Scott mc cormick float mobile learning_winningoverstakeholders_mlearncon2012
29
Winning Over Stakeholders: How to Sell mLearning to Your Enterprise
-
Upload
scott-mccormick -
Category
Technology
-
view
354 -
download
0
description
A presentation given in a concurrent session at mLearnCon In San Jose on June 20, 2012 by Scott McCormick, Co-founder of Float Mobile Learning. The focus is on how to work with enterprise stakeholders to implement mobile learning.
Transcript of Scott mc cormick float mobile learning_winningoverstakeholders_mlearncon2012
Winning Over Stakeholders:
How to Sell mLearning
to Your Enterprise
Winning Over Stakeholders
Why is this important?
Why is this Important?
• Get decision-makers on board
• Minimize risk
• Minimize resistance
• Improve probabilitiesof success
Who are the stakeholdersin your organization?
Identify Stakeholders
ITLegal
Purchasing
ExecutiveManagement
Your Team Branding
HR
• Scope
• Schedule
• Budget
• ROI
• Metrics
Change Management
• Planning and integrating change aligned with business strategy & goals
• Transactional change (quick, short-term)
• Transformational change (long-term, fundamental)
Get “Mobile Smart”
• Blogs
• Books
• Apps
• Associations
• Conferences
• Social Media
Strong Business Case
Executive Champion
Form a Team
Benchmarking
Learning StrategySet Goals & Objectives
Identify Stakeholders
Educate Learners
Learning Platforms
Form Factors
Differences in Learning
PrototypesAuthentication
Development Approach
Skill Sets
TestingFocus Group
Evangelization
Processes
Milestones Establish Metrics
Do you have a process?
Have a Process!
Process
• Strategy - Establish Objectives, understand your learner, create
requirements, plan the effort
• Define - Functional, technical, GUI design, script/storyboard
• Design - Creation, programming, prepare assets, testing
• Deliver - Implement solution, gather feedback, measure result
Key Stakeholders
• Your team
• Your immediate and executive management
• Primary stakeholders
• Your learners
Your Team
• Instructional and interface design
• Development skill sets and tools
• Process
Your Team
• Instructional and interface design
Your Team
• Development skill sets
- iOS: Objective C
- HTML5/CSS
- Android: Java
- Creative Suite
- Off-the Shelf Solutions: Lectora, Articulate Storyline, Adobe Captivate
Build a Business Case
Build a Business Case
The Power of a Prototype
• Helps manage cost and risk
• Helps get stakeholder buy-in and user acceptance/usability
Management
• Scope
• Schedule
• Budget
• ROI
• Impact
Management
• ROI
Benefits of Mobile Learning
• Increased speed of training
• Improved product time-to-market
• Decreased training costs
• Increased safety practices
• Better ability to trainhard-to-reach employees
ExecutiveChampion
Primary Stakeholders
• IT
• Marketing / Branding
• Legal
Primary Stakeholders: IT
• Application distribution and management
• Mobile device management
• Platforms
• Security
Primary Stakeholders: IT
• User and device authentication
• Secure log-in
• Configuration profile
• Remote wipe
• Encryption
Primary Stakeholders: Branding/Mktg.
• Guidelines
• Messaging
• Consistency
Primary Stakeholders: Legal
• Policies
• Content
• Security
Primary Stakeholders: Your Audience
• Train anywhere, anytime at their own pace
• Opportunity to collaborate
• JIT knowledge
Success! You’ve launched your first initiative!
