Autodesk: Social Media - cedma-europe.org WS 1009 Autodesk Social... · © 2009 Autodesk Social...
Transcript of Autodesk: Social Media - cedma-europe.org WS 1009 Autodesk Social... · © 2009 Autodesk Social...
© 2009 Autodesk
Social media at Autodesk
There’s a lot of it about; commercial and academic audiences
Autodesk believes in it’s value; in all business units
We are NOT
Autodeskdating.com
Autodeskholidaysnaps.com
What is it?
Improved Sales
Acceptable and trusted Marketing
Lower cost Product Support
Increased access to Learning;
Widespread customer generated content
Easy to find, low cost access
© 2009 Autodesk
Autodesk International Communitieshttp://communities.autodesk.com
© 2009 Autodesk
Case study: Major Motor Manufacturer
Context
Personnel cut back by 35%
Most dedicated CAD users let go
Engineers now using CAD; lower experience
Volume of work increased
“Shelfware”, adoption
Global communications poor
Some pockets of best practices but isolated
Existing internal User Groups, Support, and Training had
dissolved, because no high-level internal champions to support
them
Increased reliance on suppliers
Harder to enforce standards
Communication breakdowns
© 2009 Autodesk
Twitter feeds; corporate, product, marketing,
personal connectionWorks well for large
dispersed Groups
Feel connected -even
With your next door
neighbour!
Insight and
Awareness
News
The casual
conversation
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So what works at Autodesk
Communities of common interest
Teams
Industries/Products; sharing a common environment & knowledge
Education; the e-generation
Geographic distribution
Bringing people together who can only meet online
In-house-customer community = reach, support, customer satisfaction
Enthusiasm
Drivers and followers
Input and direction to product futures
Belonging to something special
eg AU for those who just can’t make it
Aggregated content and contact
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Who “owns” social media at Autodesk
It’s widespread, there is a LOT of it
Many people contribute inside ADSK and from outside
There are some top-down elements, giving a framework for
peer interaction
“The Social Web Council” - WWM
“The Community Council” – Sales – Events
Bottom Line; WE DO NOT REALLY OWN IT; it has a life of its
own; and we cannot CONTOL it, and it WILL happen!
It’s organic
It’s viral
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Is this the future of Training?
Social Media expands the Training Industry
Using social media tools to complement traditional delivery models
Leverage the power of the Web to bring people together and ADD
VALUE
Sales and marketing – loyalty, peer recommendation
Reputation in the eyes of the customer – trainer = celebrity
Social Media kills the Training Industry
So who needs a class then?
I can get what I want online
And I can get it for free!
Social Media IS the Training Industry
The “core” content has financial value
The “core” content drives involvement and community
The “donated” content gives no-cost added value to all
© 2009 Autodesk
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© 2009 Autodesk, Inc. All rights reserved.