Sales Presentation 4

8/14/2019 Sales Presentation 4

1/31

Jim Hamilton

Direct: (916) 355-7005 Mobile: (916) 601-0500 Fax: (916) 294-8565

150 Natoma Station Drive, Suite 300, Folsom, CA 95630

[email protected]

www.Jimhamiltonrealestate.comCA DRE# 0181309

Presentation prepared for:

Sellers of Sacramento, Placer and El Dorado Counties

You Deserve

Honesty Respect -

Results


2/31

JIM HAMILTONBroker Associate

CA DRE # 01871309

Over 18 years of executive level marketing and sales experience

Successfully negotiated sales contracts which ranged from $500,000 to $10,000,000

A fearless negotiator that knows how to create win-win situations for all partiesinvolved

Highly professional with a consultative method of doing business

Specializing in traditional home sales (1-4 units), short-sales and investment property

Internet Marketing Expert (todays real estate marketing standard)

Knows the importance of maintaining business relationships and how to keep themlong term

Treats others with respect and always does what he says he will do

Jims guiding principles of professionalism includes one ofHONESTY, RESPECT andRESULTS for his clients. On your next venture whether a buyer, seller or investor you

can trust Jim Hamilton for all your real estate needs.

JIM HAMILTONBroker Associate

CA DRE # 01871309

Over 18 years of executive level marketing and sales experience

Successfully negotiated sales contracts which ranged from $500,000 to $10,000,000

A fearless negotiator that knows how to create win-win situations for all partiesinvolved

Highly professional with a consultative method of doing business

Specializing in traditional home sales (1-4 units), short-sales and investment property

Internet Marketing Expert (todays real estate marketing standard)

Knows the importance of maintaining business relationships and how to keep themlong term

Treats others with respect and always does what he says he will do

Jims guiding principles of professionalism includes one ofHONESTY,RESPECTandRESULTS for his clients. On your next venture whether a buyer, seller or investor you

can trust Jim Hamilton for all your real estate needs.

Jim Hamilton



[email protected]


YOUR REALTOR

HONESTY RESPECT RESULTS


3/31

Jim Hamilton



[email protected]


HONESTY: You deserve an honest, licensed real estateprofessional to guide you through the selling cycle to insureyou receive the best possible service available. A realtor thatsands behind his word and will do what he says he will do toinsure things are done right and as promised.

RESPECT: Your property is of great pride and you deserve the

respect that compliments your investment. As your realtor, Iwill work hard and diligent to insure you receive the bestpossible return on your investment. I treat every client how Iwould want to be treated which includes the utmost care andattention to detail to insure the best possible sellingexperience.

RESULTS: You will receive service from a top notch real estateprofessional with over 18 years executive level experience insales and marketing. An extensive knowledge of the

Sacramento Market with an expansive network of contacts toinsure the highest exposure to potential buyers. A fearlessnegotiator that knows how to WIN for all parties involved. Anaggressive marketing plan to insure your property getsmaximum market penetration and you receive the mostcompetitive price on your home. The resources and brandrecognition for your property with Sacramentos #1 RealEstate Brokerage, Lyon Real Estate.

HONESTY: You deserve an honest, licensed real estateprofessional to guide you through the selling cycle to insureyou receive the best possible service available. A realtor thatsands behind his word and will do what he says he will do toinsure things are done right and as promised.

RESPECT:Your property is of great pride and you deserve the

respect that compliments your investment. As your realtor, Iwill work hard and diligent to insure you receive the bestpossible return on your investment. I treat every client how Iwould want to be treated which includes the utmost care andattention to detail to insure the best possible sellingexperience.

RESULTS:You will receive service from a top notch real estateprofessional with over 18 years executive level experience insales and marketing. An extensive knowledge of the

Sacramento Market with an expansive network of contacts toinsure the highest exposure to potential buyers. A fearlessnegotiator that knows how to WIN for all parties involved. Anaggressive marketing plan to insure your property getsmaximum market penetration and you receive the mostcompetitive price on your home. The resources and brandrecognition for your property with Sacramentos #1 RealEstate Brokerage, Lyon Real Estate.

YOU DESERVE



4/31

Jim Hamilton



[email protected]


THE LYON BRAND


Lyon agentsoutperformed competing brokerswith an average of over8 closed transactionsper agent in 2008; the

highest per-agentproductivity in theregion.

Voted BestReal EstateCompany2005, 2006,

2007 &2008:Customers namedLyon as the best realestate company,surpassing ColdwellBanker, Re/Max,Century 21, ERA

Realty, and KellerWilliams.

#1independent real estatecompany in the Sacramento

Region

#2 in California

#25 in the UnitedStates


5/31

Jim Hamilton



[email protected]


MISSION STATEMENT


SELL YOUR HOME

For the best possible price

In the shortest period of time

With the least amount of hassles foryou


6/31

Jim Hamilton



[email protected]


PROFESSIONAL TEAM


Jim Hamilton

Your Realtor

Kim PutmanEscrow Coordinator

Escrow

Denise LeathOld Republic Title Company

Home Staging

Michelle KaspariEssential Home

Staging

HomeInspection

Jeff NauertzWin Home Inspection

Financing

Jamie FoxVitek Mortgage

Andrew VierraWealth Wise Mortgage

Jim Reed

Summitt Funding


7/31

Jim Hamilton



[email protected]


Your Buyers


Who are your buyers?

First Time Home Buyers Investors

Previous Renters

What are their buying patterns?

40% Purchased a home because they recognized a firm name or salespersonand were serviced by them

20% Purchased a home because they saw a sign in the lawn andapproved of the homes exterior and condition

18% Responded to an ad or internet listing, but eventually purchasedanother home

7% Were referred through a relocation service

3% Bought the home they saw advertised in print or internet

3% Bought for a combination of the above reasons

1% Bought the home they saw at an OPEN HOUSE


8/31

Jim Hamilton



[email protected]


YOUR BUYERS



9/31

Jim Hamilton



[email protected]


MARKETING PLAN


STRATEGIES.

Realtor Marketing

Internet Marketing

On-Site Marketing Direct Mail

Ongoing Marketing


10/31

Jim Hamilton



[email protected]


REALTOR MARKETING


E-flyer an email flyer sentto the 100 + top producing

regional agents from allbrokerages

Direct mail invites to top100 agents selling your type

of property

Hosted broker tour as

available

Broker tour through theSacramento Association of

Realtors as available

Broker tour for Lyon Agentsin the Sacramento Area


11/31

Jim Hamilton



[email protected]


INTERNET MARKETING



12/31

Jim Hamilton



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INTERNET MARKETING


Your property

will be loaded to

the MLS Alliance, a

multiple listing

system serving 22

California counties.

Realtor.com

enhanced

Showcase Status

Listing.

GoLyon.com

(60,000 visitorsmonthly).

146 additionalsites through ourRELO Network ofglobal real estate

brokers.


13/31

Jim Hamilton



[email protected]


INTERNET MARKETING



14/31

Jim Hamilton



[email protected]


ON-SITE MARKETING


Full color

property flyer

highlighting

your homes

most desirable

features.

Single Family Property, Year Built: 2007

4 Total Bedroom(s), 2 Total Bath(s)

Approx. 1,200 sq. ft., Forced Heat / Air Conditioning

2 Car Garage , Composition Roof

Corner Lot., Approx. 1.2 acre(s), Vaulted Ceilings


15/31

Jim Hamilton



[email protected]


ON-SITE MARKETING


Yard sign with full

contact information

Constantly stocked full

color brochure box

Marketing sign riders

highlighting keyproperty features


16/31

Jim Hamilton



[email protected]


ON-SITE MARKETING


Full color

brochures

Comparable

sales statistics

Loan

comparisons

Title report Virtual CD

brochure for

motivated buyers

containing virtual

tour or video &property pictures


17/31

Jim Hamilton



[email protected]


DIRECT MAIL


Just listedannouncementcards delivered

to targeted

buyers, arearesidents, and

our database ofhome buyers

Letters mailed

to qualified homerenters in

surrounding areaabout purchase

or referralpotential

Jim HamiltonBroker Associate

Office: (916) 355-7005Cell Phone: (916) 601-

0500

Fax: (916) [email protected]

mCA DRE# 01871309

Single Family Property

Year Built: 2007

4 Total Bedroom(s)

2 Total Bath(s)

Approx. 1,200 sq. ft.Forced Air Heat

Air Conditioning

2 Car Garage

Composition Roof

Corner Lot

Approx. 1.2 acre(s)

Vaulted Ceilings

LISTED AT $397,950.00 Brand NewCustom Home

125 Maple Avenue Sacramento, CA 95680

Jim HamiltonBroker Associate

Office: (916) 355-7005Cell Phone: (916) 601-

0500

Fax: (916) [email protected]

mCA DRE# 01871309

NEW

ONTHEM

ARKET


18/31

Jim Hamilton



[email protected]


ON-GOING MARKETING


Print advertising repeated on a

weekly basis

Realtor marketing repeated

monthly Direct mail repeated monthly

Buyer database mined weekly

Regional E-Flyers repeated

monthly

Constant stock of all internal

and external marketing materials

Marketing updates to you on a

weekly basis activity reported

as happens via automated online

Showing Tracking system

Daily market condition updates

as changes occur


19/31

Jim Hamilton



[email protected]


MARKETING SCHEDULE

HONESTY RESPECT RESULTSDescription Deadline

Sign Listing Agreement 10.18.09

Create marketing materials 10.20.09

Advise you on showing procedures 10.20.09

Order Staging Consultation w/ ASP (ifdone)

10.21.09

Order print advertising 10.21.09

Place property in Multiple ListingService

10.21.09

Photo shoot onsite 10.21.09

Create Virtual Tour & Video Shoot 10.22.09

Place external marketing materials 10.22.09

Distribute Flyers to all offices 10.22.09

Schedule brokers tours 10.23.09

Roll-out Internet exposure 10.23.09

Description Deadline

Update Realtor.com Showcase Status Listing 10.23.0

Create / Drop Realtor marketing elements 10.23.0

Complete on site marketing materials (multimedia)

10.23.0

Drop direct mail 10.23.09

Complete 2940 Walnut Website 10.23.0

Update Internet Exposure 10.27.0

Coordinate Broker Tours 10.27-28.

Monitor Real Estate activity to maintaincompetitive position

Daily

Follow-up on showings & Feedback Daily

Weekly market updates, Monitor website activity,Call backs from phone inquiries, internet inquiries

and ads, Private showings,Freshen-up print advertising, Mine buyer databasefor new prospects

Ongoing


20/31

Jim Hamilton



[email protected]


PRICING STRATEGY


It is important that we price your homeproperly from the start, while buyer interest is

high

Timing is extremely important in the real estate market. The abovegraph illustrates the importance of placing your property on themarket at a realistic price and terms from the very beginning. A

property attracts the most excitement and interest from the realestate community and potentialbuyers when it is first listed; therefore is has the highest chances of a

sale when it is new on the market.

0 1 2 3 4 5 6 7 8

SellingPrice vs. Timing

Time on Market in Weeks

A

C

T

I

V

I

T

Y


21/31

Jim Hamilton



[email protected]


PRICING STRATEGY


The Importance of Intelligent Pricing

As the triangle graph above illustrates, more buyers purchase their propertiesat market value than above market value. The percentage increases even

further when the price drops below market value. Therefore, if you price yourproperty at market value, you are exposing it to a much greater percentage of

prospective buyers and you are increasing your chances for a sale.

The Importance of Intelligent Pricing

As the triangle graph above illustrates, more buyers purchase their propertiesat market value than above market value. The percentage increases even

further when the price drops below market value. Therefore, if you price yourproperty at market value, you are exposing it to a much greater percentage of

prospective buyers and you are increasing your chances for a sale.

Asking

Price

Percentage

of Buyers

-15%

-10%

Market Value

+10%

+15% 10%

30%

60%

75%

90%


22/31

Jim Hamilton



[email protected]


PRICING STRATEGY


Comparative MarketAnalysis Explanation

The following pages graphically illustrate the comparable properties that closelymatch yourpropertys characteristics. These properties will help to find a fair market value for

your propertyand help decide the proper listing price for your home.

FAIR MARKET VALUE HAS BEEN DEFINED AS:The highest price estimated in terms of money which the property will bring when

the property isexposed for sale in the open market by a willing seller, allowing time to find a willing

buyer, neitherbuyer nor seller acting under compulsion, both having full knowledge of all the uses

and purposesto which the property is adapted and for which it is capable of being used.

This market value definition presupposes perfect knowledge on the part of the buyerand seller.

Since this perfect world rarely exists, our estimate of price is generally indicated as arange.

In evaluating your property I have used many of the tools that a professionalappraiser utilizes:

comparable sales, competitive listings in escrow, square footage, location,amenities, and the general

condition of the property. I have also considered the effect of any existing financing

on the property.The enclosed data was researched from the reliable information currently available

from the localAssociation of Realtors, Local real estate firms, and title companies. It does not

reflect every propertyof comparable value for sale now, but does represent a good cross section of the

competitive realestate inventory and recent sales.

Please note that while none of the properties are exactly like yours, they do providea good reference

source in a comparative market analysis.

The estimated value I have given for your property does not mean that the sale ofthe property could

not occur at a higher price. The price you ultimately receive, of course, will dependon your


23/31

Jim Hamilton



[email protected]


PRICING STRATEGY



24/31

Jim Hamilton



[email protected]


PRICING STRATEGY



25/31

Jim Hamilton



[email protected]


PRICING STRATEGY



26/31

Jim Hamilton



[email protected]


PRICING STRATEGY



27/31

Jim Hamilton



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NEGOTIATIONS


Review

purchase

offers in

detail withyou and

negotiate

diligently on

your behalf


28/31

Jim Hamilton



[email protected]


NEGOTIATIONS


Explain issuessuch as agencyand propertydisclosure

Review formsused in thepurchase and saleof a home

Schedule & meetinspectors and

appraisers

Negotiate roundtwo diligently onyour behalf

Monitor buyers

lender forperformance


29/31

Jim Hamilton



[email protected]


CLOSING


I will walk you

through the closing

process and handle

all the details of thetransaction.

Have complete

peace of mine

knowing that yourtransaction will be

handled in timely

manner without any

hassles on your

end.


30/31

Jim Hamilton



[email protected]


HELP US


By preparing yourhome for sale:

Repairs

General Cleaning

Maintain landscaping

And your final stepPack for your move


31/31

Jim Hamilton



Hire Jim Hamilton

for all your Real Estate Needs

YOUR REALTOR


Sales Presentation 4

Documents

Transcript of Sales Presentation 4