TYPO GR AP HYpeople.ischool.berkeley.edu › ~daniela › research › week4_typeii_inter… ·...

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TYPO GR AP HY Danela K. Rosner Interface Aesthetics 09.27.10

Transcript of TYPO GR AP HYpeople.ischool.berkeley.edu › ~daniela › research › week4_typeii_inter… ·...

Page 1: TYPO GR AP HYpeople.ischool.berkeley.edu › ~daniela › research › week4_typeii_inter… · SAUL BASS Shape Space. FIGURE/GROUND 1955 SAUL BASS Shape Space. saul bass – motion

TYPO GR AP HY

Danela K. Rosner Interface Aesthetics 09.27.10

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TYPO G R A P H I E

Danela K. Rosner Interface Aesthetics 09.27.10

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P L D

TYPO G R A PH I E

Danela K. Rosner Interface Aesthetics 09.27.10

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LINE

SHAPE

TEXTURE

SPACE

SIZE

VALUE

COLOR

DESIGN ELEMENTS

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FIGURE/GROUND

PROXIMITY

SIMILARITY

SYMMETRY

MODULARITY

CLOSURE

TRANSPARENCY

DESIGN PRINCIPLES

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FIGURE/GROUND

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FIGURE /GROUND

Shape

Space

DARYA SAKHAROVA ROBERT KOWALSK I

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FIGURE /GROUND

1955

SAUL BASS

Shape

Space

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FIGURE /GROUND

1955

SAUL BASS

Shape

Space

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s a u l b a s s – m o t i o n g r a p h i c s

1959FIGURE /GROUND

Shape

Space

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FIGURE /GROUND

Value

Space

SHEILA LEVRANT

DE BRETTEVILLE

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DANIEL WEIL — PENTAGRAM

FIGURE /GROUND

Texture

Color

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PROXIMITY

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PROXIMITY

Line

Space

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Line

Space

PROXIMITY

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Line

Space

PROXIMITY

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PROXIMITY

Line

Shape

Space

Color

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PROXIMITY

Line

Shape

Space

Color

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1981

HERB LUBALIN

PROXIMITY

Space

Size

Line

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1981

HERB LUBALIN

PROXIMITY

Space

Size

Line

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SIMILARITY

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SIMILARITY

Shape

Space

Color

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SIMILARITY

Shape

Space

Color

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SIMILARITY

Color

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SIMILARITY

Shape

Space

Color

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SYMMETRY

FRANK CHIMERO

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SYMMETRY

Shape

Line

Color

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SYMMETRY

Line

Space

Color

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SYMMETRY

Shape

Texture

Color

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MODULARITY

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JAN

TSCHICHOLD

MODULARITY

Line

Space

Value

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JAN

TSCHICHOLD

MODULARITY

Line

Space

Value

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MODULARITY

Line

Space

Value

JAN

TSCHICHOLD

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MODULARITY

Line

Space

Value

JAN

TSCHICHOLD

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MICHAEL B IERUT – SAKS F IFTH AVENUE

2008

MODULARITY

Line

Space

Color

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2008

MICHAEL B IERUT – SAKS F IFTH AVENUE

MODULARITY

Line

Space

Color

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MODULARITY

Line

Space

Color

Page 38: TYPO GR AP HYpeople.ischool.berkeley.edu › ~daniela › research › week4_typeii_inter… · SAUL BASS Shape Space. FIGURE/GROUND 1955 SAUL BASS Shape Space. saul bass – motion

MODULARITY

Line

Space

Color

Page 39: TYPO GR AP HYpeople.ischool.berkeley.edu › ~daniela › research › week4_typeii_inter… · SAUL BASS Shape Space. FIGURE/GROUND 1955 SAUL BASS Shape Space. saul bass – motion

MODULARITY

Space

Color

Line

Size

Page 40: TYPO GR AP HYpeople.ischool.berkeley.edu › ~daniela › research › week4_typeii_inter… · SAUL BASS Shape Space. FIGURE/GROUND 1955 SAUL BASS Shape Space. saul bass – motion

MODULARITY

Space

Color

Line

Size

Page 41: TYPO GR AP HYpeople.ischool.berkeley.edu › ~daniela › research › week4_typeii_inter… · SAUL BASS Shape Space. FIGURE/GROUND 1955 SAUL BASS Shape Space. saul bass – motion

MODULARITY

Space

Color

Line

Size

Page 42: TYPO GR AP HYpeople.ischool.berkeley.edu › ~daniela › research › week4_typeii_inter… · SAUL BASS Shape Space. FIGURE/GROUND 1955 SAUL BASS Shape Space. saul bass – motion

MODULARITY

Space

Size

Page 43: TYPO GR AP HYpeople.ischool.berkeley.edu › ~daniela › research › week4_typeii_inter… · SAUL BASS Shape Space. FIGURE/GROUND 1955 SAUL BASS Shape Space. saul bass – motion

MODULARITY

Space

Size

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1974

mb+co

CLOSURE

Space

Size

Color

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CLOSURE

Space

Size

Line

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CLOSURE

ORK DES IGN

Space

Size

Line

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TRANSPARENCY

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TRANSPARENCY

Size

Color

MASSIMO VIGNELLI

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JOSEF MÜLLER-BROCKMAN

1960

TRANSPARENCY

Size

Value

Color

Space

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1960

JOSEF MÜLLER-BROCKMAN

TRANSPARENCY

Size

Value

Color

Space

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1928CÉSAR DOMELA – DE ST I JL

TRANSPARENCY

Size

Color

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1928

TRANSPARENCY

Size

Color

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TRANSPARENCY

Size

Color

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TRANSPARENCY

WOLFGANG WEINGART

Size

Color

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PAUL RAND

TRANSPARENCY

Size

Color

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Politics

Humor

Function in Form

REFLECTIVE DESIGN

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1892

W I L L I A M M O R R I S

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1919

el l issitzky russia — Constructivism

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PRESIDENTIAL CAMPAIGN LOGOS

Everything about this logo says you can buy a car from this man.

— Sam Berlow and Cyrus Highsmith, Boston Globe, January 27, 2008

2008

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2008

The Hillary logo has the look of an ‘80s newspaper layout or an investment company.

— Sam Berlow and Cyrus Highsmith, Boston Globe, January 27, 2008

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2008

The ever-present rising sun logo has the feeling of a hot new Internet company.

— Sam Berlow and Cyrus Highsmith, Boston Globe, January 27, 2008

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2000

Humor

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Function in Form

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herb lubalin

1981

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Assignment 3 Deconstructing Type

Due on the course website on Saturday, September 30

1. Choose one piece you created for the Layout assignment

If you are working digitally...2. Create a digital color inverse of the original piece.

If you are working with paper...2. Create a color inverse of the piece and create several (>30) copies of the inverse and original of that piece.

3. Using a copy of the original piece, create an original composition by adding line (.5–4 pt) to the original copies.

4. Using a copy of the original piece, create an original composition by adding the parts of the inverse copy to the original piece.

Create compositions that embody your sense of a visual chord with energy and harmony. While giving the page a sense of liveliness and poise, don’t forget to give the reader a sense of direction.