#SCCDigitalSummit Digital Leadership

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Digital Leadership Susan Hallam www.hallaminternet.com [email protected] @susanhallam http://www.linkedin.com/in/susanhallam

description

In this inspiring session, Susan will explore how you can make digital work for you, rather than you being a slave to the technology. Learn how your business can build its reputation in the digital world, what really does work, and where you should focus your priorities. Using case studies and practical examples, you will learn simple but effective ways to grow your digital capability and become a more successful digital leader.

Transcript of #SCCDigitalSummit Digital Leadership

Page 1: #SCCDigitalSummit Digital Leadership

Digital LeadershipSusan Hallam

[email protected]@susanhallamhttp://www.linkedin.com/in/susanhallam

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Leadership is a process of social influence, which maximizes the efforts of others

towards the achievement of a goal.

Kevin Krusekevinkruse.com/

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AcquisitionEngagementConversionRetention & Loyalty

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The Promises We Make

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Leadership is a process of social influence, which maximizes the efforts of others,

towards the achievement of a goal.

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Facebook Zero: Platform Neutrality

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Number of FollowersNumber of Fans

Number of Tweets Number of Posts

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Real Social Media Leadership

1. Amplification2. Applause3. Economic value4. Conversation

http://www.kaushik.net/avinash/

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Leadership is a process of social influence, which maximizes the efforts of others,

towards the achievement of a goal.

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Conducting Experiments

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Leadership is a process of social influence, which maximizes the efforts of others,

towards the achievement of a goal.

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Smartphones are the world

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The Internet of Everything

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Power is redistributed

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There is no E in ecommerce anymore

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Data is Your Friend

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Do you want to be a digital leader?

• Know your True North• Have a vision, and be ready to adapt• Be prepared: lifelong training, development

and learning• JDI: disciplined execution• It’s not just digital… it’s people

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Leadership is a process of social influence, which maximizes the efforts of others towards

the achievement of a goal.

Kevin Krusekevinkruse.com/

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Digital LeadershipSusan Hallam

[email protected]@susanhallamhttp://www.linkedin.com/in/susanhallam