Keynote #Society - Openness, Freedom and the digital age, par Laure LUCCHESI
digital Leadership - bildung.de€¦ · Digital Leadership = Agile Leadership Communication,...
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Statements: What is it all about? Our working environment and understanding of new processes and technolo- gies is subject to constant change. Because of the almost complete penetration of our live through the digital economy (technology, processes, understanding), we have to deal intensively with it. Proven leadership and management strategies of the last decades conside- red increasingly obsolete. Digital Business Transformation and Business Model Innovation engages the values influences but also tools of modern Internet society and the Generation Y and creates an altered hierarchy and leadership understanding. This Agile management means in consequence but also change in openness, transparency and knowledge management. As so often, there is no universally valid blueprints for successful strategies. Many factors such as industry, product, competition, target groups and more influence on the „per- fect“ digital transformation strategy. The digital transformation specialisation for your MsA gives you the right incentives, current methods and working tools and ideally the personal digital strategy for present and future entrepreneurs, founders and executives. Studiengangsleiter Herr Norbert Barnikel Studiengebühr: 525,00 Euro pro Semester mit 25 Vorlesungsstunden. Jedes Semester kann einzeln gebucht werden. Exkursionen sind individuell und optional. Zielgruppe: Dieses Executive Upgrade kann von Studierenden als Vertiefungsvorlesungen gewählt werden. Gleichzeitig steht es externen Professionals offen, die ihre Kompetenzen im Digital Leadership erweitern wollen. Sie erlangen eine Zusatzqualifikation auf höchstem Niveau. Es wird ein top geranktes Hochschulzertifikat für die Veranstaltungen ausgestellt, das ihnen Ihre erworbenen bescheinigt. Subjects: - Fundamentals of digital transformation Technologies, methods, success strategies, Disruption & game changer Business models innovation Digital Transformation = sustainable change Digital Marketing Lean startup Design thinking Challenges for management, the team, the company. Implementing change processes, communications, marketing, product, sales, services continuously, sustainable and iterative Digital Leadership = Agile Leadership Communication, networking, openness, Software & Tools for Digital Business Management Open Innovation Silicon Valley methods Digital Marketing 2.0 Scrum for marketing, project and product management Digital Curation & Social Forecasting Working with community & crowd Data Driven Marketing: Big Data, Smart Data, growth hacking, Analysis, Monitoring, Prediction Tools and performance review digital Leadership Management Digital technologies are empowering customers like never before, transforming how they discover, explore, buy, and engage with brands and products. designed for international management
Transcript of digital Leadership - bildung.de€¦ · Digital Leadership = Agile Leadership Communication,...
Statements:
What is it all about?
Our working environment and understanding of new processes and technolo-gies is subject to constant change. Because of the almost complete penetration of our live through the digital economy (technology, processes, understanding), we have to deal intensively with it.
Proven leadership and management strategies of the last decades conside-red increasingly obsolete. Digital Business Transformation and Business Model Innovation engages the values influences but also tools of modern Internet society and the Generation Y and creates an altered hierarchy and leadership understanding. This Agile management means in consequence but also change in openness, transparency and knowledge management. As so often, there is no universally valid blueprints for successful strategies. Many factors such as industry, product, competition, target groups and more influence on the „per-fect“ digital transformation strategy.
The digital transformation specialisation for your MsA gives you the right incentives, current methods and working tools and ideally the personal digital strategy for present and future entrepreneurs, founders and executives.
Studiengangsleiter Herr Norbert Barnikel
Studiengebühr: 525,00 Euro pro Semester mit 25 Vorlesungsstunden. Jedes Semester kann einzeln gebucht werden. Exkursionen sind individuell und optional.
Zielgruppe: Dieses Executive Upgrade kann von Studierenden als Vertiefungsvorlesungen gewählt werden. Gleichzeitig steht es externen Professionals offen, die ihre Kompetenzen im Digital Leadership erweitern wollen. Sie erlangen eine Zusatzqualifikation auf höchstem Niveau.
Es wird ein top geranktes Hochschulzertifikat für die Veranstaltungen ausgestellt, das ihnen Ihre erworbenen bescheinigt.
Subjects:
- Fundamentals of digital transformation Technologies, methods, success strategies, Disruption & game changer
Business models innovation
Digital Transformation = sustainable change
Digital Marketing
Lean startup
Design thinkingChallenges for management, the team, the company.
Implementing change processes, communications, marketing, product, sales, services continuously, sustainable and iterative
Digital Leadership = Agile Leadership
Communication, networking, openness,
Software & Tools for Digital Business Management
Open Innovation
Silicon Valley methods
Digital Marketing 2.0
Scrum for marketing, project and product management
Digital Curation & Social Forecasting
Working with community & crowd
Data Driven Marketing: Big Data, Smart Data, growth hacking, Analysis, Monitoring, Prediction Tools and performance review
digital Leadership M a n a g e m e n t
Digital technologies are empowering customers like never before, transforming how they discover, explore, buy, and engage with brands and products.
designed for international management
INUA geG,
Rollnerstrasse 8, D-90408 Nürnberg,Tel: 0049 (0) 911 366 807 80,
Anmeldung:
www.icn-business-school.de e x e c u t i v e u p g r a d e
d i g i t a l l e a d e r s h i p
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