Like many great stories, it started at a…

Screw Your Big Screen TVHow Small Screens Came to Rule Our Lives

Screw Your Big Screen TVHow Small Screens Came to Rule Our Lives

About me

Director, Bridge Labs

•Life-long geek and learner•Technologist for almost 28 years•Interactive marketer for 7 years •Worked for startup publisher prior Bridge•Quote: “My career followed my passions”•Blog: faminecity.com•Twitter: @marty_b

Target

ASSume something

The History

Principles

• Content choice • Portability • Convenience

Mobile, right?

Consumer behavior shift

Let’s add personalization

Can you say?

It wasn’t just audio

From the late 1980’s, screens prospered

The business model was codified

Pitfalls

The stage is set

• Principles• Content choice• Portability• Convenience• Personalized

• Consumer behavior (business and opportunity)

Catalysts

Killer applications

Don’t be so Western

Pysch 101

Technology advances

Mobile fits our “snacking” culture (US)

Check EmailUpdate Facebook StatusSend an SMSBrowse PhotosCheck Bill Payments

Ways to go. We haven’t evolved (yet)

Top 5 mobile Sites

•Over 4 billion mobile users today (global)

•More than PC owners

•More than credit card owners

The Future. Implications are HUGE.

User reality

Mobile is the wrong word. Think small screen.

The small screen: Evolution

Your television is already transforming

Google.TV

=

World is shrinking

Niche: We don’t live in a mass market.

Your new opportunity

Far reaching implications: Education HAS to change

Life will continue to be measured, personalized

Healthcare transformed

Empowering social

Connecting wallets to networks

Privacy: Is a thing of the past. Live with it.

Economics: Free is good

How’d we get here?

• Shifted consumer behavior starting way back in the 1950’s

• Technology advances opened the doors

• Small screen is still transforming, but device distinction disappearing

How to apply?

• Principles not tactics, learn from history

• Behavioral incentives and scale data are important

• Life is integrating, not compartmentalizing

• Not if, when