Measurement for Success

@theukseo

Me – Neil Walker

@theukseoFounderQuaeromedia.com

@theukseo

YEARS IN DIGITAL

COUNTRIES

TALKS

12

6

34

Conference Raps

Children

Heart Attack

www.neilawalker.comwww.stateofdigital.com

What should I Measure

@theukseo

What should I Measure?

@theukseo

Why did we get more sales here?

What caused the drop here?

Users

Top two to Measure

@theukseo

Conversion Rate

1) Increase in Sales – Why?2) Our Organic users increased – Why?3) Our ranking under X went up – Why?4) We gained that editorial link – Why?5) Our outreach was good..

Why, Why, Why

Five - Why’s?

@theukseo

What should I Report

@theukseo

Who wants to know what?

CEO

@theukseo

MANAGER

LEADER

WORKER

• £££’s / Sales

• £££’s / Sales• Leads / Traffic

• £££’s / Sales• Leads / Traffic• Sources• Work

• £££’s / Sales• Leads / Traffic• Sources• Work• Detailed Actions

What can I Trust

@theukseo

V

Real or Fake

@theukseo

100% Accuracy

@theukseo

Can you honestly say your get every lead?

100% Accuracy

@theukseo

Where does Information Get lost?

100% Accuracy

@theukseo

Using Screaming frog1.Go to Configuration -> Custom2.In the box for Filter 1 paste your UA code and select Does Not Contain3.In the box for Filter 2 paste your UA code and select Contains

Audit – Google Analytics

Check Analytics is installed on every page

@theukseo Kevin Strong - http://www.stateofdigital.com/google-analytics-every-page-with-screaming-frog/

TRY - https://www.analyticscheckup.com

1.Self Referrals – Tracking Issues2.Hostnames – Your tracking on a different website

Audit – Google Analytics

Check Analytics for Anomalies

@theukseo

Audit – Google Analytics

Use filters to remove Anomalies

@theukseo

Tip: Annotate in Analytics when you made the change Tip: Try and keep one profile – which is unfiltered.

Website – Uptime

Use Pingdom – Free Basic AccountEmail YouText You

@theukseo

Automated – Form Checking

Do you check your contact forms?

YES! – DO you check them manually?

YES! – Then how accurate are your checks!

@theukseo

Testing Whizz – Community

@theukseo http://www.testing-whiz.com/community/download

Testing Whizz – Community

@theukseo http://www.testing-whiz.com/community/download

CRM – Integration

@theukseo

Typical Set Up

CRM – Integration

@theukseo

Advanced Set Up

Send to own DB or Email Copy

Track Everything Possible

Take – Away’s

@theukseo

Test your not losing data

Automate

@theukseoQuaeromedia.comNeilawalker.com

@theukseo

THANK YOU