19 / 22 November 2010

Grande Halle de la Villette – Paris 19 ème

3st edition

♪ + 72,000 visitors in 2 sessions♪ 180 exhibitors at each session representing all forms of music♪ A young public: 60% of visitors were under 35*

♪ 94% of visitors satisfied with their visits♪ 10% of visitors came with children

- >79% of these children play a musical instrument♪ For 86% of visitors, the show is representative of the sector ♪ Principal objectives of the visit:

To discover new instruments/products (50%), try out instruments (41%), To attend demonstrations (37%).

♪ After their visit, the interviewees wanted…59% to play even more music31% to buy a musical instrument or software

6% to play music

The key figures for 2008

23%

37%

27%

9%

3%

19-24 25-34 35-44 45-54 55 ans et plus

23%

37%

27%

9%

3%

19-24 25-34 35-44 45-54 55 ans et plus

♪ A show-event:a festive & participative event

♪ A complete event: Contemporary forms of music + development of the representativeness of classical forms of music

♪ 4 days for the general public based on instrumental playing

Priority target: those aged 12/25

♪ The meeting-place of Music professionals Retailers, music teachers, etc.

The objectives in 2010

♪ A venue with great attractiveness for the musical sector:

- the Grande Halle de la Villette

♪ Dates of more interest to the general public:

- 19 to 22 November 2010- leave the September dates to achieve optimised communication

- dates for buying Christmas presents

The objectives in 2010

Un nouveau Nom

become….

Communication

Pop Rock Music

Electro Music

Communication

Classical

Music

Communication

Jazz

World

Muz & Zik

Communication

Young people

● For the visitors: I want- to try out and touch the instruments- to take part in the workshops- to get answers to my questions- to listen to the message of my favourite brand- to play live in front of an audience / my pals

- > I want to get new ambitions, have a good time, and participate!

A participative gathering

A participative gathering

● ● For the exhibitors:

- I stage my stand to facilitate access to the instru ments

- I create my own events beforehand and on my stand

- I get really involved in the programming

- I highlight my brand thanks to the communication t ools

- I play a part in offering product prizes and I len d

instruments for the events

- I mobilise my network of contacts:

artistes, teachers, partner brands…

• The attractions

A Show-event

4 Studios covering 220 sq m to 350 sq m

The Boris Vian Auditorium:300 seats, excellent acoustics

-> The compartmentalisation of the different “live”areas will facilitate the management of the sound level.

Exceptional technical conditions

La Grande Halle de la Villette

Classical Instruments

And Music Publishing

Contemporary Musical Instruments

Accueil

Caisses

Contemporary Music Stage:

Showcases, Amateur Stage :

Jam Sessions

Osez la Musique !

Journées Coaching :

meet the Professional

Conferences

« Orchestres à l’Ecole »

Music Software Classical Music Stage

Masters ClassLe Café Jazz ► in the Bistro de la Halle

Ground Floor Plan

The attractions

Contemporary Musical Instruments

Artisans

& Luthiers

Artisans

& Luthiers

Mezzanine – 1st Floor

Espace Instruments « Petites Mains »

Contemporary Musical Instruments

Contemporary Musical Instruments

Contemporary Musical Instruments

Contemporary Musical Instruments

• The media plan

An offensive communication drive

• A media plan budgeted at over €1,000,000

An offensive communication drive

• The official partners of the show

• The general interest press*

* Partenaires 2008

media plan

* *

*

The trade press partners*

et beaucoup d’autres….

* Liste 2008

Affichage Insert

A massive poster campaign

Affichage Insert

An offensive Internet strategy

● The high potential of the social web and social media:

- The social web and social media mean the end of oneway promotion.

- The challenge lies in setting up a strategy for attracting the interest of individuals and groups of individuals, in direct relation or proximity to our lines of activity.

Use the social networks

● Creation of a Facebook profile► A site for general public social networking

200 million (active users worldwide)10 million in France (on 10 June 2009, source: Facebook Ads)

● Updating of My Space Music & You►profiles: Rock (1,802,763), Metal (611,365)

● Creation of a profile for Twitter Music & You► a microblogging service for posting short messages (up to 140 characters)

● Partnerships with flagship Internet sets aimed at our priority target:► Nrj.fr, Dailymotion.com, Youtube.com, Deezer.com, Fnac.com, msn.com

linternaute.com

How to furnish these networkswith content?

● Dates / Place● News of the show● Latest news from the sector● Events

(conferences, attractions, highlights, book dedications, etc.)

● Adapt the content of the newsletters● Highlighting exhibitors / products● Portraits of artistes present at the show● Premium offer

• Involvement of theProfessional networks

• Special offers– Proposal of special offers

• One ticket bought / one ticket free – Creation of a section for professionals: the “Village Pro” with free facilities

• A section dedicated to professional conviviality and exchanges of views

• VIP Pass and Pro Accreditations to access the Village

• Professional targets – Retailers– Professional Musicians– Teachers– School Directors– Programmers– Artistic Agents

Involvement of the Professional networks

• The Retailers

• Involve the retailers in the Key Attraction of the Show:

– Selection of groups in the regions

• Highlighting on our website of retailers that communicate on Music & You

• Recognition of a network: – creation of Music & You Trophies

Involvement of the Professional networks

● Setting up a programming committee with the exhibitors and the partners

Concerts

• Appeal for candidates, profile of sponsors:

- Musician or Group / popular / recognised by musicians / known to the general public

- Must be available for interviews in the weeks leading upto the show

- Fervent spokesperson for playing music.

We are looking for 4 sponsors with complementary profil esto aim at different targets:

• Classical Music• Contemporary Pop Rock Music

• Urban or Electro Music• Jazz / World

The Sponsors

• An event dedicated to playing music• A participative & festive gathering• A development geared to the general

public• All the profession involved in the event

The keys to 2010

Show Manager: Antonio Morais

Sales Manager: Philippe Piotphone : 00 33 (0)1 47 56 25 52 – philippe.piot@reedexpo.fr

Marketing & Communication Manager: Mathilde Gendron phone : 00 33 (0)1 47 56 21 34 – mathilde.gendron@reedexpo.fr

Marketing & Communication: Isabelle Ducreau phone : 00 33 (0)1 47 56 67 08 – isabelle.ducreau@reedexpo.fr

A team at your service