Your success with Salesforce means everything to us. That’s why we’ve created Cloud Services, an entire division designed to maximize your ROI and help you succeed with Salesforce. Our people and services will help you deploy smoothly, learn quickly, grow intelligently, and deliver better customer experiences.UCT SHOWCASE

Stop by one of our many Cloud Service experiences to hear from customers and get best practices on some of today’s hottest topics.

Product Showcase - Cloud Services Workshops Learn from Digital Marketing Experts at Salesforce Connections! Join us to learn about the latest strategies for revolutionizing the connected customer experience. With ten workshops to select from, gain valuable knowledge from marketing experts to apply to projects you’re working on. Topics range from tips to power smarter customer journeys to driving social media success. Be sure to come in a few minutes in advance to guarantee your seat in the

most popular workshops.

Make a Connection: Expert Help from Cloud Services

TUESDAY 5/10 CLOUD SERVICES WORKSHOP - PRODUCT SHOWCASE

9:15 AM - 9:45 AM Do you know your Customer? Tips and Tricks for Best-in-Class Lifecycle Marketing

11:30 AM - 12:00 PM Evolve Your Email Creative: Identify where you are on the design sophistication spectrum

12:00 PM - 12:30 PM Getting Started: Coordinating your Email Marketing Efforts

12:30 PM - 1:00 PM Getting Started: Listen and Engage with Social Studio

1:00 PM - 1:30 PM Concept to Creation: Taking Your Customer Journeys from the Whiteboard to Journey Builder

1:30PM - 2:00PM Connecting the Clouds: Marketing Cloud Connect

2:00PM - 2:30PM Maximize your MC Premier Success Plan

2:30PM - 3:00PM Your Social Media Maturity Model: 9 Ways To Track & Empower Social Media Success

3:00PM - 3:30PM Predictive Intelligence: Anatomy of the User Affinity

3:30PM - 4:00PM Learn How Data Science Can Power Smarter Customer Journeys

Circles of Success Join our Circles of Success to participate in high energy group discussions on top business challenges throughout the entire day. All sessions are first come first serve.

TUESDAY 5/10 CIRCLES OF SUCCESS - ROOM A404

1:00 PM - 1:40 PM The Path to Lifecycle Marketing Success

2:00 PM - 2:40 PM (TABLES 1 & 2) Publish and Engage with Social Studio

2:00 PM - 2:40 PM (TABLES 3 & 4) Designing for Today’s Inbox

3:00 PM - 3:40 PM Email Marketing Made Easy with Automation

4:00 PM - 4:40 PM Integrating Sales Cloud with Marketing Cloud Connect

WEDNESDAY 5/11 BREAKOUT SESSION - ROOM A311

4:00PM -4:40 PM Cloud Services: Achieve Customer Experience Breakthroughs with Design Thinking

Breakout SessionFive years ago we thought Big Data was the secret to building customer experiences. But to paraphrase Henry Ford, sometimes data tells you people want a faster horse when what they really need is a car. How do you connect objective data to the subjective experience of your customer? “Design Thinking” is a human-centered behavioral approach to digital transformation that is revolutionizing innovation across all business units at companies like GE, Home Depot and Samsung. Join Drew Davidson, VP of User Experience at ÄKTA, a Salesforce Company, to learn how you should be using design thinking to make marketing decisions based on genuine insight and a deep understanding of your customers.

WEDNESDAY 5/11 CLOUD SERVICES WORKSHOP - PRODUCT SHOWCASE

9:15 AM - 9:45 AM Do you know your Customer? Tips and Tricks for Best-in-Class Lifecycle Marketing

11:30 AM - 12:00 PM Getting Started: Listen and Engage with Social Studio

12:00 PM - 12:30 PM Maximize your MC Premier Success Plan

12:30 PM - 1:00 PM Evolve Your Email Creative: Identify Where You Are on the Design Sophistication Spectrum

1:00 PM - 1:30 PM Connecting the Clouds: Marketing Cloud Connect

1:30PM - 2:00PM Getting Started: Coordinating your Email Marketing Efforts

2:00PM - 2:30PM Your Social Media Maturity Model: 9 Ways To Track & Empower Social Media Success

2:30PM - 3:00PM Learn How Data Science Can Power Smarter Customer Journeys

3:00PM - 3:30PM Predictive Intelligence: Anatomy of the Customer Affinity

3:30PM - 4:00PM Concept to Creation: Taking Your Customer Journeys from the Whiteboard to Journey Builder

WEDNESDAY 5/11 CIRCLES OF SUCCESS - ROOM A404

8:45 AM - 9:25 AM (TABLES 1 & 2) Best in Class Social Listening

8:45 AM - 9:25 AM (TABLES 3 & 4) Designing for Today’s Inbox

1:00 PM - 1:40 PM The Path to Lifecycle Marketing Success

2:00 PM - 2:40 PM Wake up Sleepy Subscribers with a Re-Engagement Campaign

3:00 PM - 3:40 PM (TABLES 1 & 2) Publish and Engage with Social Studio

3:00 PM - 3:40 PM (TABLES 3 & 4) Best in Class Social Listening

4:00 PM - 4:40 PM (TABLES 1 & 2) Email Marketing Made Easy with Automation

4:00 PM - 4:40 PM (TABLES 3 & 4) Integrating Sales Cloud with Marketing Cloud Connect

THURSDAY 5/12 CLOUD SERVICES WORKSHOP - PRODUCT SHOWCASE

9:15 AM - 9:45 AM Geting Started: Coordinating your Email Marketing Efforts

11:30 AM - 12:00 PM Maximize your MC Premier Success Plan