Samsung Business 2016 Simple Wins - The Channel Company€¦ · Media (& Optimization) across...
Transcript of Samsung Business 2016 Simple Wins - The Channel Company€¦ · Media (& Optimization) across...
1© 2016 Samsung Electronics America - Confidential
Samsung Business 2016
Simple Wins
Richard Hutton | Demand Generation – Channel
Patrick White | Knox Business Development
2© 2016 Samsung Electronics America - Confidential
Samsung Business is committed to driving continued growth through a 5 Point Strategy
True Enterprise Sales1
Solutions & Alliances2
Vertical Industries3
Sub-Segmentation4
Powerful Demand Generation5
3© 2016 Samsung Electronics America - Confidential
More “Solutions” Means More Problems
“Just 1/3 [of CIOs]
claim to have a very
good relationship with
suppliers and
vendors”
Simple Wins…
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Simple Wins With Messaging That Speak To Our Key Audiences
Decision makers fall into two orientations when making decisions
Aspirational Preventative
Achievement |
Recognition | Legacy
Preserving | Stability |
Peace of Mind
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Simple Wins With A DG Engine That Is Partner Ready
suppression
Adobe Audience Manager
Data Enrichment(ReachForce leveraging D&B)
Retargeting(LLA or new partner?)
Acquisition Lists
Display
.com/blog(AAM Drives Personalization)
Social
Tradeshows
LiveRamp AND/OR DataLogix (15-40% match)
Media (& Optimization) across display, video, mobile, social
Private Marketplace
SocialSEM
Real Time Bidding
Display
Third Party Data(D&B, etc)
Measurement/ Creative Sequencing
Forms
Eloqua Db Health
1,165,727 total contacts
Eloqua Profiler in GSBN
Marketing Automation tools to identify,progress and nurture leads
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Simple Wins with Solution Sales Playbooks
A comprehensive set of messages, collateral, videos, and customer viewable assets to help you
• Understand theopportunity andofferings
• Become better enabled
• Sell more effectively
KNOX Video
http://uds.ak.o.brightcove.com/963482434001/963482434001_3335850380001_Knox-notext-audio-1080p-1218.mp4
9© 2016 Samsung Electronics America - Confidential
555Mdevices are expected to be sold for business use in 20161
324Musers are expected to use enterprise mobility solutions in 20162
8.3Bendpoint units will be used by enterprises in 20203
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Enterprise Mobility Trends
Mobile devices are widely used in the enterprise
Use of enterprise mobility solutions continues to grow
Enterprise mobility will expand to the Internet of Things (IoT)
1 Strategy Analytics : Sept. 2015
2 Strategy Analytics: Oct. 2015
3 Gartner: July 2015
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No protection against data leakage
Fear of OS compromise
Limited policy controls and management
Enterprise Mobility Challenges
Top Reasons Cited by CIOs for Poor Android Acceptance in the Enterprise*
*Gartner, Strategies to Solve Challenges of BYOD in Enterprise, 2013
Android Exploits
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: Security Foundation for the Future
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KNOX platform
Samsung devices
KNOX solutions Enabled App
Enterprise enablement
CustomizationPremiumWorkspace
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Hardware Root of Trust
Trusted Boot
TIMA*
SE for Android
KNOX Container
* TrustZone-based Integrity Measurement Architecture (TIMA)13
Securing your devices and corporate data from malicious attacks
Platform
KNOX enabled devices are approved
for use by governments in 26
countries
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Samsung KNOX Enterprise Mobility Solutions
KNOX Workspace
Defense-grade, dual persona container
KNOX Premium
Cloud based end-to-end EMM solution
KNOX Enabled App
Invisible secure container for apps
KNOX Customization
Set of customizing tools and services
Making money with
www.SamsungKNOX.com/partners
For more information visit…
Wrap up before Bobby D gives me the stink eye
17© 2016 Samsung Electronics America - Confidential
Simple Wins with Partner Certification That Is Easy To Access and Measure
• Professional development
• Samsung technologies
• Solutions
• Soft Skills
• Interactive training models
• Offline & industry/vendor-neutral
certification tracking
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Simple Wins With Automated Partner Marketing
*2014 B2B Content Marketing Trends – North America: Content Marketing Institute/Marketing Profs
Simplification
Large content library
Multiple content formats
Increased efficiency
Partner Dashboard
19© 2016 Samsung Electronics America - Confidential
New solutions
Are you on board?New messaging
New tools
THANK YOU