking the right questions
CEO to his executive team ldquoCustomers donrsquot want our 1rdquo drillsrdquo
ldquoOur customers want 1rdquo holesrdquo
Customers donrsquot want technology Customers want the Results technology enables
TECHNOLOGY AND RESULTS THAT MATTER
Time for a
New
Leadership Model
THE
LOOKOUT
POST
GENTLE GIANTS
21ST
CENTURY
COMMUNICATION
VIOLENT BIRTH
CYCLE OF
FALLS AND
RISES
MOVING
FORWARD
CREATING SPACE FOR
IMAGINATION
LIONS OF
CHANGE DESTROY
CREATIVE
SETTINGS
NEW HERDS
BLENDING INTO
DIVERSE
COMMUNITIES
GIRAFFES OF TECHNOLOGY THE MAKING OF THE 21ST CENTURY LEADER
The Lookout Post Learning Organizations in the Age of Technology
bull The tallest animal in the world epitomizes environmental scanning relying on its height vision and alertness to manage and see beyond its surroundingsmdashserving as a reliable lookout post for the herd
bull The giraffe triggered a memory from the early 1990s when I was sitting in a packed crowd as MITrsquos futurist Peter Senge spoke about the need for learning environmentsmdasha cutting-edge theory he presented at conferences throughout the world He spoke about how to run companies in the second part of the information age a highlight that stuck with me for years and led to my focus on the giraffes of technology
bull More than any other time in US history leaders now need to serve as sturdy lookout posts for herds Senge urged businesses to embrace the value ofmdashand the need formdashlearning organizations His ideas parallel certain characteristics I find in todayrsquos social media where there are no strict boundaries where information is freely shared and where there is less fear of failure or being condemned for what you say or share In its purity the web is a learning environment
Gentle Giantsmdash21st-Century
Business Communication
bull We need a fresh leadership model a twenty-first-century style that contradicts the top-down management approach that hasnrsquot changed much in the past seventy-five years
bull Leaders must strive to have a positive impact on communities because wersquore increasingly connected through technology
bull Business leaders need to engage various groups of people by removing their dated industrial style to fit our times This shift requires a genuine commitment to employees and customers by taking a respectful approach that offers encouraging words and creates a calm productive setting that embraces a teaching philosophy
bull Twenty-first century leadership is an option a selection an intrinsic value
The Giraffersquos Violent BirthmdashThe Fall and Rise in Our Messy 21st-Century Business and Professional Settings
bull After fifteen months in the womb calves are born headfirst and drop six feet to the ground from the standing mom Boom Welcome to EarthhellipIt is usually up on its own spindly legs within an hour a vital defense against a hungry enemy
ndash mdashLynn Sherr Journalist 1997
ndash Giraffes are vulnerable at birth The event is a rude awakening a survival test and a rough-and-tumble introduction onto the plains of Africa The calf drops from its motherrsquos pouch building speed that severs the umbilical cord As the calf flails on the ground a powerful image hovers above providing a moment of calm when the newborn has a decision to make Do I lie still or rise to join my mother standing before me
bull Actors such as Lilian Gish had to make a decision to go from theater to silent films then to ldquotalkiesrdquomdashsome refused and they went into obscurity while others adapted
bull Apple is a modern version of failing after so many initial successes in the 1980s to fledgling in the 1990s and required Microsoft to invest while they had removed Steve Jobs then in the 21st Century they rose again learning from mistakes and revolutionizing the entertainment and mobile device industry and our livesmdashwho else passes and fans post sticky notes on the stores
Moving ForwardndashCreating Space
for Imagination in Work Settings
bull To fuel their immense bodies giraffes consume seventy-five pounds of vegetation each day In a neat closing of the ecological circle their browsing stimulates new growth and thus helps propagate the very plants they consume
ndash mdashLynn Sherr journalist 1997
ndash Giraffe sleeps only about thirty minutes each day with rest periods broken into six five-minute naps The alert animal constantly grazes to discover new areas to feed because if the herd stands for too long and becomes static it risks being attacked by its main predatormdashthe lion
bull Like the giraffe companies and employees must move forward resting less than in past decades Doing so can be difficult especially when a new technology disrupts the serene landscape wersquore comfortable grazing in
ndash Irsquove learned to appreciate the act of dreaming a useful tool when yoursquore dealing with significant change and a sturdy technique to keep moving forward
bull Dreaming unleashes a personrsquos uniqueness which is vital to company learning If businesses today donrsquot shape a climate for personal dreaming theyrsquoll end up stuck in the twentieth centuryrsquos traditional planning becoming myopic and functional but not responsive to change by implementing the strongest ideas to move forward
The Lions of Change Destroy
Creative Settings
bull When the giraffe spots an area where it can guide the herd to foliage and protection the herd calmly moves forward although occasionally a lion appears blocking the path to the feeding ground
ndash The giraffe must make a life-or-death decision
ndash It often walks away or gives warnings but rarely launches that crushing blow though the threat of the giraffersquos lethal kick is known to the lion In some specific way giraffes always deal with lions so they can move forward to graze the herbivorersquos daily goal
bull Standing up to lions is as tricky in the professional world as it is in the wild Wersquore stopped and yanked off the path of moving forward
ndash But to make use of the encounter we must commit to the goal of feeding (learning) If thatrsquos our genuine focus wersquoll have more skills at negotiating these conflicts when the next lion blocks our path to growth
bull Indra Nooyi is a giraffe-inspired leader who had to face lions blocking her pathmdashthe lions of change After she became the CEO of PepsiCo Nooyi launched ldquoPerformance with Purposerdquo a new business model that ldquofocuses on delivering sustainable growth by investing in a healthier future for people and the planetrdquo
Nurture New Herds
Next Steps
41
BEING DIGITAL
Nicholas Negroponte Being Digital 1995 bull Time bull Place bull Mass
ldquo0rdquo
What examples come to mind where a company has shrunk these three factors to ldquo0rdquo
Embrace the Digital World
Kodak Or Google
Lead Collaborate Find a New Way
Open New Markets
Calloway asked how they could expand the market and asked why it was currently restrictedmdashthey found out it was small clubs and small ballmdashso they invented Big Berthamdasha major success
They did not go with the current market they took a risk and added a new set of herds to play golf by addressing their concernsmdashby asking the right question
Ask and Answer the Right Questions
bull What is required and what is the best way to produce and deliver versus this is what we have and what we can sell or continue what we have been doing
bull What will be next in view of emerging trends versus we have invested so much in the current production process so we must figure out how to continue to use the current system
bull How fast can we respond and how long do we have to seize the moment versus letrsquos wait and see for something that will be the next long term Lipitor like Blockbuster productmdasheven Barbie is tumbling
Embrace Constant Change
Circa 1964
Who Moved My Cheese 1998
One Final Question Casinos RevenuemdashName the major source
Recommended Readings
bull Peter Senge The Fifth Discipline The Art and Practice of the Learning Organization
bull Spencer Johnson Who Moved My Cheese bull A review of a company that embraces changemdashApple
ndash httpswwwlinkedincomtodaypostarticle20140805172102-200505819-apple-the-evolutiontrk=mp-details-rc
bull GE Capitalmdashleadership philosophy ndash httpcohortgecapitalcomnewsletter201305GEC_How20GE2
0links20leadership20to20strategypdf
bull Davis Meyers Blur The Speed of Change in the Connected Economy bull Giraffes of Technology The Making of the Twenty-First Century
Leader ndash wwwgiraffesoftechnologycom
Agenda
bull Value of Past Performance
bull Leadership in the 21st Century
Past Performance
Regulatory Characteristics
bull ldquoRelevance in magnitude scope and complexity to the Statement of Workhelliprdquo
ndash Are you pursuing financial support work with a maintenance background
ndash Can you demonstrate you can handle a $45 million contract award with a $100k line of credit and no formal HR function or accounting system
ndash Does your track record indicate you can provide the engineering technical support when your background has focused on public outreach and support services
The SpinmdashFacts Only
bull You have the responsibility to extract and leverage your current and past performance in a manner that is relevant in substance to the Statement of Workmdashdo not use a generic PP statement for a proposal
ndash In the 21st Century there is no pure secretarial or administrative workmdashit is probably planning coordination project management support transaction processing communicationhellip
Boast-Facts Only
bull Did you transform a process that was paper based or had outlived Excel to a relational database and cloud based process
bull Were processes streamlined or eliminated along with supporting costs
bull How did you meet and exceed the SOW with innovations
bull What was the value of your wealth of SOW and PP experience for the customer
Tell the StorymdashFacts Only
bull Make your PP come alive with value innovations and this is the opportunity that is often not page restricted to sing the Why Select Only Your Company Song
bull PP can be the deciding factor and can justify Best Value to the government ie you do not always have to be both lowest cost and highest technical score
Ideal Characteristics
bull Honor Integrity and Ethics are woven throughout any comments your customers and employees will say formally and informallymdashunderstand there is the formal PPQ then there is the call email text tweethellip
bull Caring going above and beyond insatiable commitment to strive for customer excellence and employee development
bull Relentless spirit to make things work in the midst of CR Government Shutdowns budgetary and mission changes along with environmental challenges eg hurricanesmdashsnow storms
Overall
bull PP is your brand mission and continuous strategic planmdashit sells for you or limits youmdashyour commitment amp sincerity will decide
bull Ultimately you want customers and employees trying to figure out how to turn 5 years into 10 years and more
Key Elements of Change
Review of Federal Contracting Environment
Post WWII Small Business Federal Contract expands
Nixon Administration launches SBA
with annual procurement
goals
1970s to 1990s small business contracting
flourished with cost plus contracts similar to major
contractors
Contract Bundling and Government rightsizing and
mission changes occurred
Post 911 created DHS
and Temporarily revived DOE
and DOD
Today firm fixed price MCA major
changes in mission for NASA DOE and
DOD and agency wide contracts
Technology Parade
Electricity
Radio
Telephone
Automobile--Flight
RecordingPhotography
Pre-WWI
Computer
Television
Space Travel
Mobile Technology
Post--WWII
Internet
Mobile Communications
Apps
BYOD
21st Century
ldquo The Times They Are A-Changinrdquo
Prophetic Words from Bob DylanmdashCirca 1963
bull ldquohellipCome gather rsquoround people Wherever you roam And admit that the waters Around you have grown And accept it that soon Yoursquoll be drenched to the bone If your time to you is worth savinrsquo Then you better start swimminrsquo or yoursquoll sink like a stone For the times they are a-changinrsquohelliprdquo
Communication Today
16
1st Store 1985
Netflix 1999
Chapter 11 Blockbuster Express
2010
Express Closes
Nov 2012
Complete Life Cycle ndash Birth to Death of a Business
Where was the Finance Team
MANAGEMENT ACCOUNTANTrsquoS ROLE
What Block Buster Did Right
bull Revolutionized a new industrymdashvideo
bull Maintained access to customer via neighborhood stores
bull Expanded customer loyalty programs and helped launched gift cards
bull Rescued entertainment industry from movies to gaming and provided access
What Blockbuster Did Wrong
bull Exploited late fees to the point of being 50 of their revenue base or profitsmdashNetflix used this as their vulnerabilitymdashRemember their slogan initially ldquono late feesrdquo
bull Failed to recognize and respect lions of changemdashwe will discuss in next section
bull Missed opportunities that they had initiatedmdashremaining current ie they went from VHS to DVD to Blue Ray to obsolescence while Red Box and Netflix conducted the classic ldquoHare versus Tortoiserdquo race
Guttenberg Press
bull Established Mass Communications bull Allowed the mass to have access to information bull Democratization of knowledge bull Increased literacy bull Created the mass production of information that is being challenged today
Which Company is a Landmark in the Digital World
bull Popularized e-commerce bull Largest online retailer in the world bull Led movement to Web 20 and 30
bull More than 1 Billion members bull Established Social Media bull Obtained more ldquoaudiencerdquo than radio and television in less than 10 years
Evolution of Data Access
Pre-21st Century Information Retrieval Method
Information amp Entertainment--Then
Information amp Entertainment--Now
My own evolution Accumulated over 1500 Albums
Recorded or purchased more than 2000 cassettes and CDs
Now more than 30k songs in Amazon and iCloud
CEO to his executive team ldquoCustomers donrsquot want our 1rdquo drillsrdquo
TECHNOLOGY AND RESULTS THAT MATTER
Are you asking the right questions
CEO to his executive team ldquoCustomers donrsquot want our 1rdquo drillsrdquo
ldquoOur customers want 1rdquo holesrdquo
Customers donrsquot want technology Customers want the Results technology enables
TECHNOLOGY AND RESULTS THAT MATTER
Time for a
New
Leadership Model
THE
LOOKOUT
POST
GENTLE GIANTS
21ST
CENTURY
COMMUNICATION
VIOLENT BIRTH
CYCLE OF
FALLS AND
RISES
MOVING
FORWARD
CREATING SPACE FOR
IMAGINATION
LIONS OF
CHANGE DESTROY
CREATIVE
SETTINGS
NEW HERDS
BLENDING INTO
DIVERSE
COMMUNITIES
GIRAFFES OF TECHNOLOGY THE MAKING OF THE 21ST CENTURY LEADER
The Lookout Post Learning Organizations in the Age of Technology
bull The tallest animal in the world epitomizes environmental scanning relying on its height vision and alertness to manage and see beyond its surroundingsmdashserving as a reliable lookout post for the herd
bull The giraffe triggered a memory from the early 1990s when I was sitting in a packed crowd as MITrsquos futurist Peter Senge spoke about the need for learning environmentsmdasha cutting-edge theory he presented at conferences throughout the world He spoke about how to run companies in the second part of the information age a highlight that stuck with me for years and led to my focus on the giraffes of technology
bull More than any other time in US history leaders now need to serve as sturdy lookout posts for herds Senge urged businesses to embrace the value ofmdashand the need formdashlearning organizations His ideas parallel certain characteristics I find in todayrsquos social media where there are no strict boundaries where information is freely shared and where there is less fear of failure or being condemned for what you say or share In its purity the web is a learning environment
Gentle Giantsmdash21st-Century
Business Communication
bull We need a fresh leadership model a twenty-first-century style that contradicts the top-down management approach that hasnrsquot changed much in the past seventy-five years
bull Leaders must strive to have a positive impact on communities because wersquore increasingly connected through technology
bull Business leaders need to engage various groups of people by removing their dated industrial style to fit our times This shift requires a genuine commitment to employees and customers by taking a respectful approach that offers encouraging words and creates a calm productive setting that embraces a teaching philosophy
bull Twenty-first century leadership is an option a selection an intrinsic value
The Giraffersquos Violent BirthmdashThe Fall and Rise in Our Messy 21st-Century Business and Professional Settings
bull After fifteen months in the womb calves are born headfirst and drop six feet to the ground from the standing mom Boom Welcome to EarthhellipIt is usually up on its own spindly legs within an hour a vital defense against a hungry enemy
ndash mdashLynn Sherr Journalist 1997
ndash Giraffes are vulnerable at birth The event is a rude awakening a survival test and a rough-and-tumble introduction onto the plains of Africa The calf drops from its motherrsquos pouch building speed that severs the umbilical cord As the calf flails on the ground a powerful image hovers above providing a moment of calm when the newborn has a decision to make Do I lie still or rise to join my mother standing before me
bull Actors such as Lilian Gish had to make a decision to go from theater to silent films then to ldquotalkiesrdquomdashsome refused and they went into obscurity while others adapted
bull Apple is a modern version of failing after so many initial successes in the 1980s to fledgling in the 1990s and required Microsoft to invest while they had removed Steve Jobs then in the 21st Century they rose again learning from mistakes and revolutionizing the entertainment and mobile device industry and our livesmdashwho else passes and fans post sticky notes on the stores
Moving ForwardndashCreating Space
for Imagination in Work Settings
bull To fuel their immense bodies giraffes consume seventy-five pounds of vegetation each day In a neat closing of the ecological circle their browsing stimulates new growth and thus helps propagate the very plants they consume
ndash mdashLynn Sherr journalist 1997
ndash Giraffe sleeps only about thirty minutes each day with rest periods broken into six five-minute naps The alert animal constantly grazes to discover new areas to feed because if the herd stands for too long and becomes static it risks being attacked by its main predatormdashthe lion
bull Like the giraffe companies and employees must move forward resting less than in past decades Doing so can be difficult especially when a new technology disrupts the serene landscape wersquore comfortable grazing in
ndash Irsquove learned to appreciate the act of dreaming a useful tool when yoursquore dealing with significant change and a sturdy technique to keep moving forward
bull Dreaming unleashes a personrsquos uniqueness which is vital to company learning If businesses today donrsquot shape a climate for personal dreaming theyrsquoll end up stuck in the twentieth centuryrsquos traditional planning becoming myopic and functional but not responsive to change by implementing the strongest ideas to move forward
The Lions of Change Destroy
Creative Settings
bull When the giraffe spots an area where it can guide the herd to foliage and protection the herd calmly moves forward although occasionally a lion appears blocking the path to the feeding ground
ndash The giraffe must make a life-or-death decision
ndash It often walks away or gives warnings but rarely launches that crushing blow though the threat of the giraffersquos lethal kick is known to the lion In some specific way giraffes always deal with lions so they can move forward to graze the herbivorersquos daily goal
bull Standing up to lions is as tricky in the professional world as it is in the wild Wersquore stopped and yanked off the path of moving forward
ndash But to make use of the encounter we must commit to the goal of feeding (learning) If thatrsquos our genuine focus wersquoll have more skills at negotiating these conflicts when the next lion blocks our path to growth
bull Indra Nooyi is a giraffe-inspired leader who had to face lions blocking her pathmdashthe lions of change After she became the CEO of PepsiCo Nooyi launched ldquoPerformance with Purposerdquo a new business model that ldquofocuses on delivering sustainable growth by investing in a healthier future for people and the planetrdquo
Nurture New Herds
Next Steps
41
BEING DIGITAL
Nicholas Negroponte Being Digital 1995 bull Time bull Place bull Mass
ldquo0rdquo
What examples come to mind where a company has shrunk these three factors to ldquo0rdquo
Embrace the Digital World
Kodak Or Google
Lead Collaborate Find a New Way
Open New Markets
Calloway asked how they could expand the market and asked why it was currently restrictedmdashthey found out it was small clubs and small ballmdashso they invented Big Berthamdasha major success
They did not go with the current market they took a risk and added a new set of herds to play golf by addressing their concernsmdashby asking the right question
Ask and Answer the Right Questions
bull What is required and what is the best way to produce and deliver versus this is what we have and what we can sell or continue what we have been doing
bull What will be next in view of emerging trends versus we have invested so much in the current production process so we must figure out how to continue to use the current system
bull How fast can we respond and how long do we have to seize the moment versus letrsquos wait and see for something that will be the next long term Lipitor like Blockbuster productmdasheven Barbie is tumbling
Embrace Constant Change
Circa 1964
Who Moved My Cheese 1998
One Final Question Casinos RevenuemdashName the major source
Recommended Readings
bull Peter Senge The Fifth Discipline The Art and Practice of the Learning Organization
bull Spencer Johnson Who Moved My Cheese bull A review of a company that embraces changemdashApple
ndash httpswwwlinkedincomtodaypostarticle20140805172102-200505819-apple-the-evolutiontrk=mp-details-rc
bull GE Capitalmdashleadership philosophy ndash httpcohortgecapitalcomnewsletter201305GEC_How20GE2
0links20leadership20to20strategypdf
bull Davis Meyers Blur The Speed of Change in the Connected Economy bull Giraffes of Technology The Making of the Twenty-First Century
Leader ndash wwwgiraffesoftechnologycom
Past Performance
Regulatory Characteristics
bull ldquoRelevance in magnitude scope and complexity to the Statement of Workhelliprdquo
ndash Are you pursuing financial support work with a maintenance background
ndash Can you demonstrate you can handle a $45 million contract award with a $100k line of credit and no formal HR function or accounting system
ndash Does your track record indicate you can provide the engineering technical support when your background has focused on public outreach and support services
The SpinmdashFacts Only
bull You have the responsibility to extract and leverage your current and past performance in a manner that is relevant in substance to the Statement of Workmdashdo not use a generic PP statement for a proposal
ndash In the 21st Century there is no pure secretarial or administrative workmdashit is probably planning coordination project management support transaction processing communicationhellip
Boast-Facts Only
bull Did you transform a process that was paper based or had outlived Excel to a relational database and cloud based process
bull Were processes streamlined or eliminated along with supporting costs
bull How did you meet and exceed the SOW with innovations
bull What was the value of your wealth of SOW and PP experience for the customer
Tell the StorymdashFacts Only
bull Make your PP come alive with value innovations and this is the opportunity that is often not page restricted to sing the Why Select Only Your Company Song
bull PP can be the deciding factor and can justify Best Value to the government ie you do not always have to be both lowest cost and highest technical score
Ideal Characteristics
bull Honor Integrity and Ethics are woven throughout any comments your customers and employees will say formally and informallymdashunderstand there is the formal PPQ then there is the call email text tweethellip
bull Caring going above and beyond insatiable commitment to strive for customer excellence and employee development
bull Relentless spirit to make things work in the midst of CR Government Shutdowns budgetary and mission changes along with environmental challenges eg hurricanesmdashsnow storms
Overall
bull PP is your brand mission and continuous strategic planmdashit sells for you or limits youmdashyour commitment amp sincerity will decide
bull Ultimately you want customers and employees trying to figure out how to turn 5 years into 10 years and more
Key Elements of Change
Review of Federal Contracting Environment
Post WWII Small Business Federal Contract expands
Nixon Administration launches SBA
with annual procurement
goals
1970s to 1990s small business contracting
flourished with cost plus contracts similar to major
contractors
Contract Bundling and Government rightsizing and
mission changes occurred
Post 911 created DHS
and Temporarily revived DOE
and DOD
Today firm fixed price MCA major
changes in mission for NASA DOE and
DOD and agency wide contracts
Technology Parade
Electricity
Radio
Telephone
Automobile--Flight
RecordingPhotography
Pre-WWI
Computer
Television
Space Travel
Mobile Technology
Post--WWII
Internet
Mobile Communications
Apps
BYOD
21st Century
ldquo The Times They Are A-Changinrdquo
Prophetic Words from Bob DylanmdashCirca 1963
bull ldquohellipCome gather rsquoround people Wherever you roam And admit that the waters Around you have grown And accept it that soon Yoursquoll be drenched to the bone If your time to you is worth savinrsquo Then you better start swimminrsquo or yoursquoll sink like a stone For the times they are a-changinrsquohelliprdquo
Communication Today
16
1st Store 1985
Netflix 1999
Chapter 11 Blockbuster Express
2010
Express Closes
Nov 2012
Complete Life Cycle ndash Birth to Death of a Business
Where was the Finance Team
MANAGEMENT ACCOUNTANTrsquoS ROLE
What Block Buster Did Right
bull Revolutionized a new industrymdashvideo
bull Maintained access to customer via neighborhood stores
bull Expanded customer loyalty programs and helped launched gift cards
bull Rescued entertainment industry from movies to gaming and provided access
What Blockbuster Did Wrong
bull Exploited late fees to the point of being 50 of their revenue base or profitsmdashNetflix used this as their vulnerabilitymdashRemember their slogan initially ldquono late feesrdquo
bull Failed to recognize and respect lions of changemdashwe will discuss in next section
bull Missed opportunities that they had initiatedmdashremaining current ie they went from VHS to DVD to Blue Ray to obsolescence while Red Box and Netflix conducted the classic ldquoHare versus Tortoiserdquo race
Guttenberg Press
bull Established Mass Communications bull Allowed the mass to have access to information bull Democratization of knowledge bull Increased literacy bull Created the mass production of information that is being challenged today
Which Company is a Landmark in the Digital World
bull Popularized e-commerce bull Largest online retailer in the world bull Led movement to Web 20 and 30
bull More than 1 Billion members bull Established Social Media bull Obtained more ldquoaudiencerdquo than radio and television in less than 10 years
Evolution of Data Access
Pre-21st Century Information Retrieval Method
Information amp Entertainment--Then
Information amp Entertainment--Now
My own evolution Accumulated over 1500 Albums
Recorded or purchased more than 2000 cassettes and CDs
Now more than 30k songs in Amazon and iCloud
CEO to his executive team ldquoCustomers donrsquot want our 1rdquo drillsrdquo
TECHNOLOGY AND RESULTS THAT MATTER
Are you asking the right questions
CEO to his executive team ldquoCustomers donrsquot want our 1rdquo drillsrdquo
ldquoOur customers want 1rdquo holesrdquo
Customers donrsquot want technology Customers want the Results technology enables
TECHNOLOGY AND RESULTS THAT MATTER
Time for a
New
Leadership Model
THE
LOOKOUT
POST
GENTLE GIANTS
21ST
CENTURY
COMMUNICATION
VIOLENT BIRTH
CYCLE OF
FALLS AND
RISES
MOVING
FORWARD
CREATING SPACE FOR
IMAGINATION
LIONS OF
CHANGE DESTROY
CREATIVE
SETTINGS
NEW HERDS
BLENDING INTO
DIVERSE
COMMUNITIES
GIRAFFES OF TECHNOLOGY THE MAKING OF THE 21ST CENTURY LEADER
The Lookout Post Learning Organizations in the Age of Technology
bull The tallest animal in the world epitomizes environmental scanning relying on its height vision and alertness to manage and see beyond its surroundingsmdashserving as a reliable lookout post for the herd
bull The giraffe triggered a memory from the early 1990s when I was sitting in a packed crowd as MITrsquos futurist Peter Senge spoke about the need for learning environmentsmdasha cutting-edge theory he presented at conferences throughout the world He spoke about how to run companies in the second part of the information age a highlight that stuck with me for years and led to my focus on the giraffes of technology
bull More than any other time in US history leaders now need to serve as sturdy lookout posts for herds Senge urged businesses to embrace the value ofmdashand the need formdashlearning organizations His ideas parallel certain characteristics I find in todayrsquos social media where there are no strict boundaries where information is freely shared and where there is less fear of failure or being condemned for what you say or share In its purity the web is a learning environment
Gentle Giantsmdash21st-Century
Business Communication
bull We need a fresh leadership model a twenty-first-century style that contradicts the top-down management approach that hasnrsquot changed much in the past seventy-five years
bull Leaders must strive to have a positive impact on communities because wersquore increasingly connected through technology
bull Business leaders need to engage various groups of people by removing their dated industrial style to fit our times This shift requires a genuine commitment to employees and customers by taking a respectful approach that offers encouraging words and creates a calm productive setting that embraces a teaching philosophy
bull Twenty-first century leadership is an option a selection an intrinsic value
The Giraffersquos Violent BirthmdashThe Fall and Rise in Our Messy 21st-Century Business and Professional Settings
bull After fifteen months in the womb calves are born headfirst and drop six feet to the ground from the standing mom Boom Welcome to EarthhellipIt is usually up on its own spindly legs within an hour a vital defense against a hungry enemy
ndash mdashLynn Sherr Journalist 1997
ndash Giraffes are vulnerable at birth The event is a rude awakening a survival test and a rough-and-tumble introduction onto the plains of Africa The calf drops from its motherrsquos pouch building speed that severs the umbilical cord As the calf flails on the ground a powerful image hovers above providing a moment of calm when the newborn has a decision to make Do I lie still or rise to join my mother standing before me
bull Actors such as Lilian Gish had to make a decision to go from theater to silent films then to ldquotalkiesrdquomdashsome refused and they went into obscurity while others adapted
bull Apple is a modern version of failing after so many initial successes in the 1980s to fledgling in the 1990s and required Microsoft to invest while they had removed Steve Jobs then in the 21st Century they rose again learning from mistakes and revolutionizing the entertainment and mobile device industry and our livesmdashwho else passes and fans post sticky notes on the stores
Moving ForwardndashCreating Space
for Imagination in Work Settings
bull To fuel their immense bodies giraffes consume seventy-five pounds of vegetation each day In a neat closing of the ecological circle their browsing stimulates new growth and thus helps propagate the very plants they consume
ndash mdashLynn Sherr journalist 1997
ndash Giraffe sleeps only about thirty minutes each day with rest periods broken into six five-minute naps The alert animal constantly grazes to discover new areas to feed because if the herd stands for too long and becomes static it risks being attacked by its main predatormdashthe lion
bull Like the giraffe companies and employees must move forward resting less than in past decades Doing so can be difficult especially when a new technology disrupts the serene landscape wersquore comfortable grazing in
ndash Irsquove learned to appreciate the act of dreaming a useful tool when yoursquore dealing with significant change and a sturdy technique to keep moving forward
bull Dreaming unleashes a personrsquos uniqueness which is vital to company learning If businesses today donrsquot shape a climate for personal dreaming theyrsquoll end up stuck in the twentieth centuryrsquos traditional planning becoming myopic and functional but not responsive to change by implementing the strongest ideas to move forward
The Lions of Change Destroy
Creative Settings
bull When the giraffe spots an area where it can guide the herd to foliage and protection the herd calmly moves forward although occasionally a lion appears blocking the path to the feeding ground
ndash The giraffe must make a life-or-death decision
ndash It often walks away or gives warnings but rarely launches that crushing blow though the threat of the giraffersquos lethal kick is known to the lion In some specific way giraffes always deal with lions so they can move forward to graze the herbivorersquos daily goal
bull Standing up to lions is as tricky in the professional world as it is in the wild Wersquore stopped and yanked off the path of moving forward
ndash But to make use of the encounter we must commit to the goal of feeding (learning) If thatrsquos our genuine focus wersquoll have more skills at negotiating these conflicts when the next lion blocks our path to growth
bull Indra Nooyi is a giraffe-inspired leader who had to face lions blocking her pathmdashthe lions of change After she became the CEO of PepsiCo Nooyi launched ldquoPerformance with Purposerdquo a new business model that ldquofocuses on delivering sustainable growth by investing in a healthier future for people and the planetrdquo
Nurture New Herds
Next Steps
41
BEING DIGITAL
Nicholas Negroponte Being Digital 1995 bull Time bull Place bull Mass
ldquo0rdquo
What examples come to mind where a company has shrunk these three factors to ldquo0rdquo
Embrace the Digital World
Kodak Or Google
Lead Collaborate Find a New Way
Open New Markets
Calloway asked how they could expand the market and asked why it was currently restrictedmdashthey found out it was small clubs and small ballmdashso they invented Big Berthamdasha major success
They did not go with the current market they took a risk and added a new set of herds to play golf by addressing their concernsmdashby asking the right question
Ask and Answer the Right Questions
bull What is required and what is the best way to produce and deliver versus this is what we have and what we can sell or continue what we have been doing
bull What will be next in view of emerging trends versus we have invested so much in the current production process so we must figure out how to continue to use the current system
bull How fast can we respond and how long do we have to seize the moment versus letrsquos wait and see for something that will be the next long term Lipitor like Blockbuster productmdasheven Barbie is tumbling
Embrace Constant Change
Circa 1964
Who Moved My Cheese 1998
One Final Question Casinos RevenuemdashName the major source
Recommended Readings
bull Peter Senge The Fifth Discipline The Art and Practice of the Learning Organization
bull Spencer Johnson Who Moved My Cheese bull A review of a company that embraces changemdashApple
ndash httpswwwlinkedincomtodaypostarticle20140805172102-200505819-apple-the-evolutiontrk=mp-details-rc
bull GE Capitalmdashleadership philosophy ndash httpcohortgecapitalcomnewsletter201305GEC_How20GE2
0links20leadership20to20strategypdf
bull Davis Meyers Blur The Speed of Change in the Connected Economy bull Giraffes of Technology The Making of the Twenty-First Century
Leader ndash wwwgiraffesoftechnologycom
Regulatory Characteristics
bull ldquoRelevance in magnitude scope and complexity to the Statement of Workhelliprdquo
ndash Are you pursuing financial support work with a maintenance background
ndash Can you demonstrate you can handle a $45 million contract award with a $100k line of credit and no formal HR function or accounting system
ndash Does your track record indicate you can provide the engineering technical support when your background has focused on public outreach and support services
The SpinmdashFacts Only
bull You have the responsibility to extract and leverage your current and past performance in a manner that is relevant in substance to the Statement of Workmdashdo not use a generic PP statement for a proposal
ndash In the 21st Century there is no pure secretarial or administrative workmdashit is probably planning coordination project management support transaction processing communicationhellip
Boast-Facts Only
bull Did you transform a process that was paper based or had outlived Excel to a relational database and cloud based process
bull Were processes streamlined or eliminated along with supporting costs
bull How did you meet and exceed the SOW with innovations
bull What was the value of your wealth of SOW and PP experience for the customer
Tell the StorymdashFacts Only
bull Make your PP come alive with value innovations and this is the opportunity that is often not page restricted to sing the Why Select Only Your Company Song
bull PP can be the deciding factor and can justify Best Value to the government ie you do not always have to be both lowest cost and highest technical score
Ideal Characteristics
bull Honor Integrity and Ethics are woven throughout any comments your customers and employees will say formally and informallymdashunderstand there is the formal PPQ then there is the call email text tweethellip
bull Caring going above and beyond insatiable commitment to strive for customer excellence and employee development
bull Relentless spirit to make things work in the midst of CR Government Shutdowns budgetary and mission changes along with environmental challenges eg hurricanesmdashsnow storms
Overall
bull PP is your brand mission and continuous strategic planmdashit sells for you or limits youmdashyour commitment amp sincerity will decide
bull Ultimately you want customers and employees trying to figure out how to turn 5 years into 10 years and more
Key Elements of Change
Review of Federal Contracting Environment
Post WWII Small Business Federal Contract expands
Nixon Administration launches SBA
with annual procurement
goals
1970s to 1990s small business contracting
flourished with cost plus contracts similar to major
contractors
Contract Bundling and Government rightsizing and
mission changes occurred
Post 911 created DHS
and Temporarily revived DOE
and DOD
Today firm fixed price MCA major
changes in mission for NASA DOE and
DOD and agency wide contracts
Technology Parade
Electricity
Radio
Telephone
Automobile--Flight
RecordingPhotography
Pre-WWI
Computer
Television
Space Travel
Mobile Technology
Post--WWII
Internet
Mobile Communications
Apps
BYOD
21st Century
ldquo The Times They Are A-Changinrdquo
Prophetic Words from Bob DylanmdashCirca 1963
bull ldquohellipCome gather rsquoround people Wherever you roam And admit that the waters Around you have grown And accept it that soon Yoursquoll be drenched to the bone If your time to you is worth savinrsquo Then you better start swimminrsquo or yoursquoll sink like a stone For the times they are a-changinrsquohelliprdquo
Communication Today
16
1st Store 1985
Netflix 1999
Chapter 11 Blockbuster Express
2010
Express Closes
Nov 2012
Complete Life Cycle ndash Birth to Death of a Business
Where was the Finance Team
MANAGEMENT ACCOUNTANTrsquoS ROLE
What Block Buster Did Right
bull Revolutionized a new industrymdashvideo
bull Maintained access to customer via neighborhood stores
bull Expanded customer loyalty programs and helped launched gift cards
bull Rescued entertainment industry from movies to gaming and provided access
What Blockbuster Did Wrong
bull Exploited late fees to the point of being 50 of their revenue base or profitsmdashNetflix used this as their vulnerabilitymdashRemember their slogan initially ldquono late feesrdquo
bull Failed to recognize and respect lions of changemdashwe will discuss in next section
bull Missed opportunities that they had initiatedmdashremaining current ie they went from VHS to DVD to Blue Ray to obsolescence while Red Box and Netflix conducted the classic ldquoHare versus Tortoiserdquo race
Guttenberg Press
bull Established Mass Communications bull Allowed the mass to have access to information bull Democratization of knowledge bull Increased literacy bull Created the mass production of information that is being challenged today
Which Company is a Landmark in the Digital World
bull Popularized e-commerce bull Largest online retailer in the world bull Led movement to Web 20 and 30
bull More than 1 Billion members bull Established Social Media bull Obtained more ldquoaudiencerdquo than radio and television in less than 10 years
Evolution of Data Access
Pre-21st Century Information Retrieval Method
Information amp Entertainment--Then
Information amp Entertainment--Now
My own evolution Accumulated over 1500 Albums
Recorded or purchased more than 2000 cassettes and CDs
Now more than 30k songs in Amazon and iCloud
CEO to his executive team ldquoCustomers donrsquot want our 1rdquo drillsrdquo
TECHNOLOGY AND RESULTS THAT MATTER
Are you asking the right questions
CEO to his executive team ldquoCustomers donrsquot want our 1rdquo drillsrdquo
ldquoOur customers want 1rdquo holesrdquo
Customers donrsquot want technology Customers want the Results technology enables
TECHNOLOGY AND RESULTS THAT MATTER
Time for a
New
Leadership Model
THE
LOOKOUT
POST
GENTLE GIANTS
21ST
CENTURY
COMMUNICATION
VIOLENT BIRTH
CYCLE OF
FALLS AND
RISES
MOVING
FORWARD
CREATING SPACE FOR
IMAGINATION
LIONS OF
CHANGE DESTROY
CREATIVE
SETTINGS
NEW HERDS
BLENDING INTO
DIVERSE
COMMUNITIES
GIRAFFES OF TECHNOLOGY THE MAKING OF THE 21ST CENTURY LEADER
The Lookout Post Learning Organizations in the Age of Technology
bull The tallest animal in the world epitomizes environmental scanning relying on its height vision and alertness to manage and see beyond its surroundingsmdashserving as a reliable lookout post for the herd
bull The giraffe triggered a memory from the early 1990s when I was sitting in a packed crowd as MITrsquos futurist Peter Senge spoke about the need for learning environmentsmdasha cutting-edge theory he presented at conferences throughout the world He spoke about how to run companies in the second part of the information age a highlight that stuck with me for years and led to my focus on the giraffes of technology
bull More than any other time in US history leaders now need to serve as sturdy lookout posts for herds Senge urged businesses to embrace the value ofmdashand the need formdashlearning organizations His ideas parallel certain characteristics I find in todayrsquos social media where there are no strict boundaries where information is freely shared and where there is less fear of failure or being condemned for what you say or share In its purity the web is a learning environment
Gentle Giantsmdash21st-Century
Business Communication
bull We need a fresh leadership model a twenty-first-century style that contradicts the top-down management approach that hasnrsquot changed much in the past seventy-five years
bull Leaders must strive to have a positive impact on communities because wersquore increasingly connected through technology
bull Business leaders need to engage various groups of people by removing their dated industrial style to fit our times This shift requires a genuine commitment to employees and customers by taking a respectful approach that offers encouraging words and creates a calm productive setting that embraces a teaching philosophy
bull Twenty-first century leadership is an option a selection an intrinsic value
The Giraffersquos Violent BirthmdashThe Fall and Rise in Our Messy 21st-Century Business and Professional Settings
bull After fifteen months in the womb calves are born headfirst and drop six feet to the ground from the standing mom Boom Welcome to EarthhellipIt is usually up on its own spindly legs within an hour a vital defense against a hungry enemy
ndash mdashLynn Sherr Journalist 1997
ndash Giraffes are vulnerable at birth The event is a rude awakening a survival test and a rough-and-tumble introduction onto the plains of Africa The calf drops from its motherrsquos pouch building speed that severs the umbilical cord As the calf flails on the ground a powerful image hovers above providing a moment of calm when the newborn has a decision to make Do I lie still or rise to join my mother standing before me
bull Actors such as Lilian Gish had to make a decision to go from theater to silent films then to ldquotalkiesrdquomdashsome refused and they went into obscurity while others adapted
bull Apple is a modern version of failing after so many initial successes in the 1980s to fledgling in the 1990s and required Microsoft to invest while they had removed Steve Jobs then in the 21st Century they rose again learning from mistakes and revolutionizing the entertainment and mobile device industry and our livesmdashwho else passes and fans post sticky notes on the stores
Moving ForwardndashCreating Space
for Imagination in Work Settings
bull To fuel their immense bodies giraffes consume seventy-five pounds of vegetation each day In a neat closing of the ecological circle their browsing stimulates new growth and thus helps propagate the very plants they consume
ndash mdashLynn Sherr journalist 1997
ndash Giraffe sleeps only about thirty minutes each day with rest periods broken into six five-minute naps The alert animal constantly grazes to discover new areas to feed because if the herd stands for too long and becomes static it risks being attacked by its main predatormdashthe lion
bull Like the giraffe companies and employees must move forward resting less than in past decades Doing so can be difficult especially when a new technology disrupts the serene landscape wersquore comfortable grazing in
ndash Irsquove learned to appreciate the act of dreaming a useful tool when yoursquore dealing with significant change and a sturdy technique to keep moving forward
bull Dreaming unleashes a personrsquos uniqueness which is vital to company learning If businesses today donrsquot shape a climate for personal dreaming theyrsquoll end up stuck in the twentieth centuryrsquos traditional planning becoming myopic and functional but not responsive to change by implementing the strongest ideas to move forward
The Lions of Change Destroy
Creative Settings
bull When the giraffe spots an area where it can guide the herd to foliage and protection the herd calmly moves forward although occasionally a lion appears blocking the path to the feeding ground
ndash The giraffe must make a life-or-death decision
ndash It often walks away or gives warnings but rarely launches that crushing blow though the threat of the giraffersquos lethal kick is known to the lion In some specific way giraffes always deal with lions so they can move forward to graze the herbivorersquos daily goal
bull Standing up to lions is as tricky in the professional world as it is in the wild Wersquore stopped and yanked off the path of moving forward
ndash But to make use of the encounter we must commit to the goal of feeding (learning) If thatrsquos our genuine focus wersquoll have more skills at negotiating these conflicts when the next lion blocks our path to growth
bull Indra Nooyi is a giraffe-inspired leader who had to face lions blocking her pathmdashthe lions of change After she became the CEO of PepsiCo Nooyi launched ldquoPerformance with Purposerdquo a new business model that ldquofocuses on delivering sustainable growth by investing in a healthier future for people and the planetrdquo
Nurture New Herds
Next Steps
41
BEING DIGITAL
Nicholas Negroponte Being Digital 1995 bull Time bull Place bull Mass
ldquo0rdquo
What examples come to mind where a company has shrunk these three factors to ldquo0rdquo
Embrace the Digital World
Kodak Or Google
Lead Collaborate Find a New Way
Open New Markets
Calloway asked how they could expand the market and asked why it was currently restrictedmdashthey found out it was small clubs and small ballmdashso they invented Big Berthamdasha major success
They did not go with the current market they took a risk and added a new set of herds to play golf by addressing their concernsmdashby asking the right question
Ask and Answer the Right Questions
bull What is required and what is the best way to produce and deliver versus this is what we have and what we can sell or continue what we have been doing
bull What will be next in view of emerging trends versus we have invested so much in the current production process so we must figure out how to continue to use the current system
bull How fast can we respond and how long do we have to seize the moment versus letrsquos wait and see for something that will be the next long term Lipitor like Blockbuster productmdasheven Barbie is tumbling
Embrace Constant Change
Circa 1964
Who Moved My Cheese 1998
One Final Question Casinos RevenuemdashName the major source
Recommended Readings
bull Peter Senge The Fifth Discipline The Art and Practice of the Learning Organization
bull Spencer Johnson Who Moved My Cheese bull A review of a company that embraces changemdashApple
ndash httpswwwlinkedincomtodaypostarticle20140805172102-200505819-apple-the-evolutiontrk=mp-details-rc
bull GE Capitalmdashleadership philosophy ndash httpcohortgecapitalcomnewsletter201305GEC_How20GE2
0links20leadership20to20strategypdf
bull Davis Meyers Blur The Speed of Change in the Connected Economy bull Giraffes of Technology The Making of the Twenty-First Century
Leader ndash wwwgiraffesoftechnologycom
The SpinmdashFacts Only
bull You have the responsibility to extract and leverage your current and past performance in a manner that is relevant in substance to the Statement of Workmdashdo not use a generic PP statement for a proposal
ndash In the 21st Century there is no pure secretarial or administrative workmdashit is probably planning coordination project management support transaction processing communicationhellip
Boast-Facts Only
bull Did you transform a process that was paper based or had outlived Excel to a relational database and cloud based process
bull Were processes streamlined or eliminated along with supporting costs
bull How did you meet and exceed the SOW with innovations
bull What was the value of your wealth of SOW and PP experience for the customer
Tell the StorymdashFacts Only
bull Make your PP come alive with value innovations and this is the opportunity that is often not page restricted to sing the Why Select Only Your Company Song
bull PP can be the deciding factor and can justify Best Value to the government ie you do not always have to be both lowest cost and highest technical score
Ideal Characteristics
bull Honor Integrity and Ethics are woven throughout any comments your customers and employees will say formally and informallymdashunderstand there is the formal PPQ then there is the call email text tweethellip
bull Caring going above and beyond insatiable commitment to strive for customer excellence and employee development
bull Relentless spirit to make things work in the midst of CR Government Shutdowns budgetary and mission changes along with environmental challenges eg hurricanesmdashsnow storms
Overall
bull PP is your brand mission and continuous strategic planmdashit sells for you or limits youmdashyour commitment amp sincerity will decide
bull Ultimately you want customers and employees trying to figure out how to turn 5 years into 10 years and more
Key Elements of Change
Review of Federal Contracting Environment
Post WWII Small Business Federal Contract expands
Nixon Administration launches SBA
with annual procurement
goals
1970s to 1990s small business contracting
flourished with cost plus contracts similar to major
contractors
Contract Bundling and Government rightsizing and
mission changes occurred
Post 911 created DHS
and Temporarily revived DOE
and DOD
Today firm fixed price MCA major
changes in mission for NASA DOE and
DOD and agency wide contracts
Technology Parade
Electricity
Radio
Telephone
Automobile--Flight
RecordingPhotography
Pre-WWI
Computer
Television
Space Travel
Mobile Technology
Post--WWII
Internet
Mobile Communications
Apps
BYOD
21st Century
ldquo The Times They Are A-Changinrdquo
Prophetic Words from Bob DylanmdashCirca 1963
bull ldquohellipCome gather rsquoround people Wherever you roam And admit that the waters Around you have grown And accept it that soon Yoursquoll be drenched to the bone If your time to you is worth savinrsquo Then you better start swimminrsquo or yoursquoll sink like a stone For the times they are a-changinrsquohelliprdquo
Communication Today
16
1st Store 1985
Netflix 1999
Chapter 11 Blockbuster Express
2010
Express Closes
Nov 2012
Complete Life Cycle ndash Birth to Death of a Business
Where was the Finance Team
MANAGEMENT ACCOUNTANTrsquoS ROLE
What Block Buster Did Right
bull Revolutionized a new industrymdashvideo
bull Maintained access to customer via neighborhood stores
bull Expanded customer loyalty programs and helped launched gift cards
bull Rescued entertainment industry from movies to gaming and provided access
What Blockbuster Did Wrong
bull Exploited late fees to the point of being 50 of their revenue base or profitsmdashNetflix used this as their vulnerabilitymdashRemember their slogan initially ldquono late feesrdquo
bull Failed to recognize and respect lions of changemdashwe will discuss in next section
bull Missed opportunities that they had initiatedmdashremaining current ie they went from VHS to DVD to Blue Ray to obsolescence while Red Box and Netflix conducted the classic ldquoHare versus Tortoiserdquo race
Guttenberg Press
bull Established Mass Communications bull Allowed the mass to have access to information bull Democratization of knowledge bull Increased literacy bull Created the mass production of information that is being challenged today
Which Company is a Landmark in the Digital World
bull Popularized e-commerce bull Largest online retailer in the world bull Led movement to Web 20 and 30
bull More than 1 Billion members bull Established Social Media bull Obtained more ldquoaudiencerdquo than radio and television in less than 10 years
Evolution of Data Access
Pre-21st Century Information Retrieval Method
Information amp Entertainment--Then
Information amp Entertainment--Now
My own evolution Accumulated over 1500 Albums
Recorded or purchased more than 2000 cassettes and CDs
Now more than 30k songs in Amazon and iCloud
CEO to his executive team ldquoCustomers donrsquot want our 1rdquo drillsrdquo
TECHNOLOGY AND RESULTS THAT MATTER
Are you asking the right questions
CEO to his executive team ldquoCustomers donrsquot want our 1rdquo drillsrdquo
ldquoOur customers want 1rdquo holesrdquo
Customers donrsquot want technology Customers want the Results technology enables
TECHNOLOGY AND RESULTS THAT MATTER
Time for a
New
Leadership Model
THE
LOOKOUT
POST
GENTLE GIANTS
21ST
CENTURY
COMMUNICATION
VIOLENT BIRTH
CYCLE OF
FALLS AND
RISES
MOVING
FORWARD
CREATING SPACE FOR
IMAGINATION
LIONS OF
CHANGE DESTROY
CREATIVE
SETTINGS
NEW HERDS
BLENDING INTO
DIVERSE
COMMUNITIES
GIRAFFES OF TECHNOLOGY THE MAKING OF THE 21ST CENTURY LEADER
The Lookout Post Learning Organizations in the Age of Technology
bull The tallest animal in the world epitomizes environmental scanning relying on its height vision and alertness to manage and see beyond its surroundingsmdashserving as a reliable lookout post for the herd
bull The giraffe triggered a memory from the early 1990s when I was sitting in a packed crowd as MITrsquos futurist Peter Senge spoke about the need for learning environmentsmdasha cutting-edge theory he presented at conferences throughout the world He spoke about how to run companies in the second part of the information age a highlight that stuck with me for years and led to my focus on the giraffes of technology
bull More than any other time in US history leaders now need to serve as sturdy lookout posts for herds Senge urged businesses to embrace the value ofmdashand the need formdashlearning organizations His ideas parallel certain characteristics I find in todayrsquos social media where there are no strict boundaries where information is freely shared and where there is less fear of failure or being condemned for what you say or share In its purity the web is a learning environment
Gentle Giantsmdash21st-Century
Business Communication
bull We need a fresh leadership model a twenty-first-century style that contradicts the top-down management approach that hasnrsquot changed much in the past seventy-five years
bull Leaders must strive to have a positive impact on communities because wersquore increasingly connected through technology
bull Business leaders need to engage various groups of people by removing their dated industrial style to fit our times This shift requires a genuine commitment to employees and customers by taking a respectful approach that offers encouraging words and creates a calm productive setting that embraces a teaching philosophy
bull Twenty-first century leadership is an option a selection an intrinsic value
The Giraffersquos Violent BirthmdashThe Fall and Rise in Our Messy 21st-Century Business and Professional Settings
bull After fifteen months in the womb calves are born headfirst and drop six feet to the ground from the standing mom Boom Welcome to EarthhellipIt is usually up on its own spindly legs within an hour a vital defense against a hungry enemy
ndash mdashLynn Sherr Journalist 1997
ndash Giraffes are vulnerable at birth The event is a rude awakening a survival test and a rough-and-tumble introduction onto the plains of Africa The calf drops from its motherrsquos pouch building speed that severs the umbilical cord As the calf flails on the ground a powerful image hovers above providing a moment of calm when the newborn has a decision to make Do I lie still or rise to join my mother standing before me
bull Actors such as Lilian Gish had to make a decision to go from theater to silent films then to ldquotalkiesrdquomdashsome refused and they went into obscurity while others adapted
bull Apple is a modern version of failing after so many initial successes in the 1980s to fledgling in the 1990s and required Microsoft to invest while they had removed Steve Jobs then in the 21st Century they rose again learning from mistakes and revolutionizing the entertainment and mobile device industry and our livesmdashwho else passes and fans post sticky notes on the stores
Moving ForwardndashCreating Space
for Imagination in Work Settings
bull To fuel their immense bodies giraffes consume seventy-five pounds of vegetation each day In a neat closing of the ecological circle their browsing stimulates new growth and thus helps propagate the very plants they consume
ndash mdashLynn Sherr journalist 1997
ndash Giraffe sleeps only about thirty minutes each day with rest periods broken into six five-minute naps The alert animal constantly grazes to discover new areas to feed because if the herd stands for too long and becomes static it risks being attacked by its main predatormdashthe lion
bull Like the giraffe companies and employees must move forward resting less than in past decades Doing so can be difficult especially when a new technology disrupts the serene landscape wersquore comfortable grazing in
ndash Irsquove learned to appreciate the act of dreaming a useful tool when yoursquore dealing with significant change and a sturdy technique to keep moving forward
bull Dreaming unleashes a personrsquos uniqueness which is vital to company learning If businesses today donrsquot shape a climate for personal dreaming theyrsquoll end up stuck in the twentieth centuryrsquos traditional planning becoming myopic and functional but not responsive to change by implementing the strongest ideas to move forward
The Lions of Change Destroy
Creative Settings
bull When the giraffe spots an area where it can guide the herd to foliage and protection the herd calmly moves forward although occasionally a lion appears blocking the path to the feeding ground
ndash The giraffe must make a life-or-death decision
ndash It often walks away or gives warnings but rarely launches that crushing blow though the threat of the giraffersquos lethal kick is known to the lion In some specific way giraffes always deal with lions so they can move forward to graze the herbivorersquos daily goal
bull Standing up to lions is as tricky in the professional world as it is in the wild Wersquore stopped and yanked off the path of moving forward
ndash But to make use of the encounter we must commit to the goal of feeding (learning) If thatrsquos our genuine focus wersquoll have more skills at negotiating these conflicts when the next lion blocks our path to growth
bull Indra Nooyi is a giraffe-inspired leader who had to face lions blocking her pathmdashthe lions of change After she became the CEO of PepsiCo Nooyi launched ldquoPerformance with Purposerdquo a new business model that ldquofocuses on delivering sustainable growth by investing in a healthier future for people and the planetrdquo
Nurture New Herds
Next Steps
41
BEING DIGITAL
Nicholas Negroponte Being Digital 1995 bull Time bull Place bull Mass
ldquo0rdquo
What examples come to mind where a company has shrunk these three factors to ldquo0rdquo
Embrace the Digital World
Kodak Or Google
Lead Collaborate Find a New Way
Open New Markets
Calloway asked how they could expand the market and asked why it was currently restrictedmdashthey found out it was small clubs and small ballmdashso they invented Big Berthamdasha major success
They did not go with the current market they took a risk and added a new set of herds to play golf by addressing their concernsmdashby asking the right question
Ask and Answer the Right Questions
bull What is required and what is the best way to produce and deliver versus this is what we have and what we can sell or continue what we have been doing
bull What will be next in view of emerging trends versus we have invested so much in the current production process so we must figure out how to continue to use the current system
bull How fast can we respond and how long do we have to seize the moment versus letrsquos wait and see for something that will be the next long term Lipitor like Blockbuster productmdasheven Barbie is tumbling
Embrace Constant Change
Circa 1964
Who Moved My Cheese 1998
One Final Question Casinos RevenuemdashName the major source
Recommended Readings
bull Peter Senge The Fifth Discipline The Art and Practice of the Learning Organization
bull Spencer Johnson Who Moved My Cheese bull A review of a company that embraces changemdashApple
ndash httpswwwlinkedincomtodaypostarticle20140805172102-200505819-apple-the-evolutiontrk=mp-details-rc
bull GE Capitalmdashleadership philosophy ndash httpcohortgecapitalcomnewsletter201305GEC_How20GE2
0links20leadership20to20strategypdf
bull Davis Meyers Blur The Speed of Change in the Connected Economy bull Giraffes of Technology The Making of the Twenty-First Century
Leader ndash wwwgiraffesoftechnologycom
Boast-Facts Only
bull Did you transform a process that was paper based or had outlived Excel to a relational database and cloud based process
bull Were processes streamlined or eliminated along with supporting costs
bull How did you meet and exceed the SOW with innovations
bull What was the value of your wealth of SOW and PP experience for the customer
Tell the StorymdashFacts Only
bull Make your PP come alive with value innovations and this is the opportunity that is often not page restricted to sing the Why Select Only Your Company Song
bull PP can be the deciding factor and can justify Best Value to the government ie you do not always have to be both lowest cost and highest technical score
Ideal Characteristics
bull Honor Integrity and Ethics are woven throughout any comments your customers and employees will say formally and informallymdashunderstand there is the formal PPQ then there is the call email text tweethellip
bull Caring going above and beyond insatiable commitment to strive for customer excellence and employee development
bull Relentless spirit to make things work in the midst of CR Government Shutdowns budgetary and mission changes along with environmental challenges eg hurricanesmdashsnow storms
Overall
bull PP is your brand mission and continuous strategic planmdashit sells for you or limits youmdashyour commitment amp sincerity will decide
bull Ultimately you want customers and employees trying to figure out how to turn 5 years into 10 years and more
Key Elements of Change
Review of Federal Contracting Environment
Post WWII Small Business Federal Contract expands
Nixon Administration launches SBA
with annual procurement
goals
1970s to 1990s small business contracting
flourished with cost plus contracts similar to major
contractors
Contract Bundling and Government rightsizing and
mission changes occurred
Post 911 created DHS
and Temporarily revived DOE
and DOD
Today firm fixed price MCA major
changes in mission for NASA DOE and
DOD and agency wide contracts
Technology Parade
Electricity
Radio
Telephone
Automobile--Flight
RecordingPhotography
Pre-WWI
Computer
Television
Space Travel
Mobile Technology
Post--WWII
Internet
Mobile Communications
Apps
BYOD
21st Century
ldquo The Times They Are A-Changinrdquo
Prophetic Words from Bob DylanmdashCirca 1963
bull ldquohellipCome gather rsquoround people Wherever you roam And admit that the waters Around you have grown And accept it that soon Yoursquoll be drenched to the bone If your time to you is worth savinrsquo Then you better start swimminrsquo or yoursquoll sink like a stone For the times they are a-changinrsquohelliprdquo
Communication Today
16
1st Store 1985
Netflix 1999
Chapter 11 Blockbuster Express
2010
Express Closes
Nov 2012
Complete Life Cycle ndash Birth to Death of a Business
Where was the Finance Team
MANAGEMENT ACCOUNTANTrsquoS ROLE
What Block Buster Did Right
bull Revolutionized a new industrymdashvideo
bull Maintained access to customer via neighborhood stores
bull Expanded customer loyalty programs and helped launched gift cards
bull Rescued entertainment industry from movies to gaming and provided access
What Blockbuster Did Wrong
bull Exploited late fees to the point of being 50 of their revenue base or profitsmdashNetflix used this as their vulnerabilitymdashRemember their slogan initially ldquono late feesrdquo
bull Failed to recognize and respect lions of changemdashwe will discuss in next section
bull Missed opportunities that they had initiatedmdashremaining current ie they went from VHS to DVD to Blue Ray to obsolescence while Red Box and Netflix conducted the classic ldquoHare versus Tortoiserdquo race
Guttenberg Press
bull Established Mass Communications bull Allowed the mass to have access to information bull Democratization of knowledge bull Increased literacy bull Created the mass production of information that is being challenged today
Which Company is a Landmark in the Digital World
bull Popularized e-commerce bull Largest online retailer in the world bull Led movement to Web 20 and 30
bull More than 1 Billion members bull Established Social Media bull Obtained more ldquoaudiencerdquo than radio and television in less than 10 years
Evolution of Data Access
Pre-21st Century Information Retrieval Method
Information amp Entertainment--Then
Information amp Entertainment--Now
My own evolution Accumulated over 1500 Albums
Recorded or purchased more than 2000 cassettes and CDs
Now more than 30k songs in Amazon and iCloud
CEO to his executive team ldquoCustomers donrsquot want our 1rdquo drillsrdquo
TECHNOLOGY AND RESULTS THAT MATTER
Are you asking the right questions
CEO to his executive team ldquoCustomers donrsquot want our 1rdquo drillsrdquo
ldquoOur customers want 1rdquo holesrdquo
Customers donrsquot want technology Customers want the Results technology enables
TECHNOLOGY AND RESULTS THAT MATTER
Time for a
New
Leadership Model
THE
LOOKOUT
POST
GENTLE GIANTS
21ST
CENTURY
COMMUNICATION
VIOLENT BIRTH
CYCLE OF
FALLS AND
RISES
MOVING
FORWARD
CREATING SPACE FOR
IMAGINATION
LIONS OF
CHANGE DESTROY
CREATIVE
SETTINGS
NEW HERDS
BLENDING INTO
DIVERSE
COMMUNITIES
GIRAFFES OF TECHNOLOGY THE MAKING OF THE 21ST CENTURY LEADER
The Lookout Post Learning Organizations in the Age of Technology
bull The tallest animal in the world epitomizes environmental scanning relying on its height vision and alertness to manage and see beyond its surroundingsmdashserving as a reliable lookout post for the herd
bull The giraffe triggered a memory from the early 1990s when I was sitting in a packed crowd as MITrsquos futurist Peter Senge spoke about the need for learning environmentsmdasha cutting-edge theory he presented at conferences throughout the world He spoke about how to run companies in the second part of the information age a highlight that stuck with me for years and led to my focus on the giraffes of technology
bull More than any other time in US history leaders now need to serve as sturdy lookout posts for herds Senge urged businesses to embrace the value ofmdashand the need formdashlearning organizations His ideas parallel certain characteristics I find in todayrsquos social media where there are no strict boundaries where information is freely shared and where there is less fear of failure or being condemned for what you say or share In its purity the web is a learning environment
Gentle Giantsmdash21st-Century
Business Communication
bull We need a fresh leadership model a twenty-first-century style that contradicts the top-down management approach that hasnrsquot changed much in the past seventy-five years
bull Leaders must strive to have a positive impact on communities because wersquore increasingly connected through technology
bull Business leaders need to engage various groups of people by removing their dated industrial style to fit our times This shift requires a genuine commitment to employees and customers by taking a respectful approach that offers encouraging words and creates a calm productive setting that embraces a teaching philosophy
bull Twenty-first century leadership is an option a selection an intrinsic value
The Giraffersquos Violent BirthmdashThe Fall and Rise in Our Messy 21st-Century Business and Professional Settings
bull After fifteen months in the womb calves are born headfirst and drop six feet to the ground from the standing mom Boom Welcome to EarthhellipIt is usually up on its own spindly legs within an hour a vital defense against a hungry enemy
ndash mdashLynn Sherr Journalist 1997
ndash Giraffes are vulnerable at birth The event is a rude awakening a survival test and a rough-and-tumble introduction onto the plains of Africa The calf drops from its motherrsquos pouch building speed that severs the umbilical cord As the calf flails on the ground a powerful image hovers above providing a moment of calm when the newborn has a decision to make Do I lie still or rise to join my mother standing before me
bull Actors such as Lilian Gish had to make a decision to go from theater to silent films then to ldquotalkiesrdquomdashsome refused and they went into obscurity while others adapted
bull Apple is a modern version of failing after so many initial successes in the 1980s to fledgling in the 1990s and required Microsoft to invest while they had removed Steve Jobs then in the 21st Century they rose again learning from mistakes and revolutionizing the entertainment and mobile device industry and our livesmdashwho else passes and fans post sticky notes on the stores
Moving ForwardndashCreating Space
for Imagination in Work Settings
bull To fuel their immense bodies giraffes consume seventy-five pounds of vegetation each day In a neat closing of the ecological circle their browsing stimulates new growth and thus helps propagate the very plants they consume
ndash mdashLynn Sherr journalist 1997
ndash Giraffe sleeps only about thirty minutes each day with rest periods broken into six five-minute naps The alert animal constantly grazes to discover new areas to feed because if the herd stands for too long and becomes static it risks being attacked by its main predatormdashthe lion
bull Like the giraffe companies and employees must move forward resting less than in past decades Doing so can be difficult especially when a new technology disrupts the serene landscape wersquore comfortable grazing in
ndash Irsquove learned to appreciate the act of dreaming a useful tool when yoursquore dealing with significant change and a sturdy technique to keep moving forward
bull Dreaming unleashes a personrsquos uniqueness which is vital to company learning If businesses today donrsquot shape a climate for personal dreaming theyrsquoll end up stuck in the twentieth centuryrsquos traditional planning becoming myopic and functional but not responsive to change by implementing the strongest ideas to move forward
The Lions of Change Destroy
Creative Settings
bull When the giraffe spots an area where it can guide the herd to foliage and protection the herd calmly moves forward although occasionally a lion appears blocking the path to the feeding ground
ndash The giraffe must make a life-or-death decision
ndash It often walks away or gives warnings but rarely launches that crushing blow though the threat of the giraffersquos lethal kick is known to the lion In some specific way giraffes always deal with lions so they can move forward to graze the herbivorersquos daily goal
bull Standing up to lions is as tricky in the professional world as it is in the wild Wersquore stopped and yanked off the path of moving forward
ndash But to make use of the encounter we must commit to the goal of feeding (learning) If thatrsquos our genuine focus wersquoll have more skills at negotiating these conflicts when the next lion blocks our path to growth
bull Indra Nooyi is a giraffe-inspired leader who had to face lions blocking her pathmdashthe lions of change After she became the CEO of PepsiCo Nooyi launched ldquoPerformance with Purposerdquo a new business model that ldquofocuses on delivering sustainable growth by investing in a healthier future for people and the planetrdquo
Nurture New Herds
Next Steps
41
BEING DIGITAL
Nicholas Negroponte Being Digital 1995 bull Time bull Place bull Mass
ldquo0rdquo
What examples come to mind where a company has shrunk these three factors to ldquo0rdquo
Embrace the Digital World
Kodak Or Google
Lead Collaborate Find a New Way
Open New Markets
Calloway asked how they could expand the market and asked why it was currently restrictedmdashthey found out it was small clubs and small ballmdashso they invented Big Berthamdasha major success
They did not go with the current market they took a risk and added a new set of herds to play golf by addressing their concernsmdashby asking the right question
Ask and Answer the Right Questions
bull What is required and what is the best way to produce and deliver versus this is what we have and what we can sell or continue what we have been doing
bull What will be next in view of emerging trends versus we have invested so much in the current production process so we must figure out how to continue to use the current system
bull How fast can we respond and how long do we have to seize the moment versus letrsquos wait and see for something that will be the next long term Lipitor like Blockbuster productmdasheven Barbie is tumbling
Embrace Constant Change
Circa 1964
Who Moved My Cheese 1998
One Final Question Casinos RevenuemdashName the major source
Recommended Readings
bull Peter Senge The Fifth Discipline The Art and Practice of the Learning Organization
bull Spencer Johnson Who Moved My Cheese bull A review of a company that embraces changemdashApple
ndash httpswwwlinkedincomtodaypostarticle20140805172102-200505819-apple-the-evolutiontrk=mp-details-rc
bull GE Capitalmdashleadership philosophy ndash httpcohortgecapitalcomnewsletter201305GEC_How20GE2
0links20leadership20to20strategypdf
bull Davis Meyers Blur The Speed of Change in the Connected Economy bull Giraffes of Technology The Making of the Twenty-First Century
Leader ndash wwwgiraffesoftechnologycom
Tell the StorymdashFacts Only
bull Make your PP come alive with value innovations and this is the opportunity that is often not page restricted to sing the Why Select Only Your Company Song
bull PP can be the deciding factor and can justify Best Value to the government ie you do not always have to be both lowest cost and highest technical score
Ideal Characteristics
bull Honor Integrity and Ethics are woven throughout any comments your customers and employees will say formally and informallymdashunderstand there is the formal PPQ then there is the call email text tweethellip
bull Caring going above and beyond insatiable commitment to strive for customer excellence and employee development
bull Relentless spirit to make things work in the midst of CR Government Shutdowns budgetary and mission changes along with environmental challenges eg hurricanesmdashsnow storms
Overall
bull PP is your brand mission and continuous strategic planmdashit sells for you or limits youmdashyour commitment amp sincerity will decide
bull Ultimately you want customers and employees trying to figure out how to turn 5 years into 10 years and more
Key Elements of Change
Review of Federal Contracting Environment
Post WWII Small Business Federal Contract expands
Nixon Administration launches SBA
with annual procurement
goals
1970s to 1990s small business contracting
flourished with cost plus contracts similar to major
contractors
Contract Bundling and Government rightsizing and
mission changes occurred
Post 911 created DHS
and Temporarily revived DOE
and DOD
Today firm fixed price MCA major
changes in mission for NASA DOE and
DOD and agency wide contracts
Technology Parade
Electricity
Radio
Telephone
Automobile--Flight
RecordingPhotography
Pre-WWI
Computer
Television
Space Travel
Mobile Technology
Post--WWII
Internet
Mobile Communications
Apps
BYOD
21st Century
ldquo The Times They Are A-Changinrdquo
Prophetic Words from Bob DylanmdashCirca 1963
bull ldquohellipCome gather rsquoround people Wherever you roam And admit that the waters Around you have grown And accept it that soon Yoursquoll be drenched to the bone If your time to you is worth savinrsquo Then you better start swimminrsquo or yoursquoll sink like a stone For the times they are a-changinrsquohelliprdquo
Communication Today
16
1st Store 1985
Netflix 1999
Chapter 11 Blockbuster Express
2010
Express Closes
Nov 2012
Complete Life Cycle ndash Birth to Death of a Business
Where was the Finance Team
MANAGEMENT ACCOUNTANTrsquoS ROLE
What Block Buster Did Right
bull Revolutionized a new industrymdashvideo
bull Maintained access to customer via neighborhood stores
bull Expanded customer loyalty programs and helped launched gift cards
bull Rescued entertainment industry from movies to gaming and provided access
What Blockbuster Did Wrong
bull Exploited late fees to the point of being 50 of their revenue base or profitsmdashNetflix used this as their vulnerabilitymdashRemember their slogan initially ldquono late feesrdquo
bull Failed to recognize and respect lions of changemdashwe will discuss in next section
bull Missed opportunities that they had initiatedmdashremaining current ie they went from VHS to DVD to Blue Ray to obsolescence while Red Box and Netflix conducted the classic ldquoHare versus Tortoiserdquo race
Guttenberg Press
bull Established Mass Communications bull Allowed the mass to have access to information bull Democratization of knowledge bull Increased literacy bull Created the mass production of information that is being challenged today
Which Company is a Landmark in the Digital World
bull Popularized e-commerce bull Largest online retailer in the world bull Led movement to Web 20 and 30
bull More than 1 Billion members bull Established Social Media bull Obtained more ldquoaudiencerdquo than radio and television in less than 10 years
Evolution of Data Access
Pre-21st Century Information Retrieval Method
Information amp Entertainment--Then
Information amp Entertainment--Now
My own evolution Accumulated over 1500 Albums
Recorded or purchased more than 2000 cassettes and CDs
Now more than 30k songs in Amazon and iCloud
CEO to his executive team ldquoCustomers donrsquot want our 1rdquo drillsrdquo
TECHNOLOGY AND RESULTS THAT MATTER
Are you asking the right questions
CEO to his executive team ldquoCustomers donrsquot want our 1rdquo drillsrdquo
ldquoOur customers want 1rdquo holesrdquo
Customers donrsquot want technology Customers want the Results technology enables
TECHNOLOGY AND RESULTS THAT MATTER
Time for a
New
Leadership Model
THE
LOOKOUT
POST
GENTLE GIANTS
21ST
CENTURY
COMMUNICATION
VIOLENT BIRTH
CYCLE OF
FALLS AND
RISES
MOVING
FORWARD
CREATING SPACE FOR
IMAGINATION
LIONS OF
CHANGE DESTROY
CREATIVE
SETTINGS
NEW HERDS
BLENDING INTO
DIVERSE
COMMUNITIES
GIRAFFES OF TECHNOLOGY THE MAKING OF THE 21ST CENTURY LEADER
The Lookout Post Learning Organizations in the Age of Technology
bull The tallest animal in the world epitomizes environmental scanning relying on its height vision and alertness to manage and see beyond its surroundingsmdashserving as a reliable lookout post for the herd
bull The giraffe triggered a memory from the early 1990s when I was sitting in a packed crowd as MITrsquos futurist Peter Senge spoke about the need for learning environmentsmdasha cutting-edge theory he presented at conferences throughout the world He spoke about how to run companies in the second part of the information age a highlight that stuck with me for years and led to my focus on the giraffes of technology
bull More than any other time in US history leaders now need to serve as sturdy lookout posts for herds Senge urged businesses to embrace the value ofmdashand the need formdashlearning organizations His ideas parallel certain characteristics I find in todayrsquos social media where there are no strict boundaries where information is freely shared and where there is less fear of failure or being condemned for what you say or share In its purity the web is a learning environment
Gentle Giantsmdash21st-Century
Business Communication
bull We need a fresh leadership model a twenty-first-century style that contradicts the top-down management approach that hasnrsquot changed much in the past seventy-five years
bull Leaders must strive to have a positive impact on communities because wersquore increasingly connected through technology
bull Business leaders need to engage various groups of people by removing their dated industrial style to fit our times This shift requires a genuine commitment to employees and customers by taking a respectful approach that offers encouraging words and creates a calm productive setting that embraces a teaching philosophy
bull Twenty-first century leadership is an option a selection an intrinsic value
The Giraffersquos Violent BirthmdashThe Fall and Rise in Our Messy 21st-Century Business and Professional Settings
bull After fifteen months in the womb calves are born headfirst and drop six feet to the ground from the standing mom Boom Welcome to EarthhellipIt is usually up on its own spindly legs within an hour a vital defense against a hungry enemy
ndash mdashLynn Sherr Journalist 1997
ndash Giraffes are vulnerable at birth The event is a rude awakening a survival test and a rough-and-tumble introduction onto the plains of Africa The calf drops from its motherrsquos pouch building speed that severs the umbilical cord As the calf flails on the ground a powerful image hovers above providing a moment of calm when the newborn has a decision to make Do I lie still or rise to join my mother standing before me
bull Actors such as Lilian Gish had to make a decision to go from theater to silent films then to ldquotalkiesrdquomdashsome refused and they went into obscurity while others adapted
bull Apple is a modern version of failing after so many initial successes in the 1980s to fledgling in the 1990s and required Microsoft to invest while they had removed Steve Jobs then in the 21st Century they rose again learning from mistakes and revolutionizing the entertainment and mobile device industry and our livesmdashwho else passes and fans post sticky notes on the stores
Moving ForwardndashCreating Space
for Imagination in Work Settings
bull To fuel their immense bodies giraffes consume seventy-five pounds of vegetation each day In a neat closing of the ecological circle their browsing stimulates new growth and thus helps propagate the very plants they consume
ndash mdashLynn Sherr journalist 1997
ndash Giraffe sleeps only about thirty minutes each day with rest periods broken into six five-minute naps The alert animal constantly grazes to discover new areas to feed because if the herd stands for too long and becomes static it risks being attacked by its main predatormdashthe lion
bull Like the giraffe companies and employees must move forward resting less than in past decades Doing so can be difficult especially when a new technology disrupts the serene landscape wersquore comfortable grazing in
ndash Irsquove learned to appreciate the act of dreaming a useful tool when yoursquore dealing with significant change and a sturdy technique to keep moving forward
bull Dreaming unleashes a personrsquos uniqueness which is vital to company learning If businesses today donrsquot shape a climate for personal dreaming theyrsquoll end up stuck in the twentieth centuryrsquos traditional planning becoming myopic and functional but not responsive to change by implementing the strongest ideas to move forward
The Lions of Change Destroy
Creative Settings
bull When the giraffe spots an area where it can guide the herd to foliage and protection the herd calmly moves forward although occasionally a lion appears blocking the path to the feeding ground
ndash The giraffe must make a life-or-death decision
ndash It often walks away or gives warnings but rarely launches that crushing blow though the threat of the giraffersquos lethal kick is known to the lion In some specific way giraffes always deal with lions so they can move forward to graze the herbivorersquos daily goal
bull Standing up to lions is as tricky in the professional world as it is in the wild Wersquore stopped and yanked off the path of moving forward
ndash But to make use of the encounter we must commit to the goal of feeding (learning) If thatrsquos our genuine focus wersquoll have more skills at negotiating these conflicts when the next lion blocks our path to growth
bull Indra Nooyi is a giraffe-inspired leader who had to face lions blocking her pathmdashthe lions of change After she became the CEO of PepsiCo Nooyi launched ldquoPerformance with Purposerdquo a new business model that ldquofocuses on delivering sustainable growth by investing in a healthier future for people and the planetrdquo
Nurture New Herds
Next Steps
41
BEING DIGITAL
Nicholas Negroponte Being Digital 1995 bull Time bull Place bull Mass
ldquo0rdquo
What examples come to mind where a company has shrunk these three factors to ldquo0rdquo
Embrace the Digital World
Kodak Or Google
Lead Collaborate Find a New Way
Open New Markets
Calloway asked how they could expand the market and asked why it was currently restrictedmdashthey found out it was small clubs and small ballmdashso they invented Big Berthamdasha major success
They did not go with the current market they took a risk and added a new set of herds to play golf by addressing their concernsmdashby asking the right question
Ask and Answer the Right Questions
bull What is required and what is the best way to produce and deliver versus this is what we have and what we can sell or continue what we have been doing
bull What will be next in view of emerging trends versus we have invested so much in the current production process so we must figure out how to continue to use the current system
bull How fast can we respond and how long do we have to seize the moment versus letrsquos wait and see for something that will be the next long term Lipitor like Blockbuster productmdasheven Barbie is tumbling
Embrace Constant Change
Circa 1964
Who Moved My Cheese 1998
One Final Question Casinos RevenuemdashName the major source
Recommended Readings
bull Peter Senge The Fifth Discipline The Art and Practice of the Learning Organization
bull Spencer Johnson Who Moved My Cheese bull A review of a company that embraces changemdashApple
ndash httpswwwlinkedincomtodaypostarticle20140805172102-200505819-apple-the-evolutiontrk=mp-details-rc
bull GE Capitalmdashleadership philosophy ndash httpcohortgecapitalcomnewsletter201305GEC_How20GE2
0links20leadership20to20strategypdf
bull Davis Meyers Blur The Speed of Change in the Connected Economy bull Giraffes of Technology The Making of the Twenty-First Century
Leader ndash wwwgiraffesoftechnologycom
Ideal Characteristics
bull Honor Integrity and Ethics are woven throughout any comments your customers and employees will say formally and informallymdashunderstand there is the formal PPQ then there is the call email text tweethellip
bull Caring going above and beyond insatiable commitment to strive for customer excellence and employee development
bull Relentless spirit to make things work in the midst of CR Government Shutdowns budgetary and mission changes along with environmental challenges eg hurricanesmdashsnow storms
Overall
bull PP is your brand mission and continuous strategic planmdashit sells for you or limits youmdashyour commitment amp sincerity will decide
bull Ultimately you want customers and employees trying to figure out how to turn 5 years into 10 years and more
Key Elements of Change
Review of Federal Contracting Environment
Post WWII Small Business Federal Contract expands
Nixon Administration launches SBA
with annual procurement
goals
1970s to 1990s small business contracting
flourished with cost plus contracts similar to major
contractors
Contract Bundling and Government rightsizing and
mission changes occurred
Post 911 created DHS
and Temporarily revived DOE
and DOD
Today firm fixed price MCA major
changes in mission for NASA DOE and
DOD and agency wide contracts
Technology Parade
Electricity
Radio
Telephone
Automobile--Flight
RecordingPhotography
Pre-WWI
Computer
Television
Space Travel
Mobile Technology
Post--WWII
Internet
Mobile Communications
Apps
BYOD
21st Century
ldquo The Times They Are A-Changinrdquo
Prophetic Words from Bob DylanmdashCirca 1963
bull ldquohellipCome gather rsquoround people Wherever you roam And admit that the waters Around you have grown And accept it that soon Yoursquoll be drenched to the bone If your time to you is worth savinrsquo Then you better start swimminrsquo or yoursquoll sink like a stone For the times they are a-changinrsquohelliprdquo
Communication Today
16
1st Store 1985
Netflix 1999
Chapter 11 Blockbuster Express
2010
Express Closes
Nov 2012
Complete Life Cycle ndash Birth to Death of a Business
Where was the Finance Team
MANAGEMENT ACCOUNTANTrsquoS ROLE
What Block Buster Did Right
bull Revolutionized a new industrymdashvideo
bull Maintained access to customer via neighborhood stores
bull Expanded customer loyalty programs and helped launched gift cards
bull Rescued entertainment industry from movies to gaming and provided access
What Blockbuster Did Wrong
bull Exploited late fees to the point of being 50 of their revenue base or profitsmdashNetflix used this as their vulnerabilitymdashRemember their slogan initially ldquono late feesrdquo
bull Failed to recognize and respect lions of changemdashwe will discuss in next section
bull Missed opportunities that they had initiatedmdashremaining current ie they went from VHS to DVD to Blue Ray to obsolescence while Red Box and Netflix conducted the classic ldquoHare versus Tortoiserdquo race
Guttenberg Press
bull Established Mass Communications bull Allowed the mass to have access to information bull Democratization of knowledge bull Increased literacy bull Created the mass production of information that is being challenged today
Which Company is a Landmark in the Digital World
bull Popularized e-commerce bull Largest online retailer in the world bull Led movement to Web 20 and 30
bull More than 1 Billion members bull Established Social Media bull Obtained more ldquoaudiencerdquo than radio and television in less than 10 years
Evolution of Data Access
Pre-21st Century Information Retrieval Method
Information amp Entertainment--Then
Information amp Entertainment--Now
My own evolution Accumulated over 1500 Albums
Recorded or purchased more than 2000 cassettes and CDs
Now more than 30k songs in Amazon and iCloud
CEO to his executive team ldquoCustomers donrsquot want our 1rdquo drillsrdquo
TECHNOLOGY AND RESULTS THAT MATTER
Are you asking the right questions
CEO to his executive team ldquoCustomers donrsquot want our 1rdquo drillsrdquo
ldquoOur customers want 1rdquo holesrdquo
Customers donrsquot want technology Customers want the Results technology enables
TECHNOLOGY AND RESULTS THAT MATTER
Time for a
New
Leadership Model
THE
LOOKOUT
POST
GENTLE GIANTS
21ST
CENTURY
COMMUNICATION
VIOLENT BIRTH
CYCLE OF
FALLS AND
RISES
MOVING
FORWARD
CREATING SPACE FOR
IMAGINATION
LIONS OF
CHANGE DESTROY
CREATIVE
SETTINGS
NEW HERDS
BLENDING INTO
DIVERSE
COMMUNITIES
GIRAFFES OF TECHNOLOGY THE MAKING OF THE 21ST CENTURY LEADER
The Lookout Post Learning Organizations in the Age of Technology
bull The tallest animal in the world epitomizes environmental scanning relying on its height vision and alertness to manage and see beyond its surroundingsmdashserving as a reliable lookout post for the herd
bull The giraffe triggered a memory from the early 1990s when I was sitting in a packed crowd as MITrsquos futurist Peter Senge spoke about the need for learning environmentsmdasha cutting-edge theory he presented at conferences throughout the world He spoke about how to run companies in the second part of the information age a highlight that stuck with me for years and led to my focus on the giraffes of technology
bull More than any other time in US history leaders now need to serve as sturdy lookout posts for herds Senge urged businesses to embrace the value ofmdashand the need formdashlearning organizations His ideas parallel certain characteristics I find in todayrsquos social media where there are no strict boundaries where information is freely shared and where there is less fear of failure or being condemned for what you say or share In its purity the web is a learning environment
Gentle Giantsmdash21st-Century
Business Communication
bull We need a fresh leadership model a twenty-first-century style that contradicts the top-down management approach that hasnrsquot changed much in the past seventy-five years
bull Leaders must strive to have a positive impact on communities because wersquore increasingly connected through technology
bull Business leaders need to engage various groups of people by removing their dated industrial style to fit our times This shift requires a genuine commitment to employees and customers by taking a respectful approach that offers encouraging words and creates a calm productive setting that embraces a teaching philosophy
bull Twenty-first century leadership is an option a selection an intrinsic value
The Giraffersquos Violent BirthmdashThe Fall and Rise in Our Messy 21st-Century Business and Professional Settings
bull After fifteen months in the womb calves are born headfirst and drop six feet to the ground from the standing mom Boom Welcome to EarthhellipIt is usually up on its own spindly legs within an hour a vital defense against a hungry enemy
ndash mdashLynn Sherr Journalist 1997
ndash Giraffes are vulnerable at birth The event is a rude awakening a survival test and a rough-and-tumble introduction onto the plains of Africa The calf drops from its motherrsquos pouch building speed that severs the umbilical cord As the calf flails on the ground a powerful image hovers above providing a moment of calm when the newborn has a decision to make Do I lie still or rise to join my mother standing before me
bull Actors such as Lilian Gish had to make a decision to go from theater to silent films then to ldquotalkiesrdquomdashsome refused and they went into obscurity while others adapted
bull Apple is a modern version of failing after so many initial successes in the 1980s to fledgling in the 1990s and required Microsoft to invest while they had removed Steve Jobs then in the 21st Century they rose again learning from mistakes and revolutionizing the entertainment and mobile device industry and our livesmdashwho else passes and fans post sticky notes on the stores
Moving ForwardndashCreating Space
for Imagination in Work Settings
bull To fuel their immense bodies giraffes consume seventy-five pounds of vegetation each day In a neat closing of the ecological circle their browsing stimulates new growth and thus helps propagate the very plants they consume
ndash mdashLynn Sherr journalist 1997
ndash Giraffe sleeps only about thirty minutes each day with rest periods broken into six five-minute naps The alert animal constantly grazes to discover new areas to feed because if the herd stands for too long and becomes static it risks being attacked by its main predatormdashthe lion
bull Like the giraffe companies and employees must move forward resting less than in past decades Doing so can be difficult especially when a new technology disrupts the serene landscape wersquore comfortable grazing in
ndash Irsquove learned to appreciate the act of dreaming a useful tool when yoursquore dealing with significant change and a sturdy technique to keep moving forward
bull Dreaming unleashes a personrsquos uniqueness which is vital to company learning If businesses today donrsquot shape a climate for personal dreaming theyrsquoll end up stuck in the twentieth centuryrsquos traditional planning becoming myopic and functional but not responsive to change by implementing the strongest ideas to move forward
The Lions of Change Destroy
Creative Settings
bull When the giraffe spots an area where it can guide the herd to foliage and protection the herd calmly moves forward although occasionally a lion appears blocking the path to the feeding ground
ndash The giraffe must make a life-or-death decision
ndash It often walks away or gives warnings but rarely launches that crushing blow though the threat of the giraffersquos lethal kick is known to the lion In some specific way giraffes always deal with lions so they can move forward to graze the herbivorersquos daily goal
bull Standing up to lions is as tricky in the professional world as it is in the wild Wersquore stopped and yanked off the path of moving forward
ndash But to make use of the encounter we must commit to the goal of feeding (learning) If thatrsquos our genuine focus wersquoll have more skills at negotiating these conflicts when the next lion blocks our path to growth
bull Indra Nooyi is a giraffe-inspired leader who had to face lions blocking her pathmdashthe lions of change After she became the CEO of PepsiCo Nooyi launched ldquoPerformance with Purposerdquo a new business model that ldquofocuses on delivering sustainable growth by investing in a healthier future for people and the planetrdquo
Nurture New Herds
Next Steps
41
BEING DIGITAL
Nicholas Negroponte Being Digital 1995 bull Time bull Place bull Mass
ldquo0rdquo
What examples come to mind where a company has shrunk these three factors to ldquo0rdquo
Embrace the Digital World
Kodak Or Google
Lead Collaborate Find a New Way
Open New Markets
Calloway asked how they could expand the market and asked why it was currently restrictedmdashthey found out it was small clubs and small ballmdashso they invented Big Berthamdasha major success
They did not go with the current market they took a risk and added a new set of herds to play golf by addressing their concernsmdashby asking the right question
Ask and Answer the Right Questions
bull What is required and what is the best way to produce and deliver versus this is what we have and what we can sell or continue what we have been doing
bull What will be next in view of emerging trends versus we have invested so much in the current production process so we must figure out how to continue to use the current system
bull How fast can we respond and how long do we have to seize the moment versus letrsquos wait and see for something that will be the next long term Lipitor like Blockbuster productmdasheven Barbie is tumbling
Embrace Constant Change
Circa 1964
Who Moved My Cheese 1998
One Final Question Casinos RevenuemdashName the major source
Recommended Readings
bull Peter Senge The Fifth Discipline The Art and Practice of the Learning Organization
bull Spencer Johnson Who Moved My Cheese bull A review of a company that embraces changemdashApple
ndash httpswwwlinkedincomtodaypostarticle20140805172102-200505819-apple-the-evolutiontrk=mp-details-rc
bull GE Capitalmdashleadership philosophy ndash httpcohortgecapitalcomnewsletter201305GEC_How20GE2
0links20leadership20to20strategypdf
bull Davis Meyers Blur The Speed of Change in the Connected Economy bull Giraffes of Technology The Making of the Twenty-First Century
Leader ndash wwwgiraffesoftechnologycom
Overall
bull PP is your brand mission and continuous strategic planmdashit sells for you or limits youmdashyour commitment amp sincerity will decide
bull Ultimately you want customers and employees trying to figure out how to turn 5 years into 10 years and more
Key Elements of Change
Review of Federal Contracting Environment
Post WWII Small Business Federal Contract expands
Nixon Administration launches SBA
with annual procurement
goals
1970s to 1990s small business contracting
flourished with cost plus contracts similar to major
contractors
Contract Bundling and Government rightsizing and
mission changes occurred
Post 911 created DHS
and Temporarily revived DOE
and DOD
Today firm fixed price MCA major
changes in mission for NASA DOE and
DOD and agency wide contracts
Technology Parade
Electricity
Radio
Telephone
Automobile--Flight
RecordingPhotography
Pre-WWI
Computer
Television
Space Travel
Mobile Technology
Post--WWII
Internet
Mobile Communications
Apps
BYOD
21st Century
ldquo The Times They Are A-Changinrdquo
Prophetic Words from Bob DylanmdashCirca 1963
bull ldquohellipCome gather rsquoround people Wherever you roam And admit that the waters Around you have grown And accept it that soon Yoursquoll be drenched to the bone If your time to you is worth savinrsquo Then you better start swimminrsquo or yoursquoll sink like a stone For the times they are a-changinrsquohelliprdquo
Communication Today
16
1st Store 1985
Netflix 1999
Chapter 11 Blockbuster Express
2010
Express Closes
Nov 2012
Complete Life Cycle ndash Birth to Death of a Business
Where was the Finance Team
MANAGEMENT ACCOUNTANTrsquoS ROLE
What Block Buster Did Right
bull Revolutionized a new industrymdashvideo
bull Maintained access to customer via neighborhood stores
bull Expanded customer loyalty programs and helped launched gift cards
bull Rescued entertainment industry from movies to gaming and provided access
What Blockbuster Did Wrong
bull Exploited late fees to the point of being 50 of their revenue base or profitsmdashNetflix used this as their vulnerabilitymdashRemember their slogan initially ldquono late feesrdquo
bull Failed to recognize and respect lions of changemdashwe will discuss in next section
bull Missed opportunities that they had initiatedmdashremaining current ie they went from VHS to DVD to Blue Ray to obsolescence while Red Box and Netflix conducted the classic ldquoHare versus Tortoiserdquo race
Guttenberg Press
bull Established Mass Communications bull Allowed the mass to have access to information bull Democratization of knowledge bull Increased literacy bull Created the mass production of information that is being challenged today
Which Company is a Landmark in the Digital World
bull Popularized e-commerce bull Largest online retailer in the world bull Led movement to Web 20 and 30
bull More than 1 Billion members bull Established Social Media bull Obtained more ldquoaudiencerdquo than radio and television in less than 10 years
Evolution of Data Access
Pre-21st Century Information Retrieval Method
Information amp Entertainment--Then
Information amp Entertainment--Now
My own evolution Accumulated over 1500 Albums
Recorded or purchased more than 2000 cassettes and CDs
Now more than 30k songs in Amazon and iCloud
CEO to his executive team ldquoCustomers donrsquot want our 1rdquo drillsrdquo
TECHNOLOGY AND RESULTS THAT MATTER
Are you asking the right questions
CEO to his executive team ldquoCustomers donrsquot want our 1rdquo drillsrdquo
ldquoOur customers want 1rdquo holesrdquo
Customers donrsquot want technology Customers want the Results technology enables
TECHNOLOGY AND RESULTS THAT MATTER
Time for a
New
Leadership Model
THE
LOOKOUT
POST
GENTLE GIANTS
21ST
CENTURY
COMMUNICATION
VIOLENT BIRTH
CYCLE OF
FALLS AND
RISES
MOVING
FORWARD
CREATING SPACE FOR
IMAGINATION
LIONS OF
CHANGE DESTROY
CREATIVE
SETTINGS
NEW HERDS
BLENDING INTO
DIVERSE
COMMUNITIES
GIRAFFES OF TECHNOLOGY THE MAKING OF THE 21ST CENTURY LEADER
The Lookout Post Learning Organizations in the Age of Technology
bull The tallest animal in the world epitomizes environmental scanning relying on its height vision and alertness to manage and see beyond its surroundingsmdashserving as a reliable lookout post for the herd
bull The giraffe triggered a memory from the early 1990s when I was sitting in a packed crowd as MITrsquos futurist Peter Senge spoke about the need for learning environmentsmdasha cutting-edge theory he presented at conferences throughout the world He spoke about how to run companies in the second part of the information age a highlight that stuck with me for years and led to my focus on the giraffes of technology
bull More than any other time in US history leaders now need to serve as sturdy lookout posts for herds Senge urged businesses to embrace the value ofmdashand the need formdashlearning organizations His ideas parallel certain characteristics I find in todayrsquos social media where there are no strict boundaries where information is freely shared and where there is less fear of failure or being condemned for what you say or share In its purity the web is a learning environment
Gentle Giantsmdash21st-Century
Business Communication
bull We need a fresh leadership model a twenty-first-century style that contradicts the top-down management approach that hasnrsquot changed much in the past seventy-five years
bull Leaders must strive to have a positive impact on communities because wersquore increasingly connected through technology
bull Business leaders need to engage various groups of people by removing their dated industrial style to fit our times This shift requires a genuine commitment to employees and customers by taking a respectful approach that offers encouraging words and creates a calm productive setting that embraces a teaching philosophy
bull Twenty-first century leadership is an option a selection an intrinsic value
The Giraffersquos Violent BirthmdashThe Fall and Rise in Our Messy 21st-Century Business and Professional Settings
bull After fifteen months in the womb calves are born headfirst and drop six feet to the ground from the standing mom Boom Welcome to EarthhellipIt is usually up on its own spindly legs within an hour a vital defense against a hungry enemy
ndash mdashLynn Sherr Journalist 1997
ndash Giraffes are vulnerable at birth The event is a rude awakening a survival test and a rough-and-tumble introduction onto the plains of Africa The calf drops from its motherrsquos pouch building speed that severs the umbilical cord As the calf flails on the ground a powerful image hovers above providing a moment of calm when the newborn has a decision to make Do I lie still or rise to join my mother standing before me
bull Actors such as Lilian Gish had to make a decision to go from theater to silent films then to ldquotalkiesrdquomdashsome refused and they went into obscurity while others adapted
bull Apple is a modern version of failing after so many initial successes in the 1980s to fledgling in the 1990s and required Microsoft to invest while they had removed Steve Jobs then in the 21st Century they rose again learning from mistakes and revolutionizing the entertainment and mobile device industry and our livesmdashwho else passes and fans post sticky notes on the stores
Moving ForwardndashCreating Space
for Imagination in Work Settings
bull To fuel their immense bodies giraffes consume seventy-five pounds of vegetation each day In a neat closing of the ecological circle their browsing stimulates new growth and thus helps propagate the very plants they consume
ndash mdashLynn Sherr journalist 1997
ndash Giraffe sleeps only about thirty minutes each day with rest periods broken into six five-minute naps The alert animal constantly grazes to discover new areas to feed because if the herd stands for too long and becomes static it risks being attacked by its main predatormdashthe lion
bull Like the giraffe companies and employees must move forward resting less than in past decades Doing so can be difficult especially when a new technology disrupts the serene landscape wersquore comfortable grazing in
ndash Irsquove learned to appreciate the act of dreaming a useful tool when yoursquore dealing with significant change and a sturdy technique to keep moving forward
bull Dreaming unleashes a personrsquos uniqueness which is vital to company learning If businesses today donrsquot shape a climate for personal dreaming theyrsquoll end up stuck in the twentieth centuryrsquos traditional planning becoming myopic and functional but not responsive to change by implementing the strongest ideas to move forward
The Lions of Change Destroy
Creative Settings
bull When the giraffe spots an area where it can guide the herd to foliage and protection the herd calmly moves forward although occasionally a lion appears blocking the path to the feeding ground
ndash The giraffe must make a life-or-death decision
ndash It often walks away or gives warnings but rarely launches that crushing blow though the threat of the giraffersquos lethal kick is known to the lion In some specific way giraffes always deal with lions so they can move forward to graze the herbivorersquos daily goal
bull Standing up to lions is as tricky in the professional world as it is in the wild Wersquore stopped and yanked off the path of moving forward
ndash But to make use of the encounter we must commit to the goal of feeding (learning) If thatrsquos our genuine focus wersquoll have more skills at negotiating these conflicts when the next lion blocks our path to growth
bull Indra Nooyi is a giraffe-inspired leader who had to face lions blocking her pathmdashthe lions of change After she became the CEO of PepsiCo Nooyi launched ldquoPerformance with Purposerdquo a new business model that ldquofocuses on delivering sustainable growth by investing in a healthier future for people and the planetrdquo
Nurture New Herds
Next Steps
41
BEING DIGITAL
Nicholas Negroponte Being Digital 1995 bull Time bull Place bull Mass
ldquo0rdquo
What examples come to mind where a company has shrunk these three factors to ldquo0rdquo
Embrace the Digital World
Kodak Or Google
Lead Collaborate Find a New Way
Open New Markets
Calloway asked how they could expand the market and asked why it was currently restrictedmdashthey found out it was small clubs and small ballmdashso they invented Big Berthamdasha major success
They did not go with the current market they took a risk and added a new set of herds to play golf by addressing their concernsmdashby asking the right question
Ask and Answer the Right Questions
bull What is required and what is the best way to produce and deliver versus this is what we have and what we can sell or continue what we have been doing
bull What will be next in view of emerging trends versus we have invested so much in the current production process so we must figure out how to continue to use the current system
bull How fast can we respond and how long do we have to seize the moment versus letrsquos wait and see for something that will be the next long term Lipitor like Blockbuster productmdasheven Barbie is tumbling
Embrace Constant Change
Circa 1964
Who Moved My Cheese 1998
One Final Question Casinos RevenuemdashName the major source
Recommended Readings
bull Peter Senge The Fifth Discipline The Art and Practice of the Learning Organization
bull Spencer Johnson Who Moved My Cheese bull A review of a company that embraces changemdashApple
ndash httpswwwlinkedincomtodaypostarticle20140805172102-200505819-apple-the-evolutiontrk=mp-details-rc
bull GE Capitalmdashleadership philosophy ndash httpcohortgecapitalcomnewsletter201305GEC_How20GE2
0links20leadership20to20strategypdf
bull Davis Meyers Blur The Speed of Change in the Connected Economy bull Giraffes of Technology The Making of the Twenty-First Century
Leader ndash wwwgiraffesoftechnologycom
Key Elements of Change
Review of Federal Contracting Environment
Post WWII Small Business Federal Contract expands
Nixon Administration launches SBA
with annual procurement
goals
1970s to 1990s small business contracting
flourished with cost plus contracts similar to major
contractors
Contract Bundling and Government rightsizing and
mission changes occurred
Post 911 created DHS
and Temporarily revived DOE
and DOD
Today firm fixed price MCA major
changes in mission for NASA DOE and
DOD and agency wide contracts
Technology Parade
Electricity
Radio
Telephone
Automobile--Flight
RecordingPhotography
Pre-WWI
Computer
Television
Space Travel
Mobile Technology
Post--WWII
Internet
Mobile Communications
Apps
BYOD
21st Century
ldquo The Times They Are A-Changinrdquo
Prophetic Words from Bob DylanmdashCirca 1963
bull ldquohellipCome gather rsquoround people Wherever you roam And admit that the waters Around you have grown And accept it that soon Yoursquoll be drenched to the bone If your time to you is worth savinrsquo Then you better start swimminrsquo or yoursquoll sink like a stone For the times they are a-changinrsquohelliprdquo
Communication Today
16
1st Store 1985
Netflix 1999
Chapter 11 Blockbuster Express
2010
Express Closes
Nov 2012
Complete Life Cycle ndash Birth to Death of a Business
Where was the Finance Team
MANAGEMENT ACCOUNTANTrsquoS ROLE
What Block Buster Did Right
bull Revolutionized a new industrymdashvideo
bull Maintained access to customer via neighborhood stores
bull Expanded customer loyalty programs and helped launched gift cards
bull Rescued entertainment industry from movies to gaming and provided access
What Blockbuster Did Wrong
bull Exploited late fees to the point of being 50 of their revenue base or profitsmdashNetflix used this as their vulnerabilitymdashRemember their slogan initially ldquono late feesrdquo
bull Failed to recognize and respect lions of changemdashwe will discuss in next section
bull Missed opportunities that they had initiatedmdashremaining current ie they went from VHS to DVD to Blue Ray to obsolescence while Red Box and Netflix conducted the classic ldquoHare versus Tortoiserdquo race
Guttenberg Press
bull Established Mass Communications bull Allowed the mass to have access to information bull Democratization of knowledge bull Increased literacy bull Created the mass production of information that is being challenged today
Which Company is a Landmark in the Digital World
bull Popularized e-commerce bull Largest online retailer in the world bull Led movement to Web 20 and 30
bull More than 1 Billion members bull Established Social Media bull Obtained more ldquoaudiencerdquo than radio and television in less than 10 years
Evolution of Data Access
Pre-21st Century Information Retrieval Method
Information amp Entertainment--Then
Information amp Entertainment--Now
My own evolution Accumulated over 1500 Albums
Recorded or purchased more than 2000 cassettes and CDs
Now more than 30k songs in Amazon and iCloud
CEO to his executive team ldquoCustomers donrsquot want our 1rdquo drillsrdquo
TECHNOLOGY AND RESULTS THAT MATTER
Are you asking the right questions
CEO to his executive team ldquoCustomers donrsquot want our 1rdquo drillsrdquo
ldquoOur customers want 1rdquo holesrdquo
Customers donrsquot want technology Customers want the Results technology enables
TECHNOLOGY AND RESULTS THAT MATTER
Time for a
New
Leadership Model
THE
LOOKOUT
POST
GENTLE GIANTS
21ST
CENTURY
COMMUNICATION
VIOLENT BIRTH
CYCLE OF
FALLS AND
RISES
MOVING
FORWARD
CREATING SPACE FOR
IMAGINATION
LIONS OF
CHANGE DESTROY
CREATIVE
SETTINGS
NEW HERDS
BLENDING INTO
DIVERSE
COMMUNITIES
GIRAFFES OF TECHNOLOGY THE MAKING OF THE 21ST CENTURY LEADER
The Lookout Post Learning Organizations in the Age of Technology
bull The tallest animal in the world epitomizes environmental scanning relying on its height vision and alertness to manage and see beyond its surroundingsmdashserving as a reliable lookout post for the herd
bull The giraffe triggered a memory from the early 1990s when I was sitting in a packed crowd as MITrsquos futurist Peter Senge spoke about the need for learning environmentsmdasha cutting-edge theory he presented at conferences throughout the world He spoke about how to run companies in the second part of the information age a highlight that stuck with me for years and led to my focus on the giraffes of technology
bull More than any other time in US history leaders now need to serve as sturdy lookout posts for herds Senge urged businesses to embrace the value ofmdashand the need formdashlearning organizations His ideas parallel certain characteristics I find in todayrsquos social media where there are no strict boundaries where information is freely shared and where there is less fear of failure or being condemned for what you say or share In its purity the web is a learning environment
Gentle Giantsmdash21st-Century
Business Communication
bull We need a fresh leadership model a twenty-first-century style that contradicts the top-down management approach that hasnrsquot changed much in the past seventy-five years
bull Leaders must strive to have a positive impact on communities because wersquore increasingly connected through technology
bull Business leaders need to engage various groups of people by removing their dated industrial style to fit our times This shift requires a genuine commitment to employees and customers by taking a respectful approach that offers encouraging words and creates a calm productive setting that embraces a teaching philosophy
bull Twenty-first century leadership is an option a selection an intrinsic value
The Giraffersquos Violent BirthmdashThe Fall and Rise in Our Messy 21st-Century Business and Professional Settings
bull After fifteen months in the womb calves are born headfirst and drop six feet to the ground from the standing mom Boom Welcome to EarthhellipIt is usually up on its own spindly legs within an hour a vital defense against a hungry enemy
ndash mdashLynn Sherr Journalist 1997
ndash Giraffes are vulnerable at birth The event is a rude awakening a survival test and a rough-and-tumble introduction onto the plains of Africa The calf drops from its motherrsquos pouch building speed that severs the umbilical cord As the calf flails on the ground a powerful image hovers above providing a moment of calm when the newborn has a decision to make Do I lie still or rise to join my mother standing before me
bull Actors such as Lilian Gish had to make a decision to go from theater to silent films then to ldquotalkiesrdquomdashsome refused and they went into obscurity while others adapted
bull Apple is a modern version of failing after so many initial successes in the 1980s to fledgling in the 1990s and required Microsoft to invest while they had removed Steve Jobs then in the 21st Century they rose again learning from mistakes and revolutionizing the entertainment and mobile device industry and our livesmdashwho else passes and fans post sticky notes on the stores
Moving ForwardndashCreating Space
for Imagination in Work Settings
bull To fuel their immense bodies giraffes consume seventy-five pounds of vegetation each day In a neat closing of the ecological circle their browsing stimulates new growth and thus helps propagate the very plants they consume
ndash mdashLynn Sherr journalist 1997
ndash Giraffe sleeps only about thirty minutes each day with rest periods broken into six five-minute naps The alert animal constantly grazes to discover new areas to feed because if the herd stands for too long and becomes static it risks being attacked by its main predatormdashthe lion
bull Like the giraffe companies and employees must move forward resting less than in past decades Doing so can be difficult especially when a new technology disrupts the serene landscape wersquore comfortable grazing in
ndash Irsquove learned to appreciate the act of dreaming a useful tool when yoursquore dealing with significant change and a sturdy technique to keep moving forward
bull Dreaming unleashes a personrsquos uniqueness which is vital to company learning If businesses today donrsquot shape a climate for personal dreaming theyrsquoll end up stuck in the twentieth centuryrsquos traditional planning becoming myopic and functional but not responsive to change by implementing the strongest ideas to move forward
The Lions of Change Destroy
Creative Settings
bull When the giraffe spots an area where it can guide the herd to foliage and protection the herd calmly moves forward although occasionally a lion appears blocking the path to the feeding ground
ndash The giraffe must make a life-or-death decision
ndash It often walks away or gives warnings but rarely launches that crushing blow though the threat of the giraffersquos lethal kick is known to the lion In some specific way giraffes always deal with lions so they can move forward to graze the herbivorersquos daily goal
bull Standing up to lions is as tricky in the professional world as it is in the wild Wersquore stopped and yanked off the path of moving forward
ndash But to make use of the encounter we must commit to the goal of feeding (learning) If thatrsquos our genuine focus wersquoll have more skills at negotiating these conflicts when the next lion blocks our path to growth
bull Indra Nooyi is a giraffe-inspired leader who had to face lions blocking her pathmdashthe lions of change After she became the CEO of PepsiCo Nooyi launched ldquoPerformance with Purposerdquo a new business model that ldquofocuses on delivering sustainable growth by investing in a healthier future for people and the planetrdquo
Nurture New Herds
Next Steps
41
BEING DIGITAL
Nicholas Negroponte Being Digital 1995 bull Time bull Place bull Mass
ldquo0rdquo
What examples come to mind where a company has shrunk these three factors to ldquo0rdquo
Embrace the Digital World
Kodak Or Google
Lead Collaborate Find a New Way
Open New Markets
Calloway asked how they could expand the market and asked why it was currently restrictedmdashthey found out it was small clubs and small ballmdashso they invented Big Berthamdasha major success
They did not go with the current market they took a risk and added a new set of herds to play golf by addressing their concernsmdashby asking the right question
Ask and Answer the Right Questions
bull What is required and what is the best way to produce and deliver versus this is what we have and what we can sell or continue what we have been doing
bull What will be next in view of emerging trends versus we have invested so much in the current production process so we must figure out how to continue to use the current system
bull How fast can we respond and how long do we have to seize the moment versus letrsquos wait and see for something that will be the next long term Lipitor like Blockbuster productmdasheven Barbie is tumbling
Embrace Constant Change
Circa 1964
Who Moved My Cheese 1998
One Final Question Casinos RevenuemdashName the major source
Recommended Readings
bull Peter Senge The Fifth Discipline The Art and Practice of the Learning Organization
bull Spencer Johnson Who Moved My Cheese bull A review of a company that embraces changemdashApple
ndash httpswwwlinkedincomtodaypostarticle20140805172102-200505819-apple-the-evolutiontrk=mp-details-rc
bull GE Capitalmdashleadership philosophy ndash httpcohortgecapitalcomnewsletter201305GEC_How20GE2
0links20leadership20to20strategypdf
bull Davis Meyers Blur The Speed of Change in the Connected Economy bull Giraffes of Technology The Making of the Twenty-First Century
Leader ndash wwwgiraffesoftechnologycom
Review of Federal Contracting Environment
Post WWII Small Business Federal Contract expands
Nixon Administration launches SBA
with annual procurement
goals
1970s to 1990s small business contracting
flourished with cost plus contracts similar to major
contractors
Contract Bundling and Government rightsizing and
mission changes occurred
Post 911 created DHS
and Temporarily revived DOE
and DOD
Today firm fixed price MCA major
changes in mission for NASA DOE and
DOD and agency wide contracts
Technology Parade
Electricity
Radio
Telephone
Automobile--Flight
RecordingPhotography
Pre-WWI
Computer
Television
Space Travel
Mobile Technology
Post--WWII
Internet
Mobile Communications
Apps
BYOD
21st Century
ldquo The Times They Are A-Changinrdquo
Prophetic Words from Bob DylanmdashCirca 1963
bull ldquohellipCome gather rsquoround people Wherever you roam And admit that the waters Around you have grown And accept it that soon Yoursquoll be drenched to the bone If your time to you is worth savinrsquo Then you better start swimminrsquo or yoursquoll sink like a stone For the times they are a-changinrsquohelliprdquo
Communication Today
16
1st Store 1985
Netflix 1999
Chapter 11 Blockbuster Express
2010
Express Closes
Nov 2012
Complete Life Cycle ndash Birth to Death of a Business
Where was the Finance Team
MANAGEMENT ACCOUNTANTrsquoS ROLE
What Block Buster Did Right
bull Revolutionized a new industrymdashvideo
bull Maintained access to customer via neighborhood stores
bull Expanded customer loyalty programs and helped launched gift cards
bull Rescued entertainment industry from movies to gaming and provided access
What Blockbuster Did Wrong
bull Exploited late fees to the point of being 50 of their revenue base or profitsmdashNetflix used this as their vulnerabilitymdashRemember their slogan initially ldquono late feesrdquo
bull Failed to recognize and respect lions of changemdashwe will discuss in next section
bull Missed opportunities that they had initiatedmdashremaining current ie they went from VHS to DVD to Blue Ray to obsolescence while Red Box and Netflix conducted the classic ldquoHare versus Tortoiserdquo race
Guttenberg Press
bull Established Mass Communications bull Allowed the mass to have access to information bull Democratization of knowledge bull Increased literacy bull Created the mass production of information that is being challenged today
Which Company is a Landmark in the Digital World
bull Popularized e-commerce bull Largest online retailer in the world bull Led movement to Web 20 and 30
bull More than 1 Billion members bull Established Social Media bull Obtained more ldquoaudiencerdquo than radio and television in less than 10 years
Evolution of Data Access
Pre-21st Century Information Retrieval Method
Information amp Entertainment--Then
Information amp Entertainment--Now
My own evolution Accumulated over 1500 Albums
Recorded or purchased more than 2000 cassettes and CDs
Now more than 30k songs in Amazon and iCloud
CEO to his executive team ldquoCustomers donrsquot want our 1rdquo drillsrdquo
TECHNOLOGY AND RESULTS THAT MATTER
Are you asking the right questions
CEO to his executive team ldquoCustomers donrsquot want our 1rdquo drillsrdquo
ldquoOur customers want 1rdquo holesrdquo
Customers donrsquot want technology Customers want the Results technology enables
TECHNOLOGY AND RESULTS THAT MATTER
Time for a
New
Leadership Model
THE
LOOKOUT
POST
GENTLE GIANTS
21ST
CENTURY
COMMUNICATION
VIOLENT BIRTH
CYCLE OF
FALLS AND
RISES
MOVING
FORWARD
CREATING SPACE FOR
IMAGINATION
LIONS OF
CHANGE DESTROY
CREATIVE
SETTINGS
NEW HERDS
BLENDING INTO
DIVERSE
COMMUNITIES
GIRAFFES OF TECHNOLOGY THE MAKING OF THE 21ST CENTURY LEADER
The Lookout Post Learning Organizations in the Age of Technology
bull The tallest animal in the world epitomizes environmental scanning relying on its height vision and alertness to manage and see beyond its surroundingsmdashserving as a reliable lookout post for the herd
bull The giraffe triggered a memory from the early 1990s when I was sitting in a packed crowd as MITrsquos futurist Peter Senge spoke about the need for learning environmentsmdasha cutting-edge theory he presented at conferences throughout the world He spoke about how to run companies in the second part of the information age a highlight that stuck with me for years and led to my focus on the giraffes of technology
bull More than any other time in US history leaders now need to serve as sturdy lookout posts for herds Senge urged businesses to embrace the value ofmdashand the need formdashlearning organizations His ideas parallel certain characteristics I find in todayrsquos social media where there are no strict boundaries where information is freely shared and where there is less fear of failure or being condemned for what you say or share In its purity the web is a learning environment
Gentle Giantsmdash21st-Century
Business Communication
bull We need a fresh leadership model a twenty-first-century style that contradicts the top-down management approach that hasnrsquot changed much in the past seventy-five years
bull Leaders must strive to have a positive impact on communities because wersquore increasingly connected through technology
bull Business leaders need to engage various groups of people by removing their dated industrial style to fit our times This shift requires a genuine commitment to employees and customers by taking a respectful approach that offers encouraging words and creates a calm productive setting that embraces a teaching philosophy
bull Twenty-first century leadership is an option a selection an intrinsic value
The Giraffersquos Violent BirthmdashThe Fall and Rise in Our Messy 21st-Century Business and Professional Settings
bull After fifteen months in the womb calves are born headfirst and drop six feet to the ground from the standing mom Boom Welcome to EarthhellipIt is usually up on its own spindly legs within an hour a vital defense against a hungry enemy
ndash mdashLynn Sherr Journalist 1997
ndash Giraffes are vulnerable at birth The event is a rude awakening a survival test and a rough-and-tumble introduction onto the plains of Africa The calf drops from its motherrsquos pouch building speed that severs the umbilical cord As the calf flails on the ground a powerful image hovers above providing a moment of calm when the newborn has a decision to make Do I lie still or rise to join my mother standing before me
bull Actors such as Lilian Gish had to make a decision to go from theater to silent films then to ldquotalkiesrdquomdashsome refused and they went into obscurity while others adapted
bull Apple is a modern version of failing after so many initial successes in the 1980s to fledgling in the 1990s and required Microsoft to invest while they had removed Steve Jobs then in the 21st Century they rose again learning from mistakes and revolutionizing the entertainment and mobile device industry and our livesmdashwho else passes and fans post sticky notes on the stores
Moving ForwardndashCreating Space
for Imagination in Work Settings
bull To fuel their immense bodies giraffes consume seventy-five pounds of vegetation each day In a neat closing of the ecological circle their browsing stimulates new growth and thus helps propagate the very plants they consume
ndash mdashLynn Sherr journalist 1997
ndash Giraffe sleeps only about thirty minutes each day with rest periods broken into six five-minute naps The alert animal constantly grazes to discover new areas to feed because if the herd stands for too long and becomes static it risks being attacked by its main predatormdashthe lion
bull Like the giraffe companies and employees must move forward resting less than in past decades Doing so can be difficult especially when a new technology disrupts the serene landscape wersquore comfortable grazing in
ndash Irsquove learned to appreciate the act of dreaming a useful tool when yoursquore dealing with significant change and a sturdy technique to keep moving forward
bull Dreaming unleashes a personrsquos uniqueness which is vital to company learning If businesses today donrsquot shape a climate for personal dreaming theyrsquoll end up stuck in the twentieth centuryrsquos traditional planning becoming myopic and functional but not responsive to change by implementing the strongest ideas to move forward
The Lions of Change Destroy
Creative Settings
bull When the giraffe spots an area where it can guide the herd to foliage and protection the herd calmly moves forward although occasionally a lion appears blocking the path to the feeding ground
ndash The giraffe must make a life-or-death decision
ndash It often walks away or gives warnings but rarely launches that crushing blow though the threat of the giraffersquos lethal kick is known to the lion In some specific way giraffes always deal with lions so they can move forward to graze the herbivorersquos daily goal
bull Standing up to lions is as tricky in the professional world as it is in the wild Wersquore stopped and yanked off the path of moving forward
ndash But to make use of the encounter we must commit to the goal of feeding (learning) If thatrsquos our genuine focus wersquoll have more skills at negotiating these conflicts when the next lion blocks our path to growth
bull Indra Nooyi is a giraffe-inspired leader who had to face lions blocking her pathmdashthe lions of change After she became the CEO of PepsiCo Nooyi launched ldquoPerformance with Purposerdquo a new business model that ldquofocuses on delivering sustainable growth by investing in a healthier future for people and the planetrdquo
Nurture New Herds
Next Steps
41
BEING DIGITAL
Nicholas Negroponte Being Digital 1995 bull Time bull Place bull Mass
ldquo0rdquo
What examples come to mind where a company has shrunk these three factors to ldquo0rdquo
Embrace the Digital World
Kodak Or Google
Lead Collaborate Find a New Way
Open New Markets
Calloway asked how they could expand the market and asked why it was currently restrictedmdashthey found out it was small clubs and small ballmdashso they invented Big Berthamdasha major success
They did not go with the current market they took a risk and added a new set of herds to play golf by addressing their concernsmdashby asking the right question
Ask and Answer the Right Questions
bull What is required and what is the best way to produce and deliver versus this is what we have and what we can sell or continue what we have been doing
bull What will be next in view of emerging trends versus we have invested so much in the current production process so we must figure out how to continue to use the current system
bull How fast can we respond and how long do we have to seize the moment versus letrsquos wait and see for something that will be the next long term Lipitor like Blockbuster productmdasheven Barbie is tumbling
Embrace Constant Change
Circa 1964
Who Moved My Cheese 1998
One Final Question Casinos RevenuemdashName the major source
Recommended Readings
bull Peter Senge The Fifth Discipline The Art and Practice of the Learning Organization
bull Spencer Johnson Who Moved My Cheese bull A review of a company that embraces changemdashApple
ndash httpswwwlinkedincomtodaypostarticle20140805172102-200505819-apple-the-evolutiontrk=mp-details-rc
bull GE Capitalmdashleadership philosophy ndash httpcohortgecapitalcomnewsletter201305GEC_How20GE2
0links20leadership20to20strategypdf
bull Davis Meyers Blur The Speed of Change in the Connected Economy bull Giraffes of Technology The Making of the Twenty-First Century
Leader ndash wwwgiraffesoftechnologycom
Technology Parade
Electricity
Radio
Telephone
Automobile--Flight
RecordingPhotography
Pre-WWI
Computer
Television
Space Travel
Mobile Technology
Post--WWII
Internet
Mobile Communications
Apps
BYOD
21st Century
ldquo The Times They Are A-Changinrdquo
Prophetic Words from Bob DylanmdashCirca 1963
bull ldquohellipCome gather rsquoround people Wherever you roam And admit that the waters Around you have grown And accept it that soon Yoursquoll be drenched to the bone If your time to you is worth savinrsquo Then you better start swimminrsquo or yoursquoll sink like a stone For the times they are a-changinrsquohelliprdquo
Communication Today
16
1st Store 1985
Netflix 1999
Chapter 11 Blockbuster Express
2010
Express Closes
Nov 2012
Complete Life Cycle ndash Birth to Death of a Business
Where was the Finance Team
MANAGEMENT ACCOUNTANTrsquoS ROLE
What Block Buster Did Right
bull Revolutionized a new industrymdashvideo
bull Maintained access to customer via neighborhood stores
bull Expanded customer loyalty programs and helped launched gift cards
bull Rescued entertainment industry from movies to gaming and provided access
What Blockbuster Did Wrong
bull Exploited late fees to the point of being 50 of their revenue base or profitsmdashNetflix used this as their vulnerabilitymdashRemember their slogan initially ldquono late feesrdquo
bull Failed to recognize and respect lions of changemdashwe will discuss in next section
bull Missed opportunities that they had initiatedmdashremaining current ie they went from VHS to DVD to Blue Ray to obsolescence while Red Box and Netflix conducted the classic ldquoHare versus Tortoiserdquo race
Guttenberg Press
bull Established Mass Communications bull Allowed the mass to have access to information bull Democratization of knowledge bull Increased literacy bull Created the mass production of information that is being challenged today
Which Company is a Landmark in the Digital World
bull Popularized e-commerce bull Largest online retailer in the world bull Led movement to Web 20 and 30
bull More than 1 Billion members bull Established Social Media bull Obtained more ldquoaudiencerdquo than radio and television in less than 10 years
Evolution of Data Access
Pre-21st Century Information Retrieval Method
Information amp Entertainment--Then
Information amp Entertainment--Now
My own evolution Accumulated over 1500 Albums
Recorded or purchased more than 2000 cassettes and CDs
Now more than 30k songs in Amazon and iCloud
CEO to his executive team ldquoCustomers donrsquot want our 1rdquo drillsrdquo
TECHNOLOGY AND RESULTS THAT MATTER
Are you asking the right questions
CEO to his executive team ldquoCustomers donrsquot want our 1rdquo drillsrdquo
ldquoOur customers want 1rdquo holesrdquo
Customers donrsquot want technology Customers want the Results technology enables
TECHNOLOGY AND RESULTS THAT MATTER
Time for a
New
Leadership Model
THE
LOOKOUT
POST
GENTLE GIANTS
21ST
CENTURY
COMMUNICATION
VIOLENT BIRTH
CYCLE OF
FALLS AND
RISES
MOVING
FORWARD
CREATING SPACE FOR
IMAGINATION
LIONS OF
CHANGE DESTROY
CREATIVE
SETTINGS
NEW HERDS
BLENDING INTO
DIVERSE
COMMUNITIES
GIRAFFES OF TECHNOLOGY THE MAKING OF THE 21ST CENTURY LEADER
The Lookout Post Learning Organizations in the Age of Technology
bull The tallest animal in the world epitomizes environmental scanning relying on its height vision and alertness to manage and see beyond its surroundingsmdashserving as a reliable lookout post for the herd
bull The giraffe triggered a memory from the early 1990s when I was sitting in a packed crowd as MITrsquos futurist Peter Senge spoke about the need for learning environmentsmdasha cutting-edge theory he presented at conferences throughout the world He spoke about how to run companies in the second part of the information age a highlight that stuck with me for years and led to my focus on the giraffes of technology
bull More than any other time in US history leaders now need to serve as sturdy lookout posts for herds Senge urged businesses to embrace the value ofmdashand the need formdashlearning organizations His ideas parallel certain characteristics I find in todayrsquos social media where there are no strict boundaries where information is freely shared and where there is less fear of failure or being condemned for what you say or share In its purity the web is a learning environment
Gentle Giantsmdash21st-Century
Business Communication
bull We need a fresh leadership model a twenty-first-century style that contradicts the top-down management approach that hasnrsquot changed much in the past seventy-five years
bull Leaders must strive to have a positive impact on communities because wersquore increasingly connected through technology
bull Business leaders need to engage various groups of people by removing their dated industrial style to fit our times This shift requires a genuine commitment to employees and customers by taking a respectful approach that offers encouraging words and creates a calm productive setting that embraces a teaching philosophy
bull Twenty-first century leadership is an option a selection an intrinsic value
The Giraffersquos Violent BirthmdashThe Fall and Rise in Our Messy 21st-Century Business and Professional Settings
bull After fifteen months in the womb calves are born headfirst and drop six feet to the ground from the standing mom Boom Welcome to EarthhellipIt is usually up on its own spindly legs within an hour a vital defense against a hungry enemy
ndash mdashLynn Sherr Journalist 1997
ndash Giraffes are vulnerable at birth The event is a rude awakening a survival test and a rough-and-tumble introduction onto the plains of Africa The calf drops from its motherrsquos pouch building speed that severs the umbilical cord As the calf flails on the ground a powerful image hovers above providing a moment of calm when the newborn has a decision to make Do I lie still or rise to join my mother standing before me
bull Actors such as Lilian Gish had to make a decision to go from theater to silent films then to ldquotalkiesrdquomdashsome refused and they went into obscurity while others adapted
bull Apple is a modern version of failing after so many initial successes in the 1980s to fledgling in the 1990s and required Microsoft to invest while they had removed Steve Jobs then in the 21st Century they rose again learning from mistakes and revolutionizing the entertainment and mobile device industry and our livesmdashwho else passes and fans post sticky notes on the stores
Moving ForwardndashCreating Space
for Imagination in Work Settings
bull To fuel their immense bodies giraffes consume seventy-five pounds of vegetation each day In a neat closing of the ecological circle their browsing stimulates new growth and thus helps propagate the very plants they consume
ndash mdashLynn Sherr journalist 1997
ndash Giraffe sleeps only about thirty minutes each day with rest periods broken into six five-minute naps The alert animal constantly grazes to discover new areas to feed because if the herd stands for too long and becomes static it risks being attacked by its main predatormdashthe lion
bull Like the giraffe companies and employees must move forward resting less than in past decades Doing so can be difficult especially when a new technology disrupts the serene landscape wersquore comfortable grazing in
ndash Irsquove learned to appreciate the act of dreaming a useful tool when yoursquore dealing with significant change and a sturdy technique to keep moving forward
bull Dreaming unleashes a personrsquos uniqueness which is vital to company learning If businesses today donrsquot shape a climate for personal dreaming theyrsquoll end up stuck in the twentieth centuryrsquos traditional planning becoming myopic and functional but not responsive to change by implementing the strongest ideas to move forward
The Lions of Change Destroy
Creative Settings
bull When the giraffe spots an area where it can guide the herd to foliage and protection the herd calmly moves forward although occasionally a lion appears blocking the path to the feeding ground
ndash The giraffe must make a life-or-death decision
ndash It often walks away or gives warnings but rarely launches that crushing blow though the threat of the giraffersquos lethal kick is known to the lion In some specific way giraffes always deal with lions so they can move forward to graze the herbivorersquos daily goal
bull Standing up to lions is as tricky in the professional world as it is in the wild Wersquore stopped and yanked off the path of moving forward
ndash But to make use of the encounter we must commit to the goal of feeding (learning) If thatrsquos our genuine focus wersquoll have more skills at negotiating these conflicts when the next lion blocks our path to growth
bull Indra Nooyi is a giraffe-inspired leader who had to face lions blocking her pathmdashthe lions of change After she became the CEO of PepsiCo Nooyi launched ldquoPerformance with Purposerdquo a new business model that ldquofocuses on delivering sustainable growth by investing in a healthier future for people and the planetrdquo
Nurture New Herds
Next Steps
41
BEING DIGITAL
Nicholas Negroponte Being Digital 1995 bull Time bull Place bull Mass
ldquo0rdquo
What examples come to mind where a company has shrunk these three factors to ldquo0rdquo
Embrace the Digital World
Kodak Or Google
Lead Collaborate Find a New Way
Open New Markets
Calloway asked how they could expand the market and asked why it was currently restrictedmdashthey found out it was small clubs and small ballmdashso they invented Big Berthamdasha major success
They did not go with the current market they took a risk and added a new set of herds to play golf by addressing their concernsmdashby asking the right question
Ask and Answer the Right Questions
bull What is required and what is the best way to produce and deliver versus this is what we have and what we can sell or continue what we have been doing
bull What will be next in view of emerging trends versus we have invested so much in the current production process so we must figure out how to continue to use the current system
bull How fast can we respond and how long do we have to seize the moment versus letrsquos wait and see for something that will be the next long term Lipitor like Blockbuster productmdasheven Barbie is tumbling
Embrace Constant Change
Circa 1964
Who Moved My Cheese 1998
One Final Question Casinos RevenuemdashName the major source
Recommended Readings
bull Peter Senge The Fifth Discipline The Art and Practice of the Learning Organization
bull Spencer Johnson Who Moved My Cheese bull A review of a company that embraces changemdashApple
ndash httpswwwlinkedincomtodaypostarticle20140805172102-200505819-apple-the-evolutiontrk=mp-details-rc
bull GE Capitalmdashleadership philosophy ndash httpcohortgecapitalcomnewsletter201305GEC_How20GE2
0links20leadership20to20strategypdf
bull Davis Meyers Blur The Speed of Change in the Connected Economy bull Giraffes of Technology The Making of the Twenty-First Century
Leader ndash wwwgiraffesoftechnologycom
ldquo The Times They Are A-Changinrdquo
Prophetic Words from Bob DylanmdashCirca 1963
bull ldquohellipCome gather rsquoround people Wherever you roam And admit that the waters Around you have grown And accept it that soon Yoursquoll be drenched to the bone If your time to you is worth savinrsquo Then you better start swimminrsquo or yoursquoll sink like a stone For the times they are a-changinrsquohelliprdquo
Communication Today
16
1st Store 1985
Netflix 1999
Chapter 11 Blockbuster Express
2010
Express Closes
Nov 2012
Complete Life Cycle ndash Birth to Death of a Business
Where was the Finance Team
MANAGEMENT ACCOUNTANTrsquoS ROLE
What Block Buster Did Right
bull Revolutionized a new industrymdashvideo
bull Maintained access to customer via neighborhood stores
bull Expanded customer loyalty programs and helped launched gift cards
bull Rescued entertainment industry from movies to gaming and provided access
What Blockbuster Did Wrong
bull Exploited late fees to the point of being 50 of their revenue base or profitsmdashNetflix used this as their vulnerabilitymdashRemember their slogan initially ldquono late feesrdquo
bull Failed to recognize and respect lions of changemdashwe will discuss in next section
bull Missed opportunities that they had initiatedmdashremaining current ie they went from VHS to DVD to Blue Ray to obsolescence while Red Box and Netflix conducted the classic ldquoHare versus Tortoiserdquo race
Guttenberg Press
bull Established Mass Communications bull Allowed the mass to have access to information bull Democratization of knowledge bull Increased literacy bull Created the mass production of information that is being challenged today
Which Company is a Landmark in the Digital World
bull Popularized e-commerce bull Largest online retailer in the world bull Led movement to Web 20 and 30
bull More than 1 Billion members bull Established Social Media bull Obtained more ldquoaudiencerdquo than radio and television in less than 10 years
Evolution of Data Access
Pre-21st Century Information Retrieval Method
Information amp Entertainment--Then
Information amp Entertainment--Now
My own evolution Accumulated over 1500 Albums
Recorded or purchased more than 2000 cassettes and CDs
Now more than 30k songs in Amazon and iCloud
CEO to his executive team ldquoCustomers donrsquot want our 1rdquo drillsrdquo
TECHNOLOGY AND RESULTS THAT MATTER
Are you asking the right questions
CEO to his executive team ldquoCustomers donrsquot want our 1rdquo drillsrdquo
ldquoOur customers want 1rdquo holesrdquo
Customers donrsquot want technology Customers want the Results technology enables
TECHNOLOGY AND RESULTS THAT MATTER
Time for a
New
Leadership Model
THE
LOOKOUT
POST
GENTLE GIANTS
21ST
CENTURY
COMMUNICATION
VIOLENT BIRTH
CYCLE OF
FALLS AND
RISES
MOVING
FORWARD
CREATING SPACE FOR
IMAGINATION
LIONS OF
CHANGE DESTROY
CREATIVE
SETTINGS
NEW HERDS
BLENDING INTO
DIVERSE
COMMUNITIES
GIRAFFES OF TECHNOLOGY THE MAKING OF THE 21ST CENTURY LEADER
The Lookout Post Learning Organizations in the Age of Technology
bull The tallest animal in the world epitomizes environmental scanning relying on its height vision and alertness to manage and see beyond its surroundingsmdashserving as a reliable lookout post for the herd
bull The giraffe triggered a memory from the early 1990s when I was sitting in a packed crowd as MITrsquos futurist Peter Senge spoke about the need for learning environmentsmdasha cutting-edge theory he presented at conferences throughout the world He spoke about how to run companies in the second part of the information age a highlight that stuck with me for years and led to my focus on the giraffes of technology
bull More than any other time in US history leaders now need to serve as sturdy lookout posts for herds Senge urged businesses to embrace the value ofmdashand the need formdashlearning organizations His ideas parallel certain characteristics I find in todayrsquos social media where there are no strict boundaries where information is freely shared and where there is less fear of failure or being condemned for what you say or share In its purity the web is a learning environment
Gentle Giantsmdash21st-Century
Business Communication
bull We need a fresh leadership model a twenty-first-century style that contradicts the top-down management approach that hasnrsquot changed much in the past seventy-five years
bull Leaders must strive to have a positive impact on communities because wersquore increasingly connected through technology
bull Business leaders need to engage various groups of people by removing their dated industrial style to fit our times This shift requires a genuine commitment to employees and customers by taking a respectful approach that offers encouraging words and creates a calm productive setting that embraces a teaching philosophy
bull Twenty-first century leadership is an option a selection an intrinsic value
The Giraffersquos Violent BirthmdashThe Fall and Rise in Our Messy 21st-Century Business and Professional Settings
bull After fifteen months in the womb calves are born headfirst and drop six feet to the ground from the standing mom Boom Welcome to EarthhellipIt is usually up on its own spindly legs within an hour a vital defense against a hungry enemy
ndash mdashLynn Sherr Journalist 1997
ndash Giraffes are vulnerable at birth The event is a rude awakening a survival test and a rough-and-tumble introduction onto the plains of Africa The calf drops from its motherrsquos pouch building speed that severs the umbilical cord As the calf flails on the ground a powerful image hovers above providing a moment of calm when the newborn has a decision to make Do I lie still or rise to join my mother standing before me
bull Actors such as Lilian Gish had to make a decision to go from theater to silent films then to ldquotalkiesrdquomdashsome refused and they went into obscurity while others adapted
bull Apple is a modern version of failing after so many initial successes in the 1980s to fledgling in the 1990s and required Microsoft to invest while they had removed Steve Jobs then in the 21st Century they rose again learning from mistakes and revolutionizing the entertainment and mobile device industry and our livesmdashwho else passes and fans post sticky notes on the stores
Moving ForwardndashCreating Space
for Imagination in Work Settings
bull To fuel their immense bodies giraffes consume seventy-five pounds of vegetation each day In a neat closing of the ecological circle their browsing stimulates new growth and thus helps propagate the very plants they consume
ndash mdashLynn Sherr journalist 1997
ndash Giraffe sleeps only about thirty minutes each day with rest periods broken into six five-minute naps The alert animal constantly grazes to discover new areas to feed because if the herd stands for too long and becomes static it risks being attacked by its main predatormdashthe lion
bull Like the giraffe companies and employees must move forward resting less than in past decades Doing so can be difficult especially when a new technology disrupts the serene landscape wersquore comfortable grazing in
ndash Irsquove learned to appreciate the act of dreaming a useful tool when yoursquore dealing with significant change and a sturdy technique to keep moving forward
bull Dreaming unleashes a personrsquos uniqueness which is vital to company learning If businesses today donrsquot shape a climate for personal dreaming theyrsquoll end up stuck in the twentieth centuryrsquos traditional planning becoming myopic and functional but not responsive to change by implementing the strongest ideas to move forward
The Lions of Change Destroy
Creative Settings
bull When the giraffe spots an area where it can guide the herd to foliage and protection the herd calmly moves forward although occasionally a lion appears blocking the path to the feeding ground
ndash The giraffe must make a life-or-death decision
ndash It often walks away or gives warnings but rarely launches that crushing blow though the threat of the giraffersquos lethal kick is known to the lion In some specific way giraffes always deal with lions so they can move forward to graze the herbivorersquos daily goal
bull Standing up to lions is as tricky in the professional world as it is in the wild Wersquore stopped and yanked off the path of moving forward
ndash But to make use of the encounter we must commit to the goal of feeding (learning) If thatrsquos our genuine focus wersquoll have more skills at negotiating these conflicts when the next lion blocks our path to growth
bull Indra Nooyi is a giraffe-inspired leader who had to face lions blocking her pathmdashthe lions of change After she became the CEO of PepsiCo Nooyi launched ldquoPerformance with Purposerdquo a new business model that ldquofocuses on delivering sustainable growth by investing in a healthier future for people and the planetrdquo
Nurture New Herds
Next Steps
41
BEING DIGITAL
Nicholas Negroponte Being Digital 1995 bull Time bull Place bull Mass
ldquo0rdquo
What examples come to mind where a company has shrunk these three factors to ldquo0rdquo
Embrace the Digital World
Kodak Or Google
Lead Collaborate Find a New Way
Open New Markets
Calloway asked how they could expand the market and asked why it was currently restrictedmdashthey found out it was small clubs and small ballmdashso they invented Big Berthamdasha major success
They did not go with the current market they took a risk and added a new set of herds to play golf by addressing their concernsmdashby asking the right question
Ask and Answer the Right Questions
bull What is required and what is the best way to produce and deliver versus this is what we have and what we can sell or continue what we have been doing
bull What will be next in view of emerging trends versus we have invested so much in the current production process so we must figure out how to continue to use the current system
bull How fast can we respond and how long do we have to seize the moment versus letrsquos wait and see for something that will be the next long term Lipitor like Blockbuster productmdasheven Barbie is tumbling
Embrace Constant Change
Circa 1964
Who Moved My Cheese 1998
One Final Question Casinos RevenuemdashName the major source
Recommended Readings
bull Peter Senge The Fifth Discipline The Art and Practice of the Learning Organization
bull Spencer Johnson Who Moved My Cheese bull A review of a company that embraces changemdashApple
ndash httpswwwlinkedincomtodaypostarticle20140805172102-200505819-apple-the-evolutiontrk=mp-details-rc
bull GE Capitalmdashleadership philosophy ndash httpcohortgecapitalcomnewsletter201305GEC_How20GE2
0links20leadership20to20strategypdf
bull Davis Meyers Blur The Speed of Change in the Connected Economy bull Giraffes of Technology The Making of the Twenty-First Century
Leader ndash wwwgiraffesoftechnologycom
Prophetic Words from Bob DylanmdashCirca 1963
bull ldquohellipCome gather rsquoround people Wherever you roam And admit that the waters Around you have grown And accept it that soon Yoursquoll be drenched to the bone If your time to you is worth savinrsquo Then you better start swimminrsquo or yoursquoll sink like a stone For the times they are a-changinrsquohelliprdquo
Communication Today
16
1st Store 1985
Netflix 1999
Chapter 11 Blockbuster Express
2010
Express Closes
Nov 2012
Complete Life Cycle ndash Birth to Death of a Business
Where was the Finance Team
MANAGEMENT ACCOUNTANTrsquoS ROLE
What Block Buster Did Right
bull Revolutionized a new industrymdashvideo
bull Maintained access to customer via neighborhood stores
bull Expanded customer loyalty programs and helped launched gift cards
bull Rescued entertainment industry from movies to gaming and provided access
What Blockbuster Did Wrong
bull Exploited late fees to the point of being 50 of their revenue base or profitsmdashNetflix used this as their vulnerabilitymdashRemember their slogan initially ldquono late feesrdquo
bull Failed to recognize and respect lions of changemdashwe will discuss in next section
bull Missed opportunities that they had initiatedmdashremaining current ie they went from VHS to DVD to Blue Ray to obsolescence while Red Box and Netflix conducted the classic ldquoHare versus Tortoiserdquo race
Guttenberg Press
bull Established Mass Communications bull Allowed the mass to have access to information bull Democratization of knowledge bull Increased literacy bull Created the mass production of information that is being challenged today
Which Company is a Landmark in the Digital World
bull Popularized e-commerce bull Largest online retailer in the world bull Led movement to Web 20 and 30
bull More than 1 Billion members bull Established Social Media bull Obtained more ldquoaudiencerdquo than radio and television in less than 10 years
Evolution of Data Access
Pre-21st Century Information Retrieval Method
Information amp Entertainment--Then
Information amp Entertainment--Now
My own evolution Accumulated over 1500 Albums
Recorded or purchased more than 2000 cassettes and CDs
Now more than 30k songs in Amazon and iCloud
CEO to his executive team ldquoCustomers donrsquot want our 1rdquo drillsrdquo
TECHNOLOGY AND RESULTS THAT MATTER
Are you asking the right questions
CEO to his executive team ldquoCustomers donrsquot want our 1rdquo drillsrdquo
ldquoOur customers want 1rdquo holesrdquo
Customers donrsquot want technology Customers want the Results technology enables
TECHNOLOGY AND RESULTS THAT MATTER
Time for a
New
Leadership Model
THE
LOOKOUT
POST
GENTLE GIANTS
21ST
CENTURY
COMMUNICATION
VIOLENT BIRTH
CYCLE OF
FALLS AND
RISES
MOVING
FORWARD
CREATING SPACE FOR
IMAGINATION
LIONS OF
CHANGE DESTROY
CREATIVE
SETTINGS
NEW HERDS
BLENDING INTO
DIVERSE
COMMUNITIES
GIRAFFES OF TECHNOLOGY THE MAKING OF THE 21ST CENTURY LEADER
The Lookout Post Learning Organizations in the Age of Technology
bull The tallest animal in the world epitomizes environmental scanning relying on its height vision and alertness to manage and see beyond its surroundingsmdashserving as a reliable lookout post for the herd
bull The giraffe triggered a memory from the early 1990s when I was sitting in a packed crowd as MITrsquos futurist Peter Senge spoke about the need for learning environmentsmdasha cutting-edge theory he presented at conferences throughout the world He spoke about how to run companies in the second part of the information age a highlight that stuck with me for years and led to my focus on the giraffes of technology
bull More than any other time in US history leaders now need to serve as sturdy lookout posts for herds Senge urged businesses to embrace the value ofmdashand the need formdashlearning organizations His ideas parallel certain characteristics I find in todayrsquos social media where there are no strict boundaries where information is freely shared and where there is less fear of failure or being condemned for what you say or share In its purity the web is a learning environment
Gentle Giantsmdash21st-Century
Business Communication
bull We need a fresh leadership model a twenty-first-century style that contradicts the top-down management approach that hasnrsquot changed much in the past seventy-five years
bull Leaders must strive to have a positive impact on communities because wersquore increasingly connected through technology
bull Business leaders need to engage various groups of people by removing their dated industrial style to fit our times This shift requires a genuine commitment to employees and customers by taking a respectful approach that offers encouraging words and creates a calm productive setting that embraces a teaching philosophy
bull Twenty-first century leadership is an option a selection an intrinsic value
The Giraffersquos Violent BirthmdashThe Fall and Rise in Our Messy 21st-Century Business and Professional Settings
bull After fifteen months in the womb calves are born headfirst and drop six feet to the ground from the standing mom Boom Welcome to EarthhellipIt is usually up on its own spindly legs within an hour a vital defense against a hungry enemy
ndash mdashLynn Sherr Journalist 1997
ndash Giraffes are vulnerable at birth The event is a rude awakening a survival test and a rough-and-tumble introduction onto the plains of Africa The calf drops from its motherrsquos pouch building speed that severs the umbilical cord As the calf flails on the ground a powerful image hovers above providing a moment of calm when the newborn has a decision to make Do I lie still or rise to join my mother standing before me
bull Actors such as Lilian Gish had to make a decision to go from theater to silent films then to ldquotalkiesrdquomdashsome refused and they went into obscurity while others adapted
bull Apple is a modern version of failing after so many initial successes in the 1980s to fledgling in the 1990s and required Microsoft to invest while they had removed Steve Jobs then in the 21st Century they rose again learning from mistakes and revolutionizing the entertainment and mobile device industry and our livesmdashwho else passes and fans post sticky notes on the stores
Moving ForwardndashCreating Space
for Imagination in Work Settings
bull To fuel their immense bodies giraffes consume seventy-five pounds of vegetation each day In a neat closing of the ecological circle their browsing stimulates new growth and thus helps propagate the very plants they consume
ndash mdashLynn Sherr journalist 1997
ndash Giraffe sleeps only about thirty minutes each day with rest periods broken into six five-minute naps The alert animal constantly grazes to discover new areas to feed because if the herd stands for too long and becomes static it risks being attacked by its main predatormdashthe lion
bull Like the giraffe companies and employees must move forward resting less than in past decades Doing so can be difficult especially when a new technology disrupts the serene landscape wersquore comfortable grazing in
ndash Irsquove learned to appreciate the act of dreaming a useful tool when yoursquore dealing with significant change and a sturdy technique to keep moving forward
bull Dreaming unleashes a personrsquos uniqueness which is vital to company learning If businesses today donrsquot shape a climate for personal dreaming theyrsquoll end up stuck in the twentieth centuryrsquos traditional planning becoming myopic and functional but not responsive to change by implementing the strongest ideas to move forward
The Lions of Change Destroy
Creative Settings
bull When the giraffe spots an area where it can guide the herd to foliage and protection the herd calmly moves forward although occasionally a lion appears blocking the path to the feeding ground
ndash The giraffe must make a life-or-death decision
ndash It often walks away or gives warnings but rarely launches that crushing blow though the threat of the giraffersquos lethal kick is known to the lion In some specific way giraffes always deal with lions so they can move forward to graze the herbivorersquos daily goal
bull Standing up to lions is as tricky in the professional world as it is in the wild Wersquore stopped and yanked off the path of moving forward
ndash But to make use of the encounter we must commit to the goal of feeding (learning) If thatrsquos our genuine focus wersquoll have more skills at negotiating these conflicts when the next lion blocks our path to growth
bull Indra Nooyi is a giraffe-inspired leader who had to face lions blocking her pathmdashthe lions of change After she became the CEO of PepsiCo Nooyi launched ldquoPerformance with Purposerdquo a new business model that ldquofocuses on delivering sustainable growth by investing in a healthier future for people and the planetrdquo
Nurture New Herds
Next Steps
41
BEING DIGITAL
Nicholas Negroponte Being Digital 1995 bull Time bull Place bull Mass
ldquo0rdquo
What examples come to mind where a company has shrunk these three factors to ldquo0rdquo
Embrace the Digital World
Kodak Or Google
Lead Collaborate Find a New Way
Open New Markets
Calloway asked how they could expand the market and asked why it was currently restrictedmdashthey found out it was small clubs and small ballmdashso they invented Big Berthamdasha major success
They did not go with the current market they took a risk and added a new set of herds to play golf by addressing their concernsmdashby asking the right question
Ask and Answer the Right Questions
bull What is required and what is the best way to produce and deliver versus this is what we have and what we can sell or continue what we have been doing
bull What will be next in view of emerging trends versus we have invested so much in the current production process so we must figure out how to continue to use the current system
bull How fast can we respond and how long do we have to seize the moment versus letrsquos wait and see for something that will be the next long term Lipitor like Blockbuster productmdasheven Barbie is tumbling
Embrace Constant Change
Circa 1964
Who Moved My Cheese 1998
One Final Question Casinos RevenuemdashName the major source
Recommended Readings
bull Peter Senge The Fifth Discipline The Art and Practice of the Learning Organization
bull Spencer Johnson Who Moved My Cheese bull A review of a company that embraces changemdashApple
ndash httpswwwlinkedincomtodaypostarticle20140805172102-200505819-apple-the-evolutiontrk=mp-details-rc
bull GE Capitalmdashleadership philosophy ndash httpcohortgecapitalcomnewsletter201305GEC_How20GE2
0links20leadership20to20strategypdf
bull Davis Meyers Blur The Speed of Change in the Connected Economy bull Giraffes of Technology The Making of the Twenty-First Century
Leader ndash wwwgiraffesoftechnologycom
Communication Today
16
1st Store 1985
Netflix 1999
Chapter 11 Blockbuster Express
2010
Express Closes
Nov 2012
Complete Life Cycle ndash Birth to Death of a Business
Where was the Finance Team
MANAGEMENT ACCOUNTANTrsquoS ROLE
What Block Buster Did Right
bull Revolutionized a new industrymdashvideo
bull Maintained access to customer via neighborhood stores
bull Expanded customer loyalty programs and helped launched gift cards
bull Rescued entertainment industry from movies to gaming and provided access
What Blockbuster Did Wrong
bull Exploited late fees to the point of being 50 of their revenue base or profitsmdashNetflix used this as their vulnerabilitymdashRemember their slogan initially ldquono late feesrdquo
bull Failed to recognize and respect lions of changemdashwe will discuss in next section
bull Missed opportunities that they had initiatedmdashremaining current ie they went from VHS to DVD to Blue Ray to obsolescence while Red Box and Netflix conducted the classic ldquoHare versus Tortoiserdquo race
Guttenberg Press
bull Established Mass Communications bull Allowed the mass to have access to information bull Democratization of knowledge bull Increased literacy bull Created the mass production of information that is being challenged today
Which Company is a Landmark in the Digital World
bull Popularized e-commerce bull Largest online retailer in the world bull Led movement to Web 20 and 30
bull More than 1 Billion members bull Established Social Media bull Obtained more ldquoaudiencerdquo than radio and television in less than 10 years
Evolution of Data Access
Pre-21st Century Information Retrieval Method
Information amp Entertainment--Then
Information amp Entertainment--Now
My own evolution Accumulated over 1500 Albums
Recorded or purchased more than 2000 cassettes and CDs
Now more than 30k songs in Amazon and iCloud
CEO to his executive team ldquoCustomers donrsquot want our 1rdquo drillsrdquo
TECHNOLOGY AND RESULTS THAT MATTER
Are you asking the right questions
CEO to his executive team ldquoCustomers donrsquot want our 1rdquo drillsrdquo
ldquoOur customers want 1rdquo holesrdquo
Customers donrsquot want technology Customers want the Results technology enables
TECHNOLOGY AND RESULTS THAT MATTER
Time for a
New
Leadership Model
THE
LOOKOUT
POST
GENTLE GIANTS
21ST
CENTURY
COMMUNICATION
VIOLENT BIRTH
CYCLE OF
FALLS AND
RISES
MOVING
FORWARD
CREATING SPACE FOR
IMAGINATION
LIONS OF
CHANGE DESTROY
CREATIVE
SETTINGS
NEW HERDS
BLENDING INTO
DIVERSE
COMMUNITIES
GIRAFFES OF TECHNOLOGY THE MAKING OF THE 21ST CENTURY LEADER
The Lookout Post Learning Organizations in the Age of Technology
bull The tallest animal in the world epitomizes environmental scanning relying on its height vision and alertness to manage and see beyond its surroundingsmdashserving as a reliable lookout post for the herd
bull The giraffe triggered a memory from the early 1990s when I was sitting in a packed crowd as MITrsquos futurist Peter Senge spoke about the need for learning environmentsmdasha cutting-edge theory he presented at conferences throughout the world He spoke about how to run companies in the second part of the information age a highlight that stuck with me for years and led to my focus on the giraffes of technology
bull More than any other time in US history leaders now need to serve as sturdy lookout posts for herds Senge urged businesses to embrace the value ofmdashand the need formdashlearning organizations His ideas parallel certain characteristics I find in todayrsquos social media where there are no strict boundaries where information is freely shared and where there is less fear of failure or being condemned for what you say or share In its purity the web is a learning environment
Gentle Giantsmdash21st-Century
Business Communication
bull We need a fresh leadership model a twenty-first-century style that contradicts the top-down management approach that hasnrsquot changed much in the past seventy-five years
bull Leaders must strive to have a positive impact on communities because wersquore increasingly connected through technology
bull Business leaders need to engage various groups of people by removing their dated industrial style to fit our times This shift requires a genuine commitment to employees and customers by taking a respectful approach that offers encouraging words and creates a calm productive setting that embraces a teaching philosophy
bull Twenty-first century leadership is an option a selection an intrinsic value
The Giraffersquos Violent BirthmdashThe Fall and Rise in Our Messy 21st-Century Business and Professional Settings
bull After fifteen months in the womb calves are born headfirst and drop six feet to the ground from the standing mom Boom Welcome to EarthhellipIt is usually up on its own spindly legs within an hour a vital defense against a hungry enemy
ndash mdashLynn Sherr Journalist 1997
ndash Giraffes are vulnerable at birth The event is a rude awakening a survival test and a rough-and-tumble introduction onto the plains of Africa The calf drops from its motherrsquos pouch building speed that severs the umbilical cord As the calf flails on the ground a powerful image hovers above providing a moment of calm when the newborn has a decision to make Do I lie still or rise to join my mother standing before me
bull Actors such as Lilian Gish had to make a decision to go from theater to silent films then to ldquotalkiesrdquomdashsome refused and they went into obscurity while others adapted
bull Apple is a modern version of failing after so many initial successes in the 1980s to fledgling in the 1990s and required Microsoft to invest while they had removed Steve Jobs then in the 21st Century they rose again learning from mistakes and revolutionizing the entertainment and mobile device industry and our livesmdashwho else passes and fans post sticky notes on the stores
Moving ForwardndashCreating Space
for Imagination in Work Settings
bull To fuel their immense bodies giraffes consume seventy-five pounds of vegetation each day In a neat closing of the ecological circle their browsing stimulates new growth and thus helps propagate the very plants they consume
ndash mdashLynn Sherr journalist 1997
ndash Giraffe sleeps only about thirty minutes each day with rest periods broken into six five-minute naps The alert animal constantly grazes to discover new areas to feed because if the herd stands for too long and becomes static it risks being attacked by its main predatormdashthe lion
bull Like the giraffe companies and employees must move forward resting less than in past decades Doing so can be difficult especially when a new technology disrupts the serene landscape wersquore comfortable grazing in
ndash Irsquove learned to appreciate the act of dreaming a useful tool when yoursquore dealing with significant change and a sturdy technique to keep moving forward
bull Dreaming unleashes a personrsquos uniqueness which is vital to company learning If businesses today donrsquot shape a climate for personal dreaming theyrsquoll end up stuck in the twentieth centuryrsquos traditional planning becoming myopic and functional but not responsive to change by implementing the strongest ideas to move forward
The Lions of Change Destroy
Creative Settings
bull When the giraffe spots an area where it can guide the herd to foliage and protection the herd calmly moves forward although occasionally a lion appears blocking the path to the feeding ground
ndash The giraffe must make a life-or-death decision
ndash It often walks away or gives warnings but rarely launches that crushing blow though the threat of the giraffersquos lethal kick is known to the lion In some specific way giraffes always deal with lions so they can move forward to graze the herbivorersquos daily goal
bull Standing up to lions is as tricky in the professional world as it is in the wild Wersquore stopped and yanked off the path of moving forward
ndash But to make use of the encounter we must commit to the goal of feeding (learning) If thatrsquos our genuine focus wersquoll have more skills at negotiating these conflicts when the next lion blocks our path to growth
bull Indra Nooyi is a giraffe-inspired leader who had to face lions blocking her pathmdashthe lions of change After she became the CEO of PepsiCo Nooyi launched ldquoPerformance with Purposerdquo a new business model that ldquofocuses on delivering sustainable growth by investing in a healthier future for people and the planetrdquo
Nurture New Herds
Next Steps
41
BEING DIGITAL
Nicholas Negroponte Being Digital 1995 bull Time bull Place bull Mass
ldquo0rdquo
What examples come to mind where a company has shrunk these three factors to ldquo0rdquo
Embrace the Digital World
Kodak Or Google
Lead Collaborate Find a New Way
Open New Markets
Calloway asked how they could expand the market and asked why it was currently restrictedmdashthey found out it was small clubs and small ballmdashso they invented Big Berthamdasha major success
They did not go with the current market they took a risk and added a new set of herds to play golf by addressing their concernsmdashby asking the right question
Ask and Answer the Right Questions
bull What is required and what is the best way to produce and deliver versus this is what we have and what we can sell or continue what we have been doing
bull What will be next in view of emerging trends versus we have invested so much in the current production process so we must figure out how to continue to use the current system
bull How fast can we respond and how long do we have to seize the moment versus letrsquos wait and see for something that will be the next long term Lipitor like Blockbuster productmdasheven Barbie is tumbling
Embrace Constant Change
Circa 1964
Who Moved My Cheese 1998
One Final Question Casinos RevenuemdashName the major source
Recommended Readings
bull Peter Senge The Fifth Discipline The Art and Practice of the Learning Organization
bull Spencer Johnson Who Moved My Cheese bull A review of a company that embraces changemdashApple
ndash httpswwwlinkedincomtodaypostarticle20140805172102-200505819-apple-the-evolutiontrk=mp-details-rc
bull GE Capitalmdashleadership philosophy ndash httpcohortgecapitalcomnewsletter201305GEC_How20GE2
0links20leadership20to20strategypdf
bull Davis Meyers Blur The Speed of Change in the Connected Economy bull Giraffes of Technology The Making of the Twenty-First Century
Leader ndash wwwgiraffesoftechnologycom
16
1st Store 1985
Netflix 1999
Chapter 11 Blockbuster Express
2010
Express Closes
Nov 2012
Complete Life Cycle ndash Birth to Death of a Business
Where was the Finance Team
MANAGEMENT ACCOUNTANTrsquoS ROLE
What Block Buster Did Right
bull Revolutionized a new industrymdashvideo
bull Maintained access to customer via neighborhood stores
bull Expanded customer loyalty programs and helped launched gift cards
bull Rescued entertainment industry from movies to gaming and provided access
What Blockbuster Did Wrong
bull Exploited late fees to the point of being 50 of their revenue base or profitsmdashNetflix used this as their vulnerabilitymdashRemember their slogan initially ldquono late feesrdquo
bull Failed to recognize and respect lions of changemdashwe will discuss in next section
bull Missed opportunities that they had initiatedmdashremaining current ie they went from VHS to DVD to Blue Ray to obsolescence while Red Box and Netflix conducted the classic ldquoHare versus Tortoiserdquo race
Guttenberg Press
bull Established Mass Communications bull Allowed the mass to have access to information bull Democratization of knowledge bull Increased literacy bull Created the mass production of information that is being challenged today
Which Company is a Landmark in the Digital World
bull Popularized e-commerce bull Largest online retailer in the world bull Led movement to Web 20 and 30
bull More than 1 Billion members bull Established Social Media bull Obtained more ldquoaudiencerdquo than radio and television in less than 10 years
Evolution of Data Access
Pre-21st Century Information Retrieval Method
Information amp Entertainment--Then
Information amp Entertainment--Now
My own evolution Accumulated over 1500 Albums
Recorded or purchased more than 2000 cassettes and CDs
Now more than 30k songs in Amazon and iCloud
CEO to his executive team ldquoCustomers donrsquot want our 1rdquo drillsrdquo
TECHNOLOGY AND RESULTS THAT MATTER
Are you asking the right questions
CEO to his executive team ldquoCustomers donrsquot want our 1rdquo drillsrdquo
ldquoOur customers want 1rdquo holesrdquo
Customers donrsquot want technology Customers want the Results technology enables
TECHNOLOGY AND RESULTS THAT MATTER
Time for a
New
Leadership Model
THE
LOOKOUT
POST
GENTLE GIANTS
21ST
CENTURY
COMMUNICATION
VIOLENT BIRTH
CYCLE OF
FALLS AND
RISES
MOVING
FORWARD
CREATING SPACE FOR
IMAGINATION
LIONS OF
CHANGE DESTROY
CREATIVE
SETTINGS
NEW HERDS
BLENDING INTO
DIVERSE
COMMUNITIES
GIRAFFES OF TECHNOLOGY THE MAKING OF THE 21ST CENTURY LEADER
The Lookout Post Learning Organizations in the Age of Technology
bull The tallest animal in the world epitomizes environmental scanning relying on its height vision and alertness to manage and see beyond its surroundingsmdashserving as a reliable lookout post for the herd
bull The giraffe triggered a memory from the early 1990s when I was sitting in a packed crowd as MITrsquos futurist Peter Senge spoke about the need for learning environmentsmdasha cutting-edge theory he presented at conferences throughout the world He spoke about how to run companies in the second part of the information age a highlight that stuck with me for years and led to my focus on the giraffes of technology
bull More than any other time in US history leaders now need to serve as sturdy lookout posts for herds Senge urged businesses to embrace the value ofmdashand the need formdashlearning organizations His ideas parallel certain characteristics I find in todayrsquos social media where there are no strict boundaries where information is freely shared and where there is less fear of failure or being condemned for what you say or share In its purity the web is a learning environment
Gentle Giantsmdash21st-Century
Business Communication
bull We need a fresh leadership model a twenty-first-century style that contradicts the top-down management approach that hasnrsquot changed much in the past seventy-five years
bull Leaders must strive to have a positive impact on communities because wersquore increasingly connected through technology
bull Business leaders need to engage various groups of people by removing their dated industrial style to fit our times This shift requires a genuine commitment to employees and customers by taking a respectful approach that offers encouraging words and creates a calm productive setting that embraces a teaching philosophy
bull Twenty-first century leadership is an option a selection an intrinsic value
The Giraffersquos Violent BirthmdashThe Fall and Rise in Our Messy 21st-Century Business and Professional Settings
bull After fifteen months in the womb calves are born headfirst and drop six feet to the ground from the standing mom Boom Welcome to EarthhellipIt is usually up on its own spindly legs within an hour a vital defense against a hungry enemy
ndash mdashLynn Sherr Journalist 1997
ndash Giraffes are vulnerable at birth The event is a rude awakening a survival test and a rough-and-tumble introduction onto the plains of Africa The calf drops from its motherrsquos pouch building speed that severs the umbilical cord As the calf flails on the ground a powerful image hovers above providing a moment of calm when the newborn has a decision to make Do I lie still or rise to join my mother standing before me
bull Actors such as Lilian Gish had to make a decision to go from theater to silent films then to ldquotalkiesrdquomdashsome refused and they went into obscurity while others adapted
bull Apple is a modern version of failing after so many initial successes in the 1980s to fledgling in the 1990s and required Microsoft to invest while they had removed Steve Jobs then in the 21st Century they rose again learning from mistakes and revolutionizing the entertainment and mobile device industry and our livesmdashwho else passes and fans post sticky notes on the stores
Moving ForwardndashCreating Space
for Imagination in Work Settings
bull To fuel their immense bodies giraffes consume seventy-five pounds of vegetation each day In a neat closing of the ecological circle their browsing stimulates new growth and thus helps propagate the very plants they consume
ndash mdashLynn Sherr journalist 1997
ndash Giraffe sleeps only about thirty minutes each day with rest periods broken into six five-minute naps The alert animal constantly grazes to discover new areas to feed because if the herd stands for too long and becomes static it risks being attacked by its main predatormdashthe lion
bull Like the giraffe companies and employees must move forward resting less than in past decades Doing so can be difficult especially when a new technology disrupts the serene landscape wersquore comfortable grazing in
ndash Irsquove learned to appreciate the act of dreaming a useful tool when yoursquore dealing with significant change and a sturdy technique to keep moving forward
bull Dreaming unleashes a personrsquos uniqueness which is vital to company learning If businesses today donrsquot shape a climate for personal dreaming theyrsquoll end up stuck in the twentieth centuryrsquos traditional planning becoming myopic and functional but not responsive to change by implementing the strongest ideas to move forward
The Lions of Change Destroy
Creative Settings
bull When the giraffe spots an area where it can guide the herd to foliage and protection the herd calmly moves forward although occasionally a lion appears blocking the path to the feeding ground
ndash The giraffe must make a life-or-death decision
ndash It often walks away or gives warnings but rarely launches that crushing blow though the threat of the giraffersquos lethal kick is known to the lion In some specific way giraffes always deal with lions so they can move forward to graze the herbivorersquos daily goal
bull Standing up to lions is as tricky in the professional world as it is in the wild Wersquore stopped and yanked off the path of moving forward
ndash But to make use of the encounter we must commit to the goal of feeding (learning) If thatrsquos our genuine focus wersquoll have more skills at negotiating these conflicts when the next lion blocks our path to growth
bull Indra Nooyi is a giraffe-inspired leader who had to face lions blocking her pathmdashthe lions of change After she became the CEO of PepsiCo Nooyi launched ldquoPerformance with Purposerdquo a new business model that ldquofocuses on delivering sustainable growth by investing in a healthier future for people and the planetrdquo
Nurture New Herds
Next Steps
41
BEING DIGITAL
Nicholas Negroponte Being Digital 1995 bull Time bull Place bull Mass
ldquo0rdquo
What examples come to mind where a company has shrunk these three factors to ldquo0rdquo
Embrace the Digital World
Kodak Or Google
Lead Collaborate Find a New Way
Open New Markets
Calloway asked how they could expand the market and asked why it was currently restrictedmdashthey found out it was small clubs and small ballmdashso they invented Big Berthamdasha major success
They did not go with the current market they took a risk and added a new set of herds to play golf by addressing their concernsmdashby asking the right question
Ask and Answer the Right Questions
bull What is required and what is the best way to produce and deliver versus this is what we have and what we can sell or continue what we have been doing
bull What will be next in view of emerging trends versus we have invested so much in the current production process so we must figure out how to continue to use the current system
bull How fast can we respond and how long do we have to seize the moment versus letrsquos wait and see for something that will be the next long term Lipitor like Blockbuster productmdasheven Barbie is tumbling
Embrace Constant Change
Circa 1964
Who Moved My Cheese 1998
One Final Question Casinos RevenuemdashName the major source
Recommended Readings
bull Peter Senge The Fifth Discipline The Art and Practice of the Learning Organization
bull Spencer Johnson Who Moved My Cheese bull A review of a company that embraces changemdashApple
ndash httpswwwlinkedincomtodaypostarticle20140805172102-200505819-apple-the-evolutiontrk=mp-details-rc
bull GE Capitalmdashleadership philosophy ndash httpcohortgecapitalcomnewsletter201305GEC_How20GE2
0links20leadership20to20strategypdf
bull Davis Meyers Blur The Speed of Change in the Connected Economy bull Giraffes of Technology The Making of the Twenty-First Century
Leader ndash wwwgiraffesoftechnologycom
What Block Buster Did Right
bull Revolutionized a new industrymdashvideo
bull Maintained access to customer via neighborhood stores
bull Expanded customer loyalty programs and helped launched gift cards
bull Rescued entertainment industry from movies to gaming and provided access
What Blockbuster Did Wrong
bull Exploited late fees to the point of being 50 of their revenue base or profitsmdashNetflix used this as their vulnerabilitymdashRemember their slogan initially ldquono late feesrdquo
bull Failed to recognize and respect lions of changemdashwe will discuss in next section
bull Missed opportunities that they had initiatedmdashremaining current ie they went from VHS to DVD to Blue Ray to obsolescence while Red Box and Netflix conducted the classic ldquoHare versus Tortoiserdquo race
Guttenberg Press
bull Established Mass Communications bull Allowed the mass to have access to information bull Democratization of knowledge bull Increased literacy bull Created the mass production of information that is being challenged today
Which Company is a Landmark in the Digital World
bull Popularized e-commerce bull Largest online retailer in the world bull Led movement to Web 20 and 30
bull More than 1 Billion members bull Established Social Media bull Obtained more ldquoaudiencerdquo than radio and television in less than 10 years
Evolution of Data Access
Pre-21st Century Information Retrieval Method
Information amp Entertainment--Then
Information amp Entertainment--Now
My own evolution Accumulated over 1500 Albums
Recorded or purchased more than 2000 cassettes and CDs
Now more than 30k songs in Amazon and iCloud
CEO to his executive team ldquoCustomers donrsquot want our 1rdquo drillsrdquo
TECHNOLOGY AND RESULTS THAT MATTER
Are you asking the right questions
CEO to his executive team ldquoCustomers donrsquot want our 1rdquo drillsrdquo
ldquoOur customers want 1rdquo holesrdquo
Customers donrsquot want technology Customers want the Results technology enables
TECHNOLOGY AND RESULTS THAT MATTER
Time for a
New
Leadership Model
THE
LOOKOUT
POST
GENTLE GIANTS
21ST
CENTURY
COMMUNICATION
VIOLENT BIRTH
CYCLE OF
FALLS AND
RISES
MOVING
FORWARD
CREATING SPACE FOR
IMAGINATION
LIONS OF
CHANGE DESTROY
CREATIVE
SETTINGS
NEW HERDS
BLENDING INTO
DIVERSE
COMMUNITIES
GIRAFFES OF TECHNOLOGY THE MAKING OF THE 21ST CENTURY LEADER
The Lookout Post Learning Organizations in the Age of Technology
bull The tallest animal in the world epitomizes environmental scanning relying on its height vision and alertness to manage and see beyond its surroundingsmdashserving as a reliable lookout post for the herd
bull The giraffe triggered a memory from the early 1990s when I was sitting in a packed crowd as MITrsquos futurist Peter Senge spoke about the need for learning environmentsmdasha cutting-edge theory he presented at conferences throughout the world He spoke about how to run companies in the second part of the information age a highlight that stuck with me for years and led to my focus on the giraffes of technology
bull More than any other time in US history leaders now need to serve as sturdy lookout posts for herds Senge urged businesses to embrace the value ofmdashand the need formdashlearning organizations His ideas parallel certain characteristics I find in todayrsquos social media where there are no strict boundaries where information is freely shared and where there is less fear of failure or being condemned for what you say or share In its purity the web is a learning environment
Gentle Giantsmdash21st-Century
Business Communication
bull We need a fresh leadership model a twenty-first-century style that contradicts the top-down management approach that hasnrsquot changed much in the past seventy-five years
bull Leaders must strive to have a positive impact on communities because wersquore increasingly connected through technology
bull Business leaders need to engage various groups of people by removing their dated industrial style to fit our times This shift requires a genuine commitment to employees and customers by taking a respectful approach that offers encouraging words and creates a calm productive setting that embraces a teaching philosophy
bull Twenty-first century leadership is an option a selection an intrinsic value
The Giraffersquos Violent BirthmdashThe Fall and Rise in Our Messy 21st-Century Business and Professional Settings
bull After fifteen months in the womb calves are born headfirst and drop six feet to the ground from the standing mom Boom Welcome to EarthhellipIt is usually up on its own spindly legs within an hour a vital defense against a hungry enemy
ndash mdashLynn Sherr Journalist 1997
ndash Giraffes are vulnerable at birth The event is a rude awakening a survival test and a rough-and-tumble introduction onto the plains of Africa The calf drops from its motherrsquos pouch building speed that severs the umbilical cord As the calf flails on the ground a powerful image hovers above providing a moment of calm when the newborn has a decision to make Do I lie still or rise to join my mother standing before me
bull Actors such as Lilian Gish had to make a decision to go from theater to silent films then to ldquotalkiesrdquomdashsome refused and they went into obscurity while others adapted
bull Apple is a modern version of failing after so many initial successes in the 1980s to fledgling in the 1990s and required Microsoft to invest while they had removed Steve Jobs then in the 21st Century they rose again learning from mistakes and revolutionizing the entertainment and mobile device industry and our livesmdashwho else passes and fans post sticky notes on the stores
Moving ForwardndashCreating Space
for Imagination in Work Settings
bull To fuel their immense bodies giraffes consume seventy-five pounds of vegetation each day In a neat closing of the ecological circle their browsing stimulates new growth and thus helps propagate the very plants they consume
ndash mdashLynn Sherr journalist 1997
ndash Giraffe sleeps only about thirty minutes each day with rest periods broken into six five-minute naps The alert animal constantly grazes to discover new areas to feed because if the herd stands for too long and becomes static it risks being attacked by its main predatormdashthe lion
bull Like the giraffe companies and employees must move forward resting less than in past decades Doing so can be difficult especially when a new technology disrupts the serene landscape wersquore comfortable grazing in
ndash Irsquove learned to appreciate the act of dreaming a useful tool when yoursquore dealing with significant change and a sturdy technique to keep moving forward
bull Dreaming unleashes a personrsquos uniqueness which is vital to company learning If businesses today donrsquot shape a climate for personal dreaming theyrsquoll end up stuck in the twentieth centuryrsquos traditional planning becoming myopic and functional but not responsive to change by implementing the strongest ideas to move forward
The Lions of Change Destroy
Creative Settings
bull When the giraffe spots an area where it can guide the herd to foliage and protection the herd calmly moves forward although occasionally a lion appears blocking the path to the feeding ground
ndash The giraffe must make a life-or-death decision
ndash It often walks away or gives warnings but rarely launches that crushing blow though the threat of the giraffersquos lethal kick is known to the lion In some specific way giraffes always deal with lions so they can move forward to graze the herbivorersquos daily goal
bull Standing up to lions is as tricky in the professional world as it is in the wild Wersquore stopped and yanked off the path of moving forward
ndash But to make use of the encounter we must commit to the goal of feeding (learning) If thatrsquos our genuine focus wersquoll have more skills at negotiating these conflicts when the next lion blocks our path to growth
bull Indra Nooyi is a giraffe-inspired leader who had to face lions blocking her pathmdashthe lions of change After she became the CEO of PepsiCo Nooyi launched ldquoPerformance with Purposerdquo a new business model that ldquofocuses on delivering sustainable growth by investing in a healthier future for people and the planetrdquo
Nurture New Herds
Next Steps
41
BEING DIGITAL
Nicholas Negroponte Being Digital 1995 bull Time bull Place bull Mass
ldquo0rdquo
What examples come to mind where a company has shrunk these three factors to ldquo0rdquo
Embrace the Digital World
Kodak Or Google
Lead Collaborate Find a New Way
Open New Markets
Calloway asked how they could expand the market and asked why it was currently restrictedmdashthey found out it was small clubs and small ballmdashso they invented Big Berthamdasha major success
They did not go with the current market they took a risk and added a new set of herds to play golf by addressing their concernsmdashby asking the right question
Ask and Answer the Right Questions
bull What is required and what is the best way to produce and deliver versus this is what we have and what we can sell or continue what we have been doing
bull What will be next in view of emerging trends versus we have invested so much in the current production process so we must figure out how to continue to use the current system
bull How fast can we respond and how long do we have to seize the moment versus letrsquos wait and see for something that will be the next long term Lipitor like Blockbuster productmdasheven Barbie is tumbling
Embrace Constant Change
Circa 1964
Who Moved My Cheese 1998
One Final Question Casinos RevenuemdashName the major source
Recommended Readings
bull Peter Senge The Fifth Discipline The Art and Practice of the Learning Organization
bull Spencer Johnson Who Moved My Cheese bull A review of a company that embraces changemdashApple
ndash httpswwwlinkedincomtodaypostarticle20140805172102-200505819-apple-the-evolutiontrk=mp-details-rc
bull GE Capitalmdashleadership philosophy ndash httpcohortgecapitalcomnewsletter201305GEC_How20GE2
0links20leadership20to20strategypdf
bull Davis Meyers Blur The Speed of Change in the Connected Economy bull Giraffes of Technology The Making of the Twenty-First Century
Leader ndash wwwgiraffesoftechnologycom
What Blockbuster Did Wrong
bull Exploited late fees to the point of being 50 of their revenue base or profitsmdashNetflix used this as their vulnerabilitymdashRemember their slogan initially ldquono late feesrdquo
bull Failed to recognize and respect lions of changemdashwe will discuss in next section
bull Missed opportunities that they had initiatedmdashremaining current ie they went from VHS to DVD to Blue Ray to obsolescence while Red Box and Netflix conducted the classic ldquoHare versus Tortoiserdquo race
Guttenberg Press
bull Established Mass Communications bull Allowed the mass to have access to information bull Democratization of knowledge bull Increased literacy bull Created the mass production of information that is being challenged today
Which Company is a Landmark in the Digital World
bull Popularized e-commerce bull Largest online retailer in the world bull Led movement to Web 20 and 30
bull More than 1 Billion members bull Established Social Media bull Obtained more ldquoaudiencerdquo than radio and television in less than 10 years
Evolution of Data Access
Pre-21st Century Information Retrieval Method
Information amp Entertainment--Then
Information amp Entertainment--Now
My own evolution Accumulated over 1500 Albums
Recorded or purchased more than 2000 cassettes and CDs
Now more than 30k songs in Amazon and iCloud
CEO to his executive team ldquoCustomers donrsquot want our 1rdquo drillsrdquo
TECHNOLOGY AND RESULTS THAT MATTER
Are you asking the right questions
CEO to his executive team ldquoCustomers donrsquot want our 1rdquo drillsrdquo
ldquoOur customers want 1rdquo holesrdquo
Customers donrsquot want technology Customers want the Results technology enables
TECHNOLOGY AND RESULTS THAT MATTER
Time for a
New
Leadership Model
THE
LOOKOUT
POST
GENTLE GIANTS
21ST
CENTURY
COMMUNICATION
VIOLENT BIRTH
CYCLE OF
FALLS AND
RISES
MOVING
FORWARD
CREATING SPACE FOR
IMAGINATION
LIONS OF
CHANGE DESTROY
CREATIVE
SETTINGS
NEW HERDS
BLENDING INTO
DIVERSE
COMMUNITIES
GIRAFFES OF TECHNOLOGY THE MAKING OF THE 21ST CENTURY LEADER
The Lookout Post Learning Organizations in the Age of Technology
bull The tallest animal in the world epitomizes environmental scanning relying on its height vision and alertness to manage and see beyond its surroundingsmdashserving as a reliable lookout post for the herd
bull The giraffe triggered a memory from the early 1990s when I was sitting in a packed crowd as MITrsquos futurist Peter Senge spoke about the need for learning environmentsmdasha cutting-edge theory he presented at conferences throughout the world He spoke about how to run companies in the second part of the information age a highlight that stuck with me for years and led to my focus on the giraffes of technology
bull More than any other time in US history leaders now need to serve as sturdy lookout posts for herds Senge urged businesses to embrace the value ofmdashand the need formdashlearning organizations His ideas parallel certain characteristics I find in todayrsquos social media where there are no strict boundaries where information is freely shared and where there is less fear of failure or being condemned for what you say or share In its purity the web is a learning environment
Gentle Giantsmdash21st-Century
Business Communication
bull We need a fresh leadership model a twenty-first-century style that contradicts the top-down management approach that hasnrsquot changed much in the past seventy-five years
bull Leaders must strive to have a positive impact on communities because wersquore increasingly connected through technology
bull Business leaders need to engage various groups of people by removing their dated industrial style to fit our times This shift requires a genuine commitment to employees and customers by taking a respectful approach that offers encouraging words and creates a calm productive setting that embraces a teaching philosophy
bull Twenty-first century leadership is an option a selection an intrinsic value
The Giraffersquos Violent BirthmdashThe Fall and Rise in Our Messy 21st-Century Business and Professional Settings
bull After fifteen months in the womb calves are born headfirst and drop six feet to the ground from the standing mom Boom Welcome to EarthhellipIt is usually up on its own spindly legs within an hour a vital defense against a hungry enemy
ndash mdashLynn Sherr Journalist 1997
ndash Giraffes are vulnerable at birth The event is a rude awakening a survival test and a rough-and-tumble introduction onto the plains of Africa The calf drops from its motherrsquos pouch building speed that severs the umbilical cord As the calf flails on the ground a powerful image hovers above providing a moment of calm when the newborn has a decision to make Do I lie still or rise to join my mother standing before me
bull Actors such as Lilian Gish had to make a decision to go from theater to silent films then to ldquotalkiesrdquomdashsome refused and they went into obscurity while others adapted
bull Apple is a modern version of failing after so many initial successes in the 1980s to fledgling in the 1990s and required Microsoft to invest while they had removed Steve Jobs then in the 21st Century they rose again learning from mistakes and revolutionizing the entertainment and mobile device industry and our livesmdashwho else passes and fans post sticky notes on the stores
Moving ForwardndashCreating Space
for Imagination in Work Settings
bull To fuel their immense bodies giraffes consume seventy-five pounds of vegetation each day In a neat closing of the ecological circle their browsing stimulates new growth and thus helps propagate the very plants they consume
ndash mdashLynn Sherr journalist 1997
ndash Giraffe sleeps only about thirty minutes each day with rest periods broken into six five-minute naps The alert animal constantly grazes to discover new areas to feed because if the herd stands for too long and becomes static it risks being attacked by its main predatormdashthe lion
bull Like the giraffe companies and employees must move forward resting less than in past decades Doing so can be difficult especially when a new technology disrupts the serene landscape wersquore comfortable grazing in
ndash Irsquove learned to appreciate the act of dreaming a useful tool when yoursquore dealing with significant change and a sturdy technique to keep moving forward
bull Dreaming unleashes a personrsquos uniqueness which is vital to company learning If businesses today donrsquot shape a climate for personal dreaming theyrsquoll end up stuck in the twentieth centuryrsquos traditional planning becoming myopic and functional but not responsive to change by implementing the strongest ideas to move forward
The Lions of Change Destroy
Creative Settings
bull When the giraffe spots an area where it can guide the herd to foliage and protection the herd calmly moves forward although occasionally a lion appears blocking the path to the feeding ground
ndash The giraffe must make a life-or-death decision
ndash It often walks away or gives warnings but rarely launches that crushing blow though the threat of the giraffersquos lethal kick is known to the lion In some specific way giraffes always deal with lions so they can move forward to graze the herbivorersquos daily goal
bull Standing up to lions is as tricky in the professional world as it is in the wild Wersquore stopped and yanked off the path of moving forward
ndash But to make use of the encounter we must commit to the goal of feeding (learning) If thatrsquos our genuine focus wersquoll have more skills at negotiating these conflicts when the next lion blocks our path to growth
bull Indra Nooyi is a giraffe-inspired leader who had to face lions blocking her pathmdashthe lions of change After she became the CEO of PepsiCo Nooyi launched ldquoPerformance with Purposerdquo a new business model that ldquofocuses on delivering sustainable growth by investing in a healthier future for people and the planetrdquo
Nurture New Herds
Next Steps
41
BEING DIGITAL
Nicholas Negroponte Being Digital 1995 bull Time bull Place bull Mass
ldquo0rdquo
What examples come to mind where a company has shrunk these three factors to ldquo0rdquo
Embrace the Digital World
Kodak Or Google
Lead Collaborate Find a New Way
Open New Markets
Calloway asked how they could expand the market and asked why it was currently restrictedmdashthey found out it was small clubs and small ballmdashso they invented Big Berthamdasha major success
They did not go with the current market they took a risk and added a new set of herds to play golf by addressing their concernsmdashby asking the right question
Ask and Answer the Right Questions
bull What is required and what is the best way to produce and deliver versus this is what we have and what we can sell or continue what we have been doing
bull What will be next in view of emerging trends versus we have invested so much in the current production process so we must figure out how to continue to use the current system
bull How fast can we respond and how long do we have to seize the moment versus letrsquos wait and see for something that will be the next long term Lipitor like Blockbuster productmdasheven Barbie is tumbling
Embrace Constant Change
Circa 1964
Who Moved My Cheese 1998
One Final Question Casinos RevenuemdashName the major source
Recommended Readings
bull Peter Senge The Fifth Discipline The Art and Practice of the Learning Organization
bull Spencer Johnson Who Moved My Cheese bull A review of a company that embraces changemdashApple
ndash httpswwwlinkedincomtodaypostarticle20140805172102-200505819-apple-the-evolutiontrk=mp-details-rc
bull GE Capitalmdashleadership philosophy ndash httpcohortgecapitalcomnewsletter201305GEC_How20GE2
0links20leadership20to20strategypdf
bull Davis Meyers Blur The Speed of Change in the Connected Economy bull Giraffes of Technology The Making of the Twenty-First Century
Leader ndash wwwgiraffesoftechnologycom
Guttenberg Press
bull Established Mass Communications bull Allowed the mass to have access to information bull Democratization of knowledge bull Increased literacy bull Created the mass production of information that is being challenged today
Which Company is a Landmark in the Digital World
bull Popularized e-commerce bull Largest online retailer in the world bull Led movement to Web 20 and 30
bull More than 1 Billion members bull Established Social Media bull Obtained more ldquoaudiencerdquo than radio and television in less than 10 years
Evolution of Data Access
Pre-21st Century Information Retrieval Method
Information amp Entertainment--Then
Information amp Entertainment--Now
My own evolution Accumulated over 1500 Albums
Recorded or purchased more than 2000 cassettes and CDs
Now more than 30k songs in Amazon and iCloud
CEO to his executive team ldquoCustomers donrsquot want our 1rdquo drillsrdquo
TECHNOLOGY AND RESULTS THAT MATTER
Are you asking the right questions
CEO to his executive team ldquoCustomers donrsquot want our 1rdquo drillsrdquo
ldquoOur customers want 1rdquo holesrdquo
Customers donrsquot want technology Customers want the Results technology enables
TECHNOLOGY AND RESULTS THAT MATTER
Time for a
New
Leadership Model
THE
LOOKOUT
POST
GENTLE GIANTS
21ST
CENTURY
COMMUNICATION
VIOLENT BIRTH
CYCLE OF
FALLS AND
RISES
MOVING
FORWARD
CREATING SPACE FOR
IMAGINATION
LIONS OF
CHANGE DESTROY
CREATIVE
SETTINGS
NEW HERDS
BLENDING INTO
DIVERSE
COMMUNITIES
GIRAFFES OF TECHNOLOGY THE MAKING OF THE 21ST CENTURY LEADER
The Lookout Post Learning Organizations in the Age of Technology
bull The tallest animal in the world epitomizes environmental scanning relying on its height vision and alertness to manage and see beyond its surroundingsmdashserving as a reliable lookout post for the herd
bull The giraffe triggered a memory from the early 1990s when I was sitting in a packed crowd as MITrsquos futurist Peter Senge spoke about the need for learning environmentsmdasha cutting-edge theory he presented at conferences throughout the world He spoke about how to run companies in the second part of the information age a highlight that stuck with me for years and led to my focus on the giraffes of technology
bull More than any other time in US history leaders now need to serve as sturdy lookout posts for herds Senge urged businesses to embrace the value ofmdashand the need formdashlearning organizations His ideas parallel certain characteristics I find in todayrsquos social media where there are no strict boundaries where information is freely shared and where there is less fear of failure or being condemned for what you say or share In its purity the web is a learning environment
Gentle Giantsmdash21st-Century
Business Communication
bull We need a fresh leadership model a twenty-first-century style that contradicts the top-down management approach that hasnrsquot changed much in the past seventy-five years
bull Leaders must strive to have a positive impact on communities because wersquore increasingly connected through technology
bull Business leaders need to engage various groups of people by removing their dated industrial style to fit our times This shift requires a genuine commitment to employees and customers by taking a respectful approach that offers encouraging words and creates a calm productive setting that embraces a teaching philosophy
bull Twenty-first century leadership is an option a selection an intrinsic value
The Giraffersquos Violent BirthmdashThe Fall and Rise in Our Messy 21st-Century Business and Professional Settings
bull After fifteen months in the womb calves are born headfirst and drop six feet to the ground from the standing mom Boom Welcome to EarthhellipIt is usually up on its own spindly legs within an hour a vital defense against a hungry enemy
ndash mdashLynn Sherr Journalist 1997
ndash Giraffes are vulnerable at birth The event is a rude awakening a survival test and a rough-and-tumble introduction onto the plains of Africa The calf drops from its motherrsquos pouch building speed that severs the umbilical cord As the calf flails on the ground a powerful image hovers above providing a moment of calm when the newborn has a decision to make Do I lie still or rise to join my mother standing before me
bull Actors such as Lilian Gish had to make a decision to go from theater to silent films then to ldquotalkiesrdquomdashsome refused and they went into obscurity while others adapted
bull Apple is a modern version of failing after so many initial successes in the 1980s to fledgling in the 1990s and required Microsoft to invest while they had removed Steve Jobs then in the 21st Century they rose again learning from mistakes and revolutionizing the entertainment and mobile device industry and our livesmdashwho else passes and fans post sticky notes on the stores
Moving ForwardndashCreating Space
for Imagination in Work Settings
bull To fuel their immense bodies giraffes consume seventy-five pounds of vegetation each day In a neat closing of the ecological circle their browsing stimulates new growth and thus helps propagate the very plants they consume
ndash mdashLynn Sherr journalist 1997
ndash Giraffe sleeps only about thirty minutes each day with rest periods broken into six five-minute naps The alert animal constantly grazes to discover new areas to feed because if the herd stands for too long and becomes static it risks being attacked by its main predatormdashthe lion
bull Like the giraffe companies and employees must move forward resting less than in past decades Doing so can be difficult especially when a new technology disrupts the serene landscape wersquore comfortable grazing in
ndash Irsquove learned to appreciate the act of dreaming a useful tool when yoursquore dealing with significant change and a sturdy technique to keep moving forward
bull Dreaming unleashes a personrsquos uniqueness which is vital to company learning If businesses today donrsquot shape a climate for personal dreaming theyrsquoll end up stuck in the twentieth centuryrsquos traditional planning becoming myopic and functional but not responsive to change by implementing the strongest ideas to move forward
The Lions of Change Destroy
Creative Settings
bull When the giraffe spots an area where it can guide the herd to foliage and protection the herd calmly moves forward although occasionally a lion appears blocking the path to the feeding ground
ndash The giraffe must make a life-or-death decision
ndash It often walks away or gives warnings but rarely launches that crushing blow though the threat of the giraffersquos lethal kick is known to the lion In some specific way giraffes always deal with lions so they can move forward to graze the herbivorersquos daily goal
bull Standing up to lions is as tricky in the professional world as it is in the wild Wersquore stopped and yanked off the path of moving forward
ndash But to make use of the encounter we must commit to the goal of feeding (learning) If thatrsquos our genuine focus wersquoll have more skills at negotiating these conflicts when the next lion blocks our path to growth
bull Indra Nooyi is a giraffe-inspired leader who had to face lions blocking her pathmdashthe lions of change After she became the CEO of PepsiCo Nooyi launched ldquoPerformance with Purposerdquo a new business model that ldquofocuses on delivering sustainable growth by investing in a healthier future for people and the planetrdquo
Nurture New Herds
Next Steps
41
BEING DIGITAL
Nicholas Negroponte Being Digital 1995 bull Time bull Place bull Mass
ldquo0rdquo
What examples come to mind where a company has shrunk these three factors to ldquo0rdquo
Embrace the Digital World
Kodak Or Google
Lead Collaborate Find a New Way
Open New Markets
Calloway asked how they could expand the market and asked why it was currently restrictedmdashthey found out it was small clubs and small ballmdashso they invented Big Berthamdasha major success
They did not go with the current market they took a risk and added a new set of herds to play golf by addressing their concernsmdashby asking the right question
Ask and Answer the Right Questions
bull What is required and what is the best way to produce and deliver versus this is what we have and what we can sell or continue what we have been doing
bull What will be next in view of emerging trends versus we have invested so much in the current production process so we must figure out how to continue to use the current system
bull How fast can we respond and how long do we have to seize the moment versus letrsquos wait and see for something that will be the next long term Lipitor like Blockbuster productmdasheven Barbie is tumbling
Embrace Constant Change
Circa 1964
Who Moved My Cheese 1998
One Final Question Casinos RevenuemdashName the major source
Recommended Readings
bull Peter Senge The Fifth Discipline The Art and Practice of the Learning Organization
bull Spencer Johnson Who Moved My Cheese bull A review of a company that embraces changemdashApple
ndash httpswwwlinkedincomtodaypostarticle20140805172102-200505819-apple-the-evolutiontrk=mp-details-rc
bull GE Capitalmdashleadership philosophy ndash httpcohortgecapitalcomnewsletter201305GEC_How20GE2
0links20leadership20to20strategypdf
bull Davis Meyers Blur The Speed of Change in the Connected Economy bull Giraffes of Technology The Making of the Twenty-First Century
Leader ndash wwwgiraffesoftechnologycom
Which Company is a Landmark in the Digital World
bull Popularized e-commerce bull Largest online retailer in the world bull Led movement to Web 20 and 30
bull More than 1 Billion members bull Established Social Media bull Obtained more ldquoaudiencerdquo than radio and television in less than 10 years
Evolution of Data Access
Pre-21st Century Information Retrieval Method
Information amp Entertainment--Then
Information amp Entertainment--Now
My own evolution Accumulated over 1500 Albums
Recorded or purchased more than 2000 cassettes and CDs
Now more than 30k songs in Amazon and iCloud
CEO to his executive team ldquoCustomers donrsquot want our 1rdquo drillsrdquo
TECHNOLOGY AND RESULTS THAT MATTER
Are you asking the right questions
CEO to his executive team ldquoCustomers donrsquot want our 1rdquo drillsrdquo
ldquoOur customers want 1rdquo holesrdquo
Customers donrsquot want technology Customers want the Results technology enables
TECHNOLOGY AND RESULTS THAT MATTER
Time for a
New
Leadership Model
THE
LOOKOUT
POST
GENTLE GIANTS
21ST
CENTURY
COMMUNICATION
VIOLENT BIRTH
CYCLE OF
FALLS AND
RISES
MOVING
FORWARD
CREATING SPACE FOR
IMAGINATION
LIONS OF
CHANGE DESTROY
CREATIVE
SETTINGS
NEW HERDS
BLENDING INTO
DIVERSE
COMMUNITIES
GIRAFFES OF TECHNOLOGY THE MAKING OF THE 21ST CENTURY LEADER
The Lookout Post Learning Organizations in the Age of Technology
bull The tallest animal in the world epitomizes environmental scanning relying on its height vision and alertness to manage and see beyond its surroundingsmdashserving as a reliable lookout post for the herd
bull The giraffe triggered a memory from the early 1990s when I was sitting in a packed crowd as MITrsquos futurist Peter Senge spoke about the need for learning environmentsmdasha cutting-edge theory he presented at conferences throughout the world He spoke about how to run companies in the second part of the information age a highlight that stuck with me for years and led to my focus on the giraffes of technology
bull More than any other time in US history leaders now need to serve as sturdy lookout posts for herds Senge urged businesses to embrace the value ofmdashand the need formdashlearning organizations His ideas parallel certain characteristics I find in todayrsquos social media where there are no strict boundaries where information is freely shared and where there is less fear of failure or being condemned for what you say or share In its purity the web is a learning environment
Gentle Giantsmdash21st-Century
Business Communication
bull We need a fresh leadership model a twenty-first-century style that contradicts the top-down management approach that hasnrsquot changed much in the past seventy-five years
bull Leaders must strive to have a positive impact on communities because wersquore increasingly connected through technology
bull Business leaders need to engage various groups of people by removing their dated industrial style to fit our times This shift requires a genuine commitment to employees and customers by taking a respectful approach that offers encouraging words and creates a calm productive setting that embraces a teaching philosophy
bull Twenty-first century leadership is an option a selection an intrinsic value
The Giraffersquos Violent BirthmdashThe Fall and Rise in Our Messy 21st-Century Business and Professional Settings
bull After fifteen months in the womb calves are born headfirst and drop six feet to the ground from the standing mom Boom Welcome to EarthhellipIt is usually up on its own spindly legs within an hour a vital defense against a hungry enemy
ndash mdashLynn Sherr Journalist 1997
ndash Giraffes are vulnerable at birth The event is a rude awakening a survival test and a rough-and-tumble introduction onto the plains of Africa The calf drops from its motherrsquos pouch building speed that severs the umbilical cord As the calf flails on the ground a powerful image hovers above providing a moment of calm when the newborn has a decision to make Do I lie still or rise to join my mother standing before me
bull Actors such as Lilian Gish had to make a decision to go from theater to silent films then to ldquotalkiesrdquomdashsome refused and they went into obscurity while others adapted
bull Apple is a modern version of failing after so many initial successes in the 1980s to fledgling in the 1990s and required Microsoft to invest while they had removed Steve Jobs then in the 21st Century they rose again learning from mistakes and revolutionizing the entertainment and mobile device industry and our livesmdashwho else passes and fans post sticky notes on the stores
Moving ForwardndashCreating Space
for Imagination in Work Settings
bull To fuel their immense bodies giraffes consume seventy-five pounds of vegetation each day In a neat closing of the ecological circle their browsing stimulates new growth and thus helps propagate the very plants they consume
ndash mdashLynn Sherr journalist 1997
ndash Giraffe sleeps only about thirty minutes each day with rest periods broken into six five-minute naps The alert animal constantly grazes to discover new areas to feed because if the herd stands for too long and becomes static it risks being attacked by its main predatormdashthe lion
bull Like the giraffe companies and employees must move forward resting less than in past decades Doing so can be difficult especially when a new technology disrupts the serene landscape wersquore comfortable grazing in
ndash Irsquove learned to appreciate the act of dreaming a useful tool when yoursquore dealing with significant change and a sturdy technique to keep moving forward
bull Dreaming unleashes a personrsquos uniqueness which is vital to company learning If businesses today donrsquot shape a climate for personal dreaming theyrsquoll end up stuck in the twentieth centuryrsquos traditional planning becoming myopic and functional but not responsive to change by implementing the strongest ideas to move forward
The Lions of Change Destroy
Creative Settings
bull When the giraffe spots an area where it can guide the herd to foliage and protection the herd calmly moves forward although occasionally a lion appears blocking the path to the feeding ground
ndash The giraffe must make a life-or-death decision
ndash It often walks away or gives warnings but rarely launches that crushing blow though the threat of the giraffersquos lethal kick is known to the lion In some specific way giraffes always deal with lions so they can move forward to graze the herbivorersquos daily goal
bull Standing up to lions is as tricky in the professional world as it is in the wild Wersquore stopped and yanked off the path of moving forward
ndash But to make use of the encounter we must commit to the goal of feeding (learning) If thatrsquos our genuine focus wersquoll have more skills at negotiating these conflicts when the next lion blocks our path to growth
bull Indra Nooyi is a giraffe-inspired leader who had to face lions blocking her pathmdashthe lions of change After she became the CEO of PepsiCo Nooyi launched ldquoPerformance with Purposerdquo a new business model that ldquofocuses on delivering sustainable growth by investing in a healthier future for people and the planetrdquo
Nurture New Herds
Next Steps
41
BEING DIGITAL
Nicholas Negroponte Being Digital 1995 bull Time bull Place bull Mass
ldquo0rdquo
What examples come to mind where a company has shrunk these three factors to ldquo0rdquo
Embrace the Digital World
Kodak Or Google
Lead Collaborate Find a New Way
Open New Markets
Calloway asked how they could expand the market and asked why it was currently restrictedmdashthey found out it was small clubs and small ballmdashso they invented Big Berthamdasha major success
They did not go with the current market they took a risk and added a new set of herds to play golf by addressing their concernsmdashby asking the right question
Ask and Answer the Right Questions
bull What is required and what is the best way to produce and deliver versus this is what we have and what we can sell or continue what we have been doing
bull What will be next in view of emerging trends versus we have invested so much in the current production process so we must figure out how to continue to use the current system
bull How fast can we respond and how long do we have to seize the moment versus letrsquos wait and see for something that will be the next long term Lipitor like Blockbuster productmdasheven Barbie is tumbling
Embrace Constant Change
Circa 1964
Who Moved My Cheese 1998
One Final Question Casinos RevenuemdashName the major source
Recommended Readings
bull Peter Senge The Fifth Discipline The Art and Practice of the Learning Organization
bull Spencer Johnson Who Moved My Cheese bull A review of a company that embraces changemdashApple
ndash httpswwwlinkedincomtodaypostarticle20140805172102-200505819-apple-the-evolutiontrk=mp-details-rc
bull GE Capitalmdashleadership philosophy ndash httpcohortgecapitalcomnewsletter201305GEC_How20GE2
0links20leadership20to20strategypdf
bull Davis Meyers Blur The Speed of Change in the Connected Economy bull Giraffes of Technology The Making of the Twenty-First Century
Leader ndash wwwgiraffesoftechnologycom
Evolution of Data Access
Pre-21st Century Information Retrieval Method
Information amp Entertainment--Then
Information amp Entertainment--Now
My own evolution Accumulated over 1500 Albums
Recorded or purchased more than 2000 cassettes and CDs
Now more than 30k songs in Amazon and iCloud
CEO to his executive team ldquoCustomers donrsquot want our 1rdquo drillsrdquo
TECHNOLOGY AND RESULTS THAT MATTER
Are you asking the right questions
CEO to his executive team ldquoCustomers donrsquot want our 1rdquo drillsrdquo
ldquoOur customers want 1rdquo holesrdquo
Customers donrsquot want technology Customers want the Results technology enables
TECHNOLOGY AND RESULTS THAT MATTER
Time for a
New
Leadership Model
THE
LOOKOUT
POST
GENTLE GIANTS
21ST
CENTURY
COMMUNICATION
VIOLENT BIRTH
CYCLE OF
FALLS AND
RISES
MOVING
FORWARD
CREATING SPACE FOR
IMAGINATION
LIONS OF
CHANGE DESTROY
CREATIVE
SETTINGS
NEW HERDS
BLENDING INTO
DIVERSE
COMMUNITIES
GIRAFFES OF TECHNOLOGY THE MAKING OF THE 21ST CENTURY LEADER
The Lookout Post Learning Organizations in the Age of Technology
bull The tallest animal in the world epitomizes environmental scanning relying on its height vision and alertness to manage and see beyond its surroundingsmdashserving as a reliable lookout post for the herd
bull The giraffe triggered a memory from the early 1990s when I was sitting in a packed crowd as MITrsquos futurist Peter Senge spoke about the need for learning environmentsmdasha cutting-edge theory he presented at conferences throughout the world He spoke about how to run companies in the second part of the information age a highlight that stuck with me for years and led to my focus on the giraffes of technology
bull More than any other time in US history leaders now need to serve as sturdy lookout posts for herds Senge urged businesses to embrace the value ofmdashand the need formdashlearning organizations His ideas parallel certain characteristics I find in todayrsquos social media where there are no strict boundaries where information is freely shared and where there is less fear of failure or being condemned for what you say or share In its purity the web is a learning environment
Gentle Giantsmdash21st-Century
Business Communication
bull We need a fresh leadership model a twenty-first-century style that contradicts the top-down management approach that hasnrsquot changed much in the past seventy-five years
bull Leaders must strive to have a positive impact on communities because wersquore increasingly connected through technology
bull Business leaders need to engage various groups of people by removing their dated industrial style to fit our times This shift requires a genuine commitment to employees and customers by taking a respectful approach that offers encouraging words and creates a calm productive setting that embraces a teaching philosophy
bull Twenty-first century leadership is an option a selection an intrinsic value
The Giraffersquos Violent BirthmdashThe Fall and Rise in Our Messy 21st-Century Business and Professional Settings
bull After fifteen months in the womb calves are born headfirst and drop six feet to the ground from the standing mom Boom Welcome to EarthhellipIt is usually up on its own spindly legs within an hour a vital defense against a hungry enemy
ndash mdashLynn Sherr Journalist 1997
ndash Giraffes are vulnerable at birth The event is a rude awakening a survival test and a rough-and-tumble introduction onto the plains of Africa The calf drops from its motherrsquos pouch building speed that severs the umbilical cord As the calf flails on the ground a powerful image hovers above providing a moment of calm when the newborn has a decision to make Do I lie still or rise to join my mother standing before me
bull Actors such as Lilian Gish had to make a decision to go from theater to silent films then to ldquotalkiesrdquomdashsome refused and they went into obscurity while others adapted
bull Apple is a modern version of failing after so many initial successes in the 1980s to fledgling in the 1990s and required Microsoft to invest while they had removed Steve Jobs then in the 21st Century they rose again learning from mistakes and revolutionizing the entertainment and mobile device industry and our livesmdashwho else passes and fans post sticky notes on the stores
Moving ForwardndashCreating Space
for Imagination in Work Settings
bull To fuel their immense bodies giraffes consume seventy-five pounds of vegetation each day In a neat closing of the ecological circle their browsing stimulates new growth and thus helps propagate the very plants they consume
ndash mdashLynn Sherr journalist 1997
ndash Giraffe sleeps only about thirty minutes each day with rest periods broken into six five-minute naps The alert animal constantly grazes to discover new areas to feed because if the herd stands for too long and becomes static it risks being attacked by its main predatormdashthe lion
bull Like the giraffe companies and employees must move forward resting less than in past decades Doing so can be difficult especially when a new technology disrupts the serene landscape wersquore comfortable grazing in
ndash Irsquove learned to appreciate the act of dreaming a useful tool when yoursquore dealing with significant change and a sturdy technique to keep moving forward
bull Dreaming unleashes a personrsquos uniqueness which is vital to company learning If businesses today donrsquot shape a climate for personal dreaming theyrsquoll end up stuck in the twentieth centuryrsquos traditional planning becoming myopic and functional but not responsive to change by implementing the strongest ideas to move forward
The Lions of Change Destroy
Creative Settings
bull When the giraffe spots an area where it can guide the herd to foliage and protection the herd calmly moves forward although occasionally a lion appears blocking the path to the feeding ground
ndash The giraffe must make a life-or-death decision
ndash It often walks away or gives warnings but rarely launches that crushing blow though the threat of the giraffersquos lethal kick is known to the lion In some specific way giraffes always deal with lions so they can move forward to graze the herbivorersquos daily goal
bull Standing up to lions is as tricky in the professional world as it is in the wild Wersquore stopped and yanked off the path of moving forward
ndash But to make use of the encounter we must commit to the goal of feeding (learning) If thatrsquos our genuine focus wersquoll have more skills at negotiating these conflicts when the next lion blocks our path to growth
bull Indra Nooyi is a giraffe-inspired leader who had to face lions blocking her pathmdashthe lions of change After she became the CEO of PepsiCo Nooyi launched ldquoPerformance with Purposerdquo a new business model that ldquofocuses on delivering sustainable growth by investing in a healthier future for people and the planetrdquo
Nurture New Herds
Next Steps
41
BEING DIGITAL
Nicholas Negroponte Being Digital 1995 bull Time bull Place bull Mass
ldquo0rdquo
What examples come to mind where a company has shrunk these three factors to ldquo0rdquo
Embrace the Digital World
Kodak Or Google
Lead Collaborate Find a New Way
Open New Markets
Calloway asked how they could expand the market and asked why it was currently restrictedmdashthey found out it was small clubs and small ballmdashso they invented Big Berthamdasha major success
They did not go with the current market they took a risk and added a new set of herds to play golf by addressing their concernsmdashby asking the right question
Ask and Answer the Right Questions
bull What is required and what is the best way to produce and deliver versus this is what we have and what we can sell or continue what we have been doing
bull What will be next in view of emerging trends versus we have invested so much in the current production process so we must figure out how to continue to use the current system
bull How fast can we respond and how long do we have to seize the moment versus letrsquos wait and see for something that will be the next long term Lipitor like Blockbuster productmdasheven Barbie is tumbling
Embrace Constant Change
Circa 1964
Who Moved My Cheese 1998
One Final Question Casinos RevenuemdashName the major source
Recommended Readings
bull Peter Senge The Fifth Discipline The Art and Practice of the Learning Organization
bull Spencer Johnson Who Moved My Cheese bull A review of a company that embraces changemdashApple
ndash httpswwwlinkedincomtodaypostarticle20140805172102-200505819-apple-the-evolutiontrk=mp-details-rc
bull GE Capitalmdashleadership philosophy ndash httpcohortgecapitalcomnewsletter201305GEC_How20GE2
0links20leadership20to20strategypdf
bull Davis Meyers Blur The Speed of Change in the Connected Economy bull Giraffes of Technology The Making of the Twenty-First Century
Leader ndash wwwgiraffesoftechnologycom
My own evolution Accumulated over 1500 Albums
Recorded or purchased more than 2000 cassettes and CDs
Now more than 30k songs in Amazon and iCloud
CEO to his executive team ldquoCustomers donrsquot want our 1rdquo drillsrdquo
TECHNOLOGY AND RESULTS THAT MATTER
Are you asking the right questions
CEO to his executive team ldquoCustomers donrsquot want our 1rdquo drillsrdquo
ldquoOur customers want 1rdquo holesrdquo
Customers donrsquot want technology Customers want the Results technology enables
TECHNOLOGY AND RESULTS THAT MATTER
Time for a
New
Leadership Model
THE
LOOKOUT
POST
GENTLE GIANTS
21ST
CENTURY
COMMUNICATION
VIOLENT BIRTH
CYCLE OF
FALLS AND
RISES
MOVING
FORWARD
CREATING SPACE FOR
IMAGINATION
LIONS OF
CHANGE DESTROY
CREATIVE
SETTINGS
NEW HERDS
BLENDING INTO
DIVERSE
COMMUNITIES
GIRAFFES OF TECHNOLOGY THE MAKING OF THE 21ST CENTURY LEADER
The Lookout Post Learning Organizations in the Age of Technology
bull The tallest animal in the world epitomizes environmental scanning relying on its height vision and alertness to manage and see beyond its surroundingsmdashserving as a reliable lookout post for the herd
bull The giraffe triggered a memory from the early 1990s when I was sitting in a packed crowd as MITrsquos futurist Peter Senge spoke about the need for learning environmentsmdasha cutting-edge theory he presented at conferences throughout the world He spoke about how to run companies in the second part of the information age a highlight that stuck with me for years and led to my focus on the giraffes of technology
bull More than any other time in US history leaders now need to serve as sturdy lookout posts for herds Senge urged businesses to embrace the value ofmdashand the need formdashlearning organizations His ideas parallel certain characteristics I find in todayrsquos social media where there are no strict boundaries where information is freely shared and where there is less fear of failure or being condemned for what you say or share In its purity the web is a learning environment
Gentle Giantsmdash21st-Century
Business Communication
bull We need a fresh leadership model a twenty-first-century style that contradicts the top-down management approach that hasnrsquot changed much in the past seventy-five years
bull Leaders must strive to have a positive impact on communities because wersquore increasingly connected through technology
bull Business leaders need to engage various groups of people by removing their dated industrial style to fit our times This shift requires a genuine commitment to employees and customers by taking a respectful approach that offers encouraging words and creates a calm productive setting that embraces a teaching philosophy
bull Twenty-first century leadership is an option a selection an intrinsic value
The Giraffersquos Violent BirthmdashThe Fall and Rise in Our Messy 21st-Century Business and Professional Settings
bull After fifteen months in the womb calves are born headfirst and drop six feet to the ground from the standing mom Boom Welcome to EarthhellipIt is usually up on its own spindly legs within an hour a vital defense against a hungry enemy
ndash mdashLynn Sherr Journalist 1997
ndash Giraffes are vulnerable at birth The event is a rude awakening a survival test and a rough-and-tumble introduction onto the plains of Africa The calf drops from its motherrsquos pouch building speed that severs the umbilical cord As the calf flails on the ground a powerful image hovers above providing a moment of calm when the newborn has a decision to make Do I lie still or rise to join my mother standing before me
bull Actors such as Lilian Gish had to make a decision to go from theater to silent films then to ldquotalkiesrdquomdashsome refused and they went into obscurity while others adapted
bull Apple is a modern version of failing after so many initial successes in the 1980s to fledgling in the 1990s and required Microsoft to invest while they had removed Steve Jobs then in the 21st Century they rose again learning from mistakes and revolutionizing the entertainment and mobile device industry and our livesmdashwho else passes and fans post sticky notes on the stores
Moving ForwardndashCreating Space
for Imagination in Work Settings
bull To fuel their immense bodies giraffes consume seventy-five pounds of vegetation each day In a neat closing of the ecological circle their browsing stimulates new growth and thus helps propagate the very plants they consume
ndash mdashLynn Sherr journalist 1997
ndash Giraffe sleeps only about thirty minutes each day with rest periods broken into six five-minute naps The alert animal constantly grazes to discover new areas to feed because if the herd stands for too long and becomes static it risks being attacked by its main predatormdashthe lion
bull Like the giraffe companies and employees must move forward resting less than in past decades Doing so can be difficult especially when a new technology disrupts the serene landscape wersquore comfortable grazing in
ndash Irsquove learned to appreciate the act of dreaming a useful tool when yoursquore dealing with significant change and a sturdy technique to keep moving forward
bull Dreaming unleashes a personrsquos uniqueness which is vital to company learning If businesses today donrsquot shape a climate for personal dreaming theyrsquoll end up stuck in the twentieth centuryrsquos traditional planning becoming myopic and functional but not responsive to change by implementing the strongest ideas to move forward
The Lions of Change Destroy
Creative Settings
bull When the giraffe spots an area where it can guide the herd to foliage and protection the herd calmly moves forward although occasionally a lion appears blocking the path to the feeding ground
ndash The giraffe must make a life-or-death decision
ndash It often walks away or gives warnings but rarely launches that crushing blow though the threat of the giraffersquos lethal kick is known to the lion In some specific way giraffes always deal with lions so they can move forward to graze the herbivorersquos daily goal
bull Standing up to lions is as tricky in the professional world as it is in the wild Wersquore stopped and yanked off the path of moving forward
ndash But to make use of the encounter we must commit to the goal of feeding (learning) If thatrsquos our genuine focus wersquoll have more skills at negotiating these conflicts when the next lion blocks our path to growth
bull Indra Nooyi is a giraffe-inspired leader who had to face lions blocking her pathmdashthe lions of change After she became the CEO of PepsiCo Nooyi launched ldquoPerformance with Purposerdquo a new business model that ldquofocuses on delivering sustainable growth by investing in a healthier future for people and the planetrdquo
Nurture New Herds
Next Steps
41
BEING DIGITAL
Nicholas Negroponte Being Digital 1995 bull Time bull Place bull Mass
ldquo0rdquo
What examples come to mind where a company has shrunk these three factors to ldquo0rdquo
Embrace the Digital World
Kodak Or Google
Lead Collaborate Find a New Way
Open New Markets
Calloway asked how they could expand the market and asked why it was currently restrictedmdashthey found out it was small clubs and small ballmdashso they invented Big Berthamdasha major success
They did not go with the current market they took a risk and added a new set of herds to play golf by addressing their concernsmdashby asking the right question
Ask and Answer the Right Questions
bull What is required and what is the best way to produce and deliver versus this is what we have and what we can sell or continue what we have been doing
bull What will be next in view of emerging trends versus we have invested so much in the current production process so we must figure out how to continue to use the current system
bull How fast can we respond and how long do we have to seize the moment versus letrsquos wait and see for something that will be the next long term Lipitor like Blockbuster productmdasheven Barbie is tumbling
Embrace Constant Change
Circa 1964
Who Moved My Cheese 1998
One Final Question Casinos RevenuemdashName the major source
Recommended Readings
bull Peter Senge The Fifth Discipline The Art and Practice of the Learning Organization
bull Spencer Johnson Who Moved My Cheese bull A review of a company that embraces changemdashApple
ndash httpswwwlinkedincomtodaypostarticle20140805172102-200505819-apple-the-evolutiontrk=mp-details-rc
bull GE Capitalmdashleadership philosophy ndash httpcohortgecapitalcomnewsletter201305GEC_How20GE2
0links20leadership20to20strategypdf
bull Davis Meyers Blur The Speed of Change in the Connected Economy bull Giraffes of Technology The Making of the Twenty-First Century
Leader ndash wwwgiraffesoftechnologycom
CEO to his executive team ldquoCustomers donrsquot want our 1rdquo drillsrdquo
TECHNOLOGY AND RESULTS THAT MATTER
Are you asking the right questions
CEO to his executive team ldquoCustomers donrsquot want our 1rdquo drillsrdquo
ldquoOur customers want 1rdquo holesrdquo
Customers donrsquot want technology Customers want the Results technology enables
TECHNOLOGY AND RESULTS THAT MATTER
Time for a
New
Leadership Model
THE
LOOKOUT
POST
GENTLE GIANTS
21ST
CENTURY
COMMUNICATION
VIOLENT BIRTH
CYCLE OF
FALLS AND
RISES
MOVING
FORWARD
CREATING SPACE FOR
IMAGINATION
LIONS OF
CHANGE DESTROY
CREATIVE
SETTINGS
NEW HERDS
BLENDING INTO
DIVERSE
COMMUNITIES
GIRAFFES OF TECHNOLOGY THE MAKING OF THE 21ST CENTURY LEADER
The Lookout Post Learning Organizations in the Age of Technology
bull The tallest animal in the world epitomizes environmental scanning relying on its height vision and alertness to manage and see beyond its surroundingsmdashserving as a reliable lookout post for the herd
bull The giraffe triggered a memory from the early 1990s when I was sitting in a packed crowd as MITrsquos futurist Peter Senge spoke about the need for learning environmentsmdasha cutting-edge theory he presented at conferences throughout the world He spoke about how to run companies in the second part of the information age a highlight that stuck with me for years and led to my focus on the giraffes of technology
bull More than any other time in US history leaders now need to serve as sturdy lookout posts for herds Senge urged businesses to embrace the value ofmdashand the need formdashlearning organizations His ideas parallel certain characteristics I find in todayrsquos social media where there are no strict boundaries where information is freely shared and where there is less fear of failure or being condemned for what you say or share In its purity the web is a learning environment
Gentle Giantsmdash21st-Century
Business Communication
bull We need a fresh leadership model a twenty-first-century style that contradicts the top-down management approach that hasnrsquot changed much in the past seventy-five years
bull Leaders must strive to have a positive impact on communities because wersquore increasingly connected through technology
bull Business leaders need to engage various groups of people by removing their dated industrial style to fit our times This shift requires a genuine commitment to employees and customers by taking a respectful approach that offers encouraging words and creates a calm productive setting that embraces a teaching philosophy
bull Twenty-first century leadership is an option a selection an intrinsic value
The Giraffersquos Violent BirthmdashThe Fall and Rise in Our Messy 21st-Century Business and Professional Settings
bull After fifteen months in the womb calves are born headfirst and drop six feet to the ground from the standing mom Boom Welcome to EarthhellipIt is usually up on its own spindly legs within an hour a vital defense against a hungry enemy
ndash mdashLynn Sherr Journalist 1997
ndash Giraffes are vulnerable at birth The event is a rude awakening a survival test and a rough-and-tumble introduction onto the plains of Africa The calf drops from its motherrsquos pouch building speed that severs the umbilical cord As the calf flails on the ground a powerful image hovers above providing a moment of calm when the newborn has a decision to make Do I lie still or rise to join my mother standing before me
bull Actors such as Lilian Gish had to make a decision to go from theater to silent films then to ldquotalkiesrdquomdashsome refused and they went into obscurity while others adapted
bull Apple is a modern version of failing after so many initial successes in the 1980s to fledgling in the 1990s and required Microsoft to invest while they had removed Steve Jobs then in the 21st Century they rose again learning from mistakes and revolutionizing the entertainment and mobile device industry and our livesmdashwho else passes and fans post sticky notes on the stores
Moving ForwardndashCreating Space
for Imagination in Work Settings
bull To fuel their immense bodies giraffes consume seventy-five pounds of vegetation each day In a neat closing of the ecological circle their browsing stimulates new growth and thus helps propagate the very plants they consume
ndash mdashLynn Sherr journalist 1997
ndash Giraffe sleeps only about thirty minutes each day with rest periods broken into six five-minute naps The alert animal constantly grazes to discover new areas to feed because if the herd stands for too long and becomes static it risks being attacked by its main predatormdashthe lion
bull Like the giraffe companies and employees must move forward resting less than in past decades Doing so can be difficult especially when a new technology disrupts the serene landscape wersquore comfortable grazing in
ndash Irsquove learned to appreciate the act of dreaming a useful tool when yoursquore dealing with significant change and a sturdy technique to keep moving forward
bull Dreaming unleashes a personrsquos uniqueness which is vital to company learning If businesses today donrsquot shape a climate for personal dreaming theyrsquoll end up stuck in the twentieth centuryrsquos traditional planning becoming myopic and functional but not responsive to change by implementing the strongest ideas to move forward
The Lions of Change Destroy
Creative Settings
bull When the giraffe spots an area where it can guide the herd to foliage and protection the herd calmly moves forward although occasionally a lion appears blocking the path to the feeding ground
ndash The giraffe must make a life-or-death decision
ndash It often walks away or gives warnings but rarely launches that crushing blow though the threat of the giraffersquos lethal kick is known to the lion In some specific way giraffes always deal with lions so they can move forward to graze the herbivorersquos daily goal
bull Standing up to lions is as tricky in the professional world as it is in the wild Wersquore stopped and yanked off the path of moving forward
ndash But to make use of the encounter we must commit to the goal of feeding (learning) If thatrsquos our genuine focus wersquoll have more skills at negotiating these conflicts when the next lion blocks our path to growth
bull Indra Nooyi is a giraffe-inspired leader who had to face lions blocking her pathmdashthe lions of change After she became the CEO of PepsiCo Nooyi launched ldquoPerformance with Purposerdquo a new business model that ldquofocuses on delivering sustainable growth by investing in a healthier future for people and the planetrdquo
Nurture New Herds
Next Steps
41
BEING DIGITAL
Nicholas Negroponte Being Digital 1995 bull Time bull Place bull Mass
ldquo0rdquo
What examples come to mind where a company has shrunk these three factors to ldquo0rdquo
Embrace the Digital World
Kodak Or Google
Lead Collaborate Find a New Way
Open New Markets
Calloway asked how they could expand the market and asked why it was currently restrictedmdashthey found out it was small clubs and small ballmdashso they invented Big Berthamdasha major success
They did not go with the current market they took a risk and added a new set of herds to play golf by addressing their concernsmdashby asking the right question
Ask and Answer the Right Questions
bull What is required and what is the best way to produce and deliver versus this is what we have and what we can sell or continue what we have been doing
bull What will be next in view of emerging trends versus we have invested so much in the current production process so we must figure out how to continue to use the current system
bull How fast can we respond and how long do we have to seize the moment versus letrsquos wait and see for something that will be the next long term Lipitor like Blockbuster productmdasheven Barbie is tumbling
Embrace Constant Change
Circa 1964
Who Moved My Cheese 1998
One Final Question Casinos RevenuemdashName the major source
Recommended Readings
bull Peter Senge The Fifth Discipline The Art and Practice of the Learning Organization
bull Spencer Johnson Who Moved My Cheese bull A review of a company that embraces changemdashApple
ndash httpswwwlinkedincomtodaypostarticle20140805172102-200505819-apple-the-evolutiontrk=mp-details-rc
bull GE Capitalmdashleadership philosophy ndash httpcohortgecapitalcomnewsletter201305GEC_How20GE2
0links20leadership20to20strategypdf
bull Davis Meyers Blur The Speed of Change in the Connected Economy bull Giraffes of Technology The Making of the Twenty-First Century
Leader ndash wwwgiraffesoftechnologycom
CEO to his executive team ldquoCustomers donrsquot want our 1rdquo drillsrdquo
ldquoOur customers want 1rdquo holesrdquo
Customers donrsquot want technology Customers want the Results technology enables
TECHNOLOGY AND RESULTS THAT MATTER
Time for a
New
Leadership Model
THE
LOOKOUT
POST
GENTLE GIANTS
21ST
CENTURY
COMMUNICATION
VIOLENT BIRTH
CYCLE OF
FALLS AND
RISES
MOVING
FORWARD
CREATING SPACE FOR
IMAGINATION
LIONS OF
CHANGE DESTROY
CREATIVE
SETTINGS
NEW HERDS
BLENDING INTO
DIVERSE
COMMUNITIES
GIRAFFES OF TECHNOLOGY THE MAKING OF THE 21ST CENTURY LEADER
The Lookout Post Learning Organizations in the Age of Technology
bull The tallest animal in the world epitomizes environmental scanning relying on its height vision and alertness to manage and see beyond its surroundingsmdashserving as a reliable lookout post for the herd
bull The giraffe triggered a memory from the early 1990s when I was sitting in a packed crowd as MITrsquos futurist Peter Senge spoke about the need for learning environmentsmdasha cutting-edge theory he presented at conferences throughout the world He spoke about how to run companies in the second part of the information age a highlight that stuck with me for years and led to my focus on the giraffes of technology
bull More than any other time in US history leaders now need to serve as sturdy lookout posts for herds Senge urged businesses to embrace the value ofmdashand the need formdashlearning organizations His ideas parallel certain characteristics I find in todayrsquos social media where there are no strict boundaries where information is freely shared and where there is less fear of failure or being condemned for what you say or share In its purity the web is a learning environment
Gentle Giantsmdash21st-Century
Business Communication
bull We need a fresh leadership model a twenty-first-century style that contradicts the top-down management approach that hasnrsquot changed much in the past seventy-five years
bull Leaders must strive to have a positive impact on communities because wersquore increasingly connected through technology
bull Business leaders need to engage various groups of people by removing their dated industrial style to fit our times This shift requires a genuine commitment to employees and customers by taking a respectful approach that offers encouraging words and creates a calm productive setting that embraces a teaching philosophy
bull Twenty-first century leadership is an option a selection an intrinsic value
The Giraffersquos Violent BirthmdashThe Fall and Rise in Our Messy 21st-Century Business and Professional Settings
bull After fifteen months in the womb calves are born headfirst and drop six feet to the ground from the standing mom Boom Welcome to EarthhellipIt is usually up on its own spindly legs within an hour a vital defense against a hungry enemy
ndash mdashLynn Sherr Journalist 1997
ndash Giraffes are vulnerable at birth The event is a rude awakening a survival test and a rough-and-tumble introduction onto the plains of Africa The calf drops from its motherrsquos pouch building speed that severs the umbilical cord As the calf flails on the ground a powerful image hovers above providing a moment of calm when the newborn has a decision to make Do I lie still or rise to join my mother standing before me
bull Actors such as Lilian Gish had to make a decision to go from theater to silent films then to ldquotalkiesrdquomdashsome refused and they went into obscurity while others adapted
bull Apple is a modern version of failing after so many initial successes in the 1980s to fledgling in the 1990s and required Microsoft to invest while they had removed Steve Jobs then in the 21st Century they rose again learning from mistakes and revolutionizing the entertainment and mobile device industry and our livesmdashwho else passes and fans post sticky notes on the stores
Moving ForwardndashCreating Space
for Imagination in Work Settings
bull To fuel their immense bodies giraffes consume seventy-five pounds of vegetation each day In a neat closing of the ecological circle their browsing stimulates new growth and thus helps propagate the very plants they consume
ndash mdashLynn Sherr journalist 1997
ndash Giraffe sleeps only about thirty minutes each day with rest periods broken into six five-minute naps The alert animal constantly grazes to discover new areas to feed because if the herd stands for too long and becomes static it risks being attacked by its main predatormdashthe lion
bull Like the giraffe companies and employees must move forward resting less than in past decades Doing so can be difficult especially when a new technology disrupts the serene landscape wersquore comfortable grazing in
ndash Irsquove learned to appreciate the act of dreaming a useful tool when yoursquore dealing with significant change and a sturdy technique to keep moving forward
bull Dreaming unleashes a personrsquos uniqueness which is vital to company learning If businesses today donrsquot shape a climate for personal dreaming theyrsquoll end up stuck in the twentieth centuryrsquos traditional planning becoming myopic and functional but not responsive to change by implementing the strongest ideas to move forward
The Lions of Change Destroy
Creative Settings
bull When the giraffe spots an area where it can guide the herd to foliage and protection the herd calmly moves forward although occasionally a lion appears blocking the path to the feeding ground
ndash The giraffe must make a life-or-death decision
ndash It often walks away or gives warnings but rarely launches that crushing blow though the threat of the giraffersquos lethal kick is known to the lion In some specific way giraffes always deal with lions so they can move forward to graze the herbivorersquos daily goal
bull Standing up to lions is as tricky in the professional world as it is in the wild Wersquore stopped and yanked off the path of moving forward
ndash But to make use of the encounter we must commit to the goal of feeding (learning) If thatrsquos our genuine focus wersquoll have more skills at negotiating these conflicts when the next lion blocks our path to growth
bull Indra Nooyi is a giraffe-inspired leader who had to face lions blocking her pathmdashthe lions of change After she became the CEO of PepsiCo Nooyi launched ldquoPerformance with Purposerdquo a new business model that ldquofocuses on delivering sustainable growth by investing in a healthier future for people and the planetrdquo
Nurture New Herds
Next Steps
41
BEING DIGITAL
Nicholas Negroponte Being Digital 1995 bull Time bull Place bull Mass
ldquo0rdquo
What examples come to mind where a company has shrunk these three factors to ldquo0rdquo
Embrace the Digital World
Kodak Or Google
Lead Collaborate Find a New Way
Open New Markets
Calloway asked how they could expand the market and asked why it was currently restrictedmdashthey found out it was small clubs and small ballmdashso they invented Big Berthamdasha major success
They did not go with the current market they took a risk and added a new set of herds to play golf by addressing their concernsmdashby asking the right question
Ask and Answer the Right Questions
bull What is required and what is the best way to produce and deliver versus this is what we have and what we can sell or continue what we have been doing
bull What will be next in view of emerging trends versus we have invested so much in the current production process so we must figure out how to continue to use the current system
bull How fast can we respond and how long do we have to seize the moment versus letrsquos wait and see for something that will be the next long term Lipitor like Blockbuster productmdasheven Barbie is tumbling
Embrace Constant Change
Circa 1964
Who Moved My Cheese 1998
One Final Question Casinos RevenuemdashName the major source
Recommended Readings
bull Peter Senge The Fifth Discipline The Art and Practice of the Learning Organization
bull Spencer Johnson Who Moved My Cheese bull A review of a company that embraces changemdashApple
ndash httpswwwlinkedincomtodaypostarticle20140805172102-200505819-apple-the-evolutiontrk=mp-details-rc
bull GE Capitalmdashleadership philosophy ndash httpcohortgecapitalcomnewsletter201305GEC_How20GE2
0links20leadership20to20strategypdf
bull Davis Meyers Blur The Speed of Change in the Connected Economy bull Giraffes of Technology The Making of the Twenty-First Century
Leader ndash wwwgiraffesoftechnologycom
Time for a
New
Leadership Model
THE
LOOKOUT
POST
GENTLE GIANTS
21ST
CENTURY
COMMUNICATION
VIOLENT BIRTH
CYCLE OF
FALLS AND
RISES
MOVING
FORWARD
CREATING SPACE FOR
IMAGINATION
LIONS OF
CHANGE DESTROY
CREATIVE
SETTINGS
NEW HERDS
BLENDING INTO
DIVERSE
COMMUNITIES
GIRAFFES OF TECHNOLOGY THE MAKING OF THE 21ST CENTURY LEADER
The Lookout Post Learning Organizations in the Age of Technology
bull The tallest animal in the world epitomizes environmental scanning relying on its height vision and alertness to manage and see beyond its surroundingsmdashserving as a reliable lookout post for the herd
bull The giraffe triggered a memory from the early 1990s when I was sitting in a packed crowd as MITrsquos futurist Peter Senge spoke about the need for learning environmentsmdasha cutting-edge theory he presented at conferences throughout the world He spoke about how to run companies in the second part of the information age a highlight that stuck with me for years and led to my focus on the giraffes of technology
bull More than any other time in US history leaders now need to serve as sturdy lookout posts for herds Senge urged businesses to embrace the value ofmdashand the need formdashlearning organizations His ideas parallel certain characteristics I find in todayrsquos social media where there are no strict boundaries where information is freely shared and where there is less fear of failure or being condemned for what you say or share In its purity the web is a learning environment
Gentle Giantsmdash21st-Century
Business Communication
bull We need a fresh leadership model a twenty-first-century style that contradicts the top-down management approach that hasnrsquot changed much in the past seventy-five years
bull Leaders must strive to have a positive impact on communities because wersquore increasingly connected through technology
bull Business leaders need to engage various groups of people by removing their dated industrial style to fit our times This shift requires a genuine commitment to employees and customers by taking a respectful approach that offers encouraging words and creates a calm productive setting that embraces a teaching philosophy
bull Twenty-first century leadership is an option a selection an intrinsic value
The Giraffersquos Violent BirthmdashThe Fall and Rise in Our Messy 21st-Century Business and Professional Settings
bull After fifteen months in the womb calves are born headfirst and drop six feet to the ground from the standing mom Boom Welcome to EarthhellipIt is usually up on its own spindly legs within an hour a vital defense against a hungry enemy
ndash mdashLynn Sherr Journalist 1997
ndash Giraffes are vulnerable at birth The event is a rude awakening a survival test and a rough-and-tumble introduction onto the plains of Africa The calf drops from its motherrsquos pouch building speed that severs the umbilical cord As the calf flails on the ground a powerful image hovers above providing a moment of calm when the newborn has a decision to make Do I lie still or rise to join my mother standing before me
bull Actors such as Lilian Gish had to make a decision to go from theater to silent films then to ldquotalkiesrdquomdashsome refused and they went into obscurity while others adapted
bull Apple is a modern version of failing after so many initial successes in the 1980s to fledgling in the 1990s and required Microsoft to invest while they had removed Steve Jobs then in the 21st Century they rose again learning from mistakes and revolutionizing the entertainment and mobile device industry and our livesmdashwho else passes and fans post sticky notes on the stores
Moving ForwardndashCreating Space
for Imagination in Work Settings
bull To fuel their immense bodies giraffes consume seventy-five pounds of vegetation each day In a neat closing of the ecological circle their browsing stimulates new growth and thus helps propagate the very plants they consume
ndash mdashLynn Sherr journalist 1997
ndash Giraffe sleeps only about thirty minutes each day with rest periods broken into six five-minute naps The alert animal constantly grazes to discover new areas to feed because if the herd stands for too long and becomes static it risks being attacked by its main predatormdashthe lion
bull Like the giraffe companies and employees must move forward resting less than in past decades Doing so can be difficult especially when a new technology disrupts the serene landscape wersquore comfortable grazing in
ndash Irsquove learned to appreciate the act of dreaming a useful tool when yoursquore dealing with significant change and a sturdy technique to keep moving forward
bull Dreaming unleashes a personrsquos uniqueness which is vital to company learning If businesses today donrsquot shape a climate for personal dreaming theyrsquoll end up stuck in the twentieth centuryrsquos traditional planning becoming myopic and functional but not responsive to change by implementing the strongest ideas to move forward
The Lions of Change Destroy
Creative Settings
bull When the giraffe spots an area where it can guide the herd to foliage and protection the herd calmly moves forward although occasionally a lion appears blocking the path to the feeding ground
ndash The giraffe must make a life-or-death decision
ndash It often walks away or gives warnings but rarely launches that crushing blow though the threat of the giraffersquos lethal kick is known to the lion In some specific way giraffes always deal with lions so they can move forward to graze the herbivorersquos daily goal
bull Standing up to lions is as tricky in the professional world as it is in the wild Wersquore stopped and yanked off the path of moving forward
ndash But to make use of the encounter we must commit to the goal of feeding (learning) If thatrsquos our genuine focus wersquoll have more skills at negotiating these conflicts when the next lion blocks our path to growth
bull Indra Nooyi is a giraffe-inspired leader who had to face lions blocking her pathmdashthe lions of change After she became the CEO of PepsiCo Nooyi launched ldquoPerformance with Purposerdquo a new business model that ldquofocuses on delivering sustainable growth by investing in a healthier future for people and the planetrdquo
Nurture New Herds
Next Steps
41
BEING DIGITAL
Nicholas Negroponte Being Digital 1995 bull Time bull Place bull Mass
ldquo0rdquo
What examples come to mind where a company has shrunk these three factors to ldquo0rdquo
Embrace the Digital World
Kodak Or Google
Lead Collaborate Find a New Way
Open New Markets
Calloway asked how they could expand the market and asked why it was currently restrictedmdashthey found out it was small clubs and small ballmdashso they invented Big Berthamdasha major success
They did not go with the current market they took a risk and added a new set of herds to play golf by addressing their concernsmdashby asking the right question
Ask and Answer the Right Questions
bull What is required and what is the best way to produce and deliver versus this is what we have and what we can sell or continue what we have been doing
bull What will be next in view of emerging trends versus we have invested so much in the current production process so we must figure out how to continue to use the current system
bull How fast can we respond and how long do we have to seize the moment versus letrsquos wait and see for something that will be the next long term Lipitor like Blockbuster productmdasheven Barbie is tumbling
Embrace Constant Change
Circa 1964
Who Moved My Cheese 1998
One Final Question Casinos RevenuemdashName the major source
Recommended Readings
bull Peter Senge The Fifth Discipline The Art and Practice of the Learning Organization
bull Spencer Johnson Who Moved My Cheese bull A review of a company that embraces changemdashApple
ndash httpswwwlinkedincomtodaypostarticle20140805172102-200505819-apple-the-evolutiontrk=mp-details-rc
bull GE Capitalmdashleadership philosophy ndash httpcohortgecapitalcomnewsletter201305GEC_How20GE2
0links20leadership20to20strategypdf
bull Davis Meyers Blur The Speed of Change in the Connected Economy bull Giraffes of Technology The Making of the Twenty-First Century
Leader ndash wwwgiraffesoftechnologycom
THE
LOOKOUT
POST
GENTLE GIANTS
21ST
CENTURY
COMMUNICATION
VIOLENT BIRTH
CYCLE OF
FALLS AND
RISES
MOVING
FORWARD
CREATING SPACE FOR
IMAGINATION
LIONS OF
CHANGE DESTROY
CREATIVE
SETTINGS
NEW HERDS
BLENDING INTO
DIVERSE
COMMUNITIES
GIRAFFES OF TECHNOLOGY THE MAKING OF THE 21ST CENTURY LEADER
The Lookout Post Learning Organizations in the Age of Technology
bull The tallest animal in the world epitomizes environmental scanning relying on its height vision and alertness to manage and see beyond its surroundingsmdashserving as a reliable lookout post for the herd
bull The giraffe triggered a memory from the early 1990s when I was sitting in a packed crowd as MITrsquos futurist Peter Senge spoke about the need for learning environmentsmdasha cutting-edge theory he presented at conferences throughout the world He spoke about how to run companies in the second part of the information age a highlight that stuck with me for years and led to my focus on the giraffes of technology
bull More than any other time in US history leaders now need to serve as sturdy lookout posts for herds Senge urged businesses to embrace the value ofmdashand the need formdashlearning organizations His ideas parallel certain characteristics I find in todayrsquos social media where there are no strict boundaries where information is freely shared and where there is less fear of failure or being condemned for what you say or share In its purity the web is a learning environment
Gentle Giantsmdash21st-Century
Business Communication
bull We need a fresh leadership model a twenty-first-century style that contradicts the top-down management approach that hasnrsquot changed much in the past seventy-five years
bull Leaders must strive to have a positive impact on communities because wersquore increasingly connected through technology
bull Business leaders need to engage various groups of people by removing their dated industrial style to fit our times This shift requires a genuine commitment to employees and customers by taking a respectful approach that offers encouraging words and creates a calm productive setting that embraces a teaching philosophy
bull Twenty-first century leadership is an option a selection an intrinsic value
The Giraffersquos Violent BirthmdashThe Fall and Rise in Our Messy 21st-Century Business and Professional Settings
bull After fifteen months in the womb calves are born headfirst and drop six feet to the ground from the standing mom Boom Welcome to EarthhellipIt is usually up on its own spindly legs within an hour a vital defense against a hungry enemy
ndash mdashLynn Sherr Journalist 1997
ndash Giraffes are vulnerable at birth The event is a rude awakening a survival test and a rough-and-tumble introduction onto the plains of Africa The calf drops from its motherrsquos pouch building speed that severs the umbilical cord As the calf flails on the ground a powerful image hovers above providing a moment of calm when the newborn has a decision to make Do I lie still or rise to join my mother standing before me
bull Actors such as Lilian Gish had to make a decision to go from theater to silent films then to ldquotalkiesrdquomdashsome refused and they went into obscurity while others adapted
bull Apple is a modern version of failing after so many initial successes in the 1980s to fledgling in the 1990s and required Microsoft to invest while they had removed Steve Jobs then in the 21st Century they rose again learning from mistakes and revolutionizing the entertainment and mobile device industry and our livesmdashwho else passes and fans post sticky notes on the stores
Moving ForwardndashCreating Space
for Imagination in Work Settings
bull To fuel their immense bodies giraffes consume seventy-five pounds of vegetation each day In a neat closing of the ecological circle their browsing stimulates new growth and thus helps propagate the very plants they consume
ndash mdashLynn Sherr journalist 1997
ndash Giraffe sleeps only about thirty minutes each day with rest periods broken into six five-minute naps The alert animal constantly grazes to discover new areas to feed because if the herd stands for too long and becomes static it risks being attacked by its main predatormdashthe lion
bull Like the giraffe companies and employees must move forward resting less than in past decades Doing so can be difficult especially when a new technology disrupts the serene landscape wersquore comfortable grazing in
ndash Irsquove learned to appreciate the act of dreaming a useful tool when yoursquore dealing with significant change and a sturdy technique to keep moving forward
bull Dreaming unleashes a personrsquos uniqueness which is vital to company learning If businesses today donrsquot shape a climate for personal dreaming theyrsquoll end up stuck in the twentieth centuryrsquos traditional planning becoming myopic and functional but not responsive to change by implementing the strongest ideas to move forward
The Lions of Change Destroy
Creative Settings
bull When the giraffe spots an area where it can guide the herd to foliage and protection the herd calmly moves forward although occasionally a lion appears blocking the path to the feeding ground
ndash The giraffe must make a life-or-death decision
ndash It often walks away or gives warnings but rarely launches that crushing blow though the threat of the giraffersquos lethal kick is known to the lion In some specific way giraffes always deal with lions so they can move forward to graze the herbivorersquos daily goal
bull Standing up to lions is as tricky in the professional world as it is in the wild Wersquore stopped and yanked off the path of moving forward
ndash But to make use of the encounter we must commit to the goal of feeding (learning) If thatrsquos our genuine focus wersquoll have more skills at negotiating these conflicts when the next lion blocks our path to growth
bull Indra Nooyi is a giraffe-inspired leader who had to face lions blocking her pathmdashthe lions of change After she became the CEO of PepsiCo Nooyi launched ldquoPerformance with Purposerdquo a new business model that ldquofocuses on delivering sustainable growth by investing in a healthier future for people and the planetrdquo
Nurture New Herds
Next Steps
41
BEING DIGITAL
Nicholas Negroponte Being Digital 1995 bull Time bull Place bull Mass
ldquo0rdquo
What examples come to mind where a company has shrunk these three factors to ldquo0rdquo
Embrace the Digital World
Kodak Or Google
Lead Collaborate Find a New Way
Open New Markets
Calloway asked how they could expand the market and asked why it was currently restrictedmdashthey found out it was small clubs and small ballmdashso they invented Big Berthamdasha major success
They did not go with the current market they took a risk and added a new set of herds to play golf by addressing their concernsmdashby asking the right question
Ask and Answer the Right Questions
bull What is required and what is the best way to produce and deliver versus this is what we have and what we can sell or continue what we have been doing
bull What will be next in view of emerging trends versus we have invested so much in the current production process so we must figure out how to continue to use the current system
bull How fast can we respond and how long do we have to seize the moment versus letrsquos wait and see for something that will be the next long term Lipitor like Blockbuster productmdasheven Barbie is tumbling
Embrace Constant Change
Circa 1964
Who Moved My Cheese 1998
One Final Question Casinos RevenuemdashName the major source
Recommended Readings
bull Peter Senge The Fifth Discipline The Art and Practice of the Learning Organization
bull Spencer Johnson Who Moved My Cheese bull A review of a company that embraces changemdashApple
ndash httpswwwlinkedincomtodaypostarticle20140805172102-200505819-apple-the-evolutiontrk=mp-details-rc
bull GE Capitalmdashleadership philosophy ndash httpcohortgecapitalcomnewsletter201305GEC_How20GE2
0links20leadership20to20strategypdf
bull Davis Meyers Blur The Speed of Change in the Connected Economy bull Giraffes of Technology The Making of the Twenty-First Century
Leader ndash wwwgiraffesoftechnologycom
The Lookout Post Learning Organizations in the Age of Technology
bull The tallest animal in the world epitomizes environmental scanning relying on its height vision and alertness to manage and see beyond its surroundingsmdashserving as a reliable lookout post for the herd
bull The giraffe triggered a memory from the early 1990s when I was sitting in a packed crowd as MITrsquos futurist Peter Senge spoke about the need for learning environmentsmdasha cutting-edge theory he presented at conferences throughout the world He spoke about how to run companies in the second part of the information age a highlight that stuck with me for years and led to my focus on the giraffes of technology
bull More than any other time in US history leaders now need to serve as sturdy lookout posts for herds Senge urged businesses to embrace the value ofmdashand the need formdashlearning organizations His ideas parallel certain characteristics I find in todayrsquos social media where there are no strict boundaries where information is freely shared and where there is less fear of failure or being condemned for what you say or share In its purity the web is a learning environment
Gentle Giantsmdash21st-Century
Business Communication
bull We need a fresh leadership model a twenty-first-century style that contradicts the top-down management approach that hasnrsquot changed much in the past seventy-five years
bull Leaders must strive to have a positive impact on communities because wersquore increasingly connected through technology
bull Business leaders need to engage various groups of people by removing their dated industrial style to fit our times This shift requires a genuine commitment to employees and customers by taking a respectful approach that offers encouraging words and creates a calm productive setting that embraces a teaching philosophy
bull Twenty-first century leadership is an option a selection an intrinsic value
The Giraffersquos Violent BirthmdashThe Fall and Rise in Our Messy 21st-Century Business and Professional Settings
bull After fifteen months in the womb calves are born headfirst and drop six feet to the ground from the standing mom Boom Welcome to EarthhellipIt is usually up on its own spindly legs within an hour a vital defense against a hungry enemy
ndash mdashLynn Sherr Journalist 1997
ndash Giraffes are vulnerable at birth The event is a rude awakening a survival test and a rough-and-tumble introduction onto the plains of Africa The calf drops from its motherrsquos pouch building speed that severs the umbilical cord As the calf flails on the ground a powerful image hovers above providing a moment of calm when the newborn has a decision to make Do I lie still or rise to join my mother standing before me
bull Actors such as Lilian Gish had to make a decision to go from theater to silent films then to ldquotalkiesrdquomdashsome refused and they went into obscurity while others adapted
bull Apple is a modern version of failing after so many initial successes in the 1980s to fledgling in the 1990s and required Microsoft to invest while they had removed Steve Jobs then in the 21st Century they rose again learning from mistakes and revolutionizing the entertainment and mobile device industry and our livesmdashwho else passes and fans post sticky notes on the stores
Moving ForwardndashCreating Space
for Imagination in Work Settings
bull To fuel their immense bodies giraffes consume seventy-five pounds of vegetation each day In a neat closing of the ecological circle their browsing stimulates new growth and thus helps propagate the very plants they consume
ndash mdashLynn Sherr journalist 1997
ndash Giraffe sleeps only about thirty minutes each day with rest periods broken into six five-minute naps The alert animal constantly grazes to discover new areas to feed because if the herd stands for too long and becomes static it risks being attacked by its main predatormdashthe lion
bull Like the giraffe companies and employees must move forward resting less than in past decades Doing so can be difficult especially when a new technology disrupts the serene landscape wersquore comfortable grazing in
ndash Irsquove learned to appreciate the act of dreaming a useful tool when yoursquore dealing with significant change and a sturdy technique to keep moving forward
bull Dreaming unleashes a personrsquos uniqueness which is vital to company learning If businesses today donrsquot shape a climate for personal dreaming theyrsquoll end up stuck in the twentieth centuryrsquos traditional planning becoming myopic and functional but not responsive to change by implementing the strongest ideas to move forward
The Lions of Change Destroy
Creative Settings
bull When the giraffe spots an area where it can guide the herd to foliage and protection the herd calmly moves forward although occasionally a lion appears blocking the path to the feeding ground
ndash The giraffe must make a life-or-death decision
ndash It often walks away or gives warnings but rarely launches that crushing blow though the threat of the giraffersquos lethal kick is known to the lion In some specific way giraffes always deal with lions so they can move forward to graze the herbivorersquos daily goal
bull Standing up to lions is as tricky in the professional world as it is in the wild Wersquore stopped and yanked off the path of moving forward
ndash But to make use of the encounter we must commit to the goal of feeding (learning) If thatrsquos our genuine focus wersquoll have more skills at negotiating these conflicts when the next lion blocks our path to growth
bull Indra Nooyi is a giraffe-inspired leader who had to face lions blocking her pathmdashthe lions of change After she became the CEO of PepsiCo Nooyi launched ldquoPerformance with Purposerdquo a new business model that ldquofocuses on delivering sustainable growth by investing in a healthier future for people and the planetrdquo
Nurture New Herds
Next Steps
41
BEING DIGITAL
Nicholas Negroponte Being Digital 1995 bull Time bull Place bull Mass
ldquo0rdquo
What examples come to mind where a company has shrunk these three factors to ldquo0rdquo
Embrace the Digital World
Kodak Or Google
Lead Collaborate Find a New Way
Open New Markets
Calloway asked how they could expand the market and asked why it was currently restrictedmdashthey found out it was small clubs and small ballmdashso they invented Big Berthamdasha major success
They did not go with the current market they took a risk and added a new set of herds to play golf by addressing their concernsmdashby asking the right question
Ask and Answer the Right Questions
bull What is required and what is the best way to produce and deliver versus this is what we have and what we can sell or continue what we have been doing
bull What will be next in view of emerging trends versus we have invested so much in the current production process so we must figure out how to continue to use the current system
bull How fast can we respond and how long do we have to seize the moment versus letrsquos wait and see for something that will be the next long term Lipitor like Blockbuster productmdasheven Barbie is tumbling
Embrace Constant Change
Circa 1964
Who Moved My Cheese 1998
One Final Question Casinos RevenuemdashName the major source
Recommended Readings
bull Peter Senge The Fifth Discipline The Art and Practice of the Learning Organization
bull Spencer Johnson Who Moved My Cheese bull A review of a company that embraces changemdashApple
ndash httpswwwlinkedincomtodaypostarticle20140805172102-200505819-apple-the-evolutiontrk=mp-details-rc
bull GE Capitalmdashleadership philosophy ndash httpcohortgecapitalcomnewsletter201305GEC_How20GE2
0links20leadership20to20strategypdf
bull Davis Meyers Blur The Speed of Change in the Connected Economy bull Giraffes of Technology The Making of the Twenty-First Century
Leader ndash wwwgiraffesoftechnologycom
bull The tallest animal in the world epitomizes environmental scanning relying on its height vision and alertness to manage and see beyond its surroundingsmdashserving as a reliable lookout post for the herd
bull The giraffe triggered a memory from the early 1990s when I was sitting in a packed crowd as MITrsquos futurist Peter Senge spoke about the need for learning environmentsmdasha cutting-edge theory he presented at conferences throughout the world He spoke about how to run companies in the second part of the information age a highlight that stuck with me for years and led to my focus on the giraffes of technology
bull More than any other time in US history leaders now need to serve as sturdy lookout posts for herds Senge urged businesses to embrace the value ofmdashand the need formdashlearning organizations His ideas parallel certain characteristics I find in todayrsquos social media where there are no strict boundaries where information is freely shared and where there is less fear of failure or being condemned for what you say or share In its purity the web is a learning environment
Gentle Giantsmdash21st-Century
Business Communication
bull We need a fresh leadership model a twenty-first-century style that contradicts the top-down management approach that hasnrsquot changed much in the past seventy-five years
bull Leaders must strive to have a positive impact on communities because wersquore increasingly connected through technology
bull Business leaders need to engage various groups of people by removing their dated industrial style to fit our times This shift requires a genuine commitment to employees and customers by taking a respectful approach that offers encouraging words and creates a calm productive setting that embraces a teaching philosophy
bull Twenty-first century leadership is an option a selection an intrinsic value
The Giraffersquos Violent BirthmdashThe Fall and Rise in Our Messy 21st-Century Business and Professional Settings
bull After fifteen months in the womb calves are born headfirst and drop six feet to the ground from the standing mom Boom Welcome to EarthhellipIt is usually up on its own spindly legs within an hour a vital defense against a hungry enemy
ndash mdashLynn Sherr Journalist 1997
ndash Giraffes are vulnerable at birth The event is a rude awakening a survival test and a rough-and-tumble introduction onto the plains of Africa The calf drops from its motherrsquos pouch building speed that severs the umbilical cord As the calf flails on the ground a powerful image hovers above providing a moment of calm when the newborn has a decision to make Do I lie still or rise to join my mother standing before me
bull Actors such as Lilian Gish had to make a decision to go from theater to silent films then to ldquotalkiesrdquomdashsome refused and they went into obscurity while others adapted
bull Apple is a modern version of failing after so many initial successes in the 1980s to fledgling in the 1990s and required Microsoft to invest while they had removed Steve Jobs then in the 21st Century they rose again learning from mistakes and revolutionizing the entertainment and mobile device industry and our livesmdashwho else passes and fans post sticky notes on the stores
Moving ForwardndashCreating Space
for Imagination in Work Settings
bull To fuel their immense bodies giraffes consume seventy-five pounds of vegetation each day In a neat closing of the ecological circle their browsing stimulates new growth and thus helps propagate the very plants they consume
ndash mdashLynn Sherr journalist 1997
ndash Giraffe sleeps only about thirty minutes each day with rest periods broken into six five-minute naps The alert animal constantly grazes to discover new areas to feed because if the herd stands for too long and becomes static it risks being attacked by its main predatormdashthe lion
bull Like the giraffe companies and employees must move forward resting less than in past decades Doing so can be difficult especially when a new technology disrupts the serene landscape wersquore comfortable grazing in
ndash Irsquove learned to appreciate the act of dreaming a useful tool when yoursquore dealing with significant change and a sturdy technique to keep moving forward
bull Dreaming unleashes a personrsquos uniqueness which is vital to company learning If businesses today donrsquot shape a climate for personal dreaming theyrsquoll end up stuck in the twentieth centuryrsquos traditional planning becoming myopic and functional but not responsive to change by implementing the strongest ideas to move forward
The Lions of Change Destroy
Creative Settings
bull When the giraffe spots an area where it can guide the herd to foliage and protection the herd calmly moves forward although occasionally a lion appears blocking the path to the feeding ground
ndash The giraffe must make a life-or-death decision
ndash It often walks away or gives warnings but rarely launches that crushing blow though the threat of the giraffersquos lethal kick is known to the lion In some specific way giraffes always deal with lions so they can move forward to graze the herbivorersquos daily goal
bull Standing up to lions is as tricky in the professional world as it is in the wild Wersquore stopped and yanked off the path of moving forward
ndash But to make use of the encounter we must commit to the goal of feeding (learning) If thatrsquos our genuine focus wersquoll have more skills at negotiating these conflicts when the next lion blocks our path to growth
bull Indra Nooyi is a giraffe-inspired leader who had to face lions blocking her pathmdashthe lions of change After she became the CEO of PepsiCo Nooyi launched ldquoPerformance with Purposerdquo a new business model that ldquofocuses on delivering sustainable growth by investing in a healthier future for people and the planetrdquo
Nurture New Herds
Next Steps
41
BEING DIGITAL
Nicholas Negroponte Being Digital 1995 bull Time bull Place bull Mass
ldquo0rdquo
What examples come to mind where a company has shrunk these three factors to ldquo0rdquo
Embrace the Digital World
Kodak Or Google
Lead Collaborate Find a New Way
Open New Markets
Calloway asked how they could expand the market and asked why it was currently restrictedmdashthey found out it was small clubs and small ballmdashso they invented Big Berthamdasha major success
They did not go with the current market they took a risk and added a new set of herds to play golf by addressing their concernsmdashby asking the right question
Ask and Answer the Right Questions
bull What is required and what is the best way to produce and deliver versus this is what we have and what we can sell or continue what we have been doing
bull What will be next in view of emerging trends versus we have invested so much in the current production process so we must figure out how to continue to use the current system
bull How fast can we respond and how long do we have to seize the moment versus letrsquos wait and see for something that will be the next long term Lipitor like Blockbuster productmdasheven Barbie is tumbling
Embrace Constant Change
Circa 1964
Who Moved My Cheese 1998
One Final Question Casinos RevenuemdashName the major source
Recommended Readings
bull Peter Senge The Fifth Discipline The Art and Practice of the Learning Organization
bull Spencer Johnson Who Moved My Cheese bull A review of a company that embraces changemdashApple
ndash httpswwwlinkedincomtodaypostarticle20140805172102-200505819-apple-the-evolutiontrk=mp-details-rc
bull GE Capitalmdashleadership philosophy ndash httpcohortgecapitalcomnewsletter201305GEC_How20GE2
0links20leadership20to20strategypdf
bull Davis Meyers Blur The Speed of Change in the Connected Economy bull Giraffes of Technology The Making of the Twenty-First Century
Leader ndash wwwgiraffesoftechnologycom
Gentle Giantsmdash21st-Century
Business Communication
bull We need a fresh leadership model a twenty-first-century style that contradicts the top-down management approach that hasnrsquot changed much in the past seventy-five years
bull Leaders must strive to have a positive impact on communities because wersquore increasingly connected through technology
bull Business leaders need to engage various groups of people by removing their dated industrial style to fit our times This shift requires a genuine commitment to employees and customers by taking a respectful approach that offers encouraging words and creates a calm productive setting that embraces a teaching philosophy
bull Twenty-first century leadership is an option a selection an intrinsic value
The Giraffersquos Violent BirthmdashThe Fall and Rise in Our Messy 21st-Century Business and Professional Settings
bull After fifteen months in the womb calves are born headfirst and drop six feet to the ground from the standing mom Boom Welcome to EarthhellipIt is usually up on its own spindly legs within an hour a vital defense against a hungry enemy
ndash mdashLynn Sherr Journalist 1997
ndash Giraffes are vulnerable at birth The event is a rude awakening a survival test and a rough-and-tumble introduction onto the plains of Africa The calf drops from its motherrsquos pouch building speed that severs the umbilical cord As the calf flails on the ground a powerful image hovers above providing a moment of calm when the newborn has a decision to make Do I lie still or rise to join my mother standing before me
bull Actors such as Lilian Gish had to make a decision to go from theater to silent films then to ldquotalkiesrdquomdashsome refused and they went into obscurity while others adapted
bull Apple is a modern version of failing after so many initial successes in the 1980s to fledgling in the 1990s and required Microsoft to invest while they had removed Steve Jobs then in the 21st Century they rose again learning from mistakes and revolutionizing the entertainment and mobile device industry and our livesmdashwho else passes and fans post sticky notes on the stores
Moving ForwardndashCreating Space
for Imagination in Work Settings
bull To fuel their immense bodies giraffes consume seventy-five pounds of vegetation each day In a neat closing of the ecological circle their browsing stimulates new growth and thus helps propagate the very plants they consume
ndash mdashLynn Sherr journalist 1997
ndash Giraffe sleeps only about thirty minutes each day with rest periods broken into six five-minute naps The alert animal constantly grazes to discover new areas to feed because if the herd stands for too long and becomes static it risks being attacked by its main predatormdashthe lion
bull Like the giraffe companies and employees must move forward resting less than in past decades Doing so can be difficult especially when a new technology disrupts the serene landscape wersquore comfortable grazing in
ndash Irsquove learned to appreciate the act of dreaming a useful tool when yoursquore dealing with significant change and a sturdy technique to keep moving forward
bull Dreaming unleashes a personrsquos uniqueness which is vital to company learning If businesses today donrsquot shape a climate for personal dreaming theyrsquoll end up stuck in the twentieth centuryrsquos traditional planning becoming myopic and functional but not responsive to change by implementing the strongest ideas to move forward
The Lions of Change Destroy
Creative Settings
bull When the giraffe spots an area where it can guide the herd to foliage and protection the herd calmly moves forward although occasionally a lion appears blocking the path to the feeding ground
ndash The giraffe must make a life-or-death decision
ndash It often walks away or gives warnings but rarely launches that crushing blow though the threat of the giraffersquos lethal kick is known to the lion In some specific way giraffes always deal with lions so they can move forward to graze the herbivorersquos daily goal
bull Standing up to lions is as tricky in the professional world as it is in the wild Wersquore stopped and yanked off the path of moving forward
ndash But to make use of the encounter we must commit to the goal of feeding (learning) If thatrsquos our genuine focus wersquoll have more skills at negotiating these conflicts when the next lion blocks our path to growth
bull Indra Nooyi is a giraffe-inspired leader who had to face lions blocking her pathmdashthe lions of change After she became the CEO of PepsiCo Nooyi launched ldquoPerformance with Purposerdquo a new business model that ldquofocuses on delivering sustainable growth by investing in a healthier future for people and the planetrdquo
Nurture New Herds
Next Steps
41
BEING DIGITAL
Nicholas Negroponte Being Digital 1995 bull Time bull Place bull Mass
ldquo0rdquo
What examples come to mind where a company has shrunk these three factors to ldquo0rdquo
Embrace the Digital World
Kodak Or Google
Lead Collaborate Find a New Way
Open New Markets
Calloway asked how they could expand the market and asked why it was currently restrictedmdashthey found out it was small clubs and small ballmdashso they invented Big Berthamdasha major success
They did not go with the current market they took a risk and added a new set of herds to play golf by addressing their concernsmdashby asking the right question
Ask and Answer the Right Questions
bull What is required and what is the best way to produce and deliver versus this is what we have and what we can sell or continue what we have been doing
bull What will be next in view of emerging trends versus we have invested so much in the current production process so we must figure out how to continue to use the current system
bull How fast can we respond and how long do we have to seize the moment versus letrsquos wait and see for something that will be the next long term Lipitor like Blockbuster productmdasheven Barbie is tumbling
Embrace Constant Change
Circa 1964
Who Moved My Cheese 1998
One Final Question Casinos RevenuemdashName the major source
Recommended Readings
bull Peter Senge The Fifth Discipline The Art and Practice of the Learning Organization
bull Spencer Johnson Who Moved My Cheese bull A review of a company that embraces changemdashApple
ndash httpswwwlinkedincomtodaypostarticle20140805172102-200505819-apple-the-evolutiontrk=mp-details-rc
bull GE Capitalmdashleadership philosophy ndash httpcohortgecapitalcomnewsletter201305GEC_How20GE2
0links20leadership20to20strategypdf
bull Davis Meyers Blur The Speed of Change in the Connected Economy bull Giraffes of Technology The Making of the Twenty-First Century
Leader ndash wwwgiraffesoftechnologycom
bull We need a fresh leadership model a twenty-first-century style that contradicts the top-down management approach that hasnrsquot changed much in the past seventy-five years
bull Leaders must strive to have a positive impact on communities because wersquore increasingly connected through technology
bull Business leaders need to engage various groups of people by removing their dated industrial style to fit our times This shift requires a genuine commitment to employees and customers by taking a respectful approach that offers encouraging words and creates a calm productive setting that embraces a teaching philosophy
bull Twenty-first century leadership is an option a selection an intrinsic value
The Giraffersquos Violent BirthmdashThe Fall and Rise in Our Messy 21st-Century Business and Professional Settings
bull After fifteen months in the womb calves are born headfirst and drop six feet to the ground from the standing mom Boom Welcome to EarthhellipIt is usually up on its own spindly legs within an hour a vital defense against a hungry enemy
ndash mdashLynn Sherr Journalist 1997
ndash Giraffes are vulnerable at birth The event is a rude awakening a survival test and a rough-and-tumble introduction onto the plains of Africa The calf drops from its motherrsquos pouch building speed that severs the umbilical cord As the calf flails on the ground a powerful image hovers above providing a moment of calm when the newborn has a decision to make Do I lie still or rise to join my mother standing before me
bull Actors such as Lilian Gish had to make a decision to go from theater to silent films then to ldquotalkiesrdquomdashsome refused and they went into obscurity while others adapted
bull Apple is a modern version of failing after so many initial successes in the 1980s to fledgling in the 1990s and required Microsoft to invest while they had removed Steve Jobs then in the 21st Century they rose again learning from mistakes and revolutionizing the entertainment and mobile device industry and our livesmdashwho else passes and fans post sticky notes on the stores
Moving ForwardndashCreating Space
for Imagination in Work Settings
bull To fuel their immense bodies giraffes consume seventy-five pounds of vegetation each day In a neat closing of the ecological circle their browsing stimulates new growth and thus helps propagate the very plants they consume
ndash mdashLynn Sherr journalist 1997
ndash Giraffe sleeps only about thirty minutes each day with rest periods broken into six five-minute naps The alert animal constantly grazes to discover new areas to feed because if the herd stands for too long and becomes static it risks being attacked by its main predatormdashthe lion
bull Like the giraffe companies and employees must move forward resting less than in past decades Doing so can be difficult especially when a new technology disrupts the serene landscape wersquore comfortable grazing in
ndash Irsquove learned to appreciate the act of dreaming a useful tool when yoursquore dealing with significant change and a sturdy technique to keep moving forward
bull Dreaming unleashes a personrsquos uniqueness which is vital to company learning If businesses today donrsquot shape a climate for personal dreaming theyrsquoll end up stuck in the twentieth centuryrsquos traditional planning becoming myopic and functional but not responsive to change by implementing the strongest ideas to move forward
The Lions of Change Destroy
Creative Settings
bull When the giraffe spots an area where it can guide the herd to foliage and protection the herd calmly moves forward although occasionally a lion appears blocking the path to the feeding ground
ndash The giraffe must make a life-or-death decision
ndash It often walks away or gives warnings but rarely launches that crushing blow though the threat of the giraffersquos lethal kick is known to the lion In some specific way giraffes always deal with lions so they can move forward to graze the herbivorersquos daily goal
bull Standing up to lions is as tricky in the professional world as it is in the wild Wersquore stopped and yanked off the path of moving forward
ndash But to make use of the encounter we must commit to the goal of feeding (learning) If thatrsquos our genuine focus wersquoll have more skills at negotiating these conflicts when the next lion blocks our path to growth
bull Indra Nooyi is a giraffe-inspired leader who had to face lions blocking her pathmdashthe lions of change After she became the CEO of PepsiCo Nooyi launched ldquoPerformance with Purposerdquo a new business model that ldquofocuses on delivering sustainable growth by investing in a healthier future for people and the planetrdquo
Nurture New Herds
Next Steps
41
BEING DIGITAL
Nicholas Negroponte Being Digital 1995 bull Time bull Place bull Mass
ldquo0rdquo
What examples come to mind where a company has shrunk these three factors to ldquo0rdquo
Embrace the Digital World
Kodak Or Google
Lead Collaborate Find a New Way
Open New Markets
Calloway asked how they could expand the market and asked why it was currently restrictedmdashthey found out it was small clubs and small ballmdashso they invented Big Berthamdasha major success
They did not go with the current market they took a risk and added a new set of herds to play golf by addressing their concernsmdashby asking the right question
Ask and Answer the Right Questions
bull What is required and what is the best way to produce and deliver versus this is what we have and what we can sell or continue what we have been doing
bull What will be next in view of emerging trends versus we have invested so much in the current production process so we must figure out how to continue to use the current system
bull How fast can we respond and how long do we have to seize the moment versus letrsquos wait and see for something that will be the next long term Lipitor like Blockbuster productmdasheven Barbie is tumbling
Embrace Constant Change
Circa 1964
Who Moved My Cheese 1998
One Final Question Casinos RevenuemdashName the major source
Recommended Readings
bull Peter Senge The Fifth Discipline The Art and Practice of the Learning Organization
bull Spencer Johnson Who Moved My Cheese bull A review of a company that embraces changemdashApple
ndash httpswwwlinkedincomtodaypostarticle20140805172102-200505819-apple-the-evolutiontrk=mp-details-rc
bull GE Capitalmdashleadership philosophy ndash httpcohortgecapitalcomnewsletter201305GEC_How20GE2
0links20leadership20to20strategypdf
bull Davis Meyers Blur The Speed of Change in the Connected Economy bull Giraffes of Technology The Making of the Twenty-First Century
Leader ndash wwwgiraffesoftechnologycom
The Giraffersquos Violent BirthmdashThe Fall and Rise in Our Messy 21st-Century Business and Professional Settings
bull After fifteen months in the womb calves are born headfirst and drop six feet to the ground from the standing mom Boom Welcome to EarthhellipIt is usually up on its own spindly legs within an hour a vital defense against a hungry enemy
ndash mdashLynn Sherr Journalist 1997
ndash Giraffes are vulnerable at birth The event is a rude awakening a survival test and a rough-and-tumble introduction onto the plains of Africa The calf drops from its motherrsquos pouch building speed that severs the umbilical cord As the calf flails on the ground a powerful image hovers above providing a moment of calm when the newborn has a decision to make Do I lie still or rise to join my mother standing before me
bull Actors such as Lilian Gish had to make a decision to go from theater to silent films then to ldquotalkiesrdquomdashsome refused and they went into obscurity while others adapted
bull Apple is a modern version of failing after so many initial successes in the 1980s to fledgling in the 1990s and required Microsoft to invest while they had removed Steve Jobs then in the 21st Century they rose again learning from mistakes and revolutionizing the entertainment and mobile device industry and our livesmdashwho else passes and fans post sticky notes on the stores
Moving ForwardndashCreating Space
for Imagination in Work Settings
bull To fuel their immense bodies giraffes consume seventy-five pounds of vegetation each day In a neat closing of the ecological circle their browsing stimulates new growth and thus helps propagate the very plants they consume
ndash mdashLynn Sherr journalist 1997
ndash Giraffe sleeps only about thirty minutes each day with rest periods broken into six five-minute naps The alert animal constantly grazes to discover new areas to feed because if the herd stands for too long and becomes static it risks being attacked by its main predatormdashthe lion
bull Like the giraffe companies and employees must move forward resting less than in past decades Doing so can be difficult especially when a new technology disrupts the serene landscape wersquore comfortable grazing in
ndash Irsquove learned to appreciate the act of dreaming a useful tool when yoursquore dealing with significant change and a sturdy technique to keep moving forward
bull Dreaming unleashes a personrsquos uniqueness which is vital to company learning If businesses today donrsquot shape a climate for personal dreaming theyrsquoll end up stuck in the twentieth centuryrsquos traditional planning becoming myopic and functional but not responsive to change by implementing the strongest ideas to move forward
The Lions of Change Destroy
Creative Settings
bull When the giraffe spots an area where it can guide the herd to foliage and protection the herd calmly moves forward although occasionally a lion appears blocking the path to the feeding ground
ndash The giraffe must make a life-or-death decision
ndash It often walks away or gives warnings but rarely launches that crushing blow though the threat of the giraffersquos lethal kick is known to the lion In some specific way giraffes always deal with lions so they can move forward to graze the herbivorersquos daily goal
bull Standing up to lions is as tricky in the professional world as it is in the wild Wersquore stopped and yanked off the path of moving forward
ndash But to make use of the encounter we must commit to the goal of feeding (learning) If thatrsquos our genuine focus wersquoll have more skills at negotiating these conflicts when the next lion blocks our path to growth
bull Indra Nooyi is a giraffe-inspired leader who had to face lions blocking her pathmdashthe lions of change After she became the CEO of PepsiCo Nooyi launched ldquoPerformance with Purposerdquo a new business model that ldquofocuses on delivering sustainable growth by investing in a healthier future for people and the planetrdquo
Nurture New Herds
Next Steps
41
BEING DIGITAL
Nicholas Negroponte Being Digital 1995 bull Time bull Place bull Mass
ldquo0rdquo
What examples come to mind where a company has shrunk these three factors to ldquo0rdquo
Embrace the Digital World
Kodak Or Google
Lead Collaborate Find a New Way
Open New Markets
Calloway asked how they could expand the market and asked why it was currently restrictedmdashthey found out it was small clubs and small ballmdashso they invented Big Berthamdasha major success
They did not go with the current market they took a risk and added a new set of herds to play golf by addressing their concernsmdashby asking the right question
Ask and Answer the Right Questions
bull What is required and what is the best way to produce and deliver versus this is what we have and what we can sell or continue what we have been doing
bull What will be next in view of emerging trends versus we have invested so much in the current production process so we must figure out how to continue to use the current system
bull How fast can we respond and how long do we have to seize the moment versus letrsquos wait and see for something that will be the next long term Lipitor like Blockbuster productmdasheven Barbie is tumbling
Embrace Constant Change
Circa 1964
Who Moved My Cheese 1998
One Final Question Casinos RevenuemdashName the major source
Recommended Readings
bull Peter Senge The Fifth Discipline The Art and Practice of the Learning Organization
bull Spencer Johnson Who Moved My Cheese bull A review of a company that embraces changemdashApple
ndash httpswwwlinkedincomtodaypostarticle20140805172102-200505819-apple-the-evolutiontrk=mp-details-rc
bull GE Capitalmdashleadership philosophy ndash httpcohortgecapitalcomnewsletter201305GEC_How20GE2
0links20leadership20to20strategypdf
bull Davis Meyers Blur The Speed of Change in the Connected Economy bull Giraffes of Technology The Making of the Twenty-First Century
Leader ndash wwwgiraffesoftechnologycom
bull After fifteen months in the womb calves are born headfirst and drop six feet to the ground from the standing mom Boom Welcome to EarthhellipIt is usually up on its own spindly legs within an hour a vital defense against a hungry enemy
ndash mdashLynn Sherr Journalist 1997
ndash Giraffes are vulnerable at birth The event is a rude awakening a survival test and a rough-and-tumble introduction onto the plains of Africa The calf drops from its motherrsquos pouch building speed that severs the umbilical cord As the calf flails on the ground a powerful image hovers above providing a moment of calm when the newborn has a decision to make Do I lie still or rise to join my mother standing before me
bull Actors such as Lilian Gish had to make a decision to go from theater to silent films then to ldquotalkiesrdquomdashsome refused and they went into obscurity while others adapted
bull Apple is a modern version of failing after so many initial successes in the 1980s to fledgling in the 1990s and required Microsoft to invest while they had removed Steve Jobs then in the 21st Century they rose again learning from mistakes and revolutionizing the entertainment and mobile device industry and our livesmdashwho else passes and fans post sticky notes on the stores
Moving ForwardndashCreating Space
for Imagination in Work Settings
bull To fuel their immense bodies giraffes consume seventy-five pounds of vegetation each day In a neat closing of the ecological circle their browsing stimulates new growth and thus helps propagate the very plants they consume
ndash mdashLynn Sherr journalist 1997
ndash Giraffe sleeps only about thirty minutes each day with rest periods broken into six five-minute naps The alert animal constantly grazes to discover new areas to feed because if the herd stands for too long and becomes static it risks being attacked by its main predatormdashthe lion
bull Like the giraffe companies and employees must move forward resting less than in past decades Doing so can be difficult especially when a new technology disrupts the serene landscape wersquore comfortable grazing in
ndash Irsquove learned to appreciate the act of dreaming a useful tool when yoursquore dealing with significant change and a sturdy technique to keep moving forward
bull Dreaming unleashes a personrsquos uniqueness which is vital to company learning If businesses today donrsquot shape a climate for personal dreaming theyrsquoll end up stuck in the twentieth centuryrsquos traditional planning becoming myopic and functional but not responsive to change by implementing the strongest ideas to move forward
The Lions of Change Destroy
Creative Settings
bull When the giraffe spots an area where it can guide the herd to foliage and protection the herd calmly moves forward although occasionally a lion appears blocking the path to the feeding ground
ndash The giraffe must make a life-or-death decision
ndash It often walks away or gives warnings but rarely launches that crushing blow though the threat of the giraffersquos lethal kick is known to the lion In some specific way giraffes always deal with lions so they can move forward to graze the herbivorersquos daily goal
bull Standing up to lions is as tricky in the professional world as it is in the wild Wersquore stopped and yanked off the path of moving forward
ndash But to make use of the encounter we must commit to the goal of feeding (learning) If thatrsquos our genuine focus wersquoll have more skills at negotiating these conflicts when the next lion blocks our path to growth
bull Indra Nooyi is a giraffe-inspired leader who had to face lions blocking her pathmdashthe lions of change After she became the CEO of PepsiCo Nooyi launched ldquoPerformance with Purposerdquo a new business model that ldquofocuses on delivering sustainable growth by investing in a healthier future for people and the planetrdquo
Nurture New Herds
Next Steps
41
BEING DIGITAL
Nicholas Negroponte Being Digital 1995 bull Time bull Place bull Mass
ldquo0rdquo
What examples come to mind where a company has shrunk these three factors to ldquo0rdquo
Embrace the Digital World
Kodak Or Google
Lead Collaborate Find a New Way
Open New Markets
Calloway asked how they could expand the market and asked why it was currently restrictedmdashthey found out it was small clubs and small ballmdashso they invented Big Berthamdasha major success
They did not go with the current market they took a risk and added a new set of herds to play golf by addressing their concernsmdashby asking the right question
Ask and Answer the Right Questions
bull What is required and what is the best way to produce and deliver versus this is what we have and what we can sell or continue what we have been doing
bull What will be next in view of emerging trends versus we have invested so much in the current production process so we must figure out how to continue to use the current system
bull How fast can we respond and how long do we have to seize the moment versus letrsquos wait and see for something that will be the next long term Lipitor like Blockbuster productmdasheven Barbie is tumbling
Embrace Constant Change
Circa 1964
Who Moved My Cheese 1998
One Final Question Casinos RevenuemdashName the major source
Recommended Readings
bull Peter Senge The Fifth Discipline The Art and Practice of the Learning Organization
bull Spencer Johnson Who Moved My Cheese bull A review of a company that embraces changemdashApple
ndash httpswwwlinkedincomtodaypostarticle20140805172102-200505819-apple-the-evolutiontrk=mp-details-rc
bull GE Capitalmdashleadership philosophy ndash httpcohortgecapitalcomnewsletter201305GEC_How20GE2
0links20leadership20to20strategypdf
bull Davis Meyers Blur The Speed of Change in the Connected Economy bull Giraffes of Technology The Making of the Twenty-First Century
Leader ndash wwwgiraffesoftechnologycom
Moving ForwardndashCreating Space
for Imagination in Work Settings
bull To fuel their immense bodies giraffes consume seventy-five pounds of vegetation each day In a neat closing of the ecological circle their browsing stimulates new growth and thus helps propagate the very plants they consume
ndash mdashLynn Sherr journalist 1997
ndash Giraffe sleeps only about thirty minutes each day with rest periods broken into six five-minute naps The alert animal constantly grazes to discover new areas to feed because if the herd stands for too long and becomes static it risks being attacked by its main predatormdashthe lion
bull Like the giraffe companies and employees must move forward resting less than in past decades Doing so can be difficult especially when a new technology disrupts the serene landscape wersquore comfortable grazing in
ndash Irsquove learned to appreciate the act of dreaming a useful tool when yoursquore dealing with significant change and a sturdy technique to keep moving forward
bull Dreaming unleashes a personrsquos uniqueness which is vital to company learning If businesses today donrsquot shape a climate for personal dreaming theyrsquoll end up stuck in the twentieth centuryrsquos traditional planning becoming myopic and functional but not responsive to change by implementing the strongest ideas to move forward
The Lions of Change Destroy
Creative Settings
bull When the giraffe spots an area where it can guide the herd to foliage and protection the herd calmly moves forward although occasionally a lion appears blocking the path to the feeding ground
ndash The giraffe must make a life-or-death decision
ndash It often walks away or gives warnings but rarely launches that crushing blow though the threat of the giraffersquos lethal kick is known to the lion In some specific way giraffes always deal with lions so they can move forward to graze the herbivorersquos daily goal
bull Standing up to lions is as tricky in the professional world as it is in the wild Wersquore stopped and yanked off the path of moving forward
ndash But to make use of the encounter we must commit to the goal of feeding (learning) If thatrsquos our genuine focus wersquoll have more skills at negotiating these conflicts when the next lion blocks our path to growth
bull Indra Nooyi is a giraffe-inspired leader who had to face lions blocking her pathmdashthe lions of change After she became the CEO of PepsiCo Nooyi launched ldquoPerformance with Purposerdquo a new business model that ldquofocuses on delivering sustainable growth by investing in a healthier future for people and the planetrdquo
Nurture New Herds
Next Steps
41
BEING DIGITAL
Nicholas Negroponte Being Digital 1995 bull Time bull Place bull Mass
ldquo0rdquo
What examples come to mind where a company has shrunk these three factors to ldquo0rdquo
Embrace the Digital World
Kodak Or Google
Lead Collaborate Find a New Way
Open New Markets
Calloway asked how they could expand the market and asked why it was currently restrictedmdashthey found out it was small clubs and small ballmdashso they invented Big Berthamdasha major success
They did not go with the current market they took a risk and added a new set of herds to play golf by addressing their concernsmdashby asking the right question
Ask and Answer the Right Questions
bull What is required and what is the best way to produce and deliver versus this is what we have and what we can sell or continue what we have been doing
bull What will be next in view of emerging trends versus we have invested so much in the current production process so we must figure out how to continue to use the current system
bull How fast can we respond and how long do we have to seize the moment versus letrsquos wait and see for something that will be the next long term Lipitor like Blockbuster productmdasheven Barbie is tumbling
Embrace Constant Change
Circa 1964
Who Moved My Cheese 1998
One Final Question Casinos RevenuemdashName the major source
Recommended Readings
bull Peter Senge The Fifth Discipline The Art and Practice of the Learning Organization
bull Spencer Johnson Who Moved My Cheese bull A review of a company that embraces changemdashApple
ndash httpswwwlinkedincomtodaypostarticle20140805172102-200505819-apple-the-evolutiontrk=mp-details-rc
bull GE Capitalmdashleadership philosophy ndash httpcohortgecapitalcomnewsletter201305GEC_How20GE2
0links20leadership20to20strategypdf
bull Davis Meyers Blur The Speed of Change in the Connected Economy bull Giraffes of Technology The Making of the Twenty-First Century
Leader ndash wwwgiraffesoftechnologycom
bull To fuel their immense bodies giraffes consume seventy-five pounds of vegetation each day In a neat closing of the ecological circle their browsing stimulates new growth and thus helps propagate the very plants they consume
ndash mdashLynn Sherr journalist 1997
ndash Giraffe sleeps only about thirty minutes each day with rest periods broken into six five-minute naps The alert animal constantly grazes to discover new areas to feed because if the herd stands for too long and becomes static it risks being attacked by its main predatormdashthe lion
bull Like the giraffe companies and employees must move forward resting less than in past decades Doing so can be difficult especially when a new technology disrupts the serene landscape wersquore comfortable grazing in
ndash Irsquove learned to appreciate the act of dreaming a useful tool when yoursquore dealing with significant change and a sturdy technique to keep moving forward
bull Dreaming unleashes a personrsquos uniqueness which is vital to company learning If businesses today donrsquot shape a climate for personal dreaming theyrsquoll end up stuck in the twentieth centuryrsquos traditional planning becoming myopic and functional but not responsive to change by implementing the strongest ideas to move forward
The Lions of Change Destroy
Creative Settings
bull When the giraffe spots an area where it can guide the herd to foliage and protection the herd calmly moves forward although occasionally a lion appears blocking the path to the feeding ground
ndash The giraffe must make a life-or-death decision
ndash It often walks away or gives warnings but rarely launches that crushing blow though the threat of the giraffersquos lethal kick is known to the lion In some specific way giraffes always deal with lions so they can move forward to graze the herbivorersquos daily goal
bull Standing up to lions is as tricky in the professional world as it is in the wild Wersquore stopped and yanked off the path of moving forward
ndash But to make use of the encounter we must commit to the goal of feeding (learning) If thatrsquos our genuine focus wersquoll have more skills at negotiating these conflicts when the next lion blocks our path to growth
bull Indra Nooyi is a giraffe-inspired leader who had to face lions blocking her pathmdashthe lions of change After she became the CEO of PepsiCo Nooyi launched ldquoPerformance with Purposerdquo a new business model that ldquofocuses on delivering sustainable growth by investing in a healthier future for people and the planetrdquo
Nurture New Herds
Next Steps
41
BEING DIGITAL
Nicholas Negroponte Being Digital 1995 bull Time bull Place bull Mass
ldquo0rdquo
What examples come to mind where a company has shrunk these three factors to ldquo0rdquo
Embrace the Digital World
Kodak Or Google
Lead Collaborate Find a New Way
Open New Markets
Calloway asked how they could expand the market and asked why it was currently restrictedmdashthey found out it was small clubs and small ballmdashso they invented Big Berthamdasha major success
They did not go with the current market they took a risk and added a new set of herds to play golf by addressing their concernsmdashby asking the right question
Ask and Answer the Right Questions
bull What is required and what is the best way to produce and deliver versus this is what we have and what we can sell or continue what we have been doing
bull What will be next in view of emerging trends versus we have invested so much in the current production process so we must figure out how to continue to use the current system
bull How fast can we respond and how long do we have to seize the moment versus letrsquos wait and see for something that will be the next long term Lipitor like Blockbuster productmdasheven Barbie is tumbling
Embrace Constant Change
Circa 1964
Who Moved My Cheese 1998
One Final Question Casinos RevenuemdashName the major source
Recommended Readings
bull Peter Senge The Fifth Discipline The Art and Practice of the Learning Organization
bull Spencer Johnson Who Moved My Cheese bull A review of a company that embraces changemdashApple
ndash httpswwwlinkedincomtodaypostarticle20140805172102-200505819-apple-the-evolutiontrk=mp-details-rc
bull GE Capitalmdashleadership philosophy ndash httpcohortgecapitalcomnewsletter201305GEC_How20GE2
0links20leadership20to20strategypdf
bull Davis Meyers Blur The Speed of Change in the Connected Economy bull Giraffes of Technology The Making of the Twenty-First Century
Leader ndash wwwgiraffesoftechnologycom
The Lions of Change Destroy
Creative Settings
bull When the giraffe spots an area where it can guide the herd to foliage and protection the herd calmly moves forward although occasionally a lion appears blocking the path to the feeding ground
ndash The giraffe must make a life-or-death decision
ndash It often walks away or gives warnings but rarely launches that crushing blow though the threat of the giraffersquos lethal kick is known to the lion In some specific way giraffes always deal with lions so they can move forward to graze the herbivorersquos daily goal
bull Standing up to lions is as tricky in the professional world as it is in the wild Wersquore stopped and yanked off the path of moving forward
ndash But to make use of the encounter we must commit to the goal of feeding (learning) If thatrsquos our genuine focus wersquoll have more skills at negotiating these conflicts when the next lion blocks our path to growth
bull Indra Nooyi is a giraffe-inspired leader who had to face lions blocking her pathmdashthe lions of change After she became the CEO of PepsiCo Nooyi launched ldquoPerformance with Purposerdquo a new business model that ldquofocuses on delivering sustainable growth by investing in a healthier future for people and the planetrdquo
Nurture New Herds
Next Steps
41
BEING DIGITAL
Nicholas Negroponte Being Digital 1995 bull Time bull Place bull Mass
ldquo0rdquo
What examples come to mind where a company has shrunk these three factors to ldquo0rdquo
Embrace the Digital World
Kodak Or Google
Lead Collaborate Find a New Way
Open New Markets
Calloway asked how they could expand the market and asked why it was currently restrictedmdashthey found out it was small clubs and small ballmdashso they invented Big Berthamdasha major success
They did not go with the current market they took a risk and added a new set of herds to play golf by addressing their concernsmdashby asking the right question
Ask and Answer the Right Questions
bull What is required and what is the best way to produce and deliver versus this is what we have and what we can sell or continue what we have been doing
bull What will be next in view of emerging trends versus we have invested so much in the current production process so we must figure out how to continue to use the current system
bull How fast can we respond and how long do we have to seize the moment versus letrsquos wait and see for something that will be the next long term Lipitor like Blockbuster productmdasheven Barbie is tumbling
Embrace Constant Change
Circa 1964
Who Moved My Cheese 1998
One Final Question Casinos RevenuemdashName the major source
Recommended Readings
bull Peter Senge The Fifth Discipline The Art and Practice of the Learning Organization
bull Spencer Johnson Who Moved My Cheese bull A review of a company that embraces changemdashApple
ndash httpswwwlinkedincomtodaypostarticle20140805172102-200505819-apple-the-evolutiontrk=mp-details-rc
bull GE Capitalmdashleadership philosophy ndash httpcohortgecapitalcomnewsletter201305GEC_How20GE2
0links20leadership20to20strategypdf
bull Davis Meyers Blur The Speed of Change in the Connected Economy bull Giraffes of Technology The Making of the Twenty-First Century
Leader ndash wwwgiraffesoftechnologycom
bull When the giraffe spots an area where it can guide the herd to foliage and protection the herd calmly moves forward although occasionally a lion appears blocking the path to the feeding ground
ndash The giraffe must make a life-or-death decision
ndash It often walks away or gives warnings but rarely launches that crushing blow though the threat of the giraffersquos lethal kick is known to the lion In some specific way giraffes always deal with lions so they can move forward to graze the herbivorersquos daily goal
bull Standing up to lions is as tricky in the professional world as it is in the wild Wersquore stopped and yanked off the path of moving forward
ndash But to make use of the encounter we must commit to the goal of feeding (learning) If thatrsquos our genuine focus wersquoll have more skills at negotiating these conflicts when the next lion blocks our path to growth
bull Indra Nooyi is a giraffe-inspired leader who had to face lions blocking her pathmdashthe lions of change After she became the CEO of PepsiCo Nooyi launched ldquoPerformance with Purposerdquo a new business model that ldquofocuses on delivering sustainable growth by investing in a healthier future for people and the planetrdquo
Nurture New Herds
Next Steps
41
BEING DIGITAL
Nicholas Negroponte Being Digital 1995 bull Time bull Place bull Mass
ldquo0rdquo
What examples come to mind where a company has shrunk these three factors to ldquo0rdquo
Embrace the Digital World
Kodak Or Google
Lead Collaborate Find a New Way
Open New Markets
Calloway asked how they could expand the market and asked why it was currently restrictedmdashthey found out it was small clubs and small ballmdashso they invented Big Berthamdasha major success
They did not go with the current market they took a risk and added a new set of herds to play golf by addressing their concernsmdashby asking the right question
Ask and Answer the Right Questions
bull What is required and what is the best way to produce and deliver versus this is what we have and what we can sell or continue what we have been doing
bull What will be next in view of emerging trends versus we have invested so much in the current production process so we must figure out how to continue to use the current system
bull How fast can we respond and how long do we have to seize the moment versus letrsquos wait and see for something that will be the next long term Lipitor like Blockbuster productmdasheven Barbie is tumbling
Embrace Constant Change
Circa 1964
Who Moved My Cheese 1998
One Final Question Casinos RevenuemdashName the major source
Recommended Readings
bull Peter Senge The Fifth Discipline The Art and Practice of the Learning Organization
bull Spencer Johnson Who Moved My Cheese bull A review of a company that embraces changemdashApple
ndash httpswwwlinkedincomtodaypostarticle20140805172102-200505819-apple-the-evolutiontrk=mp-details-rc
bull GE Capitalmdashleadership philosophy ndash httpcohortgecapitalcomnewsletter201305GEC_How20GE2
0links20leadership20to20strategypdf
bull Davis Meyers Blur The Speed of Change in the Connected Economy bull Giraffes of Technology The Making of the Twenty-First Century
Leader ndash wwwgiraffesoftechnologycom
Nurture New Herds
Next Steps
41
BEING DIGITAL
Nicholas Negroponte Being Digital 1995 bull Time bull Place bull Mass
ldquo0rdquo
What examples come to mind where a company has shrunk these three factors to ldquo0rdquo
Embrace the Digital World
Kodak Or Google
Lead Collaborate Find a New Way
Open New Markets
Calloway asked how they could expand the market and asked why it was currently restrictedmdashthey found out it was small clubs and small ballmdashso they invented Big Berthamdasha major success
They did not go with the current market they took a risk and added a new set of herds to play golf by addressing their concernsmdashby asking the right question
Ask and Answer the Right Questions
bull What is required and what is the best way to produce and deliver versus this is what we have and what we can sell or continue what we have been doing
bull What will be next in view of emerging trends versus we have invested so much in the current production process so we must figure out how to continue to use the current system
bull How fast can we respond and how long do we have to seize the moment versus letrsquos wait and see for something that will be the next long term Lipitor like Blockbuster productmdasheven Barbie is tumbling
Embrace Constant Change
Circa 1964
Who Moved My Cheese 1998
One Final Question Casinos RevenuemdashName the major source
Recommended Readings
bull Peter Senge The Fifth Discipline The Art and Practice of the Learning Organization
bull Spencer Johnson Who Moved My Cheese bull A review of a company that embraces changemdashApple
ndash httpswwwlinkedincomtodaypostarticle20140805172102-200505819-apple-the-evolutiontrk=mp-details-rc
bull GE Capitalmdashleadership philosophy ndash httpcohortgecapitalcomnewsletter201305GEC_How20GE2
0links20leadership20to20strategypdf
bull Davis Meyers Blur The Speed of Change in the Connected Economy bull Giraffes of Technology The Making of the Twenty-First Century
Leader ndash wwwgiraffesoftechnologycom
Next Steps
41
BEING DIGITAL
Nicholas Negroponte Being Digital 1995 bull Time bull Place bull Mass
ldquo0rdquo
What examples come to mind where a company has shrunk these three factors to ldquo0rdquo
Embrace the Digital World
Kodak Or Google
Lead Collaborate Find a New Way
Open New Markets
Calloway asked how they could expand the market and asked why it was currently restrictedmdashthey found out it was small clubs and small ballmdashso they invented Big Berthamdasha major success
They did not go with the current market they took a risk and added a new set of herds to play golf by addressing their concernsmdashby asking the right question
Ask and Answer the Right Questions
bull What is required and what is the best way to produce and deliver versus this is what we have and what we can sell or continue what we have been doing
bull What will be next in view of emerging trends versus we have invested so much in the current production process so we must figure out how to continue to use the current system
bull How fast can we respond and how long do we have to seize the moment versus letrsquos wait and see for something that will be the next long term Lipitor like Blockbuster productmdasheven Barbie is tumbling
Embrace Constant Change
Circa 1964
Who Moved My Cheese 1998
One Final Question Casinos RevenuemdashName the major source
Recommended Readings
bull Peter Senge The Fifth Discipline The Art and Practice of the Learning Organization
bull Spencer Johnson Who Moved My Cheese bull A review of a company that embraces changemdashApple
ndash httpswwwlinkedincomtodaypostarticle20140805172102-200505819-apple-the-evolutiontrk=mp-details-rc
bull GE Capitalmdashleadership philosophy ndash httpcohortgecapitalcomnewsletter201305GEC_How20GE2
0links20leadership20to20strategypdf
bull Davis Meyers Blur The Speed of Change in the Connected Economy bull Giraffes of Technology The Making of the Twenty-First Century
Leader ndash wwwgiraffesoftechnologycom
41
BEING DIGITAL
Nicholas Negroponte Being Digital 1995 bull Time bull Place bull Mass
ldquo0rdquo
What examples come to mind where a company has shrunk these three factors to ldquo0rdquo
Embrace the Digital World
Kodak Or Google
Lead Collaborate Find a New Way
Open New Markets
Calloway asked how they could expand the market and asked why it was currently restrictedmdashthey found out it was small clubs and small ballmdashso they invented Big Berthamdasha major success
They did not go with the current market they took a risk and added a new set of herds to play golf by addressing their concernsmdashby asking the right question
Ask and Answer the Right Questions
bull What is required and what is the best way to produce and deliver versus this is what we have and what we can sell or continue what we have been doing
bull What will be next in view of emerging trends versus we have invested so much in the current production process so we must figure out how to continue to use the current system
bull How fast can we respond and how long do we have to seize the moment versus letrsquos wait and see for something that will be the next long term Lipitor like Blockbuster productmdasheven Barbie is tumbling
Embrace Constant Change
Circa 1964
Who Moved My Cheese 1998
One Final Question Casinos RevenuemdashName the major source
Recommended Readings
bull Peter Senge The Fifth Discipline The Art and Practice of the Learning Organization
bull Spencer Johnson Who Moved My Cheese bull A review of a company that embraces changemdashApple
ndash httpswwwlinkedincomtodaypostarticle20140805172102-200505819-apple-the-evolutiontrk=mp-details-rc
bull GE Capitalmdashleadership philosophy ndash httpcohortgecapitalcomnewsletter201305GEC_How20GE2
0links20leadership20to20strategypdf
bull Davis Meyers Blur The Speed of Change in the Connected Economy bull Giraffes of Technology The Making of the Twenty-First Century
Leader ndash wwwgiraffesoftechnologycom
Kodak Or Google
Lead Collaborate Find a New Way
Open New Markets
Calloway asked how they could expand the market and asked why it was currently restrictedmdashthey found out it was small clubs and small ballmdashso they invented Big Berthamdasha major success
They did not go with the current market they took a risk and added a new set of herds to play golf by addressing their concernsmdashby asking the right question
Ask and Answer the Right Questions
bull What is required and what is the best way to produce and deliver versus this is what we have and what we can sell or continue what we have been doing
bull What will be next in view of emerging trends versus we have invested so much in the current production process so we must figure out how to continue to use the current system
bull How fast can we respond and how long do we have to seize the moment versus letrsquos wait and see for something that will be the next long term Lipitor like Blockbuster productmdasheven Barbie is tumbling
Embrace Constant Change
Circa 1964
Who Moved My Cheese 1998
One Final Question Casinos RevenuemdashName the major source
Recommended Readings
bull Peter Senge The Fifth Discipline The Art and Practice of the Learning Organization
bull Spencer Johnson Who Moved My Cheese bull A review of a company that embraces changemdashApple
ndash httpswwwlinkedincomtodaypostarticle20140805172102-200505819-apple-the-evolutiontrk=mp-details-rc
bull GE Capitalmdashleadership philosophy ndash httpcohortgecapitalcomnewsletter201305GEC_How20GE2
0links20leadership20to20strategypdf
bull Davis Meyers Blur The Speed of Change in the Connected Economy bull Giraffes of Technology The Making of the Twenty-First Century
Leader ndash wwwgiraffesoftechnologycom
Lead Collaborate Find a New Way
Open New Markets
Calloway asked how they could expand the market and asked why it was currently restrictedmdashthey found out it was small clubs and small ballmdashso they invented Big Berthamdasha major success
They did not go with the current market they took a risk and added a new set of herds to play golf by addressing their concernsmdashby asking the right question
Ask and Answer the Right Questions
bull What is required and what is the best way to produce and deliver versus this is what we have and what we can sell or continue what we have been doing
bull What will be next in view of emerging trends versus we have invested so much in the current production process so we must figure out how to continue to use the current system
bull How fast can we respond and how long do we have to seize the moment versus letrsquos wait and see for something that will be the next long term Lipitor like Blockbuster productmdasheven Barbie is tumbling
Embrace Constant Change
Circa 1964
Who Moved My Cheese 1998
One Final Question Casinos RevenuemdashName the major source
Recommended Readings
bull Peter Senge The Fifth Discipline The Art and Practice of the Learning Organization
bull Spencer Johnson Who Moved My Cheese bull A review of a company that embraces changemdashApple
ndash httpswwwlinkedincomtodaypostarticle20140805172102-200505819-apple-the-evolutiontrk=mp-details-rc
bull GE Capitalmdashleadership philosophy ndash httpcohortgecapitalcomnewsletter201305GEC_How20GE2
0links20leadership20to20strategypdf
bull Davis Meyers Blur The Speed of Change in the Connected Economy bull Giraffes of Technology The Making of the Twenty-First Century
Leader ndash wwwgiraffesoftechnologycom
Open New Markets
Calloway asked how they could expand the market and asked why it was currently restrictedmdashthey found out it was small clubs and small ballmdashso they invented Big Berthamdasha major success
They did not go with the current market they took a risk and added a new set of herds to play golf by addressing their concernsmdashby asking the right question
Ask and Answer the Right Questions
bull What is required and what is the best way to produce and deliver versus this is what we have and what we can sell or continue what we have been doing
bull What will be next in view of emerging trends versus we have invested so much in the current production process so we must figure out how to continue to use the current system
bull How fast can we respond and how long do we have to seize the moment versus letrsquos wait and see for something that will be the next long term Lipitor like Blockbuster productmdasheven Barbie is tumbling
Embrace Constant Change
Circa 1964
Who Moved My Cheese 1998
One Final Question Casinos RevenuemdashName the major source
Recommended Readings
bull Peter Senge The Fifth Discipline The Art and Practice of the Learning Organization
bull Spencer Johnson Who Moved My Cheese bull A review of a company that embraces changemdashApple
ndash httpswwwlinkedincomtodaypostarticle20140805172102-200505819-apple-the-evolutiontrk=mp-details-rc
bull GE Capitalmdashleadership philosophy ndash httpcohortgecapitalcomnewsletter201305GEC_How20GE2
0links20leadership20to20strategypdf
bull Davis Meyers Blur The Speed of Change in the Connected Economy bull Giraffes of Technology The Making of the Twenty-First Century
Leader ndash wwwgiraffesoftechnologycom
Ask and Answer the Right Questions
bull What is required and what is the best way to produce and deliver versus this is what we have and what we can sell or continue what we have been doing
bull What will be next in view of emerging trends versus we have invested so much in the current production process so we must figure out how to continue to use the current system
bull How fast can we respond and how long do we have to seize the moment versus letrsquos wait and see for something that will be the next long term Lipitor like Blockbuster productmdasheven Barbie is tumbling
Embrace Constant Change
Circa 1964
Who Moved My Cheese 1998
One Final Question Casinos RevenuemdashName the major source
Recommended Readings
bull Peter Senge The Fifth Discipline The Art and Practice of the Learning Organization
bull Spencer Johnson Who Moved My Cheese bull A review of a company that embraces changemdashApple
ndash httpswwwlinkedincomtodaypostarticle20140805172102-200505819-apple-the-evolutiontrk=mp-details-rc
bull GE Capitalmdashleadership philosophy ndash httpcohortgecapitalcomnewsletter201305GEC_How20GE2
0links20leadership20to20strategypdf
bull Davis Meyers Blur The Speed of Change in the Connected Economy bull Giraffes of Technology The Making of the Twenty-First Century
Leader ndash wwwgiraffesoftechnologycom
Embrace Constant Change
Circa 1964
Who Moved My Cheese 1998
One Final Question Casinos RevenuemdashName the major source
Recommended Readings
bull Peter Senge The Fifth Discipline The Art and Practice of the Learning Organization
bull Spencer Johnson Who Moved My Cheese bull A review of a company that embraces changemdashApple
ndash httpswwwlinkedincomtodaypostarticle20140805172102-200505819-apple-the-evolutiontrk=mp-details-rc
bull GE Capitalmdashleadership philosophy ndash httpcohortgecapitalcomnewsletter201305GEC_How20GE2
0links20leadership20to20strategypdf
bull Davis Meyers Blur The Speed of Change in the Connected Economy bull Giraffes of Technology The Making of the Twenty-First Century
Leader ndash wwwgiraffesoftechnologycom
One Final Question Casinos RevenuemdashName the major source
Recommended Readings
bull Peter Senge The Fifth Discipline The Art and Practice of the Learning Organization
bull Spencer Johnson Who Moved My Cheese bull A review of a company that embraces changemdashApple
ndash httpswwwlinkedincomtodaypostarticle20140805172102-200505819-apple-the-evolutiontrk=mp-details-rc
bull GE Capitalmdashleadership philosophy ndash httpcohortgecapitalcomnewsletter201305GEC_How20GE2
0links20leadership20to20strategypdf
bull Davis Meyers Blur The Speed of Change in the Connected Economy bull Giraffes of Technology The Making of the Twenty-First Century
Leader ndash wwwgiraffesoftechnologycom
Recommended Readings
bull Peter Senge The Fifth Discipline The Art and Practice of the Learning Organization
bull Spencer Johnson Who Moved My Cheese bull A review of a company that embraces changemdashApple
ndash httpswwwlinkedincomtodaypostarticle20140805172102-200505819-apple-the-evolutiontrk=mp-details-rc
bull GE Capitalmdashleadership philosophy ndash httpcohortgecapitalcomnewsletter201305GEC_How20GE2
0links20leadership20to20strategypdf
bull Davis Meyers Blur The Speed of Change in the Connected Economy bull Giraffes of Technology The Making of the Twenty-First Century
Leader ndash wwwgiraffesoftechnologycom
