Sarah Hartley - The changing relationship between media organisations and their audiences
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Transcript of Sarah Hartley - The changing relationship between media organisations and their audiences
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The story so far……..
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In Alpha
• Offered writers the opportunity to respond to two commissions:
1. Journalism as a democratic tool
2. Insights into slavery
• Writers had to be logged in as members to see the commissions or
respond
• Received a total of 3 pitches and commissioned them
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The story so far……….
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Move to Beta
• Writers no longer need to be logged in to view commissions.
• Offered more commissions:
1. An open invitation to pitch on the broad subject of ‘democracy’
2. An In-depth look at the European Union its
future/challenges/change etc.
3. An investigation into Lottery games worldwide
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The story so far……….
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European Union stories
• involved editor of The New European newspaper Matt Kelly
and well known Dutch journalism professor Bart Brouwers
• 13 pitches submitted
• 7 commissioned
• cover EU related topics from banking to innovation
Lottery investigation
• expanded the Gaming the Lottery initiative. That project has
involved more than 40 people from 10 countries
• 8 pitches received, 4 commissioned
• first story published this week10
The story so far…..
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• More projects to launch - but what topics?
• More features to roll out
• More fundraising
• More invitations for writers
• What else?
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What next?