Sales & Marketing Supporting Material
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Sales & Marketing Supporting Material Work Experience Week Feeding Britain’s Future
Transcript of Sales & Marketing Supporting Material
Sales & Marketing Supporting Material Work Experience Week
Feeding Britain’s Future
Submission guidance04Useful
research01 Project guidance02 How to pitch
your idea03
Sales & Marketing Supporting Material
Feeding Britain’s Future
Sales & MarketingSection 01 Useful Research Work Experience Week
The plant-based marketAccording to Kantar, the UK plant-based market was worth £1.8 billion in 2019 with an annual growth rate of 8%. Reports of the growth in veganism and flexitarian (meat reduction) diets have stimulated more manufacturers, food service outlets and retailers to enter this space. According to Mintel, 16% of all new food products in the UK in 2018 carried a vegan claim and vegan claims onmenus in restaurants have increased by 55% (MCA).
Feeding Britain’s Future
Source: Appetite for Change report, IGD, 2020
Demographics Growth in non meat-eaters is seen across all demographics, but most strongly among women and 18-34s.
Feeding Britain’s Future
Source: Appetite for Change report, IGD, 2020
Nov 19
89%
11%
Jul 20
81%
19%
Nov 19
93%
7%
Jul 20
90%
10%
0
20
40
60
80
100
Male Female
Non meat eaters
Meat eaters
Motivations86% of shoppers want to eat more healthily. Here is what they claim to be doing. Can you capitalise on some of these in your marketing campaign?
36% Eating more fruit and vegetables29% Reducing sugar29% Drinking more fluids25% Reducing snacking22% Eating more fresh food22% Eating smaller portions21% Eating a balanced diet19% Reducing processed foods18% Reducing fat/fatty foods16% Reducing overall calories
Feeding Britain’s Future
BehavioursPeople who eat a more plant-based diet are often very involved with their food and quite adventurous. Here are some of their consumer behaviours.
Full of flavourLove to experiment with recipes, and the experience of preparing the foods
Feeding Britain’s Future
Source: Appetite for Change report, IGD, 2020
Willing to make timeMotivated to put in the effortto ensure they have healthy and nutritious food
Fresh ingredientsThey get a lot of pleasure out of making food from scratch
Limited wasteWant to use up their fresh ingredients. Often prep in advance and cook in bulk
ValuesFor most shoppers, health is more important than environmental impact when making purchase decisions. Here are other thingsshoppers consider when choosing a product.
Feeding Britain’s Future
Source: Appetite for Change report, IGD, 2020
PriceQualityIngredientsHealthOrganicSpecial offersSupermarket own labelBrandWhere the product is fromConvenience Pack sizeEnvironmentEase of useFamiliar brand
More important
Less important
Sales & MarketingSection 02 Project Guidance Work Experience Week
Design processTo come up with a winning project, we advise you attend as many of the subject days as you can and ask questions to our panel to help you develop your idea.
The more you understand the industry from all angles, the stronger your idea is likely to be.
Next, follow the design process step-by-step. This is the process many large organisations use to innovate and improve products and ideas.
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01 LISTEN - Is there existing research?
02 DEFINE THE PROBLEM - What is it solving?
03 IDEATION - What is it? How does it work?
04 PROTOTYPE - Can you test it in some way?
Refine
05 REFINE - Make changes based on tests.
06 PITCH YOUR IDEA - Show us your process.
01 Listen What are people saying or doing that links to your product? Find out as much as you can about about your product or idea. Can you find any existing research which helps steer your idea? Our panel of industry leaders who will bewatching your pitch want to hear your ideas based on your experience as a young person, so make sure this comes across clearly.
Feeding Britain’s Future
DESIGN PROCESS
02 Define the problemNow you understand the research, where can you see the opportunity for your product? Is there a problem or gap in the market that you have found? State clearly the problem your product or idea can help solve.
Feeding Britain’s Future
DESIGN PROCESS
03 Ideation What’s your idea? Are you building on a provenexisting idea, or is it totally new?
Feeding Britain’s Future
DESIGN PROCESS
04 Prototype/testCan you test your idea or create a prototype/image or diagram so the judges can understandeasily how your idea works or what it looks like?
Feeding Britain’s Future
DESIGN PROCESS
05 Refine Along the way, your idea might change andevolve. This is a good thing! Testing andamending is all part of the design process andyou can explain how your idea has changed andwhy along the way.
Feeding Britain’s Future
DESIGN PROCESS
06 Pitch your idea!When you present, show us all the thinking thathas gone into your idea and the process you’vefollowed (steps 1-5). Make your idea stand outand pitch with enthusiasm!
Remember, the shortlisted submissions will allbe seen by senior leaders from the industry.Who knows where your ideas could take you!
Feeding Britain’s Future
DESIGN PROCESS
Sales & Marketing Section 03 Pitching your idea Work Experience Week
Pitching your idea We will watch every single submission and everyonewho submits an idea will receive individual feedback,which will be acknowledged on the certificate youreceive.
The shortlisted entrants will be able to pitch theirideas to industry leaders. Who knows, your idea maybe the next big thing! There are a number ofdifferent ways to send your pitch. Some ideas are onthe next slide.
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VIDEOUse Zoom, Google Hangouts or a phone to record your pitch. You can do this yourself or ask somebody else to film you. Send us the link or file using the instructions provided on the next slides.
VISUALCreate a poster, PowerPoint or Google Slides presentation.You can take photographs or design something online and use this to help demonstrate your idea. Send us the link or file using the instructions provided.
AUDIORecord some speech or narrationThis could accompany some visual content, or you could send a handout to go with the narration. Send us the link or file using the instructions provided.
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COMBINEChoose a pitch that’s right for you!You can combine these pitching methods or choose your own. If you don’t feel comfortable being on camera, you could ask somebody else to read out a script.
Things to remember Remember your audience will be industry leaders, foodretailers, distributors and supermarkets so think yourideas through from their perspective. The industryleaders who watch your pitch are keen to hear theviews of young people, so good luck!
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Video or audio should be no more than f ive minutes long.
Be as creative as possible to bring ideas to l ife.
Keep any descriptions as clear as possible.
Follow any instructions for submitting!
Sales & Marketing Section 04 Submission guidance Work Experience Week
QuestionsIf you have any problems or questions, you should email these to Caroline Cutler: ‘[email protected]’
Feeding Britain’s Future
Feeding Britain’s Future
Submit a project in three easy steps
Go to www.submitaproject.com
Enter your full name, email address and select the project that you’re submitting from the options.
Click upload a file to add your work & finish off by clicking submit now.Want to submit projects for more than one category? Amazing! Simply repeat the steps above to submit your other projects.
Good luck!
Feeding Britain’s Future
