B LONDON

BATTENHALL

State of the Digital PR Nation SAScon, January 2014

Drew Benvie, Battenhall - @drewb @battenhall

B LONDON

BATTENHALL

The  changing  face  of  PR  &  comms  

Mainstreaming  of  social  media  has  impacted  every  part  of  communica:ons  

State  of  na:on  

Rapid  growth  of  new  niches  

Media  today  and  digital  ubiquity  

Social  driving  digital  consump:on  

Source:  Experian  Hitwise  

Mainstream  media  reinven:ng  itself  

Hacker  culture  

The  real  social  business  agenda  

The  distracted  consumer  

The  story  of  BaBenhall  

The  future  of  PR  –  depth  in  digital  

The  future  agency  –  depth  in  digital  

The  future  of  talent  

The  globalisa:on  of  your  brand  

The  emergence  of  discipline  

The  clash  of  cultures  

The  clash  of  cultures  

Data:  new  toolkits  and  power  tools  

Four  emerging  forces:  what’s  next  

Wearable tech

Data Messaging

Image sharing

1.  Wearable  tech:  a  perfect  storm  

Health tech & sensors

Mainstreaming of social

Mobile & life logging

1.  Wearable  tech:  a  perfect  storm  

2.  The  rise  and  rise  of  photo  sharing  

Photos  the  atomic  unit  of  the  social  web  

3.  Messaging  reinven:ng  social  

4.  Social  data  driving  smarter  business  

4.  Social  data  driving  smarter  business  

•  88%  of  the  FTSE  100  tweet  

•  27  have  verified  accounts  

•  5  have  over  100,000  followers    •  Top  5  uses  of  social  media  by  FTSE  100  

companies:      

1.  Community  management  2.  Customer  service  3.  Corporate  comms  4.  Investor  rela:ons  5.  Recruitment  

BaBenhall.net/Zse100  

4.  Social  data  driving  smarter  business  

•  12%  of  the  FTSE  100  aren’t  on  TwiBer  

•  8  of  the  live  accounts  have  never  tweeted  

•  6  have  under  100  followers  

•  19  have  not  tweeted  for  over  a  month  

•  61  are  not  verified  

BaBenhall.net/Zse100  

THANK YOU

@drewb battenhall.net

B LONDON

BATTENHALL