Sales Effectiveness in Retail Employees - A Success Story
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Sales Effectiveness for Retail Employees A SUCCESS STORY FOR PUMA BY PLAYDAY
Transcript of Sales Effectiveness in Retail Employees - A Success Story
Sales Effectiveness
for Retail EmployeesA SUCCESS STORY FOR PUMA BY PLAYDAY
What?• Puma launches
Arsenal co-branded merchandise
Why?
• Puma needs to train their retail employees on their new products
Where?• All retail stores
across Puma India
The Context
Problems Faced by Puma
Lack of Product
Knowledge among
Salesforce
Geographically
Spread teams
Leadership Requirement to
Go-to-Market in 3 weeks
Offline Training –
Very Expensive
Proposition
Playday to the rescue!
So, What is Playday?
Player Journey &
Game Mechanics
(PBL+)
SAAS – Any Device
Compatible : PC/Tab/Mob
Assessment & Analytics
3F Framework-Feedback,
Friends & Fun
Playday – The Sales Enablement Product
The Implementation
Playdaydeployed
for :-
400+ Retail Employees
Across 20 Cities –
Pan India
In just 7 days!
Sample Screenshots
Post Training Analysis
Completion %
Completed Incomplete
81 %
81 % Users completed the entire training module!
Learning Outcome
Post Training Assessment - 82% users accomplished the
benchmark set by Puma
82%
The Final Result
Effective Salesforce Increase in Sales!
And wait….
The Puma employees loved Playday..!
