1. Submitters Note Hello, All of the work in this portfolio wascreated and produced by teams I have managed. This portfolio is only a small sampling ofwork I have produced to this point in my career. In many cases, on the work outlined herewith,I have served as the developer-in-chief for thestrategy, creative concept and content andemingwayresulting campaigns. HMatthew Schultzschultz2055@gmail.com262-689-3250 defined courage as grace under pressure. Every day we work hard to define client service, creative thinking, branding and marketing communications as...

2. GreySunderPrescher Why should you consider working with us? Hello,We hope that this portfoliocontaining a small sampling of our workhelps you begin to paint a positive picture of what we do,and how we do it, serving clients in the areas of branding, marketing, advertising, public relations and other marketing communications.What follows is an abridged history. A history of successfully teaming with peopleat companies large and smallto do world-class workwork that that helped them influence, motivate, inspires and sell, We can, and will, provide the same motivation, inspiration and marketing value for you.Why should you consider working with us? Well life has always been toughbut in late 2008 and early 2009 it got a lot tougherimmeasurably tougher.We tend to think of many of our ad agency and consulting firm colleagues as, wellelephantine and hideboundlots of overhead,lots of inertia (often, eye-poppingly expensive, static inertia), yet, even so, able to do certain things very well. They are all about billable hoursslow and steady doth a timesheet fill.Some of our clientswho have ranged from the largest business enterprise on the planet to small, venture-funded startupshave daily access to many of the best-known as well as some of the most complicatedadvertising and marketing communications firms in the world.Why, then, do they turn to us?Because GreySunderPrescher is dedicated to Better, Faster and Lower Cost And we deliver on Better, Faster and Lower Cost. That used to be an optionnow it is a must.We get the job done when our counterparts stateNot enough time. Not enough money. Or, quite often, Not something we do.We also bill our clients a fair, mutually agreed upon amountnot time (unless they insist we do) without attaching any antediluvian markups or media commissions.We will listen to you as carefully and respectfully as we can We will then ask you questions. We will then we listen and learn from your answers. Oftentimes, we look for, and find, the answers togetherwhich is rewarding in myriad ways. After that we generate the ideas, strategies and actions that help you succeedsince putting ideas into action faster, at higher quality, and at lower costis our stock in trade.We hope you enjoy this portfolio. But it is only a glimpse, an outline, of what we are about. To fill in this outline we need to begin an in-depth conversation with youthe first and, sometimes, most important step in the process. If you are interested in putting your ideas into actionplease drop us a line or give us a cal and please accept our invitation to visit www.greysun.com for an electronic overview of our company (the TV spots and video are a little more lively there than in this printed format).We look forward to visiting with youin personas soon as your schedule permits. True, life, and business, just got lot tougher. But, when things get tough, we work with our clients to face challenges by our commitment hard work, client service, creativity andalwaysGreySunderPrescher.Contact: Matt Schultz President GreySunderPrescher, Ltd. Phone:262-268-9911 Internet: www.greysun.com e-mail: schultz@greysun.com 3. SCUBAPRO The objective of the SCUBAPRO campaign is to seize the best position in the marketplace while powerfully branding SCUBAPRO as the premier dive equipment supplier in the minds of the audience. Since 70% of spending in the category is done by new divers and since about 60% of the readership of dive magazines is also new to the sport the strategy focuses on the diving experience (the chief motivating factor for this audience) while simultaneously delivering more product information than was provided previously.GreySunderPrescher conducted a competitive Context Analysis whose findings proved that virtually all of the players in the category were focusing on technical minutiae that these new divers who, once again, do most of the buying in the category were not in a position to understand. Note that new divers are motivated by an emotional desire to experience the underwater world which is exactly what this campaign vividly and vigorously delivers.While the client concurred with GreySunderPreschers analysis the client had a desire for a cake-and-eat-it-too solution where as much or more technical information would continue to be provided. GreySunderPrescher met this challenge by creating 4-page, pre-printed inserts the last page of which focused on technology (the insert also allowed for higher print production values.) Bind-in cards were also employed not as promotional vehicles but formatted as product advertising. Media for these cards incurred no additional charge as it was negotiated as part of the larger media buy. Both the branding and informational goals were achieved without one diminishing the other. The TV spot (see www.greysun.com) and posters were direct exten- sions of this brand-focused print campaign brand being the only differentiator available to the neophyte, non-technical, target audience.A critical observer might assume that the increased impact was merely a function of money. Yet, good marketing and communications are the result of how wisely available funds are expended not the amount of the expenditure. SCUBAPRO profited from a program boasting a 65% increase in effectiveness coupled with a drop in cost-per-thousand,including production, of 38% when compared to the previous year. These cost reductions allow for morepowerful communications executions and a stronger media presence. Please note that the SCUBAPRO campaign is far more than successful creative. It is the result of very carefulpositioning, solid communications strategy, and a unique media development process. The media savings forSCUBAPRO were achieved by leveraging audited circulation data in the context of an annual media buy. Thisallowed GreySunderPrescher to drive the net media cost down by nearly 40%. The incentive for more cost-efficient media negotiation results from GreySunderPreschers no-commission,no-markup compensation structure. GreySunderPreschers incentive is to drive media costs down since nocommission is being taken while using the funds liberated from commissions to perform additional work on theclients behalf. (In stark contrast, most advertising agencies take either a 15 or 17.65% media commission. Theirincentive is to sell as much media as the client will tolerate because, in so doing, their income increases withouthaving to expend any additional effort or add any value for the client.) This campaign has received numerous advertising and design awards. What is important, however, is that thiscampaign represents the best advertising in the category delivered at a higher level of quality and at substantiallylower cost while precisely hitting the target and branding this target as a SCUBAPRO customer. 4. TV Spot: "Right Now" VO:Right now,youre not drifting in 30 feet of wateroff the coast of Bonaireor Grand Caymanor in the Coral Sea.Right now,youre sitting in your living room or your den, or somewhere else -- equally as dry.Consequently,we thought this an excellent opportunityto remind youof what youre missing.Super:SCUBAPRO Deep Down, You Want The Best. 5. Cutler-Hammer Cutler-Hammer needed to solve several problems.First, they needed to create an image that was current but, at the same time, one that would not look dated over time.Second, once a disciplined approach was established, this discipline had to be rigorously applied to all projects in order to send a message of Cutler-Hammer as a cohesive organization.Third, Cutler-Hammer needed to make marketing communications more cost-efficient which was easily done as GreySunderPrescher does not charge the 20-40% markup that most ad agencies and design firms (sometimes covertly) charge.The results are communications and sales support that work hard, are cost-efficient and which are positively distinct from Cutler-Hammers competition. This campaign is a modification and continuation of a campaign that was awarded a Business Marketing Association Best of Category and several ProComm International Awards.In addition, GreySunderPrescher has participated in numerous product launches including one for Cutler-Hammers Intelligent Technologies product line. This launch involved scores of projects including shooting a James Bond-style film, its attendant teaser/trailer and all of the other activities that comprise a major product launch. The teaser/trailer portion of the launch was voted Best Direct Communication by the Business Marketing Association in its international competition. 6. Feature Length Film & Teaser Trailer: "The Spy Who Loved IT" 7. Marcus Theatres S i z e M a t t e r s . S o u n d D o e s To o . The cool thing about being a film exhibitor is that your vendors the movie studios do the lions share of your marketing for you.Sometimes, though, something special comes along that deserves exceptional effort.This is the case with Marcus Theatres UltraScreen technology. The huge screen and its incredible JBL sound sys- tem make big movies, Bigger.GreySunderPrescher worked with film studios to secure rights with the strategy being that Spiderman, Gandalf and Shrek could help communicate the wonder that this amazing cinema experience delivers. M A S S I V E7 5 - F O O T S C R E E N Fun and excitement using cinema icons Massive 75' UltraScreen powerfully sells the Marcus UltraScreen Academy Award Winning experience. JBL ScreenArrayDigital Cinema System Standard 25' screen Get Tickets at Box Office Now! Marcus Elgin Fox Theatre 8. S I Z E M AT T E R SN O W O P E N !Massive 75-Foot Wide UltraScreen Standard Screen Marcus Elgin Fox Theatre 111 South Randall Rd., Elgin, IL 60123 847.622.1000 www.marcustheatres.com Academy Award Winning JBL ScreenArray Digital Cinema System SOUND DOES TOO 9. Sonic Foundry If you are wondering who is working on the next generation of The Internet its Sonic Foundry.The folks at Sonic are one of the main reasons that you can use video and audio easily on your PC.At the same time, they have also created software that allows club DJs to turn Funk, Hip-Hop and Rock into performance art.Right now, they are refining Real-Time Rich Media a concept and technology that GreySunderPrescher helped Sonic define and communicate in print, electronically and in live presentations.Suffice it to say, you will soon be seen worldwide in real time and in living color if thats what you want. 10. HoneywellHoneywell-spread-nobanner 9/13/0612:27 PM Page 1After a conducting a Context Analysis, we confirmed that thespeed is good leadership spot was available to Honeywell. We then created this new healthcare divisions Superior Technology, Superior Care position which was equally meaningful to Doctors, Nurses, Chief Technology Officers and Chief Financial Officers all of whom are buying influences. We also created the FASLINK brand for patient telemonitoring and interface with large EMR systems. We did all of this work in a matter of weeks in preparation for aIntroducing singularly successfulFASLINKlaunch at a major medical conference.PATIENT POINT OF CARE SYSTEM INTERFACES Your point of care system just got a whole lot better. Honeywell HomMed - the world leader in automated, remote, vital signs Point of care systems currently supported include CareFacts, Cerner, HealthWyse, Logibec, McKesson, PtCT and Thornberry -monitoring - introduces FASLINKTM a comprehensive suite of software interfaces that allows patient point of care systems towith new interfaces being added continually.directly and accurately receive patient vitals. The FASLINK comprehensive suite of point of care system interfaces is a product of Honeywell HomMed - the world leader inFASLINK lowers costs by eliminating manual, duplicate data entry. FASLINK enhances the quality and accuracy of the automated, remote, vital signs monitoring.information trail while transmitting in the industry standard HL7 format. Honeywell HomMed Superior Technology, Superior Care 2006 Honeywell HomeMed LLC. 11. Bayshore What makes people buy?Well, first they have to show up.GreySunderPreschers analysis of raw demographic data demonstrated that a significant target for Bayshore Mall has been younger, single (either divorced or never married) women who see shopping as fun and who need motivation that supports their view.The creative has been driven by this data analysis delivering the fun message as vigorously as the cash-back offer.The Get Paid to Shop theme has been carried though to radio, television, print and in-Mall advertising to support this short-duration, media-intensive cam- paign.While the theme is wildly hyperbolic it works!At its launch, this campaign provided record traffic in spite of a challenging retail environment.Subsequent reprises of the campaign have been equally successful. 12. Brady Worldwide Brady Worldwide is the world leader in identification products with strong name recognition in its target industries.However, Brady wanted to move into a new market circuit board manufacturing.The prospective customers were FORTUNE 100 electronics manufacturers such as Intel, Motorola and IBM as well as major suppliers of circuit boards to these companies.Communications were used to help overcome two challenges. This first challenge was that the normal Brady sales channel was through distribution, not direct to end-users, plus the end-users were large, high-technology companies who needed to be reassured about Bradys legitimacy as a partner in a high-volume manufacturing environment.The communications portion of the solution was to provide the sales force with a powerful, 3-dimensional marketing piece that would: 1) get noticed; 2) provide information in a variety of media; 3) position Brady as a high-tech colleague and; 4) act either as an across-the-desk piece or as door opener direct communications.The solution comprised of a web-linked CD, video, and printed materials provides a wealth of information that can be gleaned in electronic, video or print formats with enough intentional redundancy that each of the formats does a good job selling the concept.The second challenge was overall cost. This was addressed by re-focusing efforts away from mass media though this is still part of the program toward the actual initiation of the selling cycle via a 3-Dimensional information vehicle. Further, selling rules were estab- lished for this vehicle that if not delivered personally it must be messengered or sent via overnight service with follow up within 4 hours of its arrival.High-impact advertising inserts were created and inserted during the introduction phase of the rollout and were in large part funded by extremely aggressive media negotiations.The results have been excellent. Brady sales personnel are getting the contact within end-users that would have been difficult to reach otherwise. Overall brand recognition has been increased through advertising and the return on investment and flexibility of Bradys internet assets have been enhanced by being cleanly integrated with the selling process.During the first year of the program Brady went from dead last to #2 in the category.This fact cannot be solely attributed to the marketing and communications campaign yet it is clear that the horsepower generated by this campaign helped in achieving this success. 13. Aprilaire Aprilaire makes products that ensure the freshness and comfort of the air circulating through America's homes.To do this, Aprilaire makes sophisticated and somewhat complicated air management systems.One of these is Zone Control which allows air temperature to be precisely-controlled in different areas of a home.Overall, Zone Control is a complex concept that Aprilaire asked GreySunderPrescher to transform into a simple advertising message.The result is, literally, "HOT!" a TV spot that makes the complex, simple, while helping drive sales. TV Spot: "HOT!" Crazy Man: Hot! Cold! Hot! Cold!Sane Man: This poor creature is the victim ofa home without zone control. Some rooms insanely hot. Others crazily cold. The cure. Aprilaire Zone Control. For new and existing homes. So call Aprilaire now... Before its too late. 14. Universal Electric Breakthrough power distribution technology developed for big customers in the midst of a soft economy an economy that made these same customers nervous about capital expenditures.The solution?GreySunderPreschers research showed that the sales targets, among them Big Box retailers such as Home Depot, Circuit City and Lowes, were driven by one thing MONEY!So, GreySunderPrescher worked with the client to create a powerful, intellectual, ROI-based argument then presented this argument with a level of professionalism and production values that set lofty barriers to entry for any potential competition.The results of this print, video and interactive campaign have been electrifying.Universal Electric is now working with Home Depot and Circuit City with more to come. 15. SC JohnsonGeneral Electric SC Johnson makes Raid, Windex and a host of other products that General Electric sells the fighter jet of the medical imaging industry. consumers use every day. Part of selling these fighter jets is assuring the pilots radiologists that To make all of this work, SC Johnson needs high-quality people. they will be able to fly.GreySunderPrescher works with SC Johnson to recruit talented, energetic By using humor, hyperbole and a visual context that the audience understands people people who ensure that the company will continue to thrive.GE successfully increased visibility for its industry-leading education program. 16. TEKLYNX Tri-Plex For this software publisher, GreySunderPrescher has produced advertising, The client asked its customers principally large publishing firms what they valued about packaging, trade show and internet executions.working with Tri-Plex.Challenges presented and met included distinct USA and InternationalThe answer was, Creativity about as challenging to define and communicate as ad campaignsas well as integrating product lines that resulted fromBeauty, Goodness or Truth. GreySunderPrescher worked with the client to both refine acquisitions. and expand the real-world meaning of creativity.In the time that GreySunderPrescher has worked with Teklynx, the compa- The definition was honed until it was agreed that Tri-Plexs edge is comprised of artistic ny has become the market share and technological leader in its category.creativity, being creative about budgeting versus delivered product and being creative when it comes to project management.The budget was small the idea BIG.Albert Einstein, physicist, musician, humanitarian, bon vivant and according to TIME magazine the most influential person of the 20th century was selected to serve as spokesman.The joke begins with the outrageous hyperbole of the headline and visual and is continued with body copy which borrows heavily from the lexicon of Einsteins Theory of Relativity.True, this asks a lot of the reader. But the reader is in publishing a business where broad intellect is a prerequisite for employment.Most importantly, the ad communicates forcefully and in a way that ensures that the reader sees Tri-Plex as a finite yet unbounded pub- lishing resource. 17. Submitters NoteHello,All of the work in this portfolio was created and produced by teams I have managed.This portfolio is only a small sampling of work I have produced to this point in my career.In many cases, on the work outlined herewith, I have served as the developer-in-chief for the strategy, creative concept and content and resulting campaigns.Matthew Schultz schultz2055@gmail.com 262-689-3250 Advertising and Marketing Communicationsphone: 262.268.991 1 fax: 262.268.9922email: greysun@greysun.com Box 192 Cedarburg, Wisconsin, USA www.greysun.com