Robust Regression for Minimum-Delay Load-Balancing F. Larroca and J.-L. Rougier
#SCMW2015 - Lean Content Marketing par Marc Rougier
Transcript of #SCMW2015 - Lean Content Marketing par Marc Rougier
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LEAN CONTENT
#SCMW2015
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#SCMW2015 @marcfuseki
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#SCMW2015 @marcfuseki
Ca c’était avant
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La Discussion c’est maintenant
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La Valeur Sociale
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Les Multitudes
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#SCMW2015 @marcfuseki
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Customer Journey
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Customer Journey
Touch Points to qualified lead: 7 to 13
Buying decisions before visiting site: 60%
… and the journey is non-linear and personal
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#SCMW2015 @marcfuseki
Le
contenu
est le roi
Content is King!
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#SCMW2015 @marcfuseki
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#SCMW2015 @marcfuseki
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#SCMW2015 @marcfuseki
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The Lean Content Marketer Check List
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The Lean Content Marketer Check List
Curate
Repurpose
Master time
Work with influencers
Outsource
Break the Silos
Brand Advocacy
Automate
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#SCMW2015 @marcfuseki
Curate
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Curate
Benefits:
Knowledge
Credibility
ROI
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#SCMW2015 @marcfuseki
Repurpose
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Repurpose
1 Idea
=
Blog posts
Videos
Listicles
SlideShare
Infographics
White Paper
…
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Master Time
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Master Time
Be consistent
Distribute several times
Optimize time per channel
Manage hot and ever-green content
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#SCMW2015 @marcfuseki
Work with Influencers
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Outsource
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#SCMW2015 @marcfuseki
Outsource
Agencies
Your Community
Free Lancers
Market Places
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#SCMW2015 @marcfuseki
Team Play
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Internal Experts are sources of content
(i.e.: not only the comm / marketing
teams)
Team Play
1: Break the Silos
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Collaborators are Amplifiers
Collaborators are Thought Leaders
Team Play
2: Develop Brand Advocacy
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#SCMW2015 @marcfuseki
Automate
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#SCMW2015 @marcfuseki
Automate
At least, organize…
Content sourcing
Objectives and KPI
Planning of publishing
Team members’ roles
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#SCMW2015 @marcfuseki
Scoop.it Content Director: The Content Marketing
Solution
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#SCMW2015 @marcfuseki
So… What’s Your Lean Content Marketing Score ?
Curate [ ? ]
Repurpose [ ? ]
Recycle [ ? ]
Work with influencers [ ? ]
Outsource [ ? ]
Break the Silos [ ? ]
Brand Advocacy [ ? ]
Automate [ ? ]
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#SCMW2015 @marcfuseki
The Lean Content Marketer is
King!
Thank You
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MERCI