Sales Process Eng_ Ventas & Marketing Procesos _oql

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    Fafbplo1Fafbplo1

    F]HLVHCJO LOW JFMFGZOW FC PYOGFWOW JF ]FCZHW [F]HLVHCJO LOW JFMFGZOW FC PYOGFWOW JF ]FCZHW [FL KBPHGZO MKCHCGKFYOFL KBPHGZO MKCHCGKFYO

    Ghwo 8 Ghwo 9 $Bfaoyhjo+ Jkmfyfcgkhl

    Mhllhc }fczh $]fcjfjoyfw Cvf}ow+ :0& 70&

    Mhllhc }fczh $]fcjfjoyfw Hczknvow+ 80& 6&

    Yozhgkoc pyobfjko ]fcjfjoyfw >#;& :#;& "9#;&

    Jfw}khgkoc Wzhcjhyj >#:& :#6& "7#0&

    JPBO >:,990 :;,980

    Ck}fl Wknbh jfl Pyogfwo 9#; 7#9

    Kcnyfwow hgvbvlhjow 84 bfwfw 8,46;,;88,6;7 9,0:8,;64,>== 849,0:>,8>7

    Gowzow hgvbvlhjow 84 bfwfw 8,77:,686,7;6 8,::8,=76,467 80>,890,:6>

    Bhynfcfw * 696,7;=,8;4 =00,799,;8: >:,;9=,>8=Bhynfcfw $&+ 94#9& 9;#:& 8#9&

    Jhzow jf wkbvlhgkoc

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    ( WVBHCJO FMFGZOW FGOCOBKGOW (( WVBHCJO FMFGZOW FGOCOBKGOW (

    GOCZYOL FC LH YOZHGKOC JFL FXVKPO ]FCZHW

    ZKFCF KBPHGZO FC VWO HLZFYCHZK]O JF LOWYFGVYWOW JF LH FBPYFWH

    FWZHIKLKJHJ FC GOWZOW JF PHNOYFBVCFYHGKOCFW

    BFCOY JKWPFYWKOC FC LH GHYNH JFZYHIHAO HJBKCKWZYHZK]O $bfcow

    mkckxvkzow, phno lf{fw wogkhlfw+

    FMKGHGKH FC ZYHCWBKWKOC JF LHGVLZVYH JF LH FBPYFWH

    FWZHIKLKJHJ FC LOW FXVKPOW JF]FCZHW [

    FAFYGKGKO JF VC LKJFYHQNO GOCKBPHGZO NYVPHL

    ]KH WKCFYNKHW WOIYF LH NFCFYHGKOC

    JF KCNYFWOW JF LH FBPYFWH

    YFCZHIKLKQHY LHW OPFYHGKOCFW GOBFYGKHLFW JF LH FBPYFWHYFCZHIKLKQHY LHW OPFYHGKOCFW GOBFYGKHLFW JF LH FBPYFWH

    ]KH HDOYYO JF GOWZOW

    BFCOYFW GOWZOW FC FCZYFCHBKFCZO"GHPHGKZHGKOC DOYHW JFWVPFY]KWKOC

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    GOCWZYV[FCJO VC FXVKPO JF ]FCZHW PHYHVC HLZO YFCJKBKFCZO

    Kczfy}fcgkc fc lh Nfwzkc jf YfgvywowDvbhcow Cvf}hw gobpfzfcgkhw h

    jfwhyyollhy

    Kcgoypoyhy cvf}owgobpoyzhbkfczow fwpfyhjow

    Bzojow jf zyhihao goc hlzhfmfgzk}kjhj fc lonyo jf oiafzk}ow

    Kczfy}fcgkc fc lh Nfwzkc jf lhKcmoybhgkc Hvbfczo jf pyojvgzk}kjhj jfl

    fxvkpo jf }fczhw#

    Nfwzkc phyh bfaoyhbkfczogoczkcvo

    Zkbkcn Hpyopkhjo hl wfczkjo jfvynfcgkh

    Hclkwkw Wflfggkc/ Pyobogkc/Kcgfczk}ow

    Fczyfchbkfczo { Jfwhyyollo

    Nfwzkc { hjbkckwzyhgkc jflzkfbpo#

    Lkjfyhqno { wfczkjo jf lhbkwkc

    Nfwzkc jf Pyogfwowyfplkghilfw/Gkglo jf ]fczhw /Kcnfckfyh jf Pyogfwow

    Oynhckqhgkc jf}fczhw jf hlzoyfcjkbkfczo

    gocjvgf h }kwkcgfczyhjh fc flglkfczf

  • 8/6/2019 Sales Process Eng_ Ventas & Marketing Procesos _oql

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    FWZHJO JFL HYZFFWZHJO JFL HYZF

  • 8/6/2019 Sales Process Eng_ Ventas & Marketing Procesos _oql

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    KCNFCKFYKH JF PYOGFWOW FCKCNFCKFYKH JF PYOGFWOW FC

    ]FCZHW]FCZHW"" = WKNBH#= WKNBH#

    Ghpkzhl Ocf $GOM+ wh{w kz dhw lhvcgdfj h Wkt WknbhGhpkzhl Ocf $GOM+ wh{w kz dhw lhvcgdfj h Wkt Wknbh

    kckzkhzk}f zo )jyk}f goczkcvovw kbpyo}fbfcz) kc kzwkckzkhzk}f zo )jyk}f goczkcvovw kbpyo}fbfcz) kc kzwopfyhzkocw,opfyhzkocw,

    ~dklf Pmkqfy $PMF+ zdkw {fhy fbihyefj oc 46 Wkt~dklf Pmkqfy $PMF+ zdkw {fhy fbihyefj oc 46 WktWknbh pyoafgzw zo lo~fy zdf gowz om jflk}fykcnWknbh pyoafgzw zo lo~fy zdf gowz om jflk}fykcnbfjkgkcfw zo phzkfczw kc kzw pdhybhgfvzkghlbfjkgkcfw zo phzkfczw kc kzw pdhybhgfvzkghl

    wgkfcgfw jk}kwkoc#wgkfcgfw jk}kwkoc#

    )^f.yf hppl{kcn Lfhc Wkt Wknbh hgyoww zdf ~dolf)^f.yf hppl{kcn Lfhc Wkt Wknbh hgyoww zdf ~dolfY-J pyogfww,) wh{w Pmkqfy Wfckoy ]kgfY-J pyogfww,) wh{w Pmkqfy Wfckoy ]kgf""PyfwkjfczPyfwkjfczHccfzzf Jodfyz{# $Lfhc Wkt Wknbh kcglvjfwHccfzzf Jodfyz{# $Lfhc Wkt Wknbh kcglvjfwflfbfczw om lfhc bhcvmhgzvykcn zfgdckxvfw#+flfbfczw om lfhc bhcvmhgzvykcn zfgdckxvfw#+

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    = WKNBH FC= WKNBH FC

    BHYEFZKCN#BHYEFZKCN#h+h+ Gobphckfw hw }hykfj hw jyvn nkhcz BfygeGobphckfw hw }hykfj hw jyvn nkhcz Bfyge

    $BYE+, Iykzkwd gocmfgzkocfy Ghjivy{, $GI[+$BYE+, Iykzkwd gocmfgzkocfy Ghjivy{, $GI[+

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    i+i+ F}fc zdf Gdkghno lh~ mkybF}fc zdf Gdkghno lh~ mkyb Wf{mhyzdWf{mhyzd Wdh~ dhwWdh~ dhw

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    g+g+ Hchl{wzw yfbhyefj zdhz Wkt Wknbh ~hw hcHchl{wzw yfbhyefj zdhz Wkt Wknbh ~hw hckcjkwpvzhilf wvggfww hz NF ~dfzdfy kc zfybwkcjkwpvzhilf wvggfww hz NF ~dfzdfy kc zfybwom gvwzobfy whzkwmhgzkoc, kbpyo}fbfcz kcom gvwzobfy whzkwmhgzkoc, kbpyo}fbfcz kckczfychl pfymoybhcgf, oy kc zdf kbpyo}fbfczkczfychl pfymoybhcgf, oy kc zdf kbpyo}fbfczom wdhyfo~cfy }hlvf#om wdhyfo~cfy }hlvf#

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    PYOGFWOW [PYOGFWOW [

    YFCZHIKLKJHJYFCZHIKLKJHJ

    Wkt Wknbh Bhefw h Gobfihge# ^kzd zdf ovzlooe moy whlfw nyo~zdWkt Wknbh Bhefw h Gobfihge# ^kzd zdf ovzlooe moy whlfw nyo~zdjkb, f}fy{ocf myob Zhynfz zo Ghjivy{ zo Bfyge kw zvyckcn zo Wktjkb, f}fy{ocf myob Zhynfz zo Ghjivy{ zo Bfyge kw zvyckcn zo Wkt

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    pyojvgzkoc jfmfgzw hcj kbpyo}f pyogfwwfw kc f}fy{zdkcn myobpyojvgzkoc jfmfgzw hcj kbpyo}f pyogfwwfw kc f}fy{zdkcn myobbhyefzkcn zo bhcvmhgzvykcn#bhyefzkcn zo bhcvmhgzvykcn#

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    boyf zdhc *9#6 ikllkoc moy NF ~oylj~kjf#boyf zdhc *9#6 ikllkoc moy NF ~oylj~kjf#

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    FWZHJO JFL HYZF FC WOPOYZF H ]FCZHW#FWZHJO JFL HYZF FC WOPOYZF H ]FCZHW#

    GYB1 HCHLKWKW JF BGYB1 HCHLKWKW JF BZYKGHWZYKGHW

  • 8/6/2019 Sales Process Eng_ Ventas & Marketing Procesos _oql

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    GYB# HCHLKWKW JF KCJKGHJOYFW

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    KcnfckfyKcnfckfyh jf Pyogfwow fc lhh jf Pyogfwow fc lhNfwzkNfwzkc Gobfygkhl - ]fczhwc Gobfygkhl - ]fczhw

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