GEW #WorcestershireHour Twitter Presentation/Training
40
This event is part of GEW and supported by • The Hive • Worcestershire Enterprise Ltd The theme of GEW 2014 is ‘Get Connected’ and this short session is all about growing your business connections using the social media platform of Twitter!
-
Upload
stuart-allen -
Category
Small Business & Entrepreneurship
-
view
535 -
download
0
description
Slides from 60 minute presentation/discussion about the use of Twitter for Business. Presentation written and presented by Stuart Allen @StuartAllenFCMI MD of The Sales Performance Company Ltd. The presentation took place at The Hive, Worcester @TheHiveWorcs on 18 Nov 2014. The presentation formed part of The Hive's programme to celebrate Global Entrepreneurship Week.
Transcript of GEW #WorcestershireHour Twitter Presentation/Training
This event is part of GEW and supported by• The Hive • Worcestershire
Enterprise Ltd
The theme of GEW 2014 is ‘Get Connected’ and this short session is all about growing your business connections using the social media platform of Twitter!
A Big Welcome!
Stuart AllenMD of The Sales Performance Company Ltd
@StuartAllenFCMI
#WorcestershireHourFounder & Main Sponsor
Stuart AllenMD of The Sales Performance Company Ltd
@StuartAllenFCMI
#WorcestershireHourFounder & Main Sponsor
NOT!Greg Wallace
Stuart AllenMD of The Sales Performance Company Ltd
@StuartAllenFCMI
#WorcestershireHourFounder & Main Sponsor
NOT!Harry Hill
Stuart AllenMD of The Sales Performance Company Ltd
@StuartAllenFCMI
NOT a Social Media Marketing expert…..
Twitter FollowersBBC Midlands Today News 61,640
Stuart Allen 51,611Worcester News 10,485
BBC Hereford & Worcester Radio 10,222Worcestershire County Council 10,222
#WorcestershireHour 6,943
….but I have learned a bit about Twitter!
The Biggest Lesson?When it comes to Social Media for Business!
SIZE is EVERYTHING!
Third Degree Connections
15,515,802 PEOPLE!
Just 1,485 first degree connections on my LinkedIn account gives me potential access to over 15.5 Million others!
If my 51,661 followers have on average just 1,000 followers each, that’s a potential ‘reach’ of
Half a BillionPEOPLE!
Daily newspapersCirculations 2014 (Average daily sales in January)
All figures originate from the Audit Bureau of Circulations.
The Sun 2,213,659Daily Mail 1,780,565Daily Mirror 992,256Daily Telegraph 544,546Daily Star 489,067The Times 384,304I 298,266Financial Times 234,193Daily Record 227,639The Guardian 207,958The Independent 66,576
#WorcestershireHour1,074,982*
*17th November 2014
Worcester News?Over 9,000 copies are actively purchased every day and are read by over 23,500 adults.
What is a Twitter Hour?
What is a Hash Tag?
Twitter is a Global Platform which is great if I want to sell my goods/services all over the World.
But what if I only want to sell in a smaller geographical area?
LIKE WORCESTERSHIRE
Organise a PARTY!Tell everyone what time to be there and what the secret word is to gain access! (the #HashTag)
The Background, History & Future of#WorcestershireHour
• 6th May 2013 Launch Date!
• 19th Nov 2013 ‘Tweet Up’ featured on BBC Midlands Today
• Feb 2014 Worcestershire Enterprise Ltd formed (Social Enterprise)
• April 2014 #WorcestershireHour & Logo Trade Marked with IPO
• 31 May 2014 FIRST Festival of Business (BBC Mids Today)
• September 2014 Aaron becomes full time employee
• November 17th 2014 – Date announced for Festival of Business 2015
with University of Worcester Business School as headline sponsor
and hosts! Saturday 16th May (at Castle Street City Campus)
Key #WorcestershireHour statistics
On 22nd December I signed up for Twitter Analytics data from TweetReach! The ‘Pro Version’ costs £90 per month and is paid for by The Sales Performance Company. These figures are since then!
• 8.2 Million individuals have seen #WH
Tweets
• 666.3 Million total message reach
(including duplicates)
• 227,000 Tweets & Retweets sent
• 13,600 separate accounts have used the
hash tag in at least one tweet!
www.WorcestershireHour.co.uk
News Page Send YOUR Stories
Home Page Prime Sponsor Coverage
Merchandise PageNew!
FREE Business Directory Listing for ALL Worcestershire Based Businesses!
• Logo• Web Address• Contact• Business Biography
What’s YOUR TwitterStrategy? It will depend upon your:
• Business Sector?• Location of Target Customers?• Product or Service?• B2B or B2C?• Time?• Motivation?
What’s YOUR TwitterStrategy? It will depend upon whether you want to:
• Sell directly?• Drive traffic to web site?• Show capability?• Network?• Promote specific events?• GROW FOLLOWERS!
My TopTwitter for Business Tips!
1:Tweet to ‘give’ not to ‘get’ PET HATE! People ASKING for
retweets or Facebook likes!
STOP ASKING! START EARNING!
2:Tweet on aregular basis(Spreadsheet)(Twuffer)
It takes 15/20 minutes a day!
NO EXCUSES! START EARNING!
3:Always* follow back
*Genuine Requests
Not following back is extreme arrogance! It say’s “I’m happy that you want to hear my voice, BUT I’m not interested in YOURS!”
4:Tweet ‘original’ content PET HATE! People auto-tweeting
famous quotes & phrases!
STOP COPYING! START CREATING!
5:Tweet photographs*
*Always add description
This iPhone photo I took stood on Blackfriars Bridge on the 100th Anniversary of WWI got 137 retweets in ONE HOUR!
6:Use Hash tags (#)
Twitter TIP!Just Click on any Hash Tag in any Tweet to see all tweets with that Hash Tag!
Small Business Sunday #SBS5-7.30pm Every Sunday
Organised by Theo Paphitis. He retweets 6 winners each Monday at 8pm & put them on a special SBS website.
7:Proactively TARGET & follow other people
8:Engage with People &Say Thank You!
I can’t do this every time now but I did when I started out!
9:Retweet relevant tweets PET HATE! People who wait for
other people to retweet ‘them’first!
STOP WAITING! START GIVING!
10:NEVER tweet‘drunk’
You ARE what YOU Tweet!
STOP & THINK!
11:Twitter is NOT for 1:1 ‘chat’. If you want to chat use Direct Messages (DM).
Let’s look at some specificideas!
Building FollowersTHINK!?• Why? • Who?• How?• Spotting Fakes• Flushing Unfollowers with
www.Tweepi.com
Set yourself a Follower Target & work at it! Go Public like I did with #50by50
I’m aiming for 100,000 by end of 2015!
Twitter Profile• Photo (can be you or logo)
• Header (photo or logo)
• Background (wallpaper) On PC
Desktop Version
• Biography (who are you?)
Tweeting
• What?• Where?• When?• How? Good & Bad Tweets
• Post dating tweets with www.Twuffer.com
Tw-empathyThe art of writing the Right Tweet at the Right Time for the Right Audience!
ReTweeting• What?• Where?• When?• Why?
Favoriting(US spelling)
• What?• Where?• When?• Why?
Using Photos• Taking• Selecting• Editing
Links within tweets• To another web site• To your web site• To a news item
PET HATE! Shortened URLs give you more space for your message but hide the real web address!
USE Full Web URL or people won’t Click on the link!
Q & ASession
