SC Galatasaray: To work with fans and generate profit in social media (Ertug Silay)
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REACHING FANS & GENERATE REVENUE THROUGH SOCIAL MEDIA Galatasaray Case by Ertug Silay – DoubleS Marketing, Switzerland KIEV, April 2014
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Transcript of SC Galatasaray: To work with fans and generate profit in social media (Ertug Silay)
REACHING FANS & GENERATE REVENUE THROUGH SOCIAL
MEDIA
Galatasaray Caseby
Ertug Silay – DoubleS Marketing, Switzerland
KIEV, April 2014
JOURNEY TO THE SUCCESS
• Opening Accounts
• Collecting Data
• Official Announcement
• Cooperation with Partners
• Conclusion
Ref: Delloite Money League 2014
10.645.631
3.680.711
292.584
130.958 subscribers
> 14.853.154 view
624.870
OPENING ACCOUNTS
Ref: Bilyoner.com
SUPPORTER MAP OF TURKEY
COLLECTING DATA
COLLECTING DATA
OFFICIAL ANNOUNCEMENT
COOPERATION WITH PARTNERS
COOPERATION WITH PARTNERS
• Our Motto:
We really know our fans and We
can reach them in <5minutes!!!
COOPERATION WITH PARTNERS• Dream Rights
COOPERATION WITH PARTNERS
PLATFORM DESCRIPTION USERS
www.galatasaray.org Official website 2.5 mio unique / monthly
Facebook / Twitter Social media accounts 10.4 mio like, 3.6 mio follower
GSStore Merchandising 100 stores
GSTV Official TV channel Digiturk / www.galatasaray.com
GSBonus Credit Card 195.000
GSMobile Mobile operator 680.100
GSSigorta HDI Insurance 24.408
GSNET Internet provider 64.800
GSYandex Search engine 7.000 / daily
Galatasaray Dergisi Magazine 34.000 / monthly
Mailing list Database 554.000
Seasonal ticket VIP + Skybox + Regular 42.500 / season
• The Perfect Cycle….
COOPERATION WITH PARTNERS• Case Study: Nike
COOPERATION WITH PARTNERS
• Case Study: Nikon
CONCLUSION
Ref: Delloite Money League 2014
10.645.631
3.680.711
292.584
14.853.154
624.870
CONCLUSION
CONCLUSION
• Social Media leads…
–Direct Communication with Fans
–New Partners & Increase in Revenue
THANK YOU…
