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SAP's New Mobile Solution to

Simplify Direct Store Delivery

Enterprise application software provider,SAP SE(SAP) recently

came up with yet another innovative application, which can help

improve the financial performance of its clients. SAP has

introduced a mobile solution, designed to simplify Direct StoreDelivery (DSD) method of consumer products companies.

DSD, a key method of selling and distributing products for various

consumer good manufactures, has always been a challenge due

to its complexity. Of the issues faced by the companies, ineffective

process optimization, improper route planning and lack of real-time data access are notable ones. Also, DSD is a quite

multifaceted process as consumer product companies need to

keep track of different retailer formats associated with price,

promotion, order management and merchandizing.

Coming as a bliss for these companies, SAP’s latest mobilesolution aims to solve such issues, which have been weighing on

the revenues and profitability of the companies. SAP’s DSD

mobile solution will significantly benefit consumer product

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companies by slashing costs and increasing profits. It integrates

sales and logistics requirements of companies to simplify sales

management.

The software helps in coordinating cumbersome selling and

distribution activities by incorporating direct selling at terminal

points. Apart from this, DSD application is expected to help sales

representatives by managing a host of activities like visit planning,

pre-selling, van selling, taking sales orders and returns, among

others.

The most exclusive feature of SAP DSD is its agility to respond to

diverse selling strategies of customers, channels and brands,

through meticulous planning and execution of the complete sales

process. Thus, implementation of the software would make the

delivery process much simpler.

With intensifying market competition, the companies need to

improve their quality of service in order to maintain an edge over

their peers. In this respect, SAP’s innovative mobile solution

marks a whole new era for DSD. As more and more companies

will choose the software for simplifying their business processes,

we believe, SAP’s future prospects will improve proportionately.