Savvy Strategies for Protecting Your Room Block Webinar Presentation
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Savvy Strategies for Protecting Your Room Block T.J. McCabe, CMP Assn. and Citywide Conv. Mgt. Exec. Rachel Benedick Vice Pres. of Sales and Ser. Visit Denver
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Accurate room block histories equal leverage. For the meeting planner, the number of rooms contracted and the number of rooms actualized in previous years is their organization’s “credit report.” It is the primary measure of how hotels and even the convention center initially value a meeting. Standard practice in many destinations is to follow booking guidelines for granting first, second and third options to conventions based on the verified number of peak sleeping rooms used, so being able to account for all attendee lodging is important to your negotiation power. The purpose of booking guidelines is, quite simply, to make sure the economic impact and room demand are maximized, thus fulfilling financial expectations for the facility. Filling the contracted rooms equals financial savings (risk management). Unoccupied contracted sleeping rooms result in attrition charges, literally paying something for nothing. In order to avoid attrition charges, there is a trend to downsizing blocks which can lead to last minute scrambles for additional rooms if the blocks sell out. It’s a catch 22: reduce your room block to minimize risk, thus diminishing the value of your meeting to the destination and turning away late-registering attendees who will then find hotels out of the block. So, what can you do to protect your room block? Join us for our webinar and learn: Which type of group tends to book around the block most How to get your attendees to appreciate the value your room block brings to them Six savvy strategies to create and stay on top of your room block How CVBs can help create tighter room block control in any destination
Transcript of Savvy Strategies for Protecting Your Room Block Webinar Presentation
Savvy Strategies forProtecting Your Room Block
T.J. McCabe, CMPAssn. and Citywide
Conv. Mgt. Exec.
Rachel BenedickVice Pres. of Sales and Ser.
Visit Denver
How Do We Get Around…the Getting Around the Block
•How many and which type of group tends to book around the block most•How to get your attendees to appreciate the value your room block brings to them•Savvy strategies to create and stay on top of your room block•How CVBs can help create tighter room block control in any destination
Why Does It Really Matter?• Leverage
– Credit report– How meeting is valued by
hotels and centers• Financial Savings
– Risk management– Attrition charges
• Economic Impact– fewer goods and services
provided
Savvy Strategies for Protection• Provide range of rates
• Contract language
• Keep meticulous histories
• Monitor pick ups weekly
• Do your own simple audit
• Incentify and educate attendees
Suggested TextPlease book your lodging within the official room block. Staying at our contracted hotel(s) is important to (your organization’s name) and to the destination where we are holding this meeting, and ultimately…even to YOU! When you book a hotel outside of the block, and a contracted room goes unsold, we must pay penalty fees to the hotel. In addition, the inability to prove the actual number of hotel rooms occupied weakens our negotiation power in the future. Convention and visitors bureaus are funded based upon their ability to fulfill the room night goals which have been contracted; a reduction in funding means fewer goods and services which make our meeting a success. Please support (your organization) by reserving your sleeping room at one of our official hotels. Think of it as securing our combined long term interests verses saving a few dollars today!
Our Promise and Value To Planners
– Comprehensive View of the Destination– Local Expertise– Extensive In-Market Relationships– FREE to YOU!
We are the best first point of contact to help planners FIND the right fit
for any size meeting.
Direct to the CVB ….one-stop-shop for planners:
•Planners easily search and compare meeting needs across multiple destinations.
•Planners save time and money submitting one FastTrackRFP to multiple destinations.
•Planners manage a single profile, check their histories and power shop at over 200 top cities.
Find Us Online
Connect with over 880 destination experts to help you FIND just the right FIT…
CMP CREDIT
•This session has been verified by CIC to qualify for continuing education credit. towards the CMP certification.
•Participation has earned you .50 Clock Hours (30 minutes) for CMP-IS Domain: B Project Management
• We will send you an email with in 5 business days following the webinar that will give you a link to print proof of your participation.
• Then you can simply list the course on your year-end detail.
• Thank you for participating!
Keep in Touch
• Find a Meeting Destination and Connect with an Expert: www.empowerMINT.com
• Stay Up to Date: www.blog.empowerMINT.com
• Join the Conversation: www.linkedin.com/groups/DMAIs-Network-CVBs-Meeting-Profeeionals-3224879/about
• Contact us: [email protected]
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