Sahara Care House

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PROJECT REPORTPROJECT REPORTONONCOMPARATIVE ANALYSIS OFCOMPARATIVE ANALYSIS OF

CONSUMER BEHAVIER OFCONSUMER BEHAVIER OF SAHARASAHARA CARECAREHOUSEHOUSE

PRESENPRESENTED BY :-TED BY :-

PARMOD KUMARPARMOD KUMAR

PGDM IInd YEAR (2009-11)PGDM IInd YEAR (2009-11)

GNIT COLLEGE OF MANAGEMENTGNIT COLLEGE OF MANAGEMENT


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PROJECT OUTLINE

Company profile

Objectives

Research methodology

Finding and suggestion


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COMPANY PROFILE

SAHARAINDIA PARIWAR Sahara India- a corporate, which believe that quality, is never an accident

it is a result of planning, team work and a commitment of excellence.Sahara India Pariwar is a multi-business conglomerate with diversified

business interest that includes finance, real estate, media & entertainment,tourism & hospitality, and service & trading.


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Sahara India pariwar established 1978 in Gorakhpur(U.P), andheadquarter in lucknow(UP) India established in 2005.

The turnover (assets) of the company over 50,000 crore with over9,10,000 workforce of workers.

it has a consumer base of nearly 90 million and 1707 offices across thecountry.


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IMPORTANT POINTS

The employees at Sahara India Pariwar greet each other by sayingSahara Pranam

Sahara India Pariwar in often referred as the worlds largest family.

Its five star hostel Sahara Star near Mumbai airport has the worldslargest pillar less clear-to-sky dome of its kind.

Subrato Roy Sahara is also referred as Saharasri


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COMPANY PROFILESAHARACAREHOUSE

Sahara Care House, a single window service platform offering morethan 5000 products and 60 services for Indians residing overseas(NRIs) on 27th March 2006. It offers many opportunities to reachout to their loved ones through a bouquet of attractive services in197 cities across India.

Sahara care house established an 27TH march 2006 headquarter inGurgaon.


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RESEARCH METHODOLOGY

Research Design: The research design used in the study was descriptive

in nature. Sample size: 150

Sample profile: As shown below.

Research Tool: Questionnaire & unstructured interview.

Population: Travelers across the world

Survey population: Travelers in India

Sampling frame: Traveler in Meerut city

Sampling unit: A traveler (male or female)


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RESEARCH OBJECTIVES

To study the various plans provided by Sahara Care House to itsCustomers.

To find out the potential competitors of Sahara Care House in Travel& Tourism Sector.

To analyze the customer viewpoint about the Plan-D i.e. a travelagentship from Sahara Global and other Value Added Services(Concierge Services, Vacation Voucher, Privilege Card & etc.)

provided by Sahara Care House.

To understand the perceptions and attitude of internet users related toonline travel and ticket booking.

To analyze the customers perceived importance of attributes relatedto online travel portals.


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FINDING AND SUGGESTION

After conducting the survey, it is concluded that among 150respondents only 8% (12) are aware of Sahara Care house & itsservices. It shows there is a very little awareness about this SaharaIndia Pariwar brand.

It is found that among the 150 respondents 25% people travel forbusiness purpose, 15 % people travel for personal purpose where as60 % people travel for both.


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Research shows that customers are mostly motivated by discount & price deals which 60% of the respondents. 17% of them areattracted towards Attractive tour packages where as 20 % are

attracted towards vouchers & gifts. Other facilities include For Ex,visa, sightseeing etc.

34% respondents said that they will use Sahara Care House &Sahara Global Services in near future,54% said may be they canuse. So as people are always interested to get better price deal &services they are interested in Services offer by Sahara.34% saidno as they are happy with present service providers or notinterested with Sahara products & services.


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RECOMMENDATIONS&

CONCLUSION

Recommendation Based on the analysis of information gathered and inferences

made thereof, some recommendations were proposed to the start-up toincrease market share for Sahara Care House.

Promotional Offers

Consumers are price-conscious and are attracted towards an OTAoffering by promotional offers. The firm's strategy in this respectshould be:

Give the usual promotional offers that other OTA sites do, like cash backoffers on usage of certain credit cards.

Provide free service of cab pickups and drops on certain flights (withprice exceeding a certain base amount).

Give small discounts on complete holiday packages, among others.


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Customer Care: Easy and quick access to customer care acts as a re-assuring factor and increases customer satisfaction with serviceoffering. The company should look at providing multiple channels ofcustomer care, though the focus should be on customer care over

phone, as revealed through data analysis.

End-to-End Service: Users are increasingly asking for door-to-doorservice and wide range of features such as cab pickups and special careat airports. By providing the complete package, the company cancreate differentiated offering and thus charge a small premium.

Mobile Booking: Considering that mobile penetration is growing at afaster rate than Internet penetration, this mode of sale should not beignored.

Tap into Referrals: Referrals seem to play a significant role inconsumer choice process. Use of network marketing & word-of-mouthadvertising, collaboration with online meta search travel engines isrecommended.


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THANK YOU

Sahara Care House

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