#SCCDigitalSummit Digital Leadership
-
Upload
susan-hallam-hallam-internet-ltd -
Category
Business
-
view
171 -
download
0
description
Transcript of #SCCDigitalSummit Digital Leadership
Digital LeadershipSusan Hallam
[email protected]@susanhallamhttp://www.linkedin.com/in/susanhallam
Leadership is a process of social influence, which maximizes the efforts of others
towards the achievement of a goal.
Kevin Krusekevinkruse.com/
AcquisitionEngagementConversionRetention & Loyalty
The Promises We Make
Leadership is a process of social influence, which maximizes the efforts of others,
towards the achievement of a goal.
Facebook Zero: Platform Neutrality
Real Social Media Leadership
1. Amplification2. Applause3. Economic value4. Conversation
http://www.kaushik.net/avinash/
Leadership is a process of social influence, which maximizes the efforts of others,
towards the achievement of a goal.
Conducting Experiments
Automation
Leadership is a process of social influence, which maximizes the efforts of others,
towards the achievement of a goal.
Smartphones are the world
The Internet of Everything
Power is redistributed
There is no E in ecommerce anymore
Data is Your Friend
Do you want to be a digital leader?
• Know your True North• Have a vision, and be ready to adapt• Be prepared: lifelong training, development
and learning• JDI: disciplined execution• It’s not just digital… it’s people
Leadership is a process of social influence, which maximizes the efforts of others towards
the achievement of a goal.
Kevin Krusekevinkruse.com/
Digital LeadershipSusan Hallam
[email protected]@susanhallamhttp://www.linkedin.com/in/susanhallam