sampleproject for bst
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Sample Project
On
MarketingManagement
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Page 1 - Cover Page
Write your
name,board rollnumber,school
name etc.
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Page 2
Write the
productselected
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Page 3 –Index Page
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Page 3 –IndexPage(cont.)
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Page 4 –Preface andAcno!ledgement
"r#te t$#% on&o'r o!n andacno!ledge allt$e people !$o$ave $elped &o'l#e %$opeeper
teac$er#*rar#an!e*%#te% etc.
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Index Page(cont.)
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Page + – Introd'ct#on
Why haveyou selectedthis
product/service
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Page ,
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Write at least 5competitive brands
that exist in themarket.
Write their featuresand ni!ue "elling#roposition.$.".#.%
&ou
can paste pictureand 'rappers
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Page -'r prod'ct and #t% feat're% /0.S.P
What is the name of your
product( )nlist its features. What is going to be
your *.".#
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Prod'ct and #t% feat're% /0.S.P(Cont.)
f
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Page -ange ofprod'ct
+oes your product have any
range ( ive details and its features
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ange ofprod'ct(Cont.)
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Page Perm#%%#on and#cence%
What permissionand licences 'ouldbe re!uired to make
the product
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Page 1- a*el of prod'ctand %oc#al me%%age
5ra! t$e la*el of
prod'ct 6ot$ front and 6ac 5raft a %oc#al me%%age
for &o'r la*el.
7$#% la*elcan *ep'lled
o't
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8ront %#de ofa*el
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6ac %#de ofa*el
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Page 11- 7agl#ne and ogoof prod'ct
6r#ef rea%on for
de%#gn of logo and #t%%#gn#9cance 5ra! t$e logo of
prod'ct 6r#ef rea%on !$&
tagl#ne% are '%ed for
prod'ct% 5raft a tag l#ne
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7agl#ne and ogo of prod'ct(Cont.)
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Page 12- Sell#ng pr#ce andpro9t marg#n% of compet#tor%
Strateg& follo!ed *& &o'
compet#tor% for %ett#ng %ell#ngpr#ce :#ve reference of Append#x no. ;ae ta*le to *e p't #n end
'nder Append#x
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Sell#ng pr#ce and pro9tmarg#n% of compet#tor% (cont.)
5ra!d#agram%
!$ere everpo%%#*le
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Page 13- Pr#c#ng of o'rProd'ct
"$at factor% are &o'
con%#der#ng for %ett#ng%ell#ng pr#ce
:#ve reference of Append#xno.
;ae ta*le to *e p't #n end'nder Append#x
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Pr#c#ng of o'rProd'ct(Cont.)
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Page 14- Pacag#ng
Importance of
pacag#ng 7&pe% of Pacag#ng-
Pr#mar& %econdar& /tran%portat#on
;ater#al '%ed or an&#nnovat#on #n
pacag#ng
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Pacag#ng (Cont.)
d# d
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Page 1+ -:rad#ng andStandard#%at#on
P 1, C$ l f
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Page 1, -C$annel% ofd#%tr#*'t#on
Importance of C$annel%
of d#%tr#*'t#on "$#c$ c$annel level !#ll&o' '%e-
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C$annel% of d#%tr#*'t#on(Cont.)
$ #
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-mportance of 'arehousing in
brief umber of 'arehouses ocation of 'arehouses O'n 'arehouses or rented
Page 1 -"are$o'%#ng
$ # (C )
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"are$o'%#ng (Cont.)
P 1 7 t t#
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Page 1 - 7ran%portat#on
P 1 P #
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Page 1 –Promot#on
"a&% of promot#ng &o'rprod'ct
=xpla#n $o! !#ll &o' '%e4 element% ofPromot#on> Advert#%#ngPer%onal Sell#ng Sale%promot#on and P'*l#celat#on%
P 2 P t# $
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Page 2 -Promot#on %c$eme%
An& Promot#on
%c$eme% for
(#) 7$e !$ole%aler
(##) 7$e reta#ler
(###) 7$e con%'mer
P 21 * t# d
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Page 21 -*%ervat#on% and8#nd#ng%
P 22 C l #
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Page 22 -Concl'%#on
S'gge%t#on% 8't're %cope of
%t'd&
P 23 A d#
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Page 23 - Append#x
Incl'de% all ta*le% ?'e%t#onna#re%
'%ed for %t'd& *#*l#ograp$&
@ t# # (C t )
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@'e%t#onna#re% (Cont.)
P # t *l
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Pr#ce ta*le%
6#*l# $
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6#*l#ograp$&
Page 24 7eac$er%
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Page 24 - 7eac$er%o*%ervat#on
• 0he total length of the
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• 0he total length of thepro1ect 'ill be of 25 to34 pages.
• 0he pro1ect should behand'ritten.
• 0he pro1ect should bepresented in a neatfolder.
0his pro1ect 'ill giveyou basic idea .
&ou can use your
o'n creativity andmodify it accordingto your re!uirement
and according toproduct selected.
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ompiled by Mamta arula