Hartley-Stone presentation
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Transcript of Hartley-Stone presentation
![Page 1: Hartley-Stone presentation](https://reader031.fdocuments.us/reader031/viewer/2022012923/587755461a28ab84388b7169/html5/thumbnails/1.jpg)
Hartley-StoneJuly 2015
![Page 2: Hartley-Stone presentation](https://reader031.fdocuments.us/reader031/viewer/2022012923/587755461a28ab84388b7169/html5/thumbnails/2.jpg)
Why our experience fits
Track record based on B2B marketing of high-level IT products and services
Turning complex, technical product specs into compelling sales rationale
End user and reseller sales motivation Deep understanding of the IT channel
![Page 3: Hartley-Stone presentation](https://reader031.fdocuments.us/reader031/viewer/2022012923/587755461a28ab84388b7169/html5/thumbnails/3.jpg)
Outsourced agency for Westcoast UK’s 2nd largest distributor of IT software and
hardware T/O over £1.5 billion Challenge to create and manage up to 5 e-
Shots per day, 5 web banners per week, 20 direct mailers per month, advertising and more.
Solution was to build & manage workflow portal.
![Page 4: Hartley-Stone presentation](https://reader031.fdocuments.us/reader031/viewer/2022012923/587755461a28ab84388b7169/html5/thumbnails/4.jpg)
Creation of a workflow portal
![Page 5: Hartley-Stone presentation](https://reader031.fdocuments.us/reader031/viewer/2022012923/587755461a28ab84388b7169/html5/thumbnails/5.jpg)
What we do for WestcoastBranded and bespoke campaigns
![Page 6: Hartley-Stone presentation](https://reader031.fdocuments.us/reader031/viewer/2022012923/587755461a28ab84388b7169/html5/thumbnails/6.jpg)
What we do for WestcoastHP bid platform, promotion and dynamic eCommerce interface. Winner of CRN best Distributor campaign 2014
![Page 7: Hartley-Stone presentation](https://reader031.fdocuments.us/reader031/viewer/2022012923/587755461a28ab84388b7169/html5/thumbnails/7.jpg)
Why our experience fits - Security
Managing international-reach marketing campaigns
Maintaining brand identity Engaging end users and resellers Understanding the drivers
![Page 8: Hartley-Stone presentation](https://reader031.fdocuments.us/reader031/viewer/2022012923/587755461a28ab84388b7169/html5/thumbnails/8.jpg)
Breadth of experience
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Breadth of experience
![Page 10: Hartley-Stone presentation](https://reader031.fdocuments.us/reader031/viewer/2022012923/587755461a28ab84388b7169/html5/thumbnails/10.jpg)
Why our experience fits - Softcat
Campaign portals Public sector competency Bespoke business drivers
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Softcat
Shoot for the Cloud; Govt. Cloud portal
Shape The Future FE campaign
Education microsite for BETT
![Page 12: Hartley-Stone presentation](https://reader031.fdocuments.us/reader031/viewer/2022012923/587755461a28ab84388b7169/html5/thumbnails/12.jpg)
SoftcatInteractiveengagement portal
![Page 13: Hartley-Stone presentation](https://reader031.fdocuments.us/reader031/viewer/2022012923/587755461a28ab84388b7169/html5/thumbnails/13.jpg)
SoftcatFull campaign;including eCards,portal, posters, postcards
Dynamic client engagement
![Page 14: Hartley-Stone presentation](https://reader031.fdocuments.us/reader031/viewer/2022012923/587755461a28ab84388b7169/html5/thumbnails/14.jpg)
Softcat Campaign Portal
![Page 15: Hartley-Stone presentation](https://reader031.fdocuments.us/reader031/viewer/2022012923/587755461a28ab84388b7169/html5/thumbnails/15.jpg)
Working together
We work to understand your marketing objectives and to give you a complete understanding of how we can help you achieve those objectives in the most cost effective way.
![Page 16: Hartley-Stone presentation](https://reader031.fdocuments.us/reader031/viewer/2022012923/587755461a28ab84388b7169/html5/thumbnails/16.jpg)
The value we bring:
A complete customer-facing team at your disposal A proven dynamic delivery and reporting structure Over 60 years B2B marketing expertise Strong track record in conceiving, developing and
delivering marketing and promotional programmes worldwide and locally
Quantifiable success