Sales Efficiency through

Simplification

Stacy Pritchard Senior Manager, Marketing Systems

© 2014 Autodesk

It’s All About Improving Productivity Sirius Perspective: It’s the job of sales enablement to ensure maximum yield from every

hour from every salesperson.

Effectiveness (quality and results)

Eff

icie

ncy

(capacity)

Yield Per Rep

Source: SiriusDecisions

© 2014 Autodesk

Autodesk started more than 30 years ago,

with 16 employees and one software title.

Today more than 100 million designers, engineers,

architects, creative artists, students, and hobbyists

use Autodesk software and apps to unlock their

creativity, build better products, and address

important challenges impacting the world.

© 2014 Autodesk

Global Organization

7,200+ employees in 95 locations

2,000+ World Wide Sales Organization

2,200+ Channel Partners

10 languages

© 2014 Autodesk

Supported by the breadth and depth of a leader

© 2014 Autodesk

For Architects

For Mechanical Engineers For Graphic Artists

Multiple Products / Multiple Personas

For HVAC

Engineers

For Interior

Designers

For Structural

Engineers

For Construction

Workers

For …

For early adopters For customers who

value standards,

compatibility, reliability For cost conscious

professionals

For customers who

want to maximize

creative expression

© 2014 Autodesk

Problem Statement (2012)

50% Don’t know where to find information

30% Time spent looking

for information

12-17 Locations visited

weekly

4+months Confidence to sell

© 2014 Autodesk

Discovery to Launch | Timeline

2011 2012 2013 2014

How can Marketing

support direct sales?

Discovery Evaluation Implementation

Go Live

Internal

Go Live

Partner Network

Proof of Concept :

1 Industry, 1 Product

Exec Approval

Global Enterprise Solution

Retire Legacy

Systems

© 2014 Autodesk

Simple Navigation

Even in a complex

environment it is easy to

connect to the most-likely

activities

© 2014 Autodesk

Navigate & Discover

Support sellers with

solution relevant content

and enable them to learn

by related information

© 2014 Autodesk

Simplicity can be achieved for global deployments

© 2014 Autodesk

Deliver knowledge

Raise confidence

Take action

Learn it. Prove it. Do it.

© 2014 Autodesk

Content is King

If the content isn’t effective did

we really improve anything?

© 2014 Autodesk

Where will our journey take us in 2014?

Effectiveness

Better alignment to Sales goals, metrics, & needs

Report and analyze

Optimize the experience

Thank you

For more information SAVO Web Site: www.savogroup.com

Sales First Nation: www.savogroup.com/sales-first-nation/

SAVO Products: www.savogroup.com/products/

SAVO Phone: 312-276-7700

Autodesk is a registered trademark of Autodesk, Inc., and/or its subsidiaries and/or affiliates in the USA and/or other countries. All other brand names, product names, or trademarks belong to their respective holders. Autodesk reserves the right to alt er product

and services offerings, and specifications and pricing at any time without notice, and is not responsible for typographical or graphical errors that may appear in this document.

© 2014 Autodesk, Inc. All rights reserved.