A Fair and Dynamic Load Balancing Mechanism F. Larroca and J.L. Rougier
#SCMW2014 - Knowledge Sharing - Marc Rougier
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Transcript of #SCMW2014 - Knowledge Sharing - Marc Rougier
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KNOWLEDGE MANAGEMENT
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Content Marketing & Knowledge Management
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Content Marketing
“Content is king”Bill Gates
“Brands must become media to earn relevance”Brian Solis
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Content Marketing
Your content
Creation
Content
Brand awareness, demand generation
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Content Marketing
Your content
Web content Data
Curation, Creation, Crushing
Content
Brand awareness, demand generationThought Leadership, Engagement
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Knowledge Management
“How you gather, manage and use information will determine whether you
win or lose.”Bill Gates
“Tell me and I forget. Teach me and I may remember. Involve me and I learn”
Benjamin Franklin
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Knowledge Management
Training
Your content
Creation
Content
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Knowledge Management
Business Intelligence
Curation
Content
Training
Your content
Creation
Content
Web content
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Knowledge Management
Your content
Web content Data
Curation, Creation, Crushing
Content
TrainingBusiness Intelligence
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Ça c’était avant
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Digital Revolution
Knowledge is everywhere
Everybody is an expert Break the silos
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The Love Story
Your content
Web content Data
Curation, Creation, Crushing
Content is Knowledge is Content
Outbound & Inbound
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The Benefits of the Marriage
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Excellence
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Power
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Survey : Knowledge Sharing
Importance of third party content for your Business400 respondents; 50% > 500 employees
Livre blanc à télécharger ici
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Survey : Knowledge Sharing
Importance of third party content for your Business400 respondents; 50% > 500 employees
Teaches me about my job 96%Makes employee more efficient 87%
Helps convince teammate 69%Helps convince a client 84%
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Survey : Knowledge Sharing
Importance of third party content for your Business400 respondents; 50% > 500 employees
Teaches me about my job 96%Makes employee more efficient 87%
Helps convince teammate 69%Helps convince a client 84%
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What Do We Do?
Enable knowledge acquisition: from everywhere, for everyone
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What Do We Do?
Enable knowledge acquisition: from everywhere, for everyone
Feed Content strategy with Knowledge
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What Do We Do?
Enable knowledge acquisition: from everywhere, for everyone
Feed Content strategy with Knowledge
Identify and help develop thought leaders and brand advocates
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Example: Intuiti
Challenges Lack of training material Employees Engagement Reputation / Visibility
KM + CM Three topics (SEO, UX, Analytics) Team curation Used internally and externally
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Example: Cisco
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Knowledge Management
“A chain is no stronger than its weakest link.”
Confucius
“Size matter not”Yodda