Sales channels by Val Grikian, Amasty
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Sales Channels & Other Ways to Increase Revenue
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Transcript of Sales channels by Val Grikian, Amasty
Sales Channels & Other Ways to Increase Revenue
Contents 1. Overview
2. SEO and Online Ads
3. Comparison Shopping Engines and Marketplaces
4. Affiliates
5. Offline presence
6. Online Store Optimization
7. Product Descriptions
8. User Generated Content
9. Work with Existing Customers
10. Adjust According to Results
2. SEO and Online Ads
• Relevant meta tags for all pages
• Original content
• Optimized HTML
• Links from authority sites
2. SEO and Online Ads
• Experiment with online ads, find products which sell better with them
• Create relevant landing pages for ads to increase conversion
• Use coupon services like Groupon
3. CSEs and Marketplaces
• Marketplaces
–Trusted shopping environment for customers
–Customers stay with the marketplace
–No risks, pay as you sell.
3. CSEs and Marketplaces
• CSEs
–Customers get to your site
–Some CSEs are free
–Higher click-through rate
–Pay per click model
–Experiment
Product Feed extension:
• Ready-to-use templates for popular comparison shopping engines
• Automatic and manual feeds
• Different prices and other
values in each feed
3. CSEs and Marketplaces
• Let other people help you with marketing
• No risk – pay only when you sell
• Choose affiliates so they expand your market
4. Affiliates
5. Offline Presence
• Offline ads raise brand awareness
• Popular local offline media
• Participation in related events
• Kiosks with products
• Offline stores
6. Online Store Optimization
• Customers don’t buy products they can’t find.
• Search Pro extension
–High relevance of search results
–Autocomplete feature
–Search priority
6. Online Store Optimization
• Show promotions relevant to products customers are viewing or buying
• Special Promotions Pro module:
–Specials based on order history
–Personalized promotions
–Catchy promotions
7. Product Descriptions
• Define the target customers and what language they use
• Write unique descriptions
• Highlight product benefits
• Use non-generic beautiful images
8. User Generated Content
• Inform customers you want content
• Encourage blog posts, videos, etc.
• Reward for providing content
• Use contests and lotteries
• Give products for testing as a bonus
9. Work with Existing Customers
• Email marketing
• Social media
• Great customer service – easy returns, quick delivery, polite service, fast issue resolution
• Loyalty programs
10. Adjust According to Results
• Measure results
• Invest time and money into most effective activities
• Always look for new ways to market and sell your products
• Don’t be lazy :)
