B. K. Sawai (Director, WSSO)

Government of Maharashtra

Water Supply & Sanitation Department

SANT GADGEBABA GRAM SWACHHATA ABHIYAN (Sant Gadgebaba Clean Village Campaign)

• Name of session: Monitoring Systems & reward schemes

( Sant Gadgababa swachata award scheme) in Maharashtra

• Title of presentation : A Community led Campaign for Clean & Prosporous Villages

• Name of presenter with organization details:

Overview

Knowledge Sharing Forum What works at scale? Distilling critical success factors for scaling-up rural sanitation

B. K. Sawai (Director, WSSO)

Government of Maharashtra

Water Supply & Sanitation Department

Sant Gadge Baba Gram Swachta Abhiyan

Sant Gadge Baba Gram Swachta Abhiyan is an innovative experiment

based exclusively on community participation. Experiment aims to

eradicate unhealthy, ugly and embracing atmosphere by adopting

healthy practices at household and community level along with

developing facilities to make the life easy.

It also aims to reduce dependency on government and to develop

community institutions to shoulder responsibility. The high appreciation

across the state has made it successful. State has proud to say that

experiment brought unbelievable positive culture in the field of

community development

Summary

Key presentation/discussion points

Knowledge Sharing Forum What works at scale? Distilling critical success factors for scaling-up rural sanitation

Goal

Evolution of Policy : (Post 2000)

Strategy

Institutional Structure

CAMPAIGN PHASES

Evaluation System

Awards after Performance

Goal

• To bring about an improvement in the general

quality of life in the rural areas.

• To create competition among villages for

betterment of village development .

• To create cleanness in house, village and

environment with help of people participation

• To develop the initiatives among peoples

regarding participatory rural development

• To eliminate open defecation to minimize risk of

contamination of drinking water sources and

food.

‘Prosperity through cleanness’

State of Maharashtra adopted this Paradigm Shift of

• Supply Driven to Demand Driven approach

• Household subsidy to community rewards

• Government’s role - Implementer to facilitator

Since then major programs are launched in Water &

Sanitation

Saint Gadgebaba Clean Village Campaign

Evolution of Policy : (Post 2000)

• Decentralized implementation at Local

Governance level

• Campaign launched in the name of socio

spiritual leaders Sant Gadgebaba and Sant

Tukdoji Maharaj.

• Most popular, respected personalities Mr.

Anna Hajare, Mr. Amitabh Bacchan and Ms.

Madhuri Dixit promoted the campaign and

helped in branding.

• No up front Financial Support Prize to

community - No individual recognition

• Sensitized through IEC and Exposure Visits.

Strategy adopted in Maharashtra

• Frequent visits to model

villages to upgrade the

motivational level of other

villages & efforts to sustain the

changes

• Involvement of all

stakeholders involved at the

village level through

committee

Strategy adopted in Maharashtra

Institutional Structure for Implementation

Nodal Department, Water Supply & Sanitation Deptt

District Units (33 Zilla Parishad)

Block Unit (351 Panchayat Samitis)

Village Unit (27,902 Gram Panchayats)

Sant Gadagebaba Gram Swachhata Samiti

Gradation of GPs at Zilla Parishad constituency

Evaluation team of Zilla Parishad constituency level will check

all GPs under ZP constituency and do the gradation as follows;

• A- 60% and Above

• B- 50% to 59%

• C- 49% and below

Only ‘A’ grade GPs are eligible for the next level ‘B’ & ‘C’ grade GPs try for ‘A’ grade in next year

PHASES OF THE CAMPAIGN

Sr. No Time period Activity

1 1st to 25th Sept Meeting at divisional level under the chairmanship of Guardian Minister

2

26th to 29th Sept Meeting at Block level under guindship of Block Development officer

3 30th Sept Meeting at Grampanchyat level under and formation of SGBGSA committee

4 1st October Women Gramshaba for SGBGSA

5 2nd October Formally launching of SGBGSA in Gramshaba in every GPs

Planning phase

PHASES OF THE CAMPAIGN

Sr. No Time period Activity

1 3rd to 4th Oct Awareness about Village Clean and Mesons meeting

2 5th to 7th Oct Awareness and Work on Solid & liquid waste management

3 8th to 9th Oct Personal Hygiene (Nail cutting, Hair cutting ect)

4 10th to 14th Oct Cleanness of Home

5 15th Oct Hand washing Day

6 16h to 18th Oct Cleanness of School and Anagnwadi

7 19th to 20th Oct Cleanness of public places

8 21th to 22th Oct Cleanness of Animals

9 23th to 28th Oct Road reparing, cleanness and Labour contribution

10 29st to 31st Oct Water Quality demonstration and Training

11 1st to 5th Nov Cleaning of drainages, Solid & liquid waste management

12 6th Nov Eassay, Slogan Competition

Implementation phase

PHASES OF THE CAMPAIGN

Sr.

No

Time

period

Activity

13 7th to 8th

Nov

Healthy Child competition

14 9th Nov Awareness about Epidemic deceases

15 10th Nov to

30 Dec

IHHL Construction and up-

gradation

31 Oath Day (Sankalap Divas)

Implementation phase

PHASES OF THE CAMPAIGN

Sr. No Time period Activity

1 1st Jan to 5th Jan Submition of Baseline data to BDO till 30 Sept and progress during the Campaign period

2 6th 20th Jan ZP constituencies level Evaluation and Grading A, B & C

3 26th Jan Prize distribution of ZP constituencies level

4 27th Jan to 10th Feb Preparation for Block level competition

5 11th to 28th Feb Evaluation of Block level and result

6 1st to 10 March Prize distribution of Block level

7 11th to 14th April Preparation for District level competition

8 15th to 30th April Evaluation of District level and result

9 1st May Prize distribution of District level

Evaluation phase

PHASES OF THE CAMPAIGN

Sr. No Time period Activity

10 2nd May to 30 June Preparation for Divisional level competition

11 1st to 10 August Evaluation of divisional level and result

12 15th August Prize distribution of divisional level

13 16th to 30th Sept Preparation for state level competition & Evaluation

14 2nd Oct Prize distribution of divisional level

Evaluation phase

Evaluation Criteria for Successful Campaign

Sr. No. Component Points

1 Drinking Water Management 30

2 Waste Water Management 15

3 Individual Toilets 30

4 Solid Waste Disposal 20

5Environmental Sanitation (Village

and House)20

6 Personal Hygiene 10

7Information, Education,

Communication10

8 Non-Conventional Energy 15

9 Family Planning 20

10 People's Participation 25

11 Innovative Activity by Community 5

200Total Points

Evaluation Teams At Different Level

To maintain the quality, transparency & to involve multilevel, multi sector experts state has developed special teams at each level. The assessment is made through inter block, inter District & Division teams is another specialty of the evolution mechanism to promote unbiased approach

BDO Block level Officers NGO Representative Press Reporter PRI Member

CEO(Z.P.) Dy. CEO Other HODs NGO Representative Press Reporter

Div. Commissioner Divisional Officers NGO/PRI Member Press Reporter

PHASE – I 2 NGO Representatives Press Reporter Last winner PRI Member

Block District Division

State

PHASE – II Principal Secretaries, WSSD & RDD

UNICEF/WSP Representative Dy. Secretary

Z.P. Constituency

PRI Members Medical Officer Senior Teacher ICDS Supervisor

• 3 Cleanest Villages In Each Block

– Rs. 25000, Rs.15000, Rs.10000

• 3 Cleanest Villages In Each District

– Rs 50,000, Rs. 30,000, Rs.20,000

• 3 Cleanest Village In Each Division

– Rs. 10 L, Rs. 8 L, Rs. 6 L

• 3 Cleanest Village In The State

– Rs. 25 L, Rs. 15 L, Rs. 12 L

Awards after Performance

Awards distribution by

Hon State Governor & Hon Chief Minister

Sarpanch, VWSC chairman & women

representative receives the prize

Prize Money to be utilized for Village

Development Activities

SPECIAL PRIZES

• Many villages/GPs excel in one of the activities related to sanitation – But fail to achieve overall performance . However, individual activities are

equally important and considering this - – Special prizes for such activities introduced since 2003

• Abasaheb Khedkar Award for outstanding work in family welfare • Vasantrao Naik Award for outstanding work in drinking water and waste

water management • Dr. Babasaheb Ambedkar Award for outstanding work in social integration

and community mobilization • Sane Guruji Award for best school • Sawitribai Phule Award for best Anganwadi

One Grampanchayat ( not selected for over all performance) for district, division and state each is selected for the prize in all category

Impact of Sant Gadge Baba Campaign

• This campaign has ignited the community spirit

• Large amount of voluntary labour mobilised by the

community

• Every year Rs 300 crores public facilities are created in

the state. (Study of UNICEF)

• Villages have better living conditions

• Local Self Government empowered

• The Governments’ faith increased in decentralization;

as a result the campaign launched for periurban & urban areas also.

Impact of Sant Gadge Baba Campaign

• Other State Governments launched similar

incentive schemes for water & sanitation sector

• Efforts are going on to take the campaign

approach to other flagship programmes.

• Large amount of voluntary labour mobilised by

the community

• Villages have better living conditions

• Local Self Governments empowered

Government encouraged to initiate the following competition based campaigns

– Mahatma Gandhi Clean ZP & PS campaign

– Sant Gadgebaba Shahari Swchhata Abhiyan

– Sane Guruji Clean School & Savitribai Phule Clean Anganwadi Campaign (WSSD)

– Shahu-Phule-Ambedkar Clean Dalit Wasti Campaign (SW)

– Yashwant Panchayat Raj Campaign (RDD)

– Sant Tukaram Maharaj Van Gram Campaign (Forest Dept)

– Mahatma Gandhi Conflict Free Village Campaign (Home Dept)

All above campaigns and programs are started after getting success of SGBGSA

Major Outcomes

Barriers/Challenges as identified

Knowledge Sharing Forum What works at scale? Distilling critical success factors for scaling-up rural sanitation

• Sustainability • Person centric success in some cases • Absence of add-on strategy • Stagnancy

• Community Participation

• Reward at community level

• High Level Appreciation

• Priority to winners for getting other schemes

• Convergence with other development programs

• Inter departmental Co-ordination

• Priority at each level

• Active women participation

• Regular & Effective Gramsabha

Key Success Factors

Knowledge Sharing Forum What works at scale? Distilling critical success factors for scaling-up rural sanitation

• Redesigning parameters & awards • State level winner should accredited as resource centers • Linking with water sanitation national flagship programs • Utilization of human resource which made campaign successful should used for other programs

Recommendations for Next steps/what should be done

Knowledge Sharing Forum What works at scale? Distilling critical success factors for scaling-up rural sanitation

Tree plantation

Film

Cleanliness is next to Godliness…..

Mahatma Gandhi

directorwsso@gmail.com

9323852006

THANKS