Saul Bass Designer Biography
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Transcript of Saul Bass Designer Biography
The Artist: !Introducing Saul Bass!
• Career span from the 1930s-1990s!
• Film titling & marketing, packaging, filmmaking, and corporate identity!
• Pioneer Hollywood designer!
• Blend of film and design!
Anatomy of Murder (1959)!
A Bronx Tale: !Early Life and Education!
• Born in New York, New York (1920)!
• Attended the Art Students League (1936) and Brooklyn College (1944)!
• Influenced by Gyorgy Kepes and Modernism!
Grand Prix (1966)!
The California Dream:!Early Work and Establishment!
• Initial freelance work in NY for film ads!
• Worked at Buchanan and Company (1946)!– Moved to Los Angeles!
• Established Saul Bass & Associates design firm (1952)!
Saint Joan (1957)!
Why Man Creates:!Creative Ideology!
• Communication through symbols!
• Capture the essence of each film!
• Convey emotion, theme, and storyline!
• Minimalist aesthetic!
“The goal, and the ultimate achievement, is to make people feel as well as think”!
The Magnificent Seven (1960)!
Start of a Partnership:!Work with Otto Preminger!
Anatomy of Murder (1959)!
Exodus (1960)! Advise & Consent (1962)!
The Hollywood Identity:!Work with Other Directors!
The Shining (1980)!
Schindler’s List (1993)!
Love in the Afternoon (1957)!
From Design to Film: !The Filmmaking Career!
• Visual consultant for films!• Heavy visual influence in
Psycho shower scene!
From Design to Film: !The Filmmaking Career!
• Why Man Creates (1968)!• 1968 Academy Award for
Best Documentary Short!• 2 more Short Film
nominations!
Surrounded by Bass: !Corporate Identity and Other Design!
• Work is around us everywhere!
• Iconic logos in every market!
• Cohesive personality in logo!
Girl Scouts (1978)!
Quaker Oats (1971)!
AT&T (1984)!
The Symbol:!Legacy and Influence!
• Recognized importance of first few moments of film!
• Every sequence was a piece of art!
• Mad Men!
“I like to think that it’s kind of an update of Saul Bass”!– Steve Fuller, Creative Director!