Sales pitch pointme
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Transcript of Sales pitch pointme
pointme.co
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IN TODAY`S MODERN ERA MARKETING AND SALES ACTIVITIES NEED TO BE FOLLOWED BY SOCIAL MEDIA PRESENCE OF THOSE
ACTIVITIES.
* If not digitally integrated, a campaign cannot achieve it’s full potential.
3 *If not present on social media, it did not happen. *Sources: Gizmondo, Emarketer
Social media facts:
•300 million photos daily on Facebook
•500 million photos daily on Twitter
•80+ million photos daily on Instagram
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Challenges in digital marketing
How to engage users?
How to manage multiple social media accounts?
Discounts Prizes Contests Free samples
Community managers Online tools Outsourcing
Content quality Analytics
User generated content (UGC) Copywriting Creative approach
Online tools Market research
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Connect and merge OFFLINE with ONLINE presence
Main challenge:
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SOLUTION:
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Easier handling of social media
channels
How Pointme solves all these challenges?
Monitor their presence on social media
Track, manage and analyze data about user behavior
Pointme integrates all needed solutions into one platform which consists of web interface and mobile app allowing brands to:
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PROCESS
BRANDS USERS POINTME
Web interface: Mobile app:
- Emotional connection with favorite brand
- Content creation
Simplifying the whole process of creating and managing a marketing campaign.
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Use web interface to:
RESEARCH ANALYZE EXECUTE
- Collecting and filtering overall results of campaign and user data
Enables brands to track user content in which they are
mentioned as they happen
- Creation of campaign based on gathered data (campaign visible inside web app) - Promotion of the created campaigns on multiple social media channels
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Real-time user mentions on Twitter, Instagram
and Facebook of:
• Your brand
• Your competitors
• Your users preferences and opinions
It allows you to track and measure fan activities based on engagement of their posts.
Research social media monitoring
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Execute Creating a campaign:
• Add campaign name
• list reward which user gets
• cover photo
• location
• duration
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Campaign created
Insights about users: • Demographics
• Engagement
• Reach
• Emotions
Analyze:
SECRET SAUCE:
Deeplinking feature:
Brands provide a direct link which enables users to access the campaigns without actually downloading the app.
Pointme web app
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User opens the campaign without actually downloading the app.
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Users join the campaign by taking a photo which follows the conditions set by the brand.
STEP 1:
Pointme web app
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The taken photo is shared on the user`s personal social media profile thus promoting the brand.
STEP 2:
Pointme web app
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Step 3:
By doing so, the user gets a coupon which entitles
him to a reward from the brand.
Pointme web app
Step 4:
User shows a coupon
Pointme web app
Pointme is a communication tool which gives clients real statistical data about their true fans based on user generated content and user`s behavior. We are using our coupon system to measure real-time conversion.
Pointme
„Now brands can finally know the realtime conversion of their campaigns.”
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CLIENT BENEFITS
Establishing personal relationship with fan and
follower base
User generated content
Increased brand awareness
Track and analyze social media presence
Data about user behavior
Pointme enables it`s clients to generate customer delight thus converting word of mouth to a digital form.
User benefits:
Expressing creativity
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Showing appreciation toward favorite brand
Reward from favorite brand
Ways how to use Pointme app:
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Discounts (example: 5 best photos win 20% discount of product)
Prize contest (example: photo with most likes
gets free product)
First gets prize (example: the first 5 photos get
50% discount)
Treasure hunt (example: after completing task 1,
the user can access task 2 and get a reward)
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References:
The most popular beer in the world The most popular travel agency in SEE
The biggest basketball club in Croatia The second best football club in Croatia
Case studies:
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Goal: Promote new console among teenagers who love to play games
200+ photos
70K+ organic reach on FB
Play Station 4
ZARA Goal: Promote brand among teenagers who love to wear
trendy clothes and be modern.
100+ photos
30K+ organic reach on FB
