SCORE Twitter Training

Twitter for Business1.0

Twitter Profile2.0

Profile Best PracticesDon’t make your Twitter Handle

something completely random

@LigersRule

Profile Best PracticesDon’t use numbers

@Concur812

Profile Best PracticesDon’t use an underscore

@ME_Concur

The Twitter Vernacular3.0

Twitter Handle

@Concur

Follower

To Follow Back

Status Update

Hashtag

Retweet (RT)Retweet

Twitter List

Tweeting & Engagement4.0

Consistent

Informative

Twitter Following5.0

Getting More Followers

Promoted Tweets6.0

Lead Generation7.0

By utilizing Lead Generation Cards, @RockCreek generated over 1,700 new email contacts in less than one week.

Best Practices8.0

Keep to it under 120 characters.

Exceeding Expectations Within The Largest Social Channel

Twitter Engagement Best Practices

When possible, do not allow twitter messages to spill over into multiple tweets.



Use links to provide more detailed information.



Acknowledge quickly. Twitter is seen as an instant channel.



Avoid canned, cut and paste answers.



Write engaging content!



Share photos that help portray the tweet message. Images are more eye catching than tweets with only text.



Respond promptly with a personal message that is properin content and tone.



Keep dialogue personalized.



Use DM to address issues off-line.



Show empathy, saying “I am sorry” both publicly and privately.



Keep the customer informed if the answer is not going to be immediate.



Encourage responses, feedback and ask questions to promote responses.



Do not “battle” with the user, but reply with a way for the user to contact you offline to resolve the issue quickly.



Measuring Results9.0

1.866.295.0733 | [email protected]

www.manobyte.com

Social Media