Debra Mc Cormick Design Demo

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Please be aware, all animation, which is a large component of this demo, was eliminated during the LinkedIn upload

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Demo Content

Mocks and Creative Elements Custom Programs Animated Gifs and PowerPoint

Animation Title Pages and Creative Use of

Images Corporate Presentation Last Minute Sales Program Key Address

Mocks and Creative Elements Custom Programs Animated Gifs and PowerPoint Animation Title Pages and Creative Use of Images Corporate Presentation Last Minute Sales Program Key Address

AIM Buddy List Out of Banner

Created AIM Buddy List Out of Banner as animated GIF

Resulted in a surprisingly large buy from Sony

Created AIM Buddy List Out of Banner as animated GIF

Resulted in a surprisingly large buy from Sony

KOL Custom Movie Page

Created KOL custom movie page, and “museum” picture with museum display card

Created KOL custom movie page, and “museum” picture with museum display card

Created A3 for both deck and leave behind print piece

Created A3 for both deck and leave behind print piece

Wallpaper/Skin

Black Voices Main Page Entertainment Channel Main Page

Designed wallpaper and content page images

Designed wallpaper and content page images

Simply Perfect Parties

Simply Perfect Parties provides helpful options for planning, shopping and prepping a party-pleasing menu for gatherings of 5 to 500….stress free!Content may include:

Tips on transforming at-home get-togethers into the soirees of the season

Step-by-step guides to creative preparation for a variety of different food presentation options – from buffet spreads to multiple-course sit down meals

Easy no-cook party-pleasing appetizers and snacks made with five ingredients or less

Available Sponsored Ad Units @ 100% SOV 728x90 300x250 Sponsor Logo IMU

Flight Monthly

Impression Level 7.7MM

Investment $60K

Created ad units and sponsored by logo in ½ hour for a last minute need

Created ad units and sponsored by logo in ½ hour for a last minute need

Custom Content – Russia Hollywood Style

Enlarged Detail

Enlarged Detail

Designed Complete Program (slide 1 of 2)

Created ads using client’s color paletteDesigned program module as animated gifCreated mockup of landing page (see next slide)

Custom Landing Page

Ad Units “The Strip”

993x47 “Brought to you by” logo Superbanner

728x90 Marquee

300x250

Custom Content – Russia Hollywood Style

Developed concept of landing page content. Created landing page mock up from scratch over an existing webpage format

Emmy Season

Tresemmé Presents

The 2007 Emmys Haircap

Custom V Spotlight Section V Spotlight clicks through to

Tresemmé sponsored mini-site Tresemmé sponsored video

pre-rolls Ad Units

“The Strip” Super Banner 728x90 Marquee 300x250 Skyscraper 160x600

Editorial Feature (Page 1 of 2)

Created “Haircap” concept. Designed all elements, including landing page (see next page)

Mocks were altered and pitched to three different clients

Emmy SeasonEmmy Season

Tresemmé Presents

The 2007 Emmys Haircap

Custom Mini-site Tresemmé sponsored video Ad Units

Superbanner 728x90 Marquee 300x250 Skyscraper 160x600

Editorial Feature (Page 2 of 2)

Created landing page, conferring with programming on feasibility

Print AdvertisingPrint Advertising

Specialty Units Hard Covers Wraps Gatefolds and Inserts Bound-in/Blow-in Cards Polybags Bound in DVDs Front Page Marquee Custom Publications

Designed polybag psd file to be easily customizable for clients and to keep current

Created animated gif to illustrate gatefold print ads

Images from films with “World Trade Center” in default frame

Interactive list Five films per each day

• 250,000 Impressions on Homepage and Film Channel

250,000 impressions with ads designed by Variety 728x90 Banner 300x250 Marquee 160x600 Skyscraper

Video player with Paramount supplied WTC content

“Celebrating Real Life Heroes Through Film”“Celebrating Real Life Heroes Through Film”

Developed and created program for World Trade Center for Paramount, working around sensitivity of the subject matter. Paramount bought the program, requesting it look exactly like the mocks. This very successful campaign resulted in ongoing expanded Paramount buys

Extensive use of animated gifs

Creative Rich Media AdsCreative Rich Media Ads

Possible Creative: Superbanner expands to

728x270 and pours Knob Creek into the glass on the Marquee ad

Premium Rotation Homepage Film Channel TV Channel Award Central

Designed synchronized ads using PowerPoint animation

Variety.com DemographicsVariety.com DemographicsDesigned changeable video wall graphic which can be personalized for clients or to highlight various site pages Done in animated and static versions. Was created from one monitor image and a ¾ length image of the man

Flash DesignFlash Design

Created in Flash

Logo TreatmentLogo Treatment

Created animated gif. Trailer was the only available art at the time of the pitch

Rich Media “The Strip” PushdownRich Media “The Strip” Pushdown

Designed and created animated gif

Rich MediaRich Media

Rich Media possibilities are essentially unlimited on Variety.com

Rich media ads are designed and served by client’s chosen designer and third party server

Options include: Full Page Overlay Commercial Break Floating Ads Expandable Banner Expanding Ads With

Video Synchronized Ads Full Screen Video Push Down Banner Video Strip

Used PowerPoint animation to demonstrate rich media without an internet connection

Video OpportunitiesVideo Opportunities

Chrome Front Grill

ROS Video Player “Sponsored by” logo 15 second pre-rolls Custom content Custom skins

Custom Design Specially produced

video content and players

Variety Video Custom Channels “Sponsored by” logo Pre-rolls

ROS Video Player Custom content in

custom skin

ROS Video Player Custom content in

custom skin

Custom DesignCustom Design

Custom ChannelsCustom Channels“Sponsored by”“Sponsored by”

Animation used to guide the viewer’s eye

Animation used to guide the viewer’s eye

Used PowerPoint animation to guide viewer’s eye

Competitive landscape LifeLock Competition

Updates Competitors you are worried about?

How does LifeLock differentiate itself Value Creditability Brand Trust Consumer Perception

LifeLock Shares Insights

Overall state of Identify Theft marketplace On the rise? Any new legislation or industry updates?

Platform-A Competition – how are we doing?

How can we help?

2009 2nd Half Initiatives / 2010 Initiatives Planning

Significant Partnerships or Sponsorships (WNBA / AAA Relationship)

Used powerpoint animation to illustrate presentation concepts

Designed sales deck for freelance clientCreated the look and feel of the deck from elements of my client’s and his client’s websitesPersonalized for specific sales pitchsPage is a compilation of more than 25 images

The PDA Method

TM

TM

ORDERING: HOW IT WORKS Created as on click animation to demonstrate ordering method

© 2009 AOL LLC. AOL and the AOL logo are trademarks of AOL LLC and may not be used without written permission.

Coverpage composition


Coverpage composition using an image to convey the concept

Platform-A

LifeLock Quarterly Review and Updates

Rebuilt the LifeLock logo as a large version was not available

http://www.harrahs.com/harrahs-corporate/index.html

http://www.harrahs.com/harrahs-corporate/index.html

Campaign review

LifeLock shares State of the Nation in Identity Theft Industry

Additional Opportunities Sizzle Reel

Integrated Media

Creative Executions

agendaAgenda page composition for visual interest

Created personalized title page by extending an image from the Mercedes site then altering the logo to appear as part of the newly created wall

Influence the Influencers

Created Grey Goose image using six images from various sources

Contact InformationContact Information

Contact information noted hereNameTitlePhone/email

Contact information noted hereNameTitlePhone/email

Created from four theatre images and a screen grab from the Alvin and the Chipmunks trailer. A fun little piece of whimsy that was well received by the client

Reach The Right People On the Right Sites

Platform A users go to movies opening weekendMoviefone 131 indexBebo 141KOL 156AIM/AIM Expressions 134

Platform A users go to movies 2-4 times a monthMoviefone 147 indexBebo 117KOL 231AIM/AIM Expressions 137

Platform A users prefer family/comedy filmsMoviefone 132/138 indexBebo 115/107KOL 145/98AIM/AIM Expressions 151/141

Platform A users go to movies opening weekendMoviefone 131 indexBebo 141KOL 156AIM/AIM Expressions 134

Platform A users go to movies 2-4 times a monthMoviefone 147 indexBebo 117KOL 231AIM/AIM Expressions 137

Platform A users prefer family/comedy filmsMoviefone 132/138 indexBebo 115/107KOL 145/98AIM/AIM Expressions 151/141

Source: comScore Media Metrix, January 2009

Created “museum” painting from movie still as background for research information

Created “museum” painting from movie still as background for research information

Variety.com Users Are Your Clients’ ConsumersVariety.com Users Are Your Clients’ Consumers

Source: Comscore Media Metrix, Plan Metrix Winter 2007. Index.

•

Vacationed in the Caribbean Islands in past year Male 246

Vacationed in the Caribbean Islands in the past year Female 140

Vacationed in the Caribbean Islands in the past year Adults 18+ 201

Vacationed at the beach in the past year Adults 25-34 161

Vacationed at the beach in the past year Adults 45-53 166

Composition Index Numbers

Used images to reflect research subject

Inside Sales specials business up 00% over PY Key Inside Sales Wins YTD

Brett Ratner Special : 00 pages, 00 advertisers, $000k

Vin Di Bona special : 00 pages, 00 advertisers, $000k

Showman of the Year special: 00 pages, 00 advertisers, insert, 100% of sales integrated, $000k

Sponsorships XXXXX : $00k for Power of Youth event

XXXX : $0k for Screening Series

Inside Sales Core - Highlights

Inside Sales Update High Volume, Low Frequency Across Media

Corporate presentation style

Very quick sell sheet presentation to monetize a last minute editorial addition. Done in 1 hour and sent to the sales staff (page 1of 3)

Reach Your Customer Base

Your advertising can reach the fans of the more than 130 bands performing at the Coachella Music Festival

Variety’s coverage of the event will include:Articles from and about the FestivalPhoto GalleriesPhil Gallo’s music blog “The Set List”

Click here for the Festival Lineup


http://www.coachella.com/event/lineup

Photo Galleries

Photo Galleries will be added throughout the three days of the Festival

Ad Unit: Marquee 300x250


Variety Vision: Film FestsRandom Reflections from

4,338 Festivals over 103 Years

Variety Vision: Film FestsRandom Reflections from

4,338 Festivals over 103 Years

Excerpt from 13 slide key note presentation done for the President/Publisher of Variety (Page 1 of 4)

Festival Do’s and Don’ts

It’s Better To Piss Off Your Audience Than To Bore Them Find A Favorite Son Or A Local Connection Beware Of The World Premiere Co-opt Your Local Press Be Okay With Bad Reviews Know What The Press Needs And Over Serve Them Photos, Photos, Photos Online

Excerpt from 13 slide key note presentation done for the President/Publisher of Variety Designed header (Page 2 of 4)

10 Festivals We LoveExcerpt from 13 slide key note presentation done for the President/Publisher of Variety (Page 3 of 4)

10 Festivals We LoveExcerpt from 13 slide key note presentation done for the President/Publisher of Variety (Page 4 of 4)

Debra Mc Cormick Design Demo

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