Sales Asset Management - Create, Discover, Recommend Great Content
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Transcript of Sales Asset Management - Create, Discover, Recommend Great Content
© KnowledgeTree 2016
Your Sales Asset CloudCreate, Discover, and Predict Winning Content
© KnowledgeTree 2016
Create Great ContentBuild content 22% faster
Discover Right ContentRep content use up 273%
Predict Winning Content Prospects engage 2x more
© KnowledgeTree 2016
Complete Sales Asset Lifecycle3
• Create great content, faster. • Discover right content anywhere.• Predict which content wins.
Discover
Predict
Create
© KnowledgeTree 2016
Create – Collaborate to Build Great Content4
• Store content in a single cloud-based repository
• Control content versioning, including check-in / check-out
• Govern access rights to content by team and user
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Create – Control Content Approval Workflows5
• Standardize content review and approval processes
• Set reminders to refresh and review content
• Manage content projects with tasks, milestones, and goals
© KnowledgeTree 2016
Discover – Centralize Content for Easy Access6
• Store content in a single cloud-based repository
• Apply folders and custom metadata for easy discovery
• Powerful search within titles, content, and metadata
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Discover – Share Content from Anywhere7
• Grant portal access to internal and external users
• Browse, find, and download content from any device
• Share content with prospects and third parties easily
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Predict – Recommend Content from Anywhere8
• Attribute revenue directly to winning content
• Measure content ROI by team, product, or sales situation
• Identify content gaps and what to build next
• Connect content stored anywhere — no lift and shift
• Content stays always current with no effort
• Push winning content to reps from any repository
© KnowledgeTree 2016
Predict – Recommend Content in Salesforce.com9
• Match content with any Salesforce.com record
• Rank content by performance for each sales situation
• Surface training and LMS material in sales context
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Predict – Push Best Practice Content to Email10
• Suggest content to reps via intelligent emails
• Combine prescriptive and email to replicate best practices
• Share winning content directly from email
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Predict – Identify Where to Invest Next11
• Attribute revenue directly to winning content
• Measure content ROI by team, product, or sales situation
• Identify content gaps and what to build next
© KnowledgeTree 2016
Value Across the Sales Asset Lifecycle
Discover
Predict
Create
12
Accelerate content delivery by 22%
Increase rep usage of content by 3x
Boost prospect engagement by 2x
© KnowledgeTree 2016
Content Gets More Use, More Engagement13
“We identified non-performing content, eliminating over half of our content. That let us focus on creating content that wins.”
Vice President at Major Software Company
© KnowledgeTree 2016
Sales Asset CloudCreate, Discover, and Predict Winning Content