Sales & Promotion CampaignBy: Raymond Tan

Problems

Question

- How to prevent losing client to competitor- How to save sales cycle time - How to effectively communicate with our client?- How to know what does clients needs?- How to position Comm efficiently?

Problems(Answers)

Question

- How to prevent losing existing client to competitor- Better rates- Better CRM- Provide value Add- Product differentiation- Exhaust clients budget

- How to save sales cycle time - Mass marketing.(EDM, slow mail, mobile etc)- Organize Mass selling activity

(Networking, client appreciation etc)

- How to effectively communicate with our client?- Standardize presentation method and kit- Group presenting

Problems(Answers)

Question

- How to know what does clients needs?- Survey(Face to Face, Digital survey, Group survey)

- How to position Comm efficiently?- Through official launch campaigns

(Event, Digital/Print/Social/New media)

Tactical Plan

-Create Selling opportunity15th Anniversary client appreciation coffee break eventManage 10 clients during each slotSurvey opportunityNew company identity launch opportunity

-Bait to gather clientGuarantee logo insertion on post event write upUse barter items as lucky drawExchange media exposure for venue sponsorshipGet sponsorship for door gift

Tactical Plan

-Exhaust client budgetMass discount (Buy 6 Ad get one ad free.)Package deal (Ad with Event or Translation or production etc)Set promotion deadline(Sign within 5 working days)

- Enhance Company imageGet Sales trained by each partner before eventGet partners to present product during eventProvide successful story case referenceGet Happy Clients to promote CommProvide awards for long term clientsBusiness match making opportunity for client

-Drive referral programFree ¼ write up for any successful referralVouchers for each referral