Sally Greenhill The Right Solution · 2018. 3. 23. · Access is highest priority ... 14% said...
Transcript of Sally Greenhill The Right Solution · 2018. 3. 23. · Access is highest priority ... 14% said...
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Sally Greenhill The Right Solution
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The world is changing….
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Burger flipping robot begins first shift
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Value of market
Global MICE industry $752 billion 2016
42% Europe $315.8 billion
UK 8.6% £19.4bn ($27.11bn)
16% associations + 29% public sector
Forecast Global $1.245 billion 2023
7.5% annual growth per year
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Money Money Money Budgets reducing BMEIS UKCAMS
Average UK association delegate rate £43.62 (£48.93) £39
Average annual budget associations £131,151 (£143,668)
Budget change next 12 months +3.1%
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Average main association event 292 (384) ((398))
Average other association events 86 (153) ((137))
Average international association Europe 377
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1. London
2. Manchester
3. Birmingham
4. Edinburgh
5. Bristol
Source: BMEIS 2017/1817/18
Top UK destinations
6. Glasgow
7. Leeds
8. Cardiff
9. Liverpool
10. NewcastleGateshead
Top UK destinations
1. London
2. Manchester
3. Birmingham
4. Edinburgh
5. BristolSource: BMEIS 2017/18
1. London
2. Manchester
3. Birmingham
4. Edinburgh
5. BristolSource: BMEIS 2017/18
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1.London
2.Edinburgh
3.Glasgow
4.Manchester
5.Oxford
Source: ICCA statistics 2017
Top UK international destinations
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6. Cambridge
7. Liverpool
8. Birmingham
9= Belfast & Leeds
10. Cardiff
Source: ICCA statistics 2017
Top UK international
destinations
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16,0%
24,1%
21,0%
17,3%
24,7%
40,7%
38,9%
29,6%
61,7%
71,0%
19,6%
15,7%
25,5%
37,3%
31,4%
31,4%
33,3%
56,9%
39,2%
49,0%
0,0% 10,0% 20,0% 30,0% 40,0% 50,0% 60,0% 70,0% 80,0%
Quality of conference facilities
Parking on site
Availability
Quality of service
Quality of food
Capacity of conference facilities
Free WiFi
Location (area of country)
Price/value for money
Access (road, rail links)
BMEIS Key influencing factors 2017
Corporates Associations
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Access is highest priority
Suitability of venues
Value for money
Subvention is a ‘nice to have’
Source: Visit Britain Business Events Research
International decision making
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Destinations to watch 2018
4% cancelled due to
terrorist activity
BMEIS 2017/18
14% said Perceived
Safety more influential
VB Research
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75% said Brexit negotiations
will NOT affect their events
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Throughout the history of the human race, out of all of
the people who have reached 80, half of them are
alive now Dr Graeme Codrington
75% workforce Millennials by 2025
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Is the meetings industry doing
enough to inspire the business leaders of tomorrow?
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Intn’l Domestic Day delegates
Average Spend associations £1,021 £448 £342
Total Per night
Average spend per region London £646 £430
England ex London £462 £239
Scotland £1,128 £396
Wales £517 £270Source: VB Business Events Research
Average spend
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Innovate or die!
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The world is changing…. but we will
keep winning
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07798 527599
BMEIS 2017/18 meetpie.com
UKCMAS 2016 ukcams.org.uk
ICCA iccaworld.org UIA uia.org
visitbritain.org/business-events