Schultz
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Transcript of Schultz
“Success is best when
it's shared.”
Idealized InfluenceShultz is a charismatic role model who builds confidence and trust.
• Employee oriented company• Implements succession plans that promote employees within the
company• Employees have stock options so they can claim ownership of their
company• Creates a culture of loyalty and retention
Inspirational MotivationShultz provides meaningful work and setting high standards.
• Benefits program• Mission review program• Training programs
Intellectual StimulationShultz encourages creativity by questioning common assumptions and
beliefs.
• Encourages employee feedback• Encourage and empower employees by seeking their opinion• “Frappuccino” was an employee innovation
Individualized Consideration
Schultz acts as a mentor by responding to individual needs.
• “Working Solution:” system to help provide assistance to employee’s personal needs• Diverse training programs based on individual needs
According to Shultz, Starbucks is not just a coffee business; it is a
way of life…