IPROTEQ WIRELESS ALARM SYSTEM

Self-Analysis about the Iproteq wireless alarm system in Philippine

Strength

Compare with other wireless system, Iproteq is stronger in the wireless transmission signal. Unique function can support IPhone Apps, Android apps. Support GSM / GPRS and PSTN .

Weakness

Price compare with other system from China, our Price are more expensive.

Opportunity

Wireless alarm in Philippine still in the market introduction stage, thus the opportunity is better than the wired system.

Product position to premier market. Target customer –Medium- High End Customer

Thread

Competition is striving although the market is new; visonic, optex and other competitor already enter to the market.

•Medium- High End Market •Target Customer residential and small business only

Product Positioning

•Torelated to zero Margin for the introduction stage •Maintain 20%-30 GM vary in geographicallyPrice

•Conjunction promotion together with IP CCTV solution •Encourage buyer after Installed IP CCTV with discounted price to install Iproteq wireless alarm.

•Small seminar organise in 17 branch of Retail Shop in different Phillippine area.

Promotion

•ROVER has 3 channel of Sales •Project•Direct Sales Channel -•Indirect Sales Channel

SalesChannel

•17 Retail Shop Nation Wide in Philippine , with 50 Sales Staff station in Different of Location .

Direct Sales Channel

•Dealer in Nation Wide active dealer 60.•Home Depot Francise counter•ACE Hardware•True Value Store

Indirect Sales Channel

Sales Penetration Plan

2.17 Store Nationwide

3.Indirect Sales Chanel

4.Dealer in Nationa Wide

5.Home Depot,ACE

HARDWARE, TRUE VALUE

6.Review Penetration

Startegy

1.Direct Sales Channel

Activities to assist the penetration plan

1.Product Launching Cum Product Training