SAScon Beta deck, December 2016
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HANA BEDNAROVA
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Transcript of SAScon Beta deck, December 2016
HANA BEDNAROVA
BIGCONTENTISGREAT
WHENDONEWELL
BUTWHENITDOESN’TGOSOWELL
Andexpensive
h<p://blog.monarch.co.uk/top-50-signs-your-relaOonship-is-serious/
YOUDON’TNEEDTORUNALARGECAMPAIGNTOHITTHEHEADLINES
ORHAVEAMASSIVEBUDGET
SOWHATCANYOUDO?
1.JOURNOREQUEST
WHATISGREATABOUTHELPINGAJOURNALIST?
-THEY’LLUSEYOURADVICEAGAIN-ORGETINTOUCHFORMOREQUOTES
2.REACTINGTOCURRENTAFFAIRS
3.INTERNALDATA
Cost-effecOve
CASESTUDIES
YOUROWNDATABASE
DESKRESEARCH
@MISS_HANAB
WETRIEDHIDDENIMAGETYPEOFCONTENT
• TWOHOURSDESIGN
• HALFADAYPROMOTION
WHATHAPPENEDNEXT?
OVER150PIECESOFCOVERAGEANDSTILLCOUNTING
ITWORKED...BECAUSE
SIMPLE
FUN
ANNOYING
Summary
YoucanusethesetacOcstorunyour(smallerbudget)campaign
Orhelpachievehigh-qualitycoverageandlinkswhenrunningabiggercampaign
