SCP and media: successful communication

Sustainable Consumption and Production in the media - Reaching the Mainstream Workshop at the conference “Making an Impact - Collective Actions towards SCP”

Presented by:

Dr. Nadine Pratt

UNEP / Wuppertal Institute Collaborating Centre on Sustainable Consumption and Production

Dr. Nadine Pratt Making an Impact - Collective Actions towards SCP, Brussels, 08.12.2009

SCP in the Media - Reaching the Mainstream

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Welcome and Impulses for Discussion 11:30 Welcome 11:35 How to promote SCP in the media - Sarah Lubjuhn, University Duisburg-Essen & WI 11:55 The Invoice - Lorenz Weber, Eco-Film Discussion: Media -Café 12:15 Introduction to the Café 12:25 World Café 12:55 Wrap-Up Lunch 13:00 Buffet in NRW Reporting back from the workshops (Plenary) 14:30 Presentation of workshop results Looking at the future 15:00 Looking at the future 16:00 Conference Closing

Agenda, 8. December 2009



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Impulse 1:

How to promote SCP topics in the media?

Sarah Lubjuhn, University Duisburg-Essen & Wuppertal Institute



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Impulse 2:

The Invoice

Lorenz Weber, eco-film



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Interactive Discussion

Media Café



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Media Café

Round 1: Which good practice examples of SCP in mainstream media do you

know?

Round 2: Which differences are there between CSO and media in looking at SCP

topics? Which might be barriers for effective collaborations between CSO

and media?

Round 3: What is needed for effective CSO and media collaborations that focus on

mainstream consumers?



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•  Sit together with people you do not know

•  Focus on what is important

•  Get involved and listen in order to understand

•  Write and draw on your table cloth

•  Table host summarises and brings together ideas

Media Café Etiquette



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Thank you for your active participation!

Dr. Nadine Pratt, [email protected]

SCP and media: successful communication

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