In the Store and Beyond

Optimizing Retail Operations

Supports X,XXX+ phones – any carrier or technology including: Android, iOS, Windows Mobile, BlackBerry®, Symbian & Palm

World leader in the mobile retail market• More than XXX,XXX platforms deployed• Over XXX million transactions performed annually

More than XX years’ mobile data processing

Frequent SW updates ensure pre-launch compatibility with new phones introduced to market

Comprehensive retail product suite

Language support – multilingual UI in XX languages

Powerful roadmap & product release plan

Cellebrite’s Industry Leadership

& ANSWERQuestion

NEXT STEPSNext meeting, quote, purchase order, etc.

THANK YOUName & Contact Information

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TBR Roadmap

H1 2014

H2 2014H1 2015

The second half of 2014

July - December of 2014

The first half of 2014

January - June of 2014

The first half of 2015

January - Ju

ne of 2015

• Transaction Time Estimation• Target phone disk-space

calculation• Accelerated transfer speed• New HTML Help screens• Advanced statistics collection

and reporting mechanism

• Extended content transfer:• Email account settings• Backup/restore of downloaded

app data • Sound notifications: transfer

complete, idle, etc.• Self-service point

• Interactive communication and messaging

• Enhanced phones search engine• Phones favorite list• New GUI

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Unnecessary returns of “No Fault Found” phones

Burdens call centers with thousands of long calls

Large inventory of “B” stock required to replace faulty phones

Phone Issues Increase Cost

7

Reduce returns of NFFs by XX% or more

Minimize high-cost resolutions with effective low-cost alternative channels

Streamline repair center operations by triaging phones

Eliminate Unnecessary Expenses

Different customer types:• Technologically challenged • High privacy concerns• Preference for full service

Different situations:• Lack of planning / Impulse buy• Phone problems• Backup as safeguard• Prior to Wipe / Factory reset• As preparation for loaner phone

Customer Demand for In-Store Transfers

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Established XXXX – world leader in mobile data transfer, backup & restore, diagnostics; forensic mobile data extraction & analysis

About Cellebrite

Two Divisions

Mobile Retail

Mobile Forensics

Staff

XXX-XXX Dedicated to R&D

In excess of

at more than XXX customer sites globally

150,000 units successfully deployed

HQ in Israel

offices in USA, Germany, Singapore, Latin America

Since 2007

Nagoya, Japan; traded on JASDAQ

fully-owned subsidiary of

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Business Impact of Phone Problems

Lowers customer satisfaction

Creates problems in retail stores

Increases Costs (repair center, shipping,

labor, inventory)