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C2S NIGERIA LTD

SALES & MARKETING DEPARTMENT REPORT 2013 /

PLANS & STRATEGY 2014

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The business year 2013 has been a productive one for C2S. The followin

highlights summarize a brief review of all sales activities over the period J

2013, and the action plans for the new business year:

Sales Turnover (Direct Sales)The total turnover generated from direc

for the year 2013 came to aboutN365, 036,622. This represents a 35.77%

as against the N268, 871,163 done in the previous year. There has also b

significant rise in the C2S clients base over the past 12 months most of w

were from leads generated at exhibitions at conferences, direct marketing

marketing and referrals.

With a need to capture more potential market (particularly houses of wors

government media houses) and expand its business frontiers, the C2S

Sales/Marketing team has added on to its team in order to achieve this ob

PREVIOUS YEAR REVIEW

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Logistics and Freight issues resultdelayed stock dispatch/arrivals fromsuppliers

Non availability of a streamlined anintegrated system that captures invsales, and financials (payables andreceivables) ERP system required

Insufficient trade and promotional m Inadequate planning of exhibitions

to late information

Insufficient stock for display at exh

Inconsistent follow-up on leads

There have been anumber of notablechallenges in the

previous businessyear including:

CHALLENGES

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MARKETING STRATEGIES

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Direct Marketing (Word-of-Mouth

Marketing / Personal Selling)

Generate more leads from referrals, organized seminars/workshopexhibitions,

Proper follow-up on leadsBulk SMS, emails, phone calls (cold casocial networks media (facebook, twitter, linkedin, etc)

Conduct routine business visits and meetings to clients / prospec

offices to follow up on and close potential deals

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Bring the C2S Showroom alive and make it more interactive by displvisual demos of products, hand-on test run of equipment, sectionalizbrands / categories

Design a summarized company profile presentation to be run on an screen at the reception

Optimize the available spaces for internal adverts

Devise means to generate more traffic at the Showroom

Interactive Marketing

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Plan for exhibitions at major conferences including the Abuja film festInternational short-film festival, Africa Intl film festival, Africast, etc

Leverage existing relationships to foster business relations and expandmarket share

Leverage relationships with media and advert agencies, TV & Radio to build and air contents for C2S Advertisement on a barter basis (i.e airtime in exchange for equipment purchase)

Marketing Communication

Mix

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MARKETS IN FOCUS

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Government Agencies /

Political Platforms

Initiate meetings with government media / broadcast agencies / NBC, to establish relationships and prospects for deals, projects / c

Meet with commissioners of information of the various states

Massive and aggressive marketing through all existing channels andeployment of trade and promo materials (souvenir, catalogues, profile in a disk, etc)

Generate sales traffic for OB equipment, flyaways and TVU packs be readily deployed at political events and rallies against the forthelection year

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Houses of Worship

Build Packages / Solutions based on scale and budget of targets

Review / Assess existing facilities

Get the Pan-Nigerian database of Houses of worship, plan marketinand generate leads / key decision makers

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Media / Broadcast Houses

Structure and engage in strategic business meetings with KOLs (Key OpLeaders) of Broadcast houses including DGs and chairmen of TV Staion

Organize products and technologies enlightenment Seminars and Wo

Aggressive and region-based; Studio in a box, TVU packs, new tech caetc

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Sales StrategiesInvoice/Quotations Budgetary Give generic models / Code the productsPRODUCTS FOR AGGRESSIVE PUSH Studio in a box TVU Packs Kramer equipmentEXPANSION Opening a liaison office at Abuja Reinforce the Uyo officeSALES & MARKETING BUDGET 2014 -

PROJECTED GROWTH 2014